After four excellent days of boating, buying and beyond, the 2012 Sanctuary Cove International Boat Show has industry exhibitors singing success.
Significant numbers of exhibitors have reported record results and what as certainly the best show in many years points to a much better year ahead.
The widely held industry view is the event organisers have been listening carefully to exhibitors and have been successful in very carefully targeting the Boat Show promotion.
Evidence has shown the passion for all things marine amongst the attending crowds has lifted markedly in the last few years particularly.
The TetraMedia Marine Group, publishers of Sail-World, Powerboat-World, MarineBusiness-World and FishingBoating-World sponsored the Sanctuary Cove Main Show pavilion, the MarineBusiness-World.com pavilion for the second year in a row.
Today TetraMedia’s Managing Director Rob Kothe said ‘A record show for our online TetraMedia Marine Media group. We had a big media team both reporting and writing new advertising business.
'Our major commitment to Sanctuary Cove Boat Show has yielded a big profile jump at all levels and provided an outstanding return on our investment and we will be further increasing our involvement with the 2013 show.
Smartphones and tablets have rapidly delivered a mobile Internet audience. A combination of our ever growing audiences, easily the largest in the Asia Pacific across all marine media platforms and the overall shift from print to online advertising has totally changed the marine industry ad patterns.
‘We have 15 years of online publishing experience and have learned how to maximise the impact of online advertising.
‘Editorial content has emerged as the key online traffic driver at all levels and the TetraMedia Marine Group has been rapidly expanding its world-wide team of feature writers, able to showcase industry products.'
With financial year planning for 2012-2013 now a major focus, the fastest moving marine business are signalling that they are moving the bulk to their ad spend to online advertising.
We have Australian ad packages starting from $4,000 and can customise campaigns across mutiple sites and regionss.
To discover more about our media packages call our media sales team.
TetraMedia’s head office - Brendan Maxwell +612 4977 2116 email advertising(at)tetra-media.com
Asia - Guy Nowell +852 9680 7063 +852 9680 7063 email asiaeditor(at)sail-world.com
Australia - Phil Arane 0407 076 585 0407 076 585 email Phil(at)trademediaservices.com.au
New Zealand - Colin Preston +6421 267 4842 +6421 267 4842 email nzsales(at)sail-world.com
America - Greg Nicoll 877-620-9373 877-620-9373 email gnicoll(at)kerrwil.com
UK, Europe, Africa - Jeraldine Kennedy +44 20 3286 3390 email jeraldine.kennedy(at)sail-world.com
by Brendan Maxwell
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4:56 AM Tue 29 May 2012GMT
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