sail-world.com
 
 
News Home Cruising Photo Gallery Video Gallery
Sail-World.com : Sperry Top-Sider to be title sponsor for US Sailing Team + Video
Sperry Top-Sider to be title sponsor for US Sailing Team + Video

'US sailor during 2012 Semaine Olympique Francaise'   

Sperry Top-Sider, the leading global nautical performance and lifestyle brand, announced today its title sponsorship of the US Sailing Team, newly named US Sailing Team Sperry Top-Sider. The title sponsorship is the brand’s highest profile sailing sponsorship to date and is effective immediately through December 31, 2016.

A key part of the title sponsorship of the US Sailing Team -- comprised of the top-performing sailors in the 10 Olympic and three Paralympic boat classes – all boats and main sails on the National, Paralympic and Development teams will feature the Team’s new emblem, which incorporates the Sperry Top-Sider logo.

In June, the Team’s new logo will be unveiled at the Sail for Gold Regatta in Weymouth, England. The Team’s website, social media channels, monthly newsletter The Medalist and Olympic and Paralympic headquarters in Weymouth, England will be re-branded with the new Team logo as well.

Sperry will also continue its role as exclusive footwear sponsor for the Team, who wear-test products and provide Sperry’s product designers with feedback for product enhancements. Effective January 2013, the sponsorship will also include performance apparel, eyewear, accessories (hats, bags and socks) and luggage so that all athletes sport the brand from head to toe.

'We’ve had a close, successful relationship with Sperry for a long time, but this represents a whole new level of their commitment and our partnership,' said Dean Brenner (Wallingford, Conn.), Chairman of US Sailing’s Olympic Sailing Committee.

US sailors during 2012 Semaine Olympique Francaise -    
'The Games begin in three months, and this significant expansion of our relationship comes at exactly the correct time, with an extension through the 2016 Games. We are thrilled to have a partner like Sperry, and our athletes will benefit immensely from all the resources they bring to the table.'

Craig Reingold, President of Sperry Top-Sider, commented 'We have been the official footwear of the US Sailing team for two decades. The title sponsor opportunity came at an ideal time for us, coinciding with our introduction of our innovative footwear technology, GripX3, developed with feedback from the Team. This sponsorship is a natural fit for the brand and shows commitment and support for the sport of sailing.

Reingold continued 'With 2012 being an Olympic year, we have an opportunity to support these world-class athletes in a milestone event of their sailing careers -- their pursuit of Olympic gold. This sponsorship further solidifies the leadership role that Sperry is taking in the performance sailing industry.'

In addition to the Olympic and Paralympic US Sailing teams, Sperry’s sponsorship also includes the US Sailing Development Team, a group of approximately 50 promising younger sailors who are the future of the sport of sailing. Selected annually as the top-performing sailors in each of the classes included in the Olympic Games and the ISAF Youth World Championships, the athletes train alongside the US Sailing Team Sperry Top-Sider at ISAF Sailing World Cup events and class World Championships.



The US Sailing Team’s partnership with title sponsor AlphaGraphics ended on April 20, 2012 due to a change of ownership. The partnership began in 2007 and marked the first time that a USA national Olympic team, in any sport, had a title sponsor.

'Over the past five years, our athletes, coaches and staff did a tremendous job of collectively building the US Sailing Team brand into a unified and recognizable property on the international Olympic and Paralympic sailing circuit,' said Brenner.

'One of the reasons why Sperry Top-Sider stepped forward to partner with us so quickly is that they see this team as a valuable property and a brand that they want to be associated with. We will miss our partnership with AlphaGraphics, and are grateful for everything they did to help the US Sailing Team become what it is today.'

US Sailing Team website


by Dana Paxton

  

Click on the FB Like link to post this story to your FB wall

http://www.sail-world.com/index.cfm?nid=96482

9:45 PM Tue 24 Apr 2012GMT


Click here for printer friendly version
Click here to send us feedback or comments about this story.







