Anticipated to be the most important business-to-business event for the marine industry in Australia as well as the SE Asia/SW Pacific region in 2013, Marine13 Conference and Trade Exhibition will provide an expansive program of more than 50 sessions between 28 and 30 April 2013.
According to organisers, BIAA and Marina Industries Association, 'Marine13 will explain current trends in consumer behaviour, examine ways for marine businesses to harness the online world, deliver practical guidance on tackling development and planning problems, show how to drive business from boat show investments, provide tools to connect with non-boaters and convert them'.
With a theme of 'Boating for the Future', Marine13 is all about setting a new course for the industry, providing the resources to stay on track and sustain a successful marine industry.
An extensive panel of highly experienced, knowledgeable and international speakers, from the marine industry, retail, marketing, social media and other consumer sectors, will provide the gamut of practical information and tools relevant to whatever field you’re in.
'If you represent a brand, marina or event, sell B2B, or direct to consumers, you will benefit from the range of expertise of these leading professionals who will be sharing their insight on how to operate in business in a cluttered, complicated environment,' says Nik Parker, general manager at the BIAA.
Marshalling the world’s top marine industry proponents and speakers from diverse business backgrounds to inject some perspective on consumer and global trends – social media, branding, e-tail and demographics – organisers have come up with a program that is replete with insight and information hot and first-hand from the experts.
To date, confirmed speakers include: Everett Babbitt, President & CEO; Bellingham Marine, Malcolm Page, double Olympic and seven-time World Champion sailor and Yachting Australia Discover Sailing Ambassador; Benjamin Pedley, Head of Investments at UBS Wealth Management; Peter Corcoran, Director of Maritime Safety, Transport Safety Victoria; Kevin Chandler – founder of Chandler Macleod Group, on hiring and retaining top talent and succession planning; Ian Mayer, MD of Chatswood Toyota, speaking on how to deliver repeat customer business and drive income/profit from the service centre; Jeff Hoedt – Head of Boating Safety, US Coast Guard, speaking on striking the balance between education and regulation; Ed Mahoney, Head of Recreational Marine Research Centre, Michigan State Uni, communicating the economic value of boating; Darren Vaux, Director of Bobbin Head Marina, speaking on managing emergencies; Mark Thompson from NZ Maritime and Peter Keyes of Marine and Safety Tasmania (MAST) speaking on fast craft development and human interactions.