sail-world.com
 
 
News Home Cruising Photo Gallery Video Gallery
Sail-World.com : Whatever happened to the award-winning ETAP?
Whatever happened to the award-winning ETAP?

'ETAP, whatever happened- besides the alien invasion'    .

Whatever happened to ETAP? Founded in 1970 by Belgian entrepreneur Norbert Joris, ETAP built boats that were universally praised as innovative and ahead of their time, foam in their construction making them unsinkable. However, in January 2009, the company that made the unsinkable boat itself sank.

It had had a dream run. The yachts featured a unique hull-within-a-hull design; the gap in between was filled with a nonporous polyurethane foam, making it practically impossible for the inner hull to fill with water.

The ETAP 46DS had been awarded 'European Yacht of the Year' and won IPC Media's award for the category 'Sailboat over 40 ft'. But ETAP wasn't covering its costs, and was purchased by Dehler Deutchland in 2008, which itself declared bankruptcy later that year, and in January 2009 ETAP was itself declared insolvent.

ETAP040 - faded from sight -  .. .   Click Here to view large photo

But that wasn't the end of the story, as the design of the ETAP was just too good to ignore. Belgian company MIC Industries, an engineering firm, purchased the ETAP name in March 2009 - almost three years ago - for an undisclosed sum, including all the original factory molds and design instructions.

So why hasn't the ETAP, so lauded for so long, been manufactured since? The website is still there, even a link to the old website, although they seemed to have been invaded by aliens recently, with the strange statement:

For everything concerning 'survive 2012', please refer to Patrick Geryl, who is the author and organiser. Etapyachting takes no responsability for any publications made by third parties and has no direct connection to publications about 'Survive 2012', but then followed by links to Geryl's sites.

When questioned recently by Bloomberg Business Week, Toni De Pape, manager at MIC Industries, sees nothing unusual about featuring all ETAP endorsements on its website, even if they happen to be from survivalists. He says it was not MIC’s intention to make Geryl the new unofficial spokesperson for ETAP, but concedes that 'whatever helps our brand is OK with us.'

According to British yacht broker David Morris at Tollesbury Marina in Essex, England, 'It's really quite sad what's become of the ETAP brand.'

It’s certainly a bizarre outcome for one of the most acclaimed and beloved yachting brands in recent history.

For all information about ETAP - including how to survive Armageddon in 2012 - go to their website.


by Des Ryan

  

Click on the FB Like link to post this story to your FB wall

http://www.sail-world.com/index.cfm?nid=94321

9:27 PM Sun 26 Feb 2012GMT


Click here for printer friendly version
Click here to send us feedback or comments about this story.

Click for further information on
Yacht feature

Related News Stories:

07 Feb 2012  European Yacht of the Year 2012: the Oyster 625
30 Jan 2012  European Yacht of the Year: Beneteau Oceanis 45
21 Jan 2012  Buizen 52 - off the drawing board into the water
25 Nov 2011  Yacht feature: Sarissa
29 Oct 2011  Yacht Feature: The Hunter e33
02 Oct 2011  Yacht Feature: Bavaria 32 - a fresh look for 2012
06 Sep 2011  Catalina 385, a promising new model
23 Aug 2011  To make dreams come true - a totally wheelchair-accessible yacht
06 Aug 2011  Oyster nomination for European Yacht of the Year 2012
19 Jul 2011  New for 2012: Jeanneau's Sun Odyssey 44DS
MORE STORIES ...






