Please select your home edition
Edition
Zhik Isotak Ocean

China boom a wave of promise for marine industry

by Jeni Bone on 1 Sep 2011
Chinese tourists are embracing cruising, boating and water-based activiti Australian International Marine Export Group (AIMEX) http://www.aimex.asn.au
Tourism authorities both here and in China forecast a tourism boom the likes of which we have never seen. They say the rise of affluence in China will result in an avalanche of visits to our shores, which will eclipse the Japanese tourist boom of the 80s - something the marine industry can capitalise on.

Figures from China’s National Tourism Administration show that in 2010 Chinese citizens made 57.36 million overseas trips (including to Hong Kong), and according to the China Tourism Academy, spent an estimated US $48 billion while they were travelling.

By 2015, an estimated 83.75 million Chinese will be touring abroad on holiday. During the year to March 2010, Australia received 360,000 visitors from China, generating $2.3 billion in economic value.

And the good news is, a recent report shows that Australia is the number one destination that Chinese travellers intend to visit in the next few years. Considering they are seeking 'natural scenery, sunshine and beaches, and new places', according to the latest Visa PATA Travel Intention Survey, the recreational boating industry at every level is well-positioned to deliver the goods and perhaps in the process, convert some of these thousands of visitors to boating enthusiasts.

Barry Jenkins, Ambassador for the Sanctuary Cove International Boat Show and long-time proponent of the Australian marine industry, says the forecast figures are very exciting indeed for the industry.

'I’d like to think there is a boom ahead. That’s certainly why I am doing what I’m doing and visiting China and its boat shows as much as I can.'

China is undergoing an explosion of marinas, says Barry, citing figures that confirm there are more than 200 marinas under construction or on the drawing board, nearly every one planning a boat show to showcase the appeal of the marine lifestyle.

'Of course, it’s early days for most of them, but we need to be aware of what is going on, since we need to compete against and work with the Chinese in many instances.'

On the first leg of his China odyssey for this year, Barry will attend the second annual Tianjin China International Boat Show, September 1 to 4, to be held in a prosperous Binhai New Area on the coast just one hour fast train from Beijing.
Then from 20 to 23 October, there is the China (Shenzhen) International Boat Show (SIBEX) and 4 to 7 November will see the China (Xiamen) International Boat Show.

'Xiamen is a very interesting region,' continues Barry. 'A report from the first half of this year shows that 43 boats were sold in that period alone. Xiamen is in a very strategic place, right opposite Taiwan which is ideal for the boat builders there.'



For Australia and the inbound tourists, the objective should be 'to get the Chinese tourists out on our waterways,' says Barry.

'We can show the Chinese what it’s like out on the Harbour, the Bay and Broadwater, whale watching, river cruises. We can get them enthused and then eventually, they will embrace the cruising and recreational boating lifestyle.'

Ideally, that then flows on to the Australian marine industry through a market for our boats and other marine lifestyle products.

'More and more Australian businesses are seeing the importance of being at China’s boat shows and lifestyle expos. The market is simply too large to ignore.'



Tourism Australia Managing Director, Andrew McEvoy said survey results show Australia is the top of mind destination for Chinese travellers.

'Australia has been at the forefront in destination marketing since becoming the first Western destination to receive approval to host group leisure travellers from China,' he said. 'Since gaining Approved Destination Status (ADS) in 1999 the China travel market has grown exponentially for Australia to become one of our top five sources of international travellers.'

Tourism Australia is poised to launch its new 'There’s nothing like Australia' campaign in China next month 'to convert the desire for travel to Australia in to actual visits', explains McEvoy.

Chinese tourism chiefs recently supplied to Australian tourism authorities some tips for attracting Chinese to a region: signage, brochures and public address messages in Mandarin or Cantonese, premium packages offering specialised experiences, authentic local experiences and more reasons to return.

Research shows Chinese tourists will try and cram a lot of things into a short amount of time in Australia, often because of the limited amount of time they have available for a holiday. Data from Tourism Research Australia is showing that while the average length of stay per person in Australia by Chinese tourists has been gradually increasing by an average of 4.3% per year between 2004 and 2009, visit length is forecast to shorten by an average of 1.1% between 2009 and 2014.

'We need to work with tourism authorities here and in China to show Chinese tourism operators there’s more to Australia than furry animals and barbeques,' says Barry. 'There is nothing as nice, the world over I believe, than the Pacific Ocean, the Whitsundays and the country’s many rivers, lakes, bays and waterways.'

The Sanctuary Cove International Boat Show traditionally invites VIP guests and Government officials from Asia to promote both Sanctuary Cove and the Australian marine industry.

Mulpha Sanctuary Cove Executive General Manager Alison Quinn says the boat show offers guests from Asia an opportunity to view this fabulous marine precinct and the lifestyle it affords.

'Traditionally, Asians are not avid water users so the event is about promoting the fabulous marine lifestyle to them, in addition to the superlative boats and products. During the boat show, guests can view the Village and how it integrates with the marina, the golf courses and other facilities at Sanctuary Cove.'

The boat show is also the ideal occasion for delegates from Asia and China to seize the opportunity to make contact with Australian companies, such as marina contractors, who can assist in developing the leisure marine industries in their various countries.

