sail-world.com
 
 
News Home Cruising Photo Gallery Video Gallery
Sail-World.com : RFD rebrands to Survitec Group
RFD rebrands to Survitec Group

'RFD rebranded Survitec Group - Mark Barker, Managing Director'    RFD Marine Safety Equipment    Click Here to view large photo

RFD (Australia) Pty Ltd, specialist product and service provider for marine, aviation, fire & safety technologies has announced plans to adopt the identity of its parent company, Survitec Group, and will be implementing the new brand over the coming weeks.

Acquired by Survitec Group in 1991, RFD Australia has spent the last 21 years operating under the RFD name, which was established by Reginald Foster Dagnall in 1920 when he began making liferafts for the British Royal Navy. Since then, the RFD name has become synonymous with marine safety and has established itself as one of the world leading brands in liferafts and lifejackets for both commercial and leisure users.

Commenting on the re-brand, Mark Barker, Managing Director for the Australian business said 'We’ve worked hard to grow our business here in Australia, through a combination of acquisitions and through working hard and expanding into new sectors.'

'We’ve been part of Survitec Group for many years now, and having a strong global parent company has helped us to establish us a stable and sustainable business - one that customers can count on for the best range of products, best value and great customer service.'

'Now is the right time to take the next step and adopt the Survitec Group brand so that our customers can benefit fully from our global range of products and services.'

Survitec is a global business employing over 2000 people at over 40 locations and has a
further network of around 550 service and distribution centres. The company is a world leader in many of the markets it serves. It has achieved its leadership

position by leveraging on its vast heritage of excellence and by continuing to invest in new technologies that set the pace for the market.

Simon Withey, CEO, Survitec Group added 'The Survitec Group of companies incorporates a large number of extremely successful businesses worldwide, all previously going to market under their own trading names'

'By bringing all our businesses under the single Survitec Group name and brand identity, it will make us more recognisable the world-over. This will ultimately provide customers with what they are asking for –added confidence that they are buying from the world’s market leader.'

Customers of RFD Australia will soon see changes to building signage, vehicle liveries and employee uniforms. But they can be assured that they will receive the same great customer service and broad range of products and services as before.

More at www.rfd.com.au and www.survitecgroup.com


by Connexion PR

  

Click on the FB Like link to post this story to your FB wall

http://www.sail-world.com/index.cfm?nid=97909

12:01 AM Fri 1 Jun 2012GMT


Click here for printer friendly version
Click here to send us feedback or comments about this story.







News - USA and the World







470 Men and Women Worlds - Champions decided in Santander by International 470 Class Association,










































Big Boat Series - It's not the size, it's the length by Erik Simonson, Pressure-Drop.US,


















2014 Chicago Match Cup - Four go through to quarter finals
470 Men and Women Worlds - Champs take over leaderboard
ISAF Sailing World Champ - Buckingham finishes with career-best result
America's Cup: Oracle's Larry Ellison to step down as CEO
Classic Yacht Regatta - Sonny takes top classic prize
ISAF Sailing Worlds, Santander - Buckingham finishes with career best
ISAF Sailing Worlds, Santander - Rio 2016 RS:X spots claimed
ISAF Sailing Worlds - Leaderboards shaping up in Santander + Video
ISAF Sailing Worlds, Santander - Giles Scott continues to extend lead
ISAF Sailing Worlds, Santander - Day 7 images by Sailing Energy
ISAF Sailing Worlds - Laser and Radial winner images by Jesus Renedo
ISAF Sailing Worlds, Santander - Medal Race images by Sail-World.com
ISAF Sailing Worlds - Dutch dominate Laser and Radial in Santander
Royal Cup Marina Ibiza - Quantum Racing more than doubles overall lead
J/24 World Championship - Excitement builds for Newport racing
Volvo Ocean Race - Seb Marsset joins Team Alvimedica
Fall Seamanship training opportunities at New York Yacht Club
Rolex Big Boat Series: More images from San Francisco - Final Day
AWT Hatteras Wave Jam action commences on day 3
Rolex Big Boat Series: Images from San Francisco - Final Day
ISAF Sailing World Championships - Watch medal races live here   
Hobie 16 Open North American Championships and Pan Am Games qualifier   
ISAF Sailing World Championship - Videos from Santander   
ISAF Sailing Worlds: Buckingham into Medal Race, 470's stay consistent   
470 Men and Women Worlds - Vadlau and Ogar into pole position   
2014 Chicago Match Cup - Defending champion on top   
ISAF Sailing Worlds, Santander - Strong competition for RS:X fleets   
ISAF Sailing Worlds, Santander - Big breeze on day 6 + Video   
ISAF Sailing Worlds, Santander - Buckingham into Laser Medal Race   
U.S. Multihull Championship - Hobie Alter Trophy to be decided   
ISAF Sailing Worlds - The kind of form most sailors only dream about   
Royal Cup Marina Ibiza - Quantum Racing ahead of target   
ISAF Worlds Santander - 19 Rio 2016 Laser Radial spots awarded   
Santander 2014 ISAF Worlds - 21 broadcasters to take live coverage   
Rolex Swan Cup - Looking forward to the next 30 years   
America’s Cup: The Future is foiling – AC45s to be modified   
Volvo Ocean Race: Win a stopover trip by designing an ECsix T-Shirt   
Red Bull 49erFX: On the eve of the Worlds in Santander   
America's Cup: Ben Ainslie Racing launches partnership with Yamaha   
2014 Chicago Match Cup - Starts tomorrow   


For this week's complete news stories select    Last 7 Days
   Search All News
For last month's complete news stories select    Last 30 Days
   Archive News







Sail-World.com  


















Switch Default Region to:

Social Media

Asia

Australia

Canada

Europe

New Zealand

United Kingdom


http://www.sail-world.com/event_images/image/Twitter_logo_small.png http://www.sail-world.com/event_images/image/FaceBook-icon.png  http://www.sail-world.com/event_images/image/RSS-Icon.png

United States

Cruising Northern

Cruising Southern

MarineBusiness World

PowerBoat World

FishingBoating World

 

Contact

Commercial

News

Search

Contact Us

Advertisers Information

Submit news/events

Search Stories/Text

Feedback

Advertisers Directory

Newsletter Archive

Photo Gallery

 

Banner Advertising Details

Newsletter Subscribe

Video Gallery

Policies

 

 

 

Privacy Policy

 

 


Cookie Policy

 

 



This site and its contents are © Copyright TetraMedia and/or the original author, photographer etc. All Rights Reserved.  Photographs are copyright by law.  If you wish to use or buy a photograph contact the photographer directly.
XLXL NEW US
LocalAds   DE  ES  FR  IT