Melbourne smiles all round, don't fixate on attendance, Taiwan part 2

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 10 Jul 2012

Melbourne smiles all round, don't fixate on attendance, Taiwan part 2

Kha Shing Monte Fino  Jeni Bone

Despite the grey skies and plunging mercury around Australia, bleaker still in NZ, there's plenty to warm the cockles wherever you are in the Asia-Pacific this week.

Kaohsiung convention centre - the future venue for TIBS 2014.  .. .

If you haven't heard, a recent trip to Taiwan to inspect the venue of the future Taiwan International Boat Show and meet some of the major yacht builders in the region spawned a burst of stories from my quarter - profiling their methods, business models and ambitions for their products in the global market, with relevance to all manufacturers and marketers in our region.

Exhibition Centre design  Jeni Bone

Organisers are aiming for 250 exhibitors for the first year, and most of those they aim to draw from Japan, China, Australia and New Zealand. Find out what they're offering and why they believe doing business with Taiwan is such an attractive opportunity.

Horizon factory  Jeni Bone

The President of IFBSO, Jurij Korenc was also in Taiwan, guiding the organisers in the path ahead to putting on a world-class show. He lent his wisdom and considerable experience in organising boat shows to comment on the major issues facing event organisers and the marine industry, especially in Europe, where he predicts the economy will not pick up for at least four years.

Jurij Korenc President IFBSO  Jeni Bone

Korenc also added his weight to the fixation on attendance figures at events, which he asserts is simply one measure of judging a boat show. 'Quality over quantity, any day,' is his motto.

Also this week, a barrage of news from around the world, including some of the final preparations and entries in this year's Audi Hamilton Island Race Week, from 17 July and a highlight on the international calendar, as well as the first feedback from BIAV on the Melbourne Boat Show which closed yesterday to unanimous praise and strong sales.

Some of the best sailing to be had anywhere in the world is there to be enjoyed at Audi Hamilton Island Race Week  Jack Atley

Then there's a look at how Rivergate International Boat Show intends to use social media as a major tool to generate local interest and deliver added value for exhibitors, and a brand new watercraft show for Melbourne, with the inaugural Club Marine Sports Boat & PWC Expo over three days, 21 to 23 September.

Loads of new products, Olympic packages for the most effective online advertising and much more.

Take your time with this serving of marine industry news, as each and every story is compiled to enhance your business and bring you up to date on what your competitors, your potential collaborators and industry organisations are doing.

Have a great week!

