Why advertise on Sail-World.com websites and newsletters?
Online marine news has replaced printed news where readers can't wait a day let alone a month to read about the 'latest' news, products, services and events.
Now mobile devices access the internet just as much as PC's and laptops and fibre connections will soon replace broadband for a much faster experience.
With more and more sailors and boaters going online for their news so to are businesses realising that they need to adjust the distribution of their advertising budgets towards more internet-based visibility, with many canceling or reducing their print advertising to get online in front of this larger targeted readership.
Sail-World.com is the most visited marine news website in New
Zealand and the World. (Source: Alexa.com)
The independent analytics site Alexa.com rates Sail-World.com against ALL other boating/sailing websites in the world as having the most regular visitors; highest visitor time on site; highest page views per visitor and lowest visitor bounce rate. This makes Sail-World.com the highest traffic ranked site in the World.
Sail-World.com's readership are regular visitors
Thousands visit daily from their bookmarks/favourites plus others from their regular FREE e-newsletters
Our regional sites in New Zealand, Australia, USA, UK, Europe, Asia and Canada provide local news coverage as well as the latest global news to keep our readers returning for their daily news fix, with the same local or global reach available for advertisers. (An average readership of 650,000 visits/month is recorded) Weekly FREE E-Newsletters
Ten sites send out their own FREE e-newsletter to approx 100,000 subscribers every week,
with some being three times per week
To take a look at these popular newsletters click here
To subscribe to these newsletters click here Sail-World.com is the largest marine news network in the World
Our 19 regionalised news websites cover New Zealand, Australia, USA, UK, Europe, Asia and Canada. These sites include our regionalised Cruising; Powerboat and Marine Business sites in AUS, USA and Canada plus the FishingBoating-World site. (all accessed from bottom of any web page)
Sail-World.com is a mainstay source of information for sailors because we cover both racing and cruising sailing in great detail including offshore racing, keelboat and dinghy regattas, match racing and Olympic classes with our news coverage going out to over 900 different media groups including other national and international sailing websites. Technical information on products and services also draws in our readers.
These stories rank well in Google and other search engine results even after being archived on the site, unlike print publication stories filed on the floor, and all have Social Media Like and Share links for Facebook and Twitter.
Access to our websites and newsletter subscriptions are FREE for its readers as opposed to a magazine where the readers have to pay.
With an average of 300,000 *Unique Visitors/month being recorded (including 560,000 UV's* during the 34th Americas Cup in September 2013) . This more than triples our 2007 records of 83,000 *UV's/month as our visitor numbers continue to climb (*a visitor who visits a site multiple times in a month is still recorded as one unique visitor, to learn more click here)
Local or International Advertising Opportunities
Whether your company is a national or international company Sail-World/NZ can address your companies marketing needs for a very effective cost per impression, compared to any print media.
Sail-World.com/NZ and NZBoating-World.com reach local readers as well as the Cruising, Powerboat and Marine Business publications. Offshore readers can be reached by selecting to advertise in the other regional sites and newsletters, with editors based in these regions.
Thousands of our visitors regularly return for the latest marine news!
Expose your ads to these same readers NOW!
ADVERTISERS’ PROMOTIONAL PACKAGES
Sail-World offers advertisers a number of different promotional packages to fit different budgets.
The cost of an annual Sail-World/NZ promotional package starts from NZ$315 (+ GST) per month and increases based on additional coverage on some of our other 19 websites plus the inclusion of other benefits listed below.
Multiple/International site packages are tailored to match your budget and regional readers you want to reach.
The following can be included in an advertising package:
Publishing of Advertisers news/stories including hyperlinks to the advertisers website/s
Linked ad banners and stories on your selection of sites in New Zealand, Australia, USA, UK, Europe, Asia and Canada
728x90 Linked ad banners on the Top of website pages (Leaderboard)
300x100 and/or 300x250 Linked ad banners on the website pages
660x82 Linked ad banners on the bottom of website stories
300x100 and/or 300x250 Linked ad banners on the right hand side of newsletters
660x82 Linked ad banners on top or bottom of newsletters
Daily rotation of up to five banners for each banner size e.g Day 1 - banner 1, Day 2 - banner 2, etc.
Listing in the Advertisers Directory
Ad banners included in our high interest event newsletters covering the Sydney to Hobart, Volvo Ocean Race, Olympics and Americas Cup
Advertisers can create the banner artwork in-house according to Sail-Worlds graphics specifications.
High banner impression numbers Advertising agencies are focussed on impression numbers for banner advertising to indicate how many times an ad has been exposed to online visitors, as click counting can be decieving as in this video Click Baby Click New Zealand region advertisers can achieve 900,000 imps/month with our worldwide advertisers reaching 5,000,000 imps/month from their displayed ad banners.
Sail-World/Advertisers stories rank high in searches
Google visits Sail-World every 5 minutes 24/7 to view and index our stories in their search engine database to ensure high rank in searches within minutes of publishing a story. This is due to Sail-World being the only marine news website included in an elite group of 14,000 Google News-Indexedinternational media websites in the world, with this advantage creating large volumes of traffic due to internet searches. This news indexing also allows other media to find our stories and run them in their own publications be that news websites, blogs, magazines, newspapers, TV, Radio, etc.
This Google recognition and indexing accelerates advertisers stories to appear within minutes in online searches opposed to weeks when on their own websites.
Backlinks increase your websites rank
Then add how an advertisers links to their websites deliver a large boost in their own websites search engine rankings and you can understand how advertising on Sail-World can help your company.
Preparing your advertising budget? Boaters have moved online and that process continues to accelerate with broadband, fibre networks and smartphone usage, so you need to make sure that between 40% and 100% of your advertising expenditure is allocated to online media.
So don’t miss the boat
Advertise on Sail-World.com NOW!
Contact Colin Preston to learn how the Sail-World.com websites can work for your company, product, service or event website. A tailored ad package can be provided after discussing your requirements further.