Illycaffè and Barcolana presented by Generali introduce the poster for the 52nd edition
by Barcolana 26 Jun 2020 05:43 UTC
11 October 2020
Illycaffè and Barcolana presented by Generali introduce the poster for the 52nd edition created by Lorenzo Mattotti © Barcolana
"Together". Together at sea, together in Trieste, together thanks to sailing, connected by each location, and united by a shared passion.
Barcolana presented by Generali is ready for its audience, and presents the 52nd edition, which will take place on Sunday, October 11th, preceded by a calendar of events on land and online which will begin October 3rd. Following a tradition which has continued for 6 years now, the first official communication is the presentation of the poster which illycaffè has created for the event.
After Michelangelo Pistoletto (2015), Gillo Dorfles (2016), Maurizio Galimberti (2017), Marina Abramovic (2018) and Olimpia Zagnoli (2019), illycaffè, entrusted with the artistic direction of the poster, has chosen for its 52nd edition the distinctive drawings of Lorenzo Mattotti, the most influential and well-known Italian cartoonist and illustrator. Mattotti, who has designed posters for the Cannes Film Festival, the Sanremo Music Festival, and the covers of prestigious magazines, including the New Yorker, has designed a poster for Barcolana which is an ode to the joy of sailing, an image which brings a heroic female figure to the essence of Barcolana and puts her in the foreground, strongly emphasizing - after the organizers had introduced this consideration at Barcolana 51 - the central role of women in sports and particularly in sailing.
"Together" is the motto of the 2020 edition because being "together" is the primary wish of enthusiasts for the October event, and because everyone will be together thanks to sailing, the element which has connected the expansive international community of the Barcolana for over half a century.
"This year - said the president of the Società Velica di Barcola e Grignano, Mitja Gialuz - the important thing is that we will all be there, physically present at the Gulf or connected, to talk about sailing, to live the sea. We are working hard on organizing our regatta to unite the city, bringing all sailing enthusiasts to Trieste either in person or digitally: we will welcome with seafaring warmth all who arrive by sea and those who will sail with us through the web; what counts is that we will once again be together, on our most important day, that of the Barcolana. The poster designed by Lorenzo Mattotti for the 52nd edition - continues Gialuz - portrays that joy, that light-heartedness, that determination that every sailor feels when going to sea. It tells of our spirit: in that woman we see the essence of the purest victory, which lies in knowing how to face and overcome limits and the intimate relationship each of us feels with the sea when we are sailing. With his poetic lines Mattotti has given us a hypnotic figure, who, like the classic divinities, unites strength and gentleness. Two qualities which the sea teaches those who love sailing and which we have always appreciated in the great protagonist women of the Barcolana over the last few years: from Isabelle Joschke to Marina Abramovic, from Tina Maze to Dee Caffari, from Olimpia Zagnoli to Vicky Song."
"illycaffè has endorsed the Barcolana and its values for many years. For the 52nd edition we have asked the great Italian cartoonist and illustrator Lorenzo Mattotti to express the importance of being together and the joy of sailing: and thus was born the poster which tells the culture of the sea and the beautiful sport that is sailing"- says Massimiliano Pogliani, CEO of illycaffè - "In a year such as this one, we are particularly happy to strengthen the partnership with this symbolic event of the city of Trieste, its energy and enthusiasm that has always surrounded the rite of the sea, and helping to communicate it through our deep connection with the world of art."
Barcolana is scheduled for October 11th, 2020 at the Gulf of Trieste, with a start time of 10:30 am. Online registration for the regatta opens July 21st at barcolana.it, and this year the entire process can be completed digitally. The schedule of events, which begin October 3rd, will be published very soon, as well as the regatta notice. Today 400 posters and 4000 cards will be sent out by the Società Velica di Barcola e Grignano, addressed to as many yacht clubs and boat owners of past editions, to directly promote the event to key players.