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Online marine news has replaced printed news where readers can't wait a day let alone a month to read about the 'latest' news, products, services and events.
Now mobile devices access the internet just as much as PC's and laptops and fibre connections will soon replace broadband for a much faster experience.


With more and more sailors and boaters going online for their news so to are businesses realising that they need to adjust the distribution of their advertising budgets towards more internet-based visibility, with many canceling or reducing their print advertising to get online in front of this larger targeted readership. is the most visited marine news website in New

Zealand and the World. (Source:

 The independent analytics site rates against ALL other boating/sailing websites in the world as having the most regular visitors; highest visitor time on site; highest page views per visitor and lowest visitor bounce rate. This makes the highest traffic ranked site in the World.'s readership are regular visitors

Thousands visit daily from their bookmarks/favourites plus others from their regular FREE e-newsletters

Our regional sites in New Zealand, Australia, USA, UK, Europe, Asia and Canada provide local news coverage as well as the latest global news to keep our readers returning for their daily news fix, with the same local or global reach available for advertisers. (An average readership of 650,000 visits/month is recorded)
Weekly FREE E-Newsletters

Ten sites send out their own FREE e-newsletter to approx 100,000 subscribers every week,
with some being three times per week
To take a look at these popular newsletters click here

To subscribe to these newsletters click here is the largest marine news network in the World

Our 19 regionalised news websites cover New Zealand, Australia, USA, UK, Europe, Asia and Canada. These sites include our regionalised Cruising; Powerboat  and Marine Business sites in AUS, USA and Canada plus the FishingBoating-World site. (all accessed from bottom of any web page)

New Zealand has its own site as well as 

       is a mainstay source of information for sailors because we cover both racing and cruising sailing in great detail including offshore racing, keelboat and dinghy regattas, match racing and Olympic classes with our news coverage going out to over 900 different media groups including other national and international sailing websites. Technical information on products and services also draws in our readers.


These stories rank well in Google and other search engine results even after being archived on the site, unlike print publication stories filed on the floor, and all have Social Media Like and Share links for Facebook and Twitter.

Access to our websites and newsletter subscriptions are FREE for its readers as opposed to a magazine where the readers have to pay.

With an average of 300,000 *Unique Visitors/month being recorded (including 560,000 UV's* during the 34th Americas Cup in September 2013) . This more than triples our 2007 records of 83,000 *UV's/month as our visitor numbers continue to climb (*a visitor who visits a site multiple times in a month is still recorded as one unique visitor, to learn more click here)

Local or International Advertising Opportunities

Whether your company is a national or international company Sail-World/NZ can address your companies marketing needs for a very effective cost per impression, compared to any print media. and reach local readers as well as the Cruising, Powerboat and Marine Business publications. Offshore readers can be reached by selecting to advertise in the other regional sites and newsletters, with editors based in these regions.


Thousands of our visitors regularly return for the latest marine news!

Expose your ads to these same readers NOW!



Sail-World offers advertisers a number of different promotional packages to fit different budgets.

The cost of an annual Sail-World/NZ promotional package starts from NZ$315 (+ GST) per month and increases based on additional coverage on some of our other 19 websites plus the inclusion of other benefits listed below.

Multiple/International site packages are tailored to match your budget and regional readers you want to reach.

The following can be included in an advertising package:

  • Publishing of Advertisers news/stories including hyperlinks to the advertisers website/s
  • Linked ad banners and stories on your selection of sites in New Zealand, Australia, USA, UK, Europe, Asia and Canada
  • 728x90 Linked ad banners on the Top of website pages (Leaderboard) 
  • 300x100 and/or 300x250 Linked ad banners on the website pages
  • 660x82 Linked ad banners on the bottom of website stories
  • 300x100 and/or 300x250 Linked ad banners on the right hand side of newsletters
  • 660x82 Linked ad banners on top or bottom of newsletters
  • Daily rotation of up to five banners for each banner size e.g Day 1 - banner 1, Day 2 - banner 2, etc.
  • Listing in the Advertisers Directory
  • Ad banners included in our high interest event newsletters covering the Sydney to Hobart, Volvo Ocean Race, Olympics and Americas Cup  
Advertisers can create the banner artwork in-house according to Sail-Worlds graphics specifications.

High banner impression numbers
Advertising agencies are focussed on impression numbers for banner advertising to indicate how many times an ad has been exposed to online visitors, as click counting can be decieving as in this video Click Baby Click
New Zealand region advertisers can achieve 900,000 imps/month with our worldwide advertisers reaching 5,000,000 imps/month from their displayed ad banners.

Sail-World/Advertisers stories rank high in searches

Google visits Sail-World every 5 minutes 24/7 to view and index our stories in their search engine database to ensure high rank in searches within minutes of publishing a story. This is due to Sail-World being the only marine news website included in an elite group of 14,000 Google News-Indexed international media websites in the world, with this advantage creating large volumes of traffic due to internet searches. This news indexing  also allows other media to find our stories and run them in their own publications be that news websites, blogs, magazines, newspapers, TV, Radio, etc.

This Google recognition and indexing accelerates advertisers stories to appear within minutes in online searches opposed to weeks when on their own websites. 


Backlinks increase your websites rank

Then add how an advertisers links to their websites deliver a large boost in their own websites search engine rankings and you can understand how advertising on Sail-World can help your company.


Preparing your advertising budget? Boaters have moved online and that process continues to accelerate with broadband, fibre networks and smartphone usage, so you need to make sure that between 40% and 100% of your advertising expenditure is allocated to online media.


So don’t miss the boat

Advertise on NOW!


Contact Colin Preston to learn how the websites can work for your company, product, service or event website. A tailored ad package can be provided after discussing your requirements further. 

Colin Preston


Mobile Phone: +64 21 2674842


Sail-World Latest Stats

Month Unique visitors Number of visits Pages Hits Alexa Ranking Time on Site Page Views/visit
Aug 2013 251,548    603,317 5,522,341  55,954,504 28,143  20.21 mins   9.15
Sep 2013 581,525 1,236,648 9,329,919 116,931,334 21.232  22.02 mins   7.54
Oct 2013 339,032    784,230 5,895,624  50,782,906 20,521  19.90 mins   7.52
Nov 2013 326,213    726,456 5,992,068  50,490,303 22,913  17.70 mins   7.88
Dec 2013 333,722    706,570 6,670,405  52,112,099 25,662  16.37 mins   9.44
Jan 2014 302,268    643,528 7,788,011  52,851,616 24,931  19.11 mins 12.10
Feb 2014 236,709    510,065 7,542,585 40,930,946 25,987  19.07 mins 14.79
Mar 2014 245,566    543,048 6,856,819 46,987,454 26,630  19.85 mins 12.62
April 2014 246,642    552,864 7,569,214 29,239,764 27,603  20.49 mins 13.70
May 2014 289,188    640,830 9,856,741 35,416,811 27,827  20.31 mins 15.38
June 2014 290,782    621,480 9,492,131 32,722,767 24,969  21.48 mins 15.27
July 2014 329,403    683,272 10,482,004 31,403,611 22,550 19.5 mins 15.34
Aug 2014 224,388    503,625 8,520,550 32,405,219 23,715 21.5 mins 16.92
Sept 2014 228,494    491,281 8,811,256 32,695,695 24,505 22.5 mins 17.94
Oct 2014 278,824    526,621 8,631,208 36,556,515 25,512 23.5 mins 16.39


Total unique visitors for 2013:   3,008,471


2013 was up 52% from 2012. 

The first four five months of 2014 up 43
% on 2013



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