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03 Sep 2013
Election looms, Brisbane Boat Show ahead, online marketing a must
So, on our voting marks for the 2013 Federal Election, to decide who will become the 27th Prime Minister of the nation, there's too much happening to give but a fleeting mention to pollies and policies, which may all vanish in the budget vortex once the new mob, or the old, are installed – the first being the Brisbane Boat Show, back at its home of the RNA Showgrounds.
RNA Showgrounds Marine Queensland
Don Jones, CEO at Marine Queensland, said the boat show team was optimistic of attracting the crowds this weekend.
'It's hard to estimate numbers, but from our experience elections draw crowds. The last state election was during Tinnie & Tackle and we achieved record numbers. People are out and about, perhaps considering going out with their family for the day. So we're optimistic.'
The Marine Qld team reports the show sold out of available space, and will feature lots of new exhibitors, plenty of entertainment and prizes. 'The return to RNA has generated a lot of talk on social media. It's everybody's favourite venue, offering better parking and access, a train to the venue Saturday and Sunday, public transport.'
The Brisbane Boat Show website traffic is up 25%, which is partly due to great promotion, and also good weather and rising consumer confidence.
'Perhaps people are anticipating a change in government? It's all boding well for renewed interest in and participation in recreational boating,' says Jones.
Calypso operating in Port Douglas Swan Super Lines
A great news story this week, with a profile piece on Gold Coast Ships, a Thailand-based Aussie company that uses Australian aluminium and other parts for its high speed ferries that are in demand here and in Asia. Since establishing operations in Thailand in 2011, the company is now building its eighth vessel. Their innovation and success, filling a niche with a quality product, is inspiring.
We have lots of info on launches and exhibitors at the 2013 Brisbane Boat Show, along with the gamut of news and business stories from around the globe, including the 2014 dates for ASMEX, the Australia-wide marina survey, details of the Coalition marine park promise, results and great pictures from Audi Hamilton Island Race Week, and the Aussie and international debuts on the European yacht show circuit.
Another important piece that deserves a read is the latest convincing stats about the effectiveness of reaching your target market with online marketing - specifically with the TetraMedia family of Sail-World, Sail-WorldCruising, Powerboat-World, FishingBoating-world and MarineBusiness-World.
Together, our sites reach a monthly audience of 250,000 unique readers. Note carefully here, that one reader might be reading content from four of these publications, but will be counted just the once.
Audi Hamilton Island Race week 2013 Andrea Francolini/Audi
The last sailing website demographic indicates that on average, viewers had family income greater than $250,000, were in the 40-49 age group and 80% of them were male.
According to Alexa, the independent web metrics source, Sail-World has been ranked around 20,000th most popular website in the world over the last seven days, and 27,195 over the last three months. (The current traffic share has been distorted by the likely Kiwi success in the America's Cup.)
On average, a viewer spends 22 minutes on site, with 9.8 pages read. We recommend you compare your own website traffic ranking at www.alexa.com
Keep in touch with your feedback, requests and suggestions. Send any news to editor(at)marinebusiness-world.com and have a great week!
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