Election looms, Brisbane Boat Show ahead, online marketing a must

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 03 Sep 2013

Election looms, Brisbane Boat Show ahead, online marketing a must

So, on our voting marks for the 2013 Federal Election, to decide who will become the 27th Prime Minister of the nation, there's too much happening to give but a fleeting mention to pollies and policies, which may all vanish in the budget vortex once the new mob, or the old, are installed – the first being the Brisbane Boat Show, back at its home of the RNA Showgrounds.

RNA Showgrounds  Marine Queensland

Don Jones, CEO at Marine Queensland, said the boat show team was optimistic of attracting the crowds this weekend.
'It's hard to estimate numbers, but from our experience elections draw crowds. The last state election was during Tinnie & Tackle and we achieved record numbers. People are out and about, perhaps considering going out with their family for the day. So we're optimistic.'

The Marine Qld team reports the show sold out of available space, and will feature lots of new exhibitors, plenty of entertainment and prizes. 'The return to RNA has generated a lot of talk on social media. It's everybody's favourite venue, offering better parking and access, a train to the venue Saturday and Sunday, public transport.'

The Brisbane Boat Show website traffic is up 25%, which is partly due to great promotion, and also good weather and rising consumer confidence.

'Perhaps people are anticipating a change in government? It's all boding well for renewed interest in and participation in recreational boating,' says Jones.

Calypso operating in Port Douglas  Swan Super Lines

A great news story this week, with a profile piece on Gold Coast Ships, a Thailand-based Aussie company that uses Australian aluminium and other parts for its high speed ferries that are in demand here and in Asia. Since establishing operations in Thailand in 2011, the company is now building its eighth vessel. Their innovation and success, filling a niche with a quality product, is inspiring.

Tony Abbott at the Fishing expo  .. ©
We have lots of info on launches and exhibitors at the 2013 Brisbane Boat Show, along with the gamut of news and business stories from around the globe, including the 2014 dates for ASMEX, the Australia-wide marina survey, details of the Coalition marine park promise, results and great pictures from Audi Hamilton Island Race Week, and the Aussie and international debuts on the European yacht show circuit.

Another important piece that deserves a read is the latest convincing stats about the effectiveness of reaching your target market with online marketing - specifically with the TetraMedia family of Sail-World, Sail-WorldCruising, Powerboat-World, FishingBoating-world and MarineBusiness-World.

Together, our sites reach a monthly audience of 250,000 unique readers. Note carefully here, that one reader might be reading content from four of these publications, but will be counted just the once.

Audi Hamilton Island Race week 2013   Andrea Francolini/Audi

The last sailing website demographic indicates that on average, viewers had family income greater than $250,000, were in the 40-49 age group and 80% of them were male.

According to Alexa, the independent web metrics source, Sail-World has been ranked around 20,000th most popular website in the world over the last seven days, and 27,195 over the last three months. (The current traffic share has been distorted by the likely Kiwi success in the America's Cup.)

On average, a viewer spends 22 minutes on site, with 9.8 pages read. We recommend you compare your own website traffic ranking at www.alexa.com

Keep in touch with your feedback, requests and suggestions. Send any news to editor(at)marinebusiness-world.com and have a great week!

