Why advertise on the Sail-World.com websites and newsletters?
Gone are the days where people wait for next months magazine to read the latest marine news! In the 21st century the internet is where the news readers go and with 75%+ of New Zealand's internet users on broadband and thousands more accessing it via smart phones, this is the future!
As sailors worldwide vote with their mice, companies are realising that they need to adjust the distribution of their advertising budgets to include internet-based visibility, with many looking to reduce their print advertising to get online in front of this larger readership.
Sail-World.com is the most visited marine news website in New Zealand and the World.
Sail-World.com is the largest marine news network in the World
Our 19 regionalised news websites cover New Zealand, Australia, USA, UK, Europe, Asia and Canada. These sites include our regionalised Cruising; Powerboat and Marine Business sites in AUS, USA and Canada plus the FishingBoating-World site. (accessed from bottom of any webpage)
These regional sites provide local news coverage as well as the latest global news to keep our readers returning for their daily news fix, with the same local or global reach available for advertisers. (An average readership of 650,000 visits/month being recorded)
Ten sites send out their own e-newsletter to approx 100,000 subscribers every week, with some being three times per week.
Sail-World/ New Zealand publishes local and international news on the website and sends out over 45,000 e-newsletters each week containing in depth editorial content and lead-in story exerpts linked to the website stories. The websites and newsletters include advertisers ad banners hyperlinked directly to their own website.
All stories are archived on the site being easily found by online searches, unlike stories in print publications stored on the floor, and all have a Facebook link to be easily shared with friends plus our stories can be followed live via our Twitter feeds.
Sail-World readers use the website as a source of technical information on products and services with the inherent good buying opportunities, as well as a reliable and immediate news source. As advertisers are able to inform our readers of their products and services with newsworthy stories, as part of their advertising package, they are able to connect with our readers.
Sail-World.com is a mainstay source of information for serious sailors because we cover both racing and cruising sailing in great detail. We cover offshore racing, keelboat regattas, match racing and Olympic classes with our news coverage going out to over 900 different media groups including other national and international sailing websites.
With an average of 300,000 *Unique Visitors/month being recorded (including 580,000 UV's* during the 35th Americas Cup in September 2013) . This is seven times our 2007 records of 83,000 *UV's/month and our visitor numbers continue to climb. (*a visitor who visits a site multiple times every day of each month is still recorded as one Unique Visitor, to learn more click here)
Access to our sites and newsletter subscriptions are FREE for its readers as opposed to a magazine where the readers have to pay.
Local or International Advertising Opportunities
Whether your company is a national or international company Sail-World/NZ can address your companies marketing needs for a very effective cost per impression, compared to any print media.
Sail-World.com/NZ and NZBoating-World.com reach local readers as well as the World Cruise, Powerboat and Marine Business publications. Offshore readers can be reached by selecting to advertise in the other regional sites and newsletters, with editors based in these regions.
Thousands of our visitors regularly return for the latest marine news!
Display your ads to these same readers NOW!
ADVERTISERS’ PROMOTIONAL PACKAGES
Sail-World offers advertisers a number of different promotional packages to fit different budgets.
The cost of a basic annual Sail-World/NZ promotional package starts from NZ$315 (+ GST) per month and increases based on additional coverage on some of our other 19 websites plus the inclusion of other benefits listed below.
Multiple/International site packages are tailored to match your budget and regional readers you want to reach.
The following can be included in an advertising package:
Publishing of Advertisers news/stories including links and their 660x82 story footer banners on stories
728x90 Linked ad banners on the Top of website pages (Leaderboard)
300x100 Linked ad banners on the Right hand side of website pages and newsletters
300x250 Linked ad banners on the Right hand side of website pages and newsletters
660x82 Linked ad banners on the Bottom of website pages and top of newsletters
Daily rotation of up to five banners for each banner size e.g Day 1 - banner 1, Day 2 - banner 2, etc.
Listing in the Advertisers Directory
Password access to upload downloadable brochures, NOR's, forms, etc. to Sail-World
Ad banners included in Sydney Hobart, Volvo Ocean Race, Olympic and Americas Cup high interest event newsletters
Premium packageadvertisers get regular editorial coverage, with more newsworthy press releases and company stories allowable which are great to tell your news, announce new product launches, promote upcoming events, etc. These stories have a large linked footer ad banner attached to their stories allowing readers of the story to see your banner and access your website directly from the story. This is especially powerful in accessing many readers outside the Sail-World readership who find our stories via online searches, due to our sites being 'Google News Indexed' (see below).
Basic package advertisers are allowed a limited number of company stories compared to a Premium package, that can be circulated via the world wide sites, and the banner size selection is also reduced.
Advertisers can create the banner artwork in-house according to Sail-Worlds graphics specifications.
Sail-World/Advertisers stories rank high in searches
Google visits Sail-World every 5 minutes 24/7 to view and index our stories in their search engine database to ensure high rank in searches within minutes of publishing a story. This is due to Sail-World being the only marine news website included in an elite group of 14,000 Google News-Indexedinternational media websites in the world, with this advantage creating large volumes of traffic due to internet searches. This news indexing also allows other media to find our stories and run them in their own publications be that news websites, blogs, magazines, newspapers, TV, Radio, etc.
This Google recognition and indexing accelerates advertisers stories to appear within minutes in online searches opposed to weeks when on their own websites.
Backlinks increase your websites rank
Then add how our advertisers banner links to their websites deliver a big boost in their own websites search engine rankings and you can understand how advertising on Sail-World can help your company.
Preparing your advertising budget? Boaters have moved online and that process continues to accelerate with broadband and smartphone usage, so you need to make sure that between 40% and 100% of your advertising expenditure is allocated to online media.
So don’t miss the boat
Advertise on Sail-World.com NOW!
Contact Colin Preston to learn how the Sail-World.com websites can work for your company, product, service or event website. A tailored ad package can be provided after discussing your requirements further.