sail-world.com
 
 
News Home Cruising Photo Gallery Video Gallery
Sail-World.com : Sperry Top-Sider to be title sponsor for US Sailing Team + Video
Sperry Top-Sider to be title sponsor for US Sailing Team + Video

'US sailor during 2012 Semaine Olympique Francaise'   

Sperry Top-Sider, the leading global nautical performance and lifestyle brand, announced today its title sponsorship of the US Sailing Team, newly named US Sailing Team Sperry Top-Sider. The title sponsorship is the brand’s highest profile sailing sponsorship to date and is effective immediately through December 31, 2016.

A key part of the title sponsorship of the US Sailing Team -- comprised of the top-performing sailors in the 10 Olympic and three Paralympic boat classes – all boats and main sails on the National, Paralympic and Development teams will feature the Team’s new emblem, which incorporates the Sperry Top-Sider logo.

In June, the Team’s new logo will be unveiled at the Sail for Gold Regatta in Weymouth, England. The Team’s website, social media channels, monthly newsletter The Medalist and Olympic and Paralympic headquarters in Weymouth, England will be re-branded with the new Team logo as well.

Sperry will also continue its role as exclusive footwear sponsor for the Team, who wear-test products and provide Sperry’s product designers with feedback for product enhancements. Effective January 2013, the sponsorship will also include performance apparel, eyewear, accessories (hats, bags and socks) and luggage so that all athletes sport the brand from head to toe.

'We’ve had a close, successful relationship with Sperry for a long time, but this represents a whole new level of their commitment and our partnership,' said Dean Brenner (Wallingford, Conn.), Chairman of US Sailing’s Olympic Sailing Committee.

US sailors during 2012 Semaine Olympique Francaise -    
'The Games begin in three months, and this significant expansion of our relationship comes at exactly the correct time, with an extension through the 2016 Games. We are thrilled to have a partner like Sperry, and our athletes will benefit immensely from all the resources they bring to the table.'

Craig Reingold, President of Sperry Top-Sider, commented 'We have been the official footwear of the US Sailing team for two decades. The title sponsor opportunity came at an ideal time for us, coinciding with our introduction of our innovative footwear technology, GripX3, developed with feedback from the Team. This sponsorship is a natural fit for the brand and shows commitment and support for the sport of sailing.

Reingold continued 'With 2012 being an Olympic year, we have an opportunity to support these world-class athletes in a milestone event of their sailing careers -- their pursuit of Olympic gold. This sponsorship further solidifies the leadership role that Sperry is taking in the performance sailing industry.'

In addition to the Olympic and Paralympic US Sailing teams, Sperry’s sponsorship also includes the US Sailing Development Team, a group of approximately 50 promising younger sailors who are the future of the sport of sailing. Selected annually as the top-performing sailors in each of the classes included in the Olympic Games and the ISAF Youth World Championships, the athletes train alongside the US Sailing Team Sperry Top-Sider at ISAF Sailing World Cup events and class World Championships.



The US Sailing Team’s partnership with title sponsor AlphaGraphics ended on April 20, 2012 due to a change of ownership. The partnership began in 2007 and marked the first time that a USA national Olympic team, in any sport, had a title sponsor.

'Over the past five years, our athletes, coaches and staff did a tremendous job of collectively building the US Sailing Team brand into a unified and recognizable property on the international Olympic and Paralympic sailing circuit,' said Brenner.

'One of the reasons why Sperry Top-Sider stepped forward to partner with us so quickly is that they see this team as a valuable property and a brand that they want to be associated with. We will miss our partnership with AlphaGraphics, and are grateful for everything they did to help the US Sailing Team become what it is today.'

US Sailing Team website


by Dana Paxton

  

Click on the FB Like link to post this story to your FB wall

http://www.sail-world.com/index.cfm?nid=96482

9:45 PM Tue 24 Apr 2012GMT


Click here for printer friendly version
Click here to send us feedback or comments about this story.