Jeni Bone, editor

Boat Shows – fixating on visitor figures is like mixing coffee and tea
Jeni Bone,
Visitor numbers: It's an obsession with marine media the world over, and members of marine industry groups, and to a certain extent the general public. President of IFBSO, Jurij Korenc states that comparing boat shows on the basis of attendance is like putting tea and coffee together in a pot – 'it doesn't taste good'.... [more]
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Good weather and spending visitors equal great Melbourne Boat Show
Jeni Bone,
The numbers are not yet in, but already organisers of the Melbourne Boat Show are hailing this year's event a success, both in terms of visitor numbers and happy exhibitors.... [more]
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Brisbane on show! Rivergate International Boat Show launches October
Tracey Toovey,
Plans are well underway for Brisbane's first on water international boat show to be held at one of Australia's premier marinas located in Murrarie from October 5 to 7 this year.... [more]
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Taiwan Yacht Industry - history and future
Jeni Bone,
Horizon Group VP, James Fwu was one of several local identities to address media and VIPS gathered for the pre-show briefing and launch of the 2014 Taiwan International Boat Show, held at the hub of Taiwan yacht building, the industrial centre of Kaohsiung.... [more]
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Taiwan Yacht Industry Assoc 'realistic' about local boat show
Jeni Bone,
John Lu, founder and CEO of Horizon Group says the Taiwan International Boat Show will need to rely on its Asian neighbours, Japan and China, to grow and prosper for the first few years.... [more]
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Sydney International Boat Show – How does it stack up?
Bob Wonders,
The Boating Industry Association of NSW is rightly proud of its annual presentation, the Sydney International Boat Show, staged every year within the Darling Harbour Exhibition Centre and on the waters of adjoining Cockle Bay. It's a vitally important exhibition for the Australian boating industry and it stands unchallenged as the biggest recreational boat show in the Southern Hemisphere.... [more]
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IFBSO President, Jurij Korenc – advancing boat shows the world over
Jeni Bone,
In Taiwan last week for the launch of the 2014 Taiwan International Boat Show, President of IFBSO, Jurij Korenc described the global conditions and challenges boat show organisers are facing, the role of IFBSO and his impressions of Kaohsiung and its ability to host an international boat show.... [more]
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Collinson FX Market Commentary: July 10, 2012 - Eu talk fests resumes
Collinson FX,
Collinson FX market Commentary: July 10, 2012 - Equity markets fell as EU Finance Ministers gather for yet another talk fest to solve the EU debt crises, and more particularly, the single currency. The Chinese CPI fell to 2.2% and PPI dropped 2.1%, reflecting a big fall off in demand and growth. The AUD dipped below 1.0200 with Job advertisements falling. The KIWI followed suit now trading 0.7950.... [more]
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VX One heading to Hamilton Island Race Week 2012
VX One Australia,
The VX One is a new concept in one design sailing boat that is being introduced to Australia this season. The idea was to design an affordable sports boat with exceptional performance. At 5.8metres long she packs well in shipping containers so that freight is economical. The low price of the boat and economical shipping will enable international fleets to grow.... [more]
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Australian Marine Alliance: govt's policy failure on marine parks
Australian Marine Alliance,
The Australian Marine Alliance (AMA) today highlighted that the relationship between the Australian Greens, Gillard Government and Australian industry had reached an historic policy low.... [more]
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National 4x4 & Outdoors Show and Fishing & Boating Expo - Melbourne
Fluid PR,
You'll need a 4x4 and a GPS just to find your way around the National 4x4 and Outdoors Show and Fishing and Boating Expo at the Melbourne Showgrounds, August 24-26.... [more]
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Superyacht information night a success
Australian Superyacht Crew,
Australian Superyacht Crew held its inaugural 'Superyacht Information and Lifestyle Night' at Darling Harbour (Pontoon Bar) on Wednesday July 4. It was a big success with over 40 people attending to learn from Superyacht professionals all about opportunities to work in the international Superyacht industry.... [more]
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Aquaculture anticipated to rise as fishing stagnates
Media Services,
Aquaculture output is expected to rise 33 per cent over the next decade helping to meet the world's growing demand for fish as healthy and nutritious food gains popularity while fishing stagnates, the United Nations' food agency said yesterday.... [more]
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North Sails clients top CYCA Winter Series leader board
Dave O'Connor,
The CYCA's Audi winter series always has some hard fought racing and this year was no exception. With good breeze for most of the series, races with a shorten course were rare allowing the handicap start system to work well.... [more]
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Classic and Wooden Boat Festival - Registration open
Jude Timms,
Classic and Wooden Boat Festival is being held over the weekend of 13th and 14th October 2012 at the Australian National Maritime Museum on Darling Harbour.... [more]
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Club Marine Sports Boat and PWC Expo set for September
Greg Shoemark,
Melbourne has an exciting new boat show that will put the very best of sports boats and PWCs front and centre at Melbourne's iconic Royal Exhibition Building. The Club Marine Sports Boat and PWC Expo promises three big days – 21-23 September – of the latest in wakeboard and ski boats, PWCs, family sports boats and all the gear that goes with them.... [more]
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Images 101 for Events, Sponsors and Event Photographers
Brendan Maxwell - TetraMedia,
Sailing is one of those sports which is much more followed on the Internet, than in magazines, newspapers or on television. It is therefore vital that marine events and marine industry professionals pay careful attention to the needs of Internet consumers.... [more]
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Barz Optics release San Juan - High quality sunglasses that float
Barz Optics,
Barz Optics the Gold Coast based Sunglass Company have just released their new 'San Juan' floating sunglass. The high tech frame is moulded in three parts with the first two components sonic welded to create air cells before being placed back into the injection moulder where the sanaprene non-slip components are attached.... [more]
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BIA Victoria Awards - Ronstan wins in two categories
At the annual Boating Industry Association of Victoria Awards breakfast this morning, Friday 6th July 2012, AIMEX member Ronstan International were awarded winners of two award categories the ‘Marine Manufacturer of Marine Related Product 2012' and ‘International Exporter Award'.... [more]
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Marina Association name adjustment reflects expanding influence
The former Marina Industries Association of Australia is now trading as the Marina Industries Association (MIA). It was resolved at the Association's recent annual general meeting that the name of the company the Marina Industries Association of Australia Limited be changed to the Marina Industries Association Limited.... [more]
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Tender called for vessel fleet maintenance and engine supply
Transport Roads & Maritime Service,
Roads and Maritime Services (RMS) is calling for tenders to supply the Maritime division with vessel fleet maintenance.... [more]
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Marine Rescue NSW volunteers to benefit from Government grants
Ken McManus,
Marine Rescue NSW volunteers will benefit from new safety gear and training equipment thanks to State Government grants of more than $28,000. Commissioner Stacey Tannos said Police and Emergency Services Minister Michael Gallacher had provided $28,140 in grant funding to support MRNSW volunteers' work to save lives on the water.... [more]
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Save the Dates for the Festival of Sails in 2013
Jav Greaves,
Whilst the name may have changed many times in the 169 years of continual running, the planning of Royal Geelong Yacht Club's annual Australia Day Regatta, the Festival of Sails, is well underway for 2013. So make sure you mark ‘Geelong Week' in your calendar early, for you and your family. Festival of Sails 2013 – Thursday 24th January to Monday 28th January 2013... [more]
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Hamilton Island Race Week 2012 accommodation options - book now
Kristie Kaighin,
Have you booked your accommodation for Hamilton Island Race Week 2012? We now have some popular options on special over Race Week.... [more]
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Beneteau Oceanis 45 - It's a big wrap! (Part II)
John Curnow,
In Part I, we got to look at some of the details about the European Sailboat of the Year, the new Beneteau Oceanis 45. Now, in Part II, we get to meet her owner and find out how this new vessel was the perfect match for his family's requirements.... [more]
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