News - USA and the World

Sail-World 2.0 - the Beta version- Please take a look by Rob Kothe and the Sail-World team,


Volvo Ocean Race 2014-15 CEO Knut Frostad talks (Part I) *Feature by Rob Kothe and the Sail-World team,


Fisher's View: Sailing perfection at Hamilton Island- Day 3 by Bob Fisher, Hamilton Island, Queensland








America's Cup: Team NZ wish Davis well with new team by Richard Gladwell, Sail-world.com/nz,


2014 Formula Kite World Championship Day 1 by Markus Schwendtner, Istanbul
























Opera House Cup - Images by Ingrid Abery by Ingrid Abery/Sail-World.com,


Teams descend upon Cowes for inaugural J/111 World Championships by Stuart Johnstone, Cowes, Isle of Wight, England


























Melges 32 U.S. National Championship - Dalton DeVos crowned champion
2014 Nanjing Youth Olympic Games trailer
2014 Chicago Grand Slam - Canfield wins
Round Britain and Ireland Race - Varuna takes overall lead
Audi Hamilton Island Race Week; Crosbie Lorimer Day 1 Images
Fisher's View: Hamilton Island Race Week - Day 1 - Stayin' Alive
CORK Olympic Classes Regatta 2014 - Day one
Youth Olympics: practice over, athletes welcomed, time for YOG sailing
Round Britain and Ireland Race - Record for Artemis-Team Endeavour
2014 Melges 32 U.S. National Championship - Day 2
Sevenstar Round Britain and Ireland: Artemis sets fourth course record
2014 Chicago Grand Slam - Top seeds survive as semi-finalists
420 and 470 Junior Europeans - Breezy day 4 in Gdynia
RC44 World Championship - Dramatic improvement for Artemis Racing
18' Skiff International Regatta - Action begins August 25th
Round Britain and Ireland Race - Challenging conditions arise
Round Britain and Ireland Race - Record-breaking monohull victory
Round Britain and Ireland Race - Dongfeng Race Team finishes third
RC44 Marstrand World Championship - Bronenosec the star performer
Bahamian Olympic Sailor to carry flag in honour of Sir Durward Knowles
Sevenstar Round Britain and Ireland Race: Records continue to tumble   
Sevenstar Round Britain and Ireland Race: Course Record for Team SCA   
Round Britain and Ireland Race - Team Alvimedica completes the race   
2014 Melges 32 U.S. National Championship - Day 1   
420 and 470 Junior European Championships - A crazy race day 3   
2014 Sevenstar Round Britain and Ireland Race: Monohull record smashed   
2014 Chicago Grand Slam - Top seeds take the early lead   
Frostad proud to have seven Volvo Ocean Race boats with seven sponsors *Feature   
RC44 World Championship - Bronenosec Sailing Team on form   
Round Britain and Ireland Race - Dongfeng defends third position   
Volvo Ocean Race: Team Vestas Wind emerges into the sunlight   
Volvo Ocean Race: Round Britain on board Team SCA with the   
Volvo Ocean Race: Round Britain on board Azzam and Team Campos   
Sevenstar Round Britain and Ireland Race - Twist of fate on day 5   
Mallorca’s Puerto Portals to host the 2015 TP52 World Championship   
Volvo Ocean Race: Round Britain on board with Team Alvimedica   
Volvo Ocean Race: Round Britain with on board with Team Dongfeng   
Melges 32 U.S. National Championship 2014 - Teams ready for action   
USA Match Racing Grand Slam Series - Kicks off in Chicago   
U.S. Youth Championships - Climactic finish on Lake St. Clair   


For this week's complete news stories select    Last 7 Days
   Search All News
For last month's complete news stories select    Last 30 Days
   Archive News







Sail-World.com  


















Switch Default Region to:

Social Media

Asia

Australia

Canada

Europe

New Zealand

United Kingdom


http://www.sail-world.com/event_images/image/Twitter_logo_small.png http://www.sail-world.com/event_images/image/FaceBook-icon.png  http://www.sail-world.com/event_images/image/RSS-Icon.png

United States

Cruising Northern

Cruising Southern

MarineBusiness World

PowerBoat World

FishingBoating World

 

Contact

Commercial

News

Search

Contact Us

Advertisers Information

Submit news/events

Search Stories/Text

Feedback

Advertisers Directory

Newsletter Archive

Photo Gallery

 

Banner Advertising Details

Newsletter Subscribe

Video Gallery

Policies

 

 

 

Privacy Policy

 

 


Cookie Policy

 

 



This site and its contents are © Copyright TetraMedia and/or the original author, photographer etc. All Rights Reserved.  Photographs are copyright by law.  If you wish to use or buy a photograph contact the photographer directly.
XLXL NEW US
LocalAds   DE  ES  FR  IT