Please select your home edition
Edition
Selden 2020 - LEADERBOARD

More puzzling decision making from America's Cup organisers

by Rob Kothe & the Sail-World Team on 31 Aug 2015
Gothenburg (SWE), 35th , Louis Vuitton Americas Cup World Series Gothenburg 2015, Race Day 2 ACEA /Gilles Martin-Raget
America's Cup World Series App. The first version of this paid app allowed downloaders to watch the coverage on their laptops and hence big screen TV's.

Four minutes before today's scheduled America's Cup World Series Round 2 coverage start in Gothenburg, we found that the App software had been actually been changed to prevent viewing on computers. Yes we know that the AC+ app had been advertised as mobile only, but now it has really been restricted to mobile devices.


As a result we watched the racing on a 5.5 inch phablet. By the second race we had got a tablet organised so we had better vision.

For the Bermuda coverage, we will set up another tablet which has a port for a mini HDMI cable (these are a rarity, but thankfully we have one) or our techs have suggested we will use emulator software or RDP software to port content across our office network from tablet to desktops and hence to big screens.

We shall overcome, but the point is why have the America's Cup organisers tried to restrict their paid coverage to mobile devices.

Can someone explain how this helps deliver value to America's Cup event sponsors, or the team sponsors or the audience?

Mind you, you won't hear any public criticism from any of the teams, any adverse comments from the team will under the enlightened rules of 2017 America's Cup cost them US$25,000 for the first offence, $100,000 for second offence and $250,000 for the third and subsequent offences.

So let's not ask them, we will ask our wider audience.

Please put you hand up if you think this is good business practice?

Someone? anyone? Ah one, thanks Russell!



Regardless today we report on the Gothenburg event and live in hope that by 2017, the penny drops that bigger audiences are better for the sport and the sponsors too and that the stupidity of restricted coverage is just that.


Exposure MarineHenri-Lloyd Dynamic RangeNorth Sails Loft 57 Podcast

Related Articles

A more sustainable Transat Café L'OR edition
The race aims to be innovative and a driving force for the transitions taking place in ocean racing For the upcoming 17th edition, the TRANSAT CAFÉ L'OR Le Havre Normandie is stepping up its commitments to take better care of the earth's climate and the natural, living planet.
Posted today at 10:28 am
Engedinwing 2025 WingFoil Racing World Cup preview
The world's most daring wingfoilers are heading for the heights... literally The world's most daring wingfoilers are heading for the heights - literally - as the Ensis ENGEDINWING 2025 WingFoil Racing World Cup Switzerland descends on lake Silvaplana.
Posted today at 9:19 am
Diverse maxi fleet ready for Loro Piana Giraglia
Inshore/coastal racing prior to the event's famous offshore race to Genoa The International Maxi Association's 2025 Mediterranean Maxi Inshore Challenge (MMIC) continues tomorrow, Saturday 7 June with the first of four days of inshore/coastal race of Loro Piana Giraglia, organised by the Yacht Club Italiano
Posted today at 9:04 am
Marine Auctions: June online auctions
Bidding to open on Friday 20th June The Bidding for the June Online Auction will commence on Thursday 20th June and will end on Thursday 26th June at 2pm AEST.
Posted today at 5:19 am
2025 Santa Maria Cup in Annapolis, USA Day 3
Nicole Breault and Allie Blecher to meet in the final USA's Nicole Breault / Vela Racing and Allie Blecher / Team Baam have both advanced to the final of the Santa Maria Cup in Annapolis, the second stage of the 2025 Women's World Match Racing Tour championship.
Posted today at 4:48 am
Scandinavian Gold Cup at Sopot, Poland Day 2
Three boats are now through to the final stage Three boats are now through to the final stage of the Scandinavian Gold Cup in Sopot, Poland. Aspire, Marie-Françoise XXII and Artemis (NOR 57, Kristian Nergaard, Johan Barne Trond, Solli-Sæther) have each won one race each.
Posted today at 1:48 am
49er, 49erFX and Nacra 17 Europeans Day 4
Bergmann with Wille keep their nerve to move into FX lead Olympic veterans in the 49erFX Marla Bergmann with Hanna Wille (GER) kept their nerve and used their speed to move into the lead, scoring the fewest points on day 4.
Posted on 6 Jun
Windies Multihull Trophy winners announced
Thirty multihulls competed across eighteen events from Barbados to the British Virgin Islands. With the conclusion of the 2025 season, the Caribbean Sailing Association's Budget Marine Windies Multihull Trophy results are in!
Posted on 6 Jun
Galicia 52 Super Series Royal Cup Day 4
Hutchinson adding the missing element as American Magic Quantum Racing close in on title Now holding a 13-points lead after today's two races contested at the Galicia 52 Super Series Royal Cup, American Magic Quantum Racing crew are on the cusp of completing their first 52 SUPER SERIES regatta win since victory in Barcelona in September 2022.
Posted on 6 Jun
Emirates GBR looking to bounce back
At the Mubadala New York Sail Grand Prix this weekend Emirates GBR Driver Dylan Fletcher said the team was "looking to bounce back" at the Mubadala New York Sail Grand Prix this weekend, following a "tough time" at the back-to-back US events in LA and San Francisco in March.
Posted on 6 Jun