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05 Oct 2013
Sail-World New Zealand: October 5, 2013 - Welcome Home!
Emirates Team New Zealand received an outstanding welcome home from their New Zealand fans on Friday, with a capacity, in fact over-flowing crowd at Shed 10 on Auckland's waterfont, followed by a harbour cruise, as fans lined all available vantage points.
For a team who left San Francisco rather shell-shocked by not winning the 34th America's Cup, the Auckland welcome was the tonic they required.
New Zealand fans have a habit of turning feral on teams which don't win – notably Rugby World Cups. However this welcome was a first for New Zealand, and clearly fans could see past the on the water result – which very nearly went the other way.
Clearly the fans want to see the team continue. While Emirates Team NZ is an America's Cup Team, it has also competed in the Volvo Ocean Race, America's Cup World Series and the Extreme Sailing Series.
The team has reached out to a new fan base, well outside the usual sailing aficionados, in fact the sailing set was well outnumbered on Friday. This is the People's Team.
There was a change of heart by the NZ Government too. While previously scathing of the decision by the previous administration for their $36million backing of the team, this administration now realises how an extremely successful trade and export effort can be leveraged off sailing campaigns.
In fact the Minister of Economic Development, Steven Joyce commented that while the fans would have preferred to have seen the America's Cup end earlier (and with an Emirates Team NZ win). From NZTE's perspective the extended length of the America's Cup itself was a huge bonus, as New Zealand surfed the steep wave of US media and industry interest.
As matters now stand the Government seems to be even more keen than the Team on the next America's Cup. Any entry will be dependent on the new Protocol - with conditions regarding boat type, nationality and practical cost reductions being of paramount.
In this edition of Sail-World.com's newsletter, we are still playing catch-up to some extent – and in this edition feature several galleries of images from last weekend's Auckland On The Water Boat Show, which seems to have been more notable for the amount of business transacted, with some excellent reports from exhibitors.
On the water there was a fine display of craft – mostly imported, while ashore the local industry and innovation was very much on display.
We're pleased to be able to announced that Sail-World.com broke existing readership records in September, with visits to the site topping a massive 1.2million for the month. This is almost double the previous record of 650,000 set in September 2012, off the back of the Weymouth Olympics. Sail-World.com had over 560,000 unique visitors in the month, who read on average nine stories per vist, and stayed over 20 minutes on the site. That's great exposure if you are an advertiser with Sail-World.com.
In terms of ratings against other websites, according to the independent Alexa rankings, Sail-World.com is the top sailing news website in the world, ranking at around 21,000 in the world. (Facebook is the top site). We have occupied that position since February 2013.
Events Clothing Annual Clearance Sale at Royal New Zealand Yacht Squadron - October 4-6, 2013
The next few months will certainly be watched with interest - we believe that we can hold most of this readership off the back of our America's Cup coverage.
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Stay tuned to Sail-World.com/nz website for all the latest news.
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