sail-world.com
 
 
News Home Cruising Photo Gallery Video Gallery

 

Sail-World.com : China boom a wave of promise for marine industry

China boom a wave of promise for marine industry

'Chinese tourists are embracing cruising, boating and water-based activiti'    Australian International Marine Export Group (AIMEX)    Click Here to view large photo

Tourism authorities both here and in China forecast a tourism boom the likes of which we have never seen. They say the rise of affluence in China will result in an avalanche of visits to our shores, which will eclipse the Japanese tourist boom of the 80s - something the marine industry can capitalise on.

Figures from China’s National Tourism Administration show that in 2010 Chinese citizens made 57.36 million overseas trips (including to Hong Kong), and according to the China Tourism Academy, spent an estimated US $48 billion while they were travelling.

By 2015, an estimated 83.75 million Chinese will be touring abroad on holiday. During the year to March 2010, Australia received 360,000 visitors from China, generating $2.3 billion in economic value.

And the good news is, a recent report shows that Australia is the number one destination that Chinese travellers intend to visit in the next few years. Considering they are seeking 'natural scenery, sunshine and beaches, and new places', according to the latest Visa PATA Travel Intention Survey, the recreational boating industry at every level is well-positioned to deliver the goods and perhaps in the process, convert some of these thousands of visitors to boating enthusiasts.

Barry Jenkins, Ambassador for the Sanctuary Cove International Boat Show and long-time proponent of the Australian marine industry, says the forecast figures are very exciting indeed for the industry.

'I’d like to think there is a boom ahead. That’s certainly why I am doing what I’m doing and visiting China and its boat shows as much as I can.'

China is undergoing an explosion of marinas, says Barry, citing figures that confirm there are more than 200 marinas under construction or on the drawing board, nearly every one planning a boat show to showcase the appeal of the marine lifestyle.

'Of course, it’s early days for most of them, but we need to be aware of what is going on, since we need to compete against and work with the Chinese in many instances.'

On the first leg of his China odyssey for this year, Barry will attend the second annual Tianjin China International Boat Show, September 1 to 4, to be held in a prosperous Binhai New Area on the coast just one hour fast train from Beijing.
Then from 20 to 23 October, there is the China (Shenzhen) International Boat Show (SIBEX) and 4 to 7 November will see the China (Xiamen) International Boat Show.

'Xiamen is a very interesting region,' continues Barry. 'A report from the first half of this year shows that 43 boats were sold in that period alone. Xiamen is in a very strategic place, right opposite Taiwan which is ideal for the boat builders there.'

’Yacht Babe’ at China (Xiamen) International Boat Show -  China (Xiamen) International Boat Show  


For Australia and the inbound tourists, the objective should be 'to get the Chinese tourists out on our waterways,' says Barry.

'We can show the Chinese what it’s like out on the Harbour, the Bay and Broadwater, whale watching, river cruises. We can get them enthused and then eventually, they will embrace the cruising and recreational boating lifestyle.'

Ideally, that then flows on to the Australian marine industry through a market for our boats and other marine lifestyle products.

'More and more Australian businesses are seeing the importance of being at China’s boat shows and lifestyle expos. The market is simply too large to ignore.'

Wu Yuan Bay, Xiamen - China (Xiamen) International Boat Show -  China (Xiamen) International Boat Show  


Tourism Australia Managing Director, Andrew McEvoy said survey results show Australia is the top of mind destination for Chinese travellers.

'Australia has been at the forefront in destination marketing since becoming the first Western destination to receive approval to host group leisure travellers from China,' he said. 'Since gaining Approved Destination Status (ADS) in 1999 the China travel market has grown exponentially for Australia to become one of our top five sources of international travellers.'

Tourism Australia is poised to launch its new 'There’s nothing like Australia' campaign in China next month 'to convert the desire for travel to Australia in to actual visits', explains McEvoy.

Chinese tourism chiefs recently supplied to Australian tourism authorities some tips for attracting Chinese to a region: signage, brochures and public address messages in Mandarin or Cantonese, premium packages offering specialised experiences, authentic local experiences and more reasons to return.

Research shows Chinese tourists will try and cram a lot of things into a short amount of time in Australia, often because of the limited amount of time they have available for a holiday. Data from Tourism Research Australia is showing that while the average length of stay per person in Australia by Chinese tourists has been gradually increasing by an average of 4.3% per year between 2004 and 2009, visit length is forecast to shorten by an average of 1.1% between 2009 and 2014.

'We need to work with tourism authorities here and in China to show Chinese tourism operators there’s more to Australia than furry animals and barbeques,' says Barry. 'There is nothing as nice, the world over I believe, than the Pacific Ocean, the Whitsundays and the country’s many rivers, lakes, bays and waterways.'

The Sanctuary Cove International Boat Show traditionally invites VIP guests and Government officials from Asia to promote both Sanctuary Cove and the Australian marine industry.

Mulpha Sanctuary Cove Executive General Manager Alison Quinn says the boat show offers guests from Asia an opportunity to view this fabulous marine precinct and the lifestyle it affords.

'Traditionally, Asians are not avid water users so the event is about promoting the fabulous marine lifestyle to them, in addition to the superlative boats and products. During the boat show, guests can view the Village and how it integrates with the marina, the golf courses and other facilities at Sanctuary Cove.'

The boat show is also the ideal occasion for delegates from Asia and China to seize the opportunity to make contact with Australian companies, such as marina contractors, who can assist in developing the leisure marine industries in their various countries.

