sail-world.com
 
 
News Home Cruising Photo Gallery Video Gallery
Sail-World.com : Brewing Partnership - America's Cup gets sponsorship from Nespresso
Brewing Partnership - America's Cup gets sponsorship from Nespresso

'Nespresso partnership annoucement - From left to right : Frederic Levy (President of Nespresso USA) - Stephen Barclay (America’s Cup Event Authority CEO) - Patrice Bula (Chairman of Nespresso)'    © ACEA    Click Here to view large photo

Nespresso will join the 2013 America’s Cup as the Official Coffee of the event, continuing a strong relationship between the premium portioned coffee pioneer and the competition for the oldest trophy in international sport.

The agreement with the America’s Cup will allow Nespresso to create multiple brand and product experiences throughout the ‘Summer of Sailing’ in San Francisco. Fans and guests at the America’s Cup Park will have the opportunity to taste the ultimate cups: Nespresso Grand Cru coffees.

The new partnership also includes the America’s Cup World Series, which returns to Naples, Italy in April, before the world’s attention turns to San Francisco for a full summer of cutthroat competition, beginning with the Louis Vuitton Cup, America’s Cup Challenger Series (Jul. 4 – Aug. 30). The summer of sailing culminates with the America’s Cup Finals (Sept. 7-21) where ORACLE TEAM USA will race to defend the America’s Cup against the top challenger.

Nespresso partnership annoucement -  © ACEA   Click Here to view large photo


Stephen Barclay, CEO of the America’s Cup Event Authority, said: 'We are pleased and proud to welcome Nespresso as the Official Coffee of the 34th America’s Cup and look forward to being able to provide our guests, partners and fans with ‘the ultimate cup’ when they come to the America’s Cup Park in San Francisco.'

'We are proud to be supporting such a prestigious and exciting event,' said Patrice Bula, Chairman of Nespresso. 'Like the teams competing with cutting-edge technology in this ultimate sailing challenge, we strive for excellence. This partnership gives us the perfect opportunity to showcase Nespresso on a global stage.'


Nespresso and Sailing

Nespresso and America’s Cup enters in a sponsorship deal -  © ACEA  


Nespresso began its association with the sport of sailing as co-sponsor of Team Alinghi for the 32nd America’s Cup campaign between 2004-2007, as well as being the Official Coffee to the event. In 2010, Nespresso and Wally, the world leader in yachting innovation, launched the Nespresso Cup, an international regatta exclusively for the Wally Class in Portofino, Italy, followed by a second edition in 2011.

Nespresso’s partnership with Emirates Team New Zealand announced in April 2011 and their recent announcement as Official Coffee to the 34th America’s Cup will build on the company’s history with the America’s Cup and sailing.

Nespresso has chosen to support the sport of sailing as it offers a prestigious image, international scope providing multi-faceted opportunities for brand exposure and a unique way to experience the brand.


by Anna Lundstrom

  

Click on the FB Like link to post this story to your FB wall

http://www.sail-world.com/index.cfm?nid=105866

7:35 AM Wed 23 Jan 2013GMT


Click here for printer friendly version
Click here to send us feedback or comments about this story.

Click for further information on
2013 America's Cup

Related News Stories:

23 Jan 2013  America's Cup: Iker Martinez splits from Italian Challenger
22 Jan 2013  America's Cup: Horsepower from Yamaha backs up AC72 on the water
22 Jan 2013  Volvo Penta sets America’s Cup vessels precisely on station
20 Jan 2013  America's Cup: New wingsail for Artemis Racing?
18 Jan 2013  America's Cup: Nick Holroyd on Emirates Team NZ's design gains + Video
18 Jan 2013  America's Cup: Inside the AC72 hangar with Grant Dalton + Video
18 Jan 2013  America's Cup: The Wing is the Thing for Emirates Team NZ's next AC72
17 Jan 2013  America's Cup: Designer Mike Drummond looks at foiling and pitchpoling
15 Jan 2013  America's Cup: First look at Emirates Team NZ's second AC72 + Video
15 Jan 2013  America's Cup: Ex-Oracle design chief looks at the Class of 2013
MORE STORIES ...