'Another benefit of inviting guests from Asia is to provide Australian manufacturers with a sales and promotional opportunity to international buyers,' explains Alison. 'For instance, in 2010, Tournament Boats sealed a deal to supply 100 boats to a Korean company.'

T Clewring One DesignNorth Technology - Southern SparsKilwell - 5

Related Articles

Gladwell's Line - Emirates Team NZ launches shadow AC50
Emirates Team NZ took a late but significant step along the road to the 35th America's Cup, with the launch of their AC4 Emirates Team NZ took a late but significant step along the road to the 35th America's Cup, with the launch of their AC45S - as the test boats are called in the Protocol which governs the 2017 event. The bloated Protocol, which now runs to 83 pages of legalese, is restrictive on the size of boat that can be built as a test platform but doesn't restrict the number that can be built.
Posted on 22 Jun
Platino recovery - Family confirms that tug has made rendezvous
Reports in social media say a salvage tug has made a rendezvous with the Platino earlier than expected. Reports in social media by family and friends of Nick Saull, the crew member killed during a catastrophic incident abroad the 66ft yacht Platino say the salvage tug which left on Tuesday night has made the rendezvous earlier than expected. The Facebook report says the tug, Sea Pelican, arrived on Friday morning, the weather in the area has eased and with a more favorable outlook.
Posted on 16 Jun
Rio 2016 - Double Olympic medallist on the delights of Guanabara Bay
Olympic Gold and Bronze medallist Bruce Kendall updates on the 2016 Olympic venue at Guanabara Bay. Olympic Gold and Bronze medallist, and now a windsurfer coach, Bruce Kendall has made several trips to the 2016 Olympic venue at Guanabara Bay. He updates on the pollution issue which is clearly not going to be resolved in a couple of months, and also shares his views on the venue from a sailing competition perspective.
Posted on 14 Jun
America's Cup - Artemis win Chicago as Team Japan wins two races
Louis Vuitton America's Cup World Series got three races away on Super Sunday. After losing the first official day of racing due to light winds and the non-arrival of the onshore breeze, Louis Vuitton America's Cup World Series got three races away on Super Sunday. From a racing perspective this was probably the best day of racing yet in the series which counts for points in the Qualifying Series of the America's Cup in 11 months time.
Posted on 12 Jun
America's Cup - Emirates TNZ NZ and Oracle capsize in Chicago Practice
Emirates Team New Zealand and Oracle Team USA capsized in Practice Racing at the Louis Vuitton ACWS Chicago There was action aplenty on Practice Day at Louis Vuitton America's Cup World Series Chicago, after Emirates Team New Zealand capsized in their match with Oracle Team USA, and then Oracle Team USA capsized later in the day. Team NZ's skipper skipper Glenn Ashby performed some impressive acrobatics ejecting from the AC45 capsize, without injury.
Posted on 11 Jun
America's Cup - Changes proposed to control future Cup options
Changes are being mooted to put the America's Cup on a longer-term footing according to the Daily Telegraph (UK) News that changes are being mooted to put the America's Cup on a longer-term footing is being floated in the Daily Telegraph (UK) by the British Challenger, Land Rover BAR. According to the Telegraph, some of the teams in the 2017 America's Cup are keen to lock-in parameters which would bind successive holders of the a style and frequency for the next America's Cup Match.
Posted on 8 Jun
America's Cup - AC50 construction uncovered - Part 2 - Wings and Costs
Second part of a two-part series looking at the AC50 construction progress at Core Builders Composites Second part of a two-part series looking at the construction progress at Core Builders Composites, and features of the AC50 class which will be used in the 35th America's Cup in Bermuda. Tim Smyth takes us on a tour of the CBC facility in Warkworth, and hour's drive north of Auckland. Where several AC50's, components and wingsails are under construction or have already been shipped to the teams.
Posted on 5 Jun
America's Cup - AC50 building program well underway at Core Builders
For the first time in America’s Cup history, Sail-World can publish photos of America’s Cup yachts during construction. With the forthcoming America's Cup in Bermuda just under 12 months away, production of the wingsails and AC50 one design hulls and components are well underway at Core Builders Composites in Warkworth, about an hour north of Auckland. For the first time in America’s Cup history, Sail-World can publish photos of America’s Cup yachts during construction.
Posted on 3 Jun
America's Cup - Arbitration Panel Hearing over Kiwi Qualifier for July
ACEA CEO, Russell Coutts has confirmed that the Arbitration Panel will hold its first Hearing in July. In a yet to be published interview in Sail-World, America’s Cup Events Authority CEO, Russell Coutts has confirmed that the Arbitration Panel will hold its first Hearing in July. This is the first official indication that the three person Arbitration Panel had even been formed, however Sail-World’s sources indicated that it had been empanelled since last January, possibly earlier.
Posted on 27 May
Rio 2016 - The Qualification Games - Part 2
Yachting NZ's refusal to nominate in three classes won in the first round of 2016 Olympic Qualification is unprecedented Yachting New Zealand's refusal to nominate in three classes won in the first round of 2016 Olympic Qualification is without precedent. Subject to Appeal, the Kiwis have signaled that they will reject 30% of the positions gained in the ISAF World Sailing Championships in Santander in 2014.
Posted on 22 May