'Another benefit of inviting guests from Asia is to provide Australian manufacturers with a sales and promotional opportunity to international buyers,' explains Alison. 'For instance, in 2010, Tournament Boats sealed a deal to supply 100 boats to a Korean company.'




by Jeni Bone

  

Click on the FB Like link to post this story to your FB wall

http://www.sail-world.com/index.cfm?nid=87989

6:15 AM Thu 1 Sep 2011 GMT






Click here for printer friendly version
Click here to send us feedback or comments about this story.

Click for further information on
2011 Sanctuary Cove International Boat Show

Related News Stories:

19 Dec 2011  World debut for Clipper Hudson Bay at Sanctuary Cove
17 Dec 2011  The Tavern is back at Sanctuary Cove!
13 Dec 2011  Sanctuary Cove Boat Show reduces rates and adds options for 2012
08 Nov 2011  Sanctuary Cove Boat Show survey winner - family thrilled with prizes!
18 Oct 2011  Boat Show Survey winner: Geoffrey Folliott wins $14,000 in prizes
16 Oct 2011  Boat Shows evolve to meet the market and deliver for exhibitors
08 Oct 2011  Waiting for China to wake - a recent perspective of boating in China
31 Aug 2011  The Marina Sanctuary Cove accredited Clean Marina Level 3
28 Aug 2011  Win a $14,000 holiday and boat - Enter NOW!! Last Chance
12 Aug 2011  Win a $14,000 holiday and boat - Enter NOW!!
MORE STORIES ...

News - USA and the World



































Formula Windsurfing Youth and Master Worlds overall by International Windsurfing Association,












Bakewell-White supermaxi designed to take Transpac's Barn Door Trophy *Feature by Richard Gladwell Ssail-World.com/nz,




















Foiling Week - Moth Class Italian Open Championship Day 2
America's Cup: Luna Rossa foiling in AC45s at their Italian base
Star World Championship - Germans claim dramatic win in Malcesine
PWA Awaza World Cup - Down to the wire in Turkmenistan
Route Halifax Saint-Pierre - Off to France!
Nacra 17 Europeans - La Grande Motte back in Olympic classes arena
Stena Match Cup Sweden - Hansen hat trick in Marstrand + Video
Route Halifax Saint-Pierre Race keeps an eye on Arthur
World Match Racing Tour: See the Finals replay at the Stena Match Cup
Newport International Boat Show unveils exciting 'At The Helm' Program
Stena Match Cup Sweden - First blood to Hansen over Canfield + Video
Star World Championship - Americans claim race win in Malcesine
PWA Awaza World Cup - Weather halts action on day 4
Clipper Race - Henri Lloyd wins OneDLL Cup into Den Helder
Clipper Race - Close match racing in closing stages of the OneDLL Cup
Volvo Ocean Race: Spanish play catch-up with under 100 days to go
World Match Racing Tour: Catch the live action at the Stena Match Cup
Finn Junior Worlds - Battle for the Jorge Bruder Silver Cup
Mobiles drive traffic - 72% increase in Sail-World.com page view *Feature
British Open Dragon Championship finale at Royal Lymington preview
2014 Cape Panwa Hotel Phuket Raceweek - Phuket is ready to host   
PWA Awaza World Cup - Valerie Ghibaudo hits back on day 3   
Star World Championship - Hard fought win on day 4 + Video   
Stena Match Cup Sweden - Action-packed match racing + Video   
Oceans of Hope yacht arrives in Portsmouth   
Bell's Beer Bayview Mackinac Race - Registration details   
RORC Transatlantic Race - Polishing up the silver   
Vic-Maui International Yacht Race - First start to lead off busy day   
Anna Tunnicliffe competing at the CrossFit Mid-Atlantics + Video   
18ft Skiff Europeans: Winning days at Lake Garda   
Clipper Race - Choppy conditions as fleet closes in on Den Helder   
Lightning Youth World Championship - Final day   
2014 Star Class World Championship - Day 3   
America's Cup: Dean Barker interviewed on the current state of the Cup   
PWA Awaza World Cup - Delphine Cousin draws first blood   
Stena Match Cup Sweden - On a roll in Marstrand + Video   
Star World Championship - Frustrating day 3 rocks the fleet   
Maxi Yacht Rolex Cup - Rendezvous returns August 31st   
ISAF seeks modern catamaran for future Youth Worlds editions   
470 Junior Worlds - Flawless performances on day 4   


For this week's complete news stories select    Last 7 Days
   Search All News
For last month's complete news stories select    Last 30 Days
   Archive News





Sail-World.com  


















Switch Default Region to:

Social Media

Asia

Australia

Canada

Europe

New Zealand

United Kingdom


http://www.sail-world.com/event_images/image/Twitter_logo_small.png http://www.sail-world.com/event_images/image/FaceBook-icon.png  http://www.sail-world.com/event_images/image/RSS-Icon.png

United States

Cruising Northern

Cruising Southern

MarineBusiness World

PowerBoat World

FishingBoating World

 

Contact

Commercial

News

Search

Contact Us

Advertisers Information

Submit news/events

Search Stories/Text

Feedback

Advertisers Directory

Newsletter Archive

Photo Gallery

 

Banner Advertising Details

Newsletter Subscribe

Video Gallery

Policies

 

 

 

Privacy Policy

 

 


Cookie Policy

 

 



This site and its contents are © Copyright TetraMedia and/or the original author, photographer etc. All Rights Reserved.  Photographs are copyright by law.  If you wish to use or buy a photograph contact the photographer directly.
XLXL NEW US
LocalAds   DE  ES  FR  IT