Jeni Bone, editor

Gold Coast Ships: building high speed ferries for export
Jeni Bone,
Originally operating the ferry between the Gold Coast and Couran Cove for 13 years, now established in Thailand, Gold Coast Ships is manufacturing custom-built ferries for international export.... [more]
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Marine Marketing Budgets for 2013-2014 in an online world
Brendan Maxwell,
Setting the marketing budget in the modern age means confronting, like it or not, the importance of the Internet in the advertising mix. This has taken many marine industry companies well outside their comfort zone, which had been built around the plethora of boating magazines.... [more]
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Gold Coast International Marine Expo expands to meet exhibitor demand
GC International Marine Expo,
Organisers of the third annual Gold Coast International Marine Expo have just released an extra 20 per cent of extension exhibition space to meet growing demand for the unique annual boating showcase held from November 1 to 3 at the Gold Coast Marine Precinct in Coomera, Queensland.... [more]
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2013 IBEX - Chetco Digital Instruments to host new Connect-World
Chetco Digital Instruments,
On September 17-19, 2013 at the Kentucky Exposition Center in Louisville, Kentucky, Chetco Digital Instruments and the producers of the International BoatBuilders' Exhibition and Conference (IBEX) will co-sponsor a new Marine Networking Technology interactive, hands-on demonstration area(Booth 861).... [more]
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Australian marina research underway
Colin Bransgrove,
All 356 marinas in Australia are currently being invited to participate in the second Health of the Australian Marina Industry Survey. This national survey is being conducted by the Marina Industry Association (MIA) in association with the Recreational Marine Research Centre (RMRC) at Michigan State University.... [more]
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Abbott: Coalition will suspend Marine Park process
Media Services,
To the rousing applause and cheers of visitors to the Australian Fishing Trade Association's 2013 Fishing Tackle, Marine and Outdoor Trade Show, Coalition Leader The Hon Tony Abbott said he had heard the pleas of rec fishers and will suspend the Marine Park process and initiate an independent scientific review should the Coalition come to power 7 September.... [more]
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The flight of the Zodiacs - taking on the wilds of PNG
Jeni Bone,
Recently, a team of volunteers from YWMAM (Youth with a Mission) headed to the land of the Gulf Province of Papua New Guinea as part of a group of volunteers and health care workers seeking to change the lives of many for the better.... [more]
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Riviera makes a European debut at Cannes with their 5800 Sport Yacht
Stephen Milne,
The stunning Riviera 5800 Sport Yacht from Australia's favourite and most awarded luxury boat builder will make her European debut at the Festival de la Plaisance de Cannes, otherwise known as the Cannes Boat Show held from September 10 to 15.... [more]
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Honda all set for Brisbane Boat Show
Sandman PR,
Honda will have a powerful presence at this week's Brisbane Boat Show with its distinctive, silver-coloured premium outboard engine range on display, some show-stopping savings on offer as well as a low 5.99 per cent comparison interest rate across the entire range.... [more]
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New TDis lead outstanding Mercury Diesel range
Jonathan Revitt,
Mercury, the undisputed leader in marine power and technology, now has an unmatched diesel range led by the new V6 and V8 TDi models.... [more]
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Bar Crusher's latest Fishing Weapons on show in Brisbane
Sandman PR,
Bar Crusher's award-winning 670HT will make its Brisbane Boat Show debut later this week through southeast Queensland dealer Stones Corner Marine.... [more]
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Australian Dealer of the Year 2012/13: Aquasports Marine
Jonathan Revitt,
For the second consecutive time, Western Australia's Aquasports Marine has been named Mercury Marine's Australian 'Dealer of the Year'.... [more]
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The bass is back
Fisheries Queensland,
Recreational fishers will be hitting the water again as the Australian bass closed season comes to an end.... [more]
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ASMEX dates for 2014 announced: 20 and 21 May 2014
AIMEX-Superyacht Australia,
The Australian International Marine Export Group (AIMEX) and Superyacht Australia announced today the dates for the fourth Australian Superyacht and Marine Export Conference (ASMEX); the key conference for the marine export and superyacht industry in Australia... [more]
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Grady-White kicking goals in Australia
Creating Demand,
Grady-White, one of America's finest sport fishing boat brands continues to kick goals in Australia thanks to local distributor Game & Leisure Boats.... [more]
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Selecting the right dinghy pathway
Picking the right boat is critical to your enjoyment of the sport of dinghy sailing. Whether it be your first steps afloat or your burning competitive desire that drives your decision, making the correct choice is vital to your long term enjoyment. At PSA we are passionate about sailing and understand that done correctly it will become a skill for life. Hence, its single handed pathway... [more]