News - USA and the World



































ISAF Sailing World Championships - Watch medal races live here by Dan Ibsen, Sail-World Europe & UK editor,








470 Men and Women Worlds - Vadlau and Ogar into pole position by 470 International Association Class,




ISAF Sailing Worlds, Santander - Strong competition for RS:X fleets by Olga Maslivets, International RS:X Class Assoc.,




















Volvo Ocean Race: Win a stopover trip by designing an ECsix T-Shirt
Red Bull 49erFX: On the eve of the Worlds in Santander
America's Cup: Ben Ainslie Racing launches partnership with Yamaha
2014 Chicago Match Cup - Starts tomorrow
Rio 2016 Daylight the issue for Olympic sailing regatta
ISAF Sailing World Championships - USA 470's and Lasers battle at top
ISAF Sailing World Championships - Santander - Day 5 video highlights
ISAF Sailing World Championships - Santander images by Jesús Renedo
PWA Cold Hawaii World Cup - No action on day 2
470 Men and Women Worlds - Game on for Olympic Qualification
ISAF Sailing World Championships: Finns off to slow start in Santander
ISAF Sailing World Championships - Seesaw Day 5 in Santander + Video
ISAF Sailing World Championships - 470 sailors shine in Santander
Royal Cup Marina Ibiza - Kiwi Ray Davies returns to TP52 fleet
Starboard Hatteras Wave Jam - No windsurfing action on day 1
A complete recap of the most successful Melges 20 World Championship
Rolex Big Boat Series - Prizegiving images by Chuck Lantz
ISAF Santander - Upwards path for Austrian women's 470 crew + video
18ft skiffs: Carnage compilation from the glory days of the Grand Prix
ISAF Worlds: Video from the British Sailing Team
Bart's Bash expected to set new records this weekend   
PWA Cold Hawaii World Cup - Marcilio Browne wins Super Session   
470 Men and Women World Championships - Racing abandoned on day 2   
ISAF Sailing World Championships - Day 4 images from Santander   
ISAF Sailing Worlds, Santander: Emerging Nations Program sailors shine   
ISAF Sailing Worlds, Santander - Teasing winds play havoc on day 4   
ISAF Sailing World Championships: Hot conditions in Santander on day 4   
Santander ISAF Sailing World Championships joins Bart’s Bash   
PWA Cold Hawaii World Cup - Grounded fishing boat creates problems   
Marseille One Design - GC32 Armin Strom Sailing Team emerge victorious   
Rolex Big Boat Series 2014 - Ready for another 50 years   
2014 Rolex Big Boat Series - Farr 40 Day 4   
2014 Rolex Swan Cup - Eleventh-hour victories   
Extreme Sailing Series - Kiwis clinch Act win in Istanbul + Video   
2014 Rolex Big Boat Series - Two long races today for the J70 fleet   
2014 Rolex Big Boat Series - Impressive to sail out of the Golden Gate   
Extreme Sailing Series - Istanbul delivers four days of great racing   
ISAF Sailing Worlds Santander - Day 3 images by Sail-World.com   
Extreme Sailing Series: Emirates Team NZ bounces back for series win   
Santander 2014 ISAF Worlds - Light winds and current test six classes   


For this week's complete news stories select    Last 7 Days
   Search All News
For last month's complete news stories select    Last 30 Days
   Archive News







Sail-World.com  


















Switch Default Region to:

Social Media

Asia

Australia

Canada

Europe

New Zealand

United Kingdom


http://www.sail-world.com/event_images/image/Twitter_logo_small.png http://www.sail-world.com/event_images/image/FaceBook-icon.png  http://www.sail-world.com/event_images/image/RSS-Icon.png

United States

Cruising Northern

Cruising Southern

MarineBusiness World

PowerBoat World

FishingBoating World

 

Contact

Commercial

News

Search

Contact Us

Advertisers Information

Submit news/events

Search Stories/Text

Feedback

Advertisers Directory

Newsletter Archive

Photo Gallery

 

Banner Advertising Details

Newsletter Subscribe

Video Gallery

Policies

 

 

 

Privacy Policy

 

 


Cookie Policy

 

 



This site and its contents are © Copyright TetraMedia and/or the original author, photographer etc. All Rights Reserved.  Photographs are copyright by law.  If you wish to use or buy a photograph contact the photographer directly.
XLXL NEW US
LocalAds   DE  ES  FR  IT