Please select your home edition
Edition
38 South / Jeanneau AUS SF30 OD - LEADERBOARD

Americas Cup: Winning sponsor back on board Defender

by Emirates Team New Zealand 21 Feb 2019 07:14 AEDT 21 February 2019
Emirates Team New Zealand celebrate another America's Cup victory under the Steinlager sponsorship © Richard Gladwell

Emirates Team New Zealand has announced that Steinlager will return as an Official Sponsor and Official Beer Partner of Emirates Team New Zealand’s for the defence of the 36th America’s Cup - on the team's home waters in Auckland in 2021.

Steinlager has been a long time supporter of Emirates Team New Zealand dating back to New Zealand’s first attempt at America’s Cup glory in 1987 in Fremantle.

Grant Dalton, Team New Zealand’s CEO, says: “Steinlager is a truly iconic Kiwi brand that has always stayed strong and believed in Emirates Team New Zealand and our quest for the America’s Cup. They’ve been on the boat for every win we’ve had, and we had Steinlager in our hand when we grasped the Cup in Bermuda in 2017 – a ritual we plan to keep alive in March 2021. Although it is always about the end result when we’re on the water, Steinlager helps to remind us to enjoy the journey.”

Steinlager back on board with Emirates Team New Zealand - photo © NZ Herald
Steinlager back on board with Emirates Team New Zealand announced with a cover and inside page in the NZ Herald - photo © NZ Herald

Rory Glass, Lion NZ Managing Director, says: "We are really excited and honoured to be back on the boat again. Steinlager has a long and proud history with yachting and with Emirates Team New Zealand, dating back to their first tilt at the Cup in 1986/87. 2021 will be our 35th year of support as the team endeavour to keep their hands on the oldest trophy in international sport.

"We will be revealing more plans later in the year on how we will bring our sponsorship to life off the water as well - with epic environments for fans to support Emirates Team New Zealand across the country."

In 2021, it will be over two decades since Emirates Team New Zealand successfully defended the America’s Cup on home waters. History now has the chance to repeat itself at one of New Zealand’s most iconic sporting events and Steinlager will be there on the boat again, and as the cold one that crew and fans can celebrate with when the hard work is done.

Related Articles

Cup Spy May 16: Two teams struggle in the light
Thursday session was not hugely productive in actual sailing time compared to time on the water The US and British teams sailed on Thursday in a session that was not hugely productive in actual sailing time compared to time on the water. The issue lay in a storm - with thunder and lightning - that didn't hit the teams, but certainly affected them. Posted today at 1:06 am Cup Spy May 15: Swiss get worked over
Two teams sailed on Wednesday out of Barcelona in a funky breeze and a squirrely seastate Two teams sailed on Wednesday out of Barcelona in a funky breeze and a squirrely seastate. The US team's session was called up short after a jib traveller issue. The Swiss stayed out for 4.5hrs in challenging conditions. Posted on 16 May Cup Spy May 14: A dull day at the races
In Barcelona Alinghi Red Bull Racing squeezed in an hour of foiling, before the wind died Two teams sailed on Tuesday. In Barcelona Alinghi Red Bull Racing squeezed in an hour of foiling, before the grey skies turned to rain, and killed the wind. In Auckland Emirates Team New Zealand also sailed under grey skies and a fading breeze. Posted on 15 May 100 days until start of America's Cup
Six teams from six nations will contest the Louis Vuitton America's Cup Six teams from six nations will contest the Louis Vuitton America's Cup. Twelve teams from 12 nations will contest the UniCredit Youth America's Cup and the inaugural Puig Women's America's Cup. Posted on 14 May Cup Spy May 13: USA makes a benchmark
Light airs may have prevailed in Barcelona. We have the latest gear developments from two teams American Magic and Alinghi Red Bull Racing made the best they could of the breeze available in Barcelona, but it was not sufficient for serious testing. See our new feature "Photos of Interest" spotted by the AC37 Joint Recon teams. Posted on 14 May Cup Spy May 11: Brits put new AC75 to the test
Having hit their stride the Brits seem keen to put some forgettable AC years behind them Having hit their stride the Brits seem keen to put some forgettable years behind them. Today was the AC75 equivalent of quicksand - light airs, with variable pressure, and the Brits, to their credit, were the only team to sail. Posted on 11 May Cup Spy May 10: Arrivederci, Cagliari
It was Luna Rossa's last day of sailing in Cagliari, before moving to their Barcelona base Three teams sailed AC75s off Barcelona on Friday, along with Luna Rossa sailing out of Cagliari Sardinia. It was the last sailing day in Cagliari before they move to the base in Barcelona and begin their workup towards the Louis Vuitton Cup. Posted on 11 May Cup Spy May 9: Testing the wind machine
Luna Rossa have been testing the old and new AC75 wingfoils as they wind down in Cagliari Luna Rossa sailed for the fourth successive day from Cagliari, Sardinia. A point of interest on Thursday was the relative performance of its two wing foils - one to the new AC75 Class Rule, the other a legacy foil used in the 2021 America's Cup. Posted on 10 May Cup Spy May 8: First cross in Barcelona
Three teams sail AC75s off Barcelona on Wednesday, the first opportunity for the teams to tangle Three teams sailed AC75s off Barcelona on Wednesday, the first opportunity for the teams to tangle, and have the inevitable accidental hookup as the Challengers sized up their opposition for the first time. A fourth team Luna Rossa worked up off Cagliari. Posted on 9 May Cup Spy May 3: Brits hit over 40kts
The Brits seemed to have a better day, hitting 40kts on one foiling leg Three teams sailed - two out of Barcelona - Alinghi Red Bull Racing, and INEOS Britannia. And, the other - Luna Rossa - sailed out of Cagliari. The Brits seemed to have a better day, hitting 40kts on one foiling leg. Posted on 8 May
Henri-Lloyd - For the ObsessedCyclops Marine 2023 November - FOOTER38 South / Jeanneau AUS SF30 OD - FOOTER
This site and its contents are Copyright © 2024 Sail-World Sail-World Australia and/or the original author, photographer etc. All Rights Reserved. Photographs are copyright by law. If you wish to use or buy a photograph contact the photographer directly.
If you have any questions about advertising or editorial then please contact our team. If you encounter any technical issues then please email techsupport@sail-world.com
Terms & Conditions | Privacy Policy