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Beneteau owners enjoy another successful Hamilton Island Race Week
Creating Demand,
Beneteau has a long and proud involvement with Hamilton Island Race Week and it was fitting that in the 30th year of this great event, the French sailing marque continued the tradition with another big fleet in attendance as well as some outstanding results.... [more]
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Online marina berth auction - own your own piece of marine community
Jeni Bone,
Marine Auctions is holding its Online Auction of Marina Berths with the bidding to commence on Friday 30 August and ending 3pm Wednesday 4 September.... [more]
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Anchorage Marina offers free Tall Ship berthing
Dani Limback,
Williamstown is to play host to the biggest collection of tall ships seen in Melbourne for over 100 years with the first of 10 ships arriving in Melbourne this week.... [more]
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America's Cup: A quick look at University of Auckland's Yacht Research
Many people wonder why New Zealand is able to produce so many good sailors and engineers. The sailors often come from the Lion Foundation's Royal New Zealand Yacht Squadron's Youth Program, and designers and engineers come from the University of Auckland's School of Engineering. Updated story.... [more]
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Need a holiday? We have some great options on Hamilton Island....
Kristie Kaighin,
Spring is in the air and just around the corner... Why not plan your next holiday on Hamilton Island? Specialising in luxury Hamilton Island Accommodation, we offer a full range of stunning privately owned, self contained apartments, villas and houses... You will be sure to find something that is the perfect fit for you!... [more]
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Clipper Round the World Yacht Race - Mission Performance named ahead
Julia Wall-Clarke,
Mission Performance Limited, Clipper Ventures Official Learning and Development Partner and first time Team Sponsors of the Clipper Race, officially named their yacht entry yesterday. The yacht is one of the new state of the art fleet of ocean racers debuting in the latest edition of the Clipper Round the World Yacht Race... [more]
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Collinson FX Market Commentary: August 30, 2013 - Wall St over Syria
Collinson FX,
Collinson FX Market Commentary: August 30, 2013 - Equity markets resumed the rally as fears over Syria subsided. Commodities drifted and New Home Sales in Australia pushed the AUD back to 0.8910. The KIWI also dipped below 0.7800, with the rise in the reserve currency and a weakening of local business confidence.... [more]
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Coalition marine park policy positive for 5 million Aussies
The Boating Industries Alliance Australia welcomes the Coalition's Policy for a more competitive and sustainable fisheries sector, announced at the Australian Fishing Trade Association trade show earlier this week.... [more]
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830 tender to debut at Cannes Yacht Show
Hunton Powerboats,
Hunton, the British manufacturer of high-performance, luxury powerboats and tenders is ecstatic to announce that its stunning 830 tender will be officially previewed to customers and visitors at the 2013 Cannes Yacht Show, September 10-15.... [more]
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Outremer 51 to debut at Cannes Boat Show
Brent Vaughan,
The Outremer shipyard in La Grande Motte in the South of France have just launched the successor to the award winning Outremer 49, with the arrival of the new Outremer 51 which will be debuted at the Cannes boat show in France on the 10th of September.... [more]
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Quantum Sails Australasia launches inaugural Summer Giveaway
Katie Spithill,
For a limited time, Quantum Australasia is offering the best pricing of the year on all cruising, racing and one design sails, partnering with top marine prize partners: Barz Optics, Epirb Hire, Gill, Harken, Musto, Spinlock, Sturrocks, Sydney By Sail and Zhik they promise to bring you 26 weeks of fantastic giveaways.... [more]
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2013 PSP Southampton Boat Show - New experience for old hands + Video
Artemis Offshore Academy,
At the 2013 PSP Southampton Boat Show, usually hidden away in the marinas of northern France, two of the Artemis Offshore Academy's five striking blue Figaros will be on display, giving visitors the opportunity to have a go on the helm, inspect the high-tech instruments or just have a poke around the modest cabin below.... [more]
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6th Xiamen Boat Show ready to roll
What's On Xiamen,
The boat show will carry forward its water-land characteristic with 30,000 square meters of onshore exhibition area, and 20,000 square meters of water show area this year.... [more]
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New Zealand's $350 million role in the 2013 America's Cup
For the 2013 America's Cup, New Zealand has already benefited from well in excess of NZ $350 million dollars coming into the economy. Peter Busfield, executive director of the NZ Marine Industry Association (NZ Marine), says: 'There is no doubt that the America's Cup and all that the regatta represents, sporting-wise and commercially, has played a significant role in highlighting and developin... [more]
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