Please select your home edition
Edition
Barton Marine 2019 728x90

Brewing Partnership - America's Cup gets sponsorship from Nespresso

by Anna Lundstrom on 23 Jan 2013
Nespresso partnership annoucement - From left to right : Frederic Levy (President of Nespresso USA) - Stephen Barclay (America’s Cup Event Authority CEO) - Patrice Bula (Chairman of Nespresso) ACEA http://www.americascup.com
Nespresso will join the 2013 America’s Cup as the Official Coffee of the event, continuing a strong relationship between the premium portioned coffee pioneer and the competition for the oldest trophy in international sport.

The agreement with the America’s Cup will allow Nespresso to create multiple brand and product experiences throughout the ‘Summer of Sailing’ in San Francisco. Fans and guests at the America’s Cup Park will have the opportunity to taste the ultimate cups: Nespresso Grand Cru coffees.

The new partnership also includes the America’s Cup World Series, which returns to Naples, Italy in April, before the world’s attention turns to San Francisco for a full summer of cutthroat competition, beginning with the Louis Vuitton Cup, America’s Cup Challenger Series (Jul. 4 – Aug. 30). The summer of sailing culminates with the America’s Cup Finals (Sept. 7-21) where ORACLE TEAM USA will race to defend the America’s Cup against the top challenger.



Stephen Barclay, CEO of the America’s Cup Event Authority, said: 'We are pleased and proud to welcome Nespresso as the Official Coffee of the 34th America’s Cup and look forward to being able to provide our guests, partners and fans with ‘the ultimate cup’ when they come to the America’s Cup Park in San Francisco.'

'We are proud to be supporting such a prestigious and exciting event,' said Patrice Bula, Chairman of Nespresso. 'Like the teams competing with cutting-edge technology in this ultimate sailing challenge, we strive for excellence. This partnership gives us the perfect opportunity to showcase Nespresso on a global stage.'


Nespresso and Sailing



Nespresso began its association with the sport of sailing as co-sponsor of Team Alinghi for the 32nd America’s Cup campaign between 2004-2007, as well as being the Official Coffee to the event. In 2010, Nespresso and Wally, the world leader in yachting innovation, launched the Nespresso Cup, an international regatta exclusively for the Wally Class in Portofino, Italy, followed by a second edition in 2011.

Nespresso’s partnership with Emirates Team New Zealand announced in April 2011 and their recent announcement as Official Coffee to the 34th America’s Cup will build on the company’s history with the America’s Cup and sailing.

Nespresso has chosen to support the sport of sailing as it offers a prestigious image, international scope providing multi-faceted opportunities for brand exposure and a unique way to experience the brand.

Henri-Lloyd - For the ObsessedSelden 2020 - FOOTERCyclops Marine 2023 November - FOOTER

Related Articles

59th Congressional Cup at Long Beach Day 2
First four advance to quarter-finals Closing out the opening round-robin stage of the 59th Congressional Cup today in Long Beach, the top four teams - Ian Williams/ GBR, Jeppe Borch/ DEN, Dave Hood/ USA and Gavin Brady/ USA, each advance to the Quarter-final stage of the event.
Posted today at 3:40 am
Finns and French finish Ocean Globe Race
Galiana WithSecure and Evrika excape the windhole 40nm from the finish line It was a long, painfully slow final two days to complete their circumnavigation. But, finally, Galiana WithSecure FI (06) and Evrika FR (07) crossed the Royal Yacht Squadron finish line in a moody windless, moonlight Cowes arrival.
Posted on 25 Apr
No major fears for Sunday's Transat CIC start
There will be no initial gales to contend with, rather a relatively light winds start As all of the Transat CIC skippers convened this morning at Lorient's La Base for the main briefing before Sunday's start of the 3,500 miles solo race across the North Atlantic to New York, ideas about the weather are the main topic of discussion.
Posted on 25 Apr
Last Chance Regatta at Hyères, France Day 5
Sister act seals Olympic spot in windsurfing Czech sisters Katerina and Barbora Svikova took gold and silver in the three-rider final of the women's windsurfing competition on day five of the Last Chance Regatta in the south of France.
Posted on 25 Apr
PlanetSail Episode 8: Human Power
It's a simple question - How do you power an AC75? It's a simple question - How do you power an AC75? This time around for the third generation Cup boats the answer is different depending on whether you're talking about above or below the waterline. And this time around cycling looks set to be the answer.
Posted on 25 Apr
US Sailing Team at the Last Chance Regatta day 5
Lyons, Edegran punch their tickets to Paris 2024 Day five of French Olympic Week brought chills and thrills for the US sailors. The Men's iQFOiL and Men's Formula Kite athletes secured USA country qualification amid a chilly, classic French Mistral wind with 15-20 knots out of the west.
Posted on 25 Apr
Edgartown Race Weekend attracting a good mix
A strong return of past participants and an energetic influx of new teams A strong return of past participants and an energetic influx of new teams (30% as of press time) says a lot about Edgartown Race Weekend on Martha's Vineyard, coming up June 20-22.
Posted on 25 Apr
The must-do Rolex Middle Sea Race
The start of 45th edition is six months away Starting from Grand Harbour, Valletta, the Mediterranean's premier 600-mile classic promises much and always over delivers for participants and spectators alike.
Posted on 25 Apr
American Magic's AC75 Race Boat Uncloaked
Commissioning of B3 continues in Barcelona New York Yacht Club American Magic, Challenger for the 37th America's Cup, uncloaked its AC75 race boat, "B3," as commissioning continues in Barcelona.
Posted on 25 Apr
RS Tera Worlds 2024 already breaking records
Selling out more than 3 months in advance of the event In a record-breaking first for the International RS Tera Class, the RS Tera World Championship 2024 registration has reached maximum capacity - selling out more than 3 months in advance of the event.
Posted on 25 Apr