sail-world.com
 
 
News Home Video Gallery Photo Gallery
Sail-World.com : RFD rebrands to Survitec Group
RFD rebrands to Survitec Group

'RFD rebranded Survitec Group - Mark Barker, Managing Director'    RFD Marine Safety Equipment    Click Here to view large photo

RFD (Australia) Pty Ltd, specialist product and service provider for marine, aviation, fire & safety technologies has announced plans to adopt the identity of its parent company, Survitec Group, and will be implementing the new brand over the coming weeks.

Acquired by Survitec Group in 1991, RFD Australia has spent the last 21 years operating under the RFD name, which was established by Reginald Foster Dagnall in 1920 when he began making liferafts for the British Royal Navy. Since then, the RFD name has become synonymous with marine safety and has established itself as one of the world leading brands in liferafts and lifejackets for both commercial and leisure users.

Commenting on the re-brand, Mark Barker, Managing Director for the Australian business said 'We’ve worked hard to grow our business here in Australia, through a combination of acquisitions and through working hard and expanding into new sectors.'

'We’ve been part of Survitec Group for many years now, and having a strong global parent company has helped us to establish us a stable and sustainable business - one that customers can count on for the best range of products, best value and great customer service.'

'Now is the right time to take the next step and adopt the Survitec Group brand so that our customers can benefit fully from our global range of products and services.'

Survitec is a global business employing over 2000 people at over 40 locations and has a
further network of around 550 service and distribution centres. The company is a world leader in many of the markets it serves. It has achieved its leadership

position by leveraging on its vast heritage of excellence and by continuing to invest in new technologies that set the pace for the market.

Simon Withey, CEO, Survitec Group added 'The Survitec Group of companies incorporates a large number of extremely successful businesses worldwide, all previously going to market under their own trading names'

'By bringing all our businesses under the single Survitec Group name and brand identity, it will make us more recognisable the world-over. This will ultimately provide customers with what they are asking for –added confidence that they are buying from the world’s market leader.'

Customers of RFD Australia will soon see changes to building signage, vehicle liveries and employee uniforms. But they can be assured that they will receive the same great customer service and broad range of products and services as before.

More at www.rfd.com.au and www.survitecgroup.com


by Connexion PR

  

Click on the FB Like link to post this story to your FB wall

http://www.sail-world.com/index.cfm?nid=97909

12:01 AM Fri 1 Jun 2012GMT


Click here for printer friendly version
Click here to send us feedback or comments about this story.







News - USA and the World

Rolex China Sea Race 2014 - nip and tuck for IRC honours by RHKYC and Guy Nowell, Sail-World Asia, Hong Kong


America's Cup Book Review: Winging It - Oracle Team USA's comeback *Feature by Richard Gladwell Sail-World.com/nz,


























HUD Vision: An interview with Afterguard Marine’s Alex Moret *Feature by David Schmidt, Sail-World USA Editor, Seattle














America's Cup: Expected de Ridder penalty should be reduced *Feature by Richard Gladwell/Sail-World.com/nz, Auckland, NZ
















Congressional Cup - Victory for Taylor Canfield and crew by Rich Roberts (As Amended by ISAF),




2014 Halifax – Saint-Pierre Ocean Race by Patricia Nelder, Nova Scotia




WWA Pro Card Qualifier - Pro Cards earned at Freedom Wake Park
Christmas Caribbean Rally - Top class sailors to compete
Earth Day boater tips
Anna Tunnicliffe - from CrossFit to Extreme 40's
Charleston Race Week - Photos by Chris Howell
Image Gallery: Stratis SL33 flies on the Waitemata
Audi Melges 20- Sperry Topsider Charleston Race Week - Light final day
Clipper Round the World Yacht Race - PSP Logistics prepares for USA
ISAF Sailing World Cup Hyères - Crème of the crop to compete
Congressional Cup: Luna Rossa makes podium in first event
Int 14 World Championships 2015 launch new event website
International Optimist Regatta Clinic and Team Race - Register now!
Congressional Cup: World top rankers finish that way in Long Beach
Sperry Top-Sider Charleston Race Week Day 3 finale
America's Cup: Gino Morrelli outlines the new AC62 design
Doyle Sails New Zealand signs Andrew Brown as One Design Manager
America's Cup: Dean Barker's Blog - A sail with the Duke and Duchess *Feature
29er World Youth Sailing Week Easter regatta - Day 1 and 2 overall
C Thomas Clagett Jr Memorial Clinic/Regatta - Entries start to roll in
50th Congressional Cup: See the delayed coverage and media conferences
Clipper Race 10 Day 27: Closing stages - Qingdao to San Francisco   
Canfield, Williams, Bruni, Swinton in Congressional Cup final four   
Sperry Top-Sider Charleston Race Week - Day 2   
Audi Melges 20 Charleston Race Week - Perfect conditions in Charleston   
Oyster Regatta Antigua - Full on ocean conditions for day 3   
PWA World Tour - A taste of things to come at La Torche + Video   
Women's International Match Racing Series kicks off in June   
Melges 32 Audi Tron Sailing Series - Action shots by Max Ranchi   
Clipper Round the World Yacht Race - Frustrating conditions   
Man rescued after falling overboard in Pacific taken to hospital   
Sperry Top-Sider Charleston Race Week 2014 - Youth leading Melges 20   
Congressional Cup - Canfield leads toward Congressional Cup sailoffs   
Sperry Top-Sider Charleston Race Week 2014 - Perfection for Day 1   
America's Cup: Coutts claims ISAF Jury on a crusade, backs Kiwi report *Feature   
Clipper Round the World Yacht Race - Will light winds hamper progress?   
Les Voiles de St. Barth - Preparing to rock Saint Barthélemy waters   
Clipper Round the World Race - OneDLL and Qingdao now in San Francisco   
America's Cup: Emirates Team NZ up against funding hurdle for year *Feature   
Melges 32 Sailing Series Napoli - Day 1 images by Stefano Gattini   
50th Congressional Cup: View the Live racing here   


For this week's complete news stories select    Last 7 Days
   Search All News
For last month's complete news stories select    Last 30 Days
   Archive News







Sail-World.com  


















Switch Default Region to:

Social Media

Asia

Australia

Canada

Europe

New Zealand

United Kingdom


http://www.sail-world.com/event_images/image/Twitter_logo_small.png http://www.sail-world.com/event_images/image/FaceBook-icon.png  http://www.sail-world.com/event_images/image/RSS-Icon.png

United States

Cruising Northern

Cruising Southern

MarineBusiness World

PowerBoat World

FishingBoating World

 

Contact

Commercial

News

Search

Contact Us

Advertisers Information

Submit news/events

Search Stories/Text

Feedback

Advertisers Directory

Newsletter Archive

Photo Gallery

 

Banner Advertising Details

Newsletter Subscribe

Video Gallery

Policies

 

 

 

Privacy Policy

 

 


Cookie Policy

 

 



This site and its contents are © Copyright TetraMedia and/or the original author, photographer etc. All Rights Reserved.  Photographs are copyright by law.  If you wish to use or buy a photograph contact the photographer directly.
X6XL NEW US