News - USA and the World



































ISAF Sailing World Championships - Watch medal races live here by Dan Ibsen, Sail-World Europe & UK editor,








470 Men and Women Worlds - Vadlau and Ogar into pole position by 470 International Association Class,




ISAF Sailing Worlds, Santander - Strong competition for RS:X fleets by Olga Maslivets, International RS:X Class Assoc.,




















Volvo Ocean Race: Win a stopover trip by designing an ECsix T-Shirt
Red Bull 49erFX: On the eve of the Worlds in Santander
America's Cup: Ben Ainslie Racing launches partnership with Yamaha
2014 Chicago Match Cup - Starts tomorrow
Rio 2016 Daylight the issue for Olympic sailing regatta
ISAF Sailing World Championships - USA 470's and Lasers battle at top
ISAF Sailing World Championships - Santander - Day 5 video highlights
ISAF Sailing World Championships - Santander images by Jesús Renedo
PWA Cold Hawaii World Cup - No action on day 2
470 Men and Women Worlds - Game on for Olympic Qualification
ISAF Sailing World Championships: Finns off to slow start in Santander
ISAF Sailing World Championships - Seesaw Day 5 in Santander + Video
ISAF Sailing World Championships - 470 sailors shine in Santander
Royal Cup Marina Ibiza - Kiwi Ray Davies returns to TP52 fleet
Starboard Hatteras Wave Jam - No windsurfing action on day 1
A complete recap of the most successful Melges 20 World Championship
Rolex Big Boat Series - Prizegiving images by Chuck Lantz
ISAF Santander - Upwards path for Austrian women's 470 crew + video
18ft skiffs: Carnage compilation from the glory days of the Grand Prix
ISAF Worlds: Video from the British Sailing Team
Bart's Bash expected to set new records this weekend   
PWA Cold Hawaii World Cup - Marcilio Browne wins Super Session   
470 Men and Women World Championships - Racing abandoned on day 2   
ISAF Sailing World Championships - Day 4 images from Santander   
ISAF Sailing Worlds, Santander: Emerging Nations Program sailors shine   
ISAF Sailing Worlds, Santander - Teasing winds play havoc on day 4   
ISAF Sailing World Championships: Hot conditions in Santander on day 4   
Santander ISAF Sailing World Championships joins Bart’s Bash   
PWA Cold Hawaii World Cup - Grounded fishing boat creates problems   
Marseille One Design - GC32 Armin Strom Sailing Team emerge victorious   
Rolex Big Boat Series 2014 - Ready for another 50 years   
2014 Rolex Big Boat Series - Farr 40 Day 4   
2014 Rolex Swan Cup - Eleventh-hour victories   
Extreme Sailing Series - Kiwis clinch Act win in Istanbul + Video   
2014 Rolex Big Boat Series - Two long races today for the J70 fleet   
2014 Rolex Big Boat Series - Impressive to sail out of the Golden Gate   
Extreme Sailing Series - Istanbul delivers four days of great racing   
ISAF Sailing Worlds Santander - Day 3 images by Sail-World.com   
Extreme Sailing Series: Emirates Team NZ bounces back for series win   
Santander 2014 ISAF Worlds - Light winds and current test six classes   


For this week's complete news stories select    Last 7 Days
   Search All News
For last month's complete news stories select    Last 30 Days
   Archive News







Sail-World.com  


















Switch Default Region to:

Social Media

Asia

Australia

Canada

Europe

New Zealand

United Kingdom


http://www.sail-world.com/event_images/image/Twitter_logo_small.png http://www.sail-world.com/event_images/image/FaceBook-icon.png  http://www.sail-world.com/event_images/image/RSS-Icon.png

United States

Cruising Northern

Cruising Southern

MarineBusiness World

PowerBoat World

FishingBoating World

 

Contact

Commercial

News

Search

Contact Us

Advertisers Information

Submit news/events

Search Stories/Text

Feedback

Advertisers Directory

Newsletter Archive

Photo Gallery

 

Banner Advertising Details

Newsletter Subscribe

Video Gallery

Policies

 

 

 

Privacy Policy

 

 


Cookie Policy

 

 



This site and its contents are © Copyright TetraMedia and/or the original author, photographer etc. All Rights Reserved.  Photographs are copyright by law.  If you wish to use or buy a photograph contact the photographer directly.
XLXL NEW US
LocalAds   DE  ES  FR  IT