News - USA and the World







470 Men and Women Worlds - Champions decided in Santander by International 470 Class Association,










































Big Boat Series - It's not the size, it's the length by Erik Simonson, Pressure-Drop.US,


















2014 Chicago Match Cup - Four go through to quarter finals
470 Men and Women Worlds - Champs take over leaderboard
ISAF Sailing World Champ - Buckingham finishes with career-best result
America's Cup: Oracle's Larry Ellison to step down as CEO
Classic Yacht Regatta - Sonny takes top classic prize
ISAF Sailing Worlds, Santander - Buckingham finishes with career best
ISAF Sailing Worlds, Santander - Rio 2016 RS:X spots claimed
ISAF Sailing Worlds - Leaderboards shaping up in Santander + Video
ISAF Sailing Worlds, Santander - Giles Scott continues to extend lead
ISAF Sailing Worlds, Santander - Day 7 images by Sailing Energy
ISAF Sailing Worlds - Laser and Radial winner images by Jesus Renedo
ISAF Sailing Worlds, Santander - Medal Race images by Sail-World.com
ISAF Sailing Worlds - Dutch dominate Laser and Radial in Santander
Royal Cup Marina Ibiza - Quantum Racing more than doubles overall lead
J/24 World Championship - Excitement builds for Newport racing
Volvo Ocean Race - Seb Marsset joins Team Alvimedica
Fall Seamanship training opportunities at New York Yacht Club
Rolex Big Boat Series: More images from San Francisco - Final Day
AWT Hatteras Wave Jam action commences on day 3
Rolex Big Boat Series: Images from San Francisco - Final Day
ISAF Sailing World Championships - Watch medal races live here   
Hobie 16 Open North American Championships and Pan Am Games qualifier   
ISAF Sailing World Championship - Videos from Santander   
ISAF Sailing Worlds: Buckingham into Medal Race, 470's stay consistent   
470 Men and Women Worlds - Vadlau and Ogar into pole position   
2014 Chicago Match Cup - Defending champion on top   
ISAF Sailing Worlds, Santander - Strong competition for RS:X fleets   
ISAF Sailing Worlds, Santander - Big breeze on day 6 + Video   
ISAF Sailing Worlds, Santander - Buckingham into Laser Medal Race   
U.S. Multihull Championship - Hobie Alter Trophy to be decided   
ISAF Sailing Worlds - The kind of form most sailors only dream about   
Royal Cup Marina Ibiza - Quantum Racing ahead of target   
ISAF Worlds Santander - 19 Rio 2016 Laser Radial spots awarded   
Santander 2014 ISAF Worlds - 21 broadcasters to take live coverage   
Rolex Swan Cup - Looking forward to the next 30 years   
America’s Cup: The Future is foiling – AC45s to be modified   
Volvo Ocean Race: Win a stopover trip by designing an ECsix T-Shirt   
Red Bull 49erFX: On the eve of the Worlds in Santander   
America's Cup: Ben Ainslie Racing launches partnership with Yamaha   
2014 Chicago Match Cup - Starts tomorrow   


For this week's complete news stories select    Last 7 Days
   Search All News
For last month's complete news stories select    Last 30 Days
   Archive News







Sail-World.com  


















Switch Default Region to:

Social Media

Asia

Australia

Canada

Europe

New Zealand

United Kingdom


http://www.sail-world.com/event_images/image/Twitter_logo_small.png http://www.sail-world.com/event_images/image/FaceBook-icon.png  http://www.sail-world.com/event_images/image/RSS-Icon.png

United States

Cruising Northern

Cruising Southern

MarineBusiness World

PowerBoat World

FishingBoating World

 

Contact

Commercial

News

Search

Contact Us

Advertisers Information

Submit news/events

Search Stories/Text

Feedback

Advertisers Directory

Newsletter Archive

Photo Gallery

 

Banner Advertising Details

Newsletter Subscribe

Video Gallery

Policies

 

 

 

Privacy Policy

 

 


Cookie Policy

 

 



This site and its contents are © Copyright TetraMedia and/or the original author, photographer etc. All Rights Reserved.  Photographs are copyright by law.  If you wish to use or buy a photograph contact the photographer directly.
XLXL NEW US
LocalAds   DE  ES  FR  IT