sail-world.com
 
 
News Home Cruising Photo Gallery Video Gallery
Sail-World.com : Fairfax Media revolution brings Internet migration into focus
Fairfax Media revolution brings Internet migration into focus

'Marine Business World on iPad'   

For the past 10 years, as change moves faster and faster, predictions on the speed of change caused by the Internet have consistently fallen short of reality.

The breathtaking rise of high resolution tablets and the smart phone has meant that mobile Internet access is now the norm. The Australian media landscape, like the rest of the world, is undergoing massive change, driven by the rapid migration of consumers and hence advertising online.

Within two years, for the first time, more of the $13 billion Australian advertisers spend each year will be spent online than anywhere else.

Yesterday in a move that shocked even its own journalists and printers, Chief Executive of Fairfax Media, Greg Hywood used the Internet to announce a major restructuring, involving 1900 job cuts in the production, print and editorial facets of its business.

Against a background where world-wide circulations dropping in newspapers and magazines now at rates of 12-15% annually because of the move by audiences to online sources, Hywood announced that Fairfax will close its Chullora and Tullamarine printing presses by June 2014, since both presses have significant 'surplus capacity' that it no longer requires.

The Age and The Sydney Morning Herald will both be reduced to tabloid or 'compact' size by March 2013.
According to an announcement made to the share market and staff yesterday, the company plans to begin charging for access to certain online content by the end of 2012 - despite global experts advising media organisations not to 'lock up their content', or face reader backlash.

Presses going the way of the dinosaur -  .. ©   Click Here to view large photo


Rival News Limited is expected to announce its own cost-cutting measures, at least 1,000 jobs, later this week.
In the wake of the announcement, Harold Mitchell, media strategist and consultant stated that 80% of the world’s media would be digital by 2020.

'This is the biggest change in our lifetimes,' added Mitchell who today heads up Aegis Media.

World-wide newspapers and magazines have been grappling with a steep drop in print advertising revenue, steadily declining circulation and the migration of readers to free content online.

These local changes mirror UK, US and European shifts. The highly regarded British newspaper The Guardian has surmised it could be digital only within three years.

This week, the largest newspaper in New Orleans, USA, The Times-Picayune, was the latest to announce an end to daily print publication, moving to a schedule of three issues per week, to adapt to 'an increasingly digital age'.

And this week also Alabama's three largest newspapers have also shed staff and will cease daily publication, publishing just three issues per week in a move toward investment in online news.

Custom icons on Ipad 2 - Step 4 -  Anna Parker  


As Harold Mitchell observed, for an industry savaged by the erosion of print advertising dollars, focusing on the digital space and revenue is necessary for survival.

As Australian Media buyer Mark Pejic, MD at MediaCom, commented that ‘People want to access their content in the easiest way possible, with the best experience possible, and digital delivery is answering both of those needs.'

With the very popular smart phones, such as the Samsung Galaxy sIII and the HTC One X and the soon to be released iPhone delivering laptop quality screen viewing, one can only wonder if the 3-5-10 year projections for the survival of print media will likely to be optimistic for many publications.


by Jeni Bone

  

Click on the FB Like link to post this story to your FB wall

http://www.sail-world.com/index.cfm?nid=98674

11:52 PM Mon 18 Jun 2012GMT


Click here for printer friendly version
Click here to send us feedback or comments about this story.







News - USA and the World



America's Cup: Alameda makes overtures on Venue hosting for San Fran *Feature by Richard Gladwell/Sail-World.com/nz,


























2014 Pacific Cup - Scarlet Runner wins by Vanessa Yates, Hawaii






































Plastic Classic takes place at Mariposa Hunters Point YC
Six Metre European Championship - No champion declared for 2014
J/Teams sail tough Chicago Mackinac Race
Anna Tunnicliffe wins first event of Reebok Cross Fit Games + Video
2014 Pacific Cup - Skill and luck required for victory
Six Metre European Championship - Action resumes on day 4
BIC Techno 293 Worlds 2014 - Day 4
PWA Fuerteventura Grand Slam on the horizon
Rolex Big Boat Series - Golden Jubilee to take place this September
DH Pacific Cup - Running with the pack + Video
Women's Match Race Golfe du Morbihan - Testing day in Vannes
Brewin Dolphin Commodores' Cup - Ireland establishes solid lead
International Moth Worlds: Outteridge charges into the lead + Video
Marina Rubicón Round Canary Islands Race - First blood to Team Brunel
ISAF Youth Match Racing Worlds - Competition heats up on day 2
Laser Radial World Championships - Competition aplenty on day 3 +Video
Extreme Sailing Series - Penultimate Act to take place in Nice
Leukemia Cup - Images by Leighton O'Connor
Maxi Yacht Rolex Cup - Meeting of the grand designs
29er North American Championship - Final series kicks off
29er World Championship 2014 set to start in Kingston, Ontario   
Barcelona and Parnu chosen for 2015 ORC championship events   
2014 Race for Rady Yacht Race - Benefiting Rady Children’s hospital   
CMRC Summer Invitational Series - Doubleheader events start tomorrow   
BIC Techno 293 Worlds 2014 - Day 3   
Sailing through STEM Night at California YC   
Six Metre European Championship - High temps and little wind on day 3   
Women’s Match Race Golfe du Morbihan - Light wind opener in Vannes   
International Moth Worlds: Rashley ahead as Aussies close in   
Brewin Dolphin Commodores' Cup - Unsatisfactory conditions on day 4   
ISAF Youth Match Racing Worlds - American unbeatable on day 1   
RS Feva World Championships - All set at Yacht Club de Carnac   
ISAF Rolex World Sailor of the Year Awards - Nominations now open   
BIC Techno 293 Worlds - Steady winds on day 2 + Video   
29er North American Open Championship - Qualifying series wraps up   
Opening ceremony O'pen Bic World Cup, Travemunde Week, Germany   
Six Metre Europeans - Wind fails to make an appearance on day 2   
Edgartown Race Weekend - Let the sailing (and good times) begin   
ISAF Youth Match Racing World Championship - Action commences July 23   
International Moth Worlds - Mothballed on day 4 + Video   


For this week's complete news stories select    Last 7 Days
   Search All News
For last month's complete news stories select    Last 30 Days
   Archive News







Sail-World.com  


















Switch Default Region to:

Social Media

Asia

Australia

Canada

Europe

New Zealand

United Kingdom


http://www.sail-world.com/event_images/image/Twitter_logo_small.png http://www.sail-world.com/event_images/image/FaceBook-icon.png  http://www.sail-world.com/event_images/image/RSS-Icon.png

United States

Cruising Northern

Cruising Southern

MarineBusiness World

PowerBoat World

FishingBoating World

 

Contact

Commercial

News

Search

Contact Us

Advertisers Information

Submit news/events

Search Stories/Text

Feedback

Advertisers Directory

Newsletter Archive

Photo Gallery

 

Banner Advertising Details

Newsletter Subscribe

Video Gallery

Policies

 

 

 

Privacy Policy

 

 


Cookie Policy

 

 



This site and its contents are © Copyright TetraMedia and/or the original author, photographer etc. All Rights Reserved.  Photographs are copyright by law.  If you wish to use or buy a photograph contact the photographer directly.
XLXL NEW US
LocalAds   DE  ES  FR  IT