sail-world.com
 
 
News Home Cruising Photo Gallery Video Gallery
Sail-World.com : Sponsorship Proposals for Sailors 101
Sponsorship Proposals for Sailors 101

'Even with the sunglasses on, this face is recognisable. (See Top Tip 2)'   

Despite an increasing professionalism in the sport of sailing and yacht racing, many sailing rights holders’ presentations are inferior to those prepared by 20 year old motor-racing drivers.

After a few tough years, sponsorship is showing signs of growing, especially for properties that can prove their value to brands who are looking for ways to engage disparate audiences. At the top end of the sport of sailing, rights holders who have been working incredibly hard to educate brands about their value are expected to announce big deals in coming weeks, which will be good news for sailing.

But having just read another fairly lazy attempt at soliciting funds for what is fundamentally an interesting sailing campaign, I thought I would share some of the things that bug me about many of the pitches that come onto my desk.

Sponsorship Proposal Tip 1 – Your Cost is not the Price!

Just because a can of Red Bull costs a few pennies to manufacture does not mean that the brand sells you it for pennies. Instead, the sugar and carbonated water and mystery energy ingredients give you wings and a reflected sense of cool. You pay a couple of bucks for that product because its value to you is much higher than the cost to the manufacturer.

Similarly, the price for your sailing campaign should not be the amount that it will cost you to deliver it. The price, or the amount you ask for, should be a valuation of the benefit that the sponsor will derive from being involved.

Bear in mind that the sponsor is looking for a return on the amount invested that is a multiple of the outlay – if they spend $100,000 then they are looking to get $300,000 or $400,000 worth of value in return.

There may be a time in the negotiation where a sponsor will want to know how the money will be allocated, but showing the equipment and team running costs doesn’t highlight the value of the investment.

[This story continues with:
Sponsorship Proposal Tip 2 – Invest in Photography, and
Sponsorship Proposal Tip 3 – Go Digital.
]

For the full story click here


by www.yachtracing.biz

  

Click on the FB Like link to post this story to your FB wall

http://www.sail-world.com/index.cfm?nid=94450

3:34 AM Thu 1 Mar 2012GMT


Click here for printer friendly version
Click here to send us feedback or comments about this story.







News - USA and the World

Volvo Ocean Race 2014-15 CEO Knut Frostad talks (Part III) *Feature by Rob Kothe and the Sail-World team,








Audi Melges 20 World Championship - ‘Samba Pa Ti’ crowned champion by International Audi Melges 20 Class Association,










Audi Melges 20 World Championship - Final race to decide champion by International Audi Melges 20 Class Association,










Fort Lauderdale International Boat Show - 13 things to See and do by Fort Lauderdale International Boat Show,




Volvo Ocean Race: Update from Team Vestas Wind in images by Richard Gladwell/Sail-World.com/nz,








Audi Melges 20 World Championship - Classic Garda conditions on day 2 by International Audi Melges 20 Class Association,
























Audi Melges 20 World Championship - Alessandro Rombelli's 'STIG' leads by International Audi Melges 20 Class Association,


Volvo Ocean Race: Call of Duty comes first for Team Alvimedica
Audi Melges 20 World Championship - Day 1 images by Stefano Gattini
Helping boaters understand weather basics
PWA Alacati World Cup - Exciting finish on day 2
Match 40s find the surface again + Video
Audi Melges 20 World Championship - Day 1 images by Max Ranchi
Clagett Regatta names first Executive Director
Transatlantic Race - Fleet expanded for 2015 edition
IFDS World Championship overall
Anna Tunnicliffe: Alinghi finishes second - Extreme Sailing Series
2014 18' Skiff International Regatta - Day 2
2014 Audi Melges 20 World Championship - It's go time in Garda
2nd Annual Keith Dinsmoor Regatta September 13-14
Aldo Alessio Regatta - Three days of tight racing
PWA Alacati World Cup - First blood to Van Der Steen and Offringa
Oakcliff Sailing hosts the Nacra 17, 49er and 49erFX Nationals + Video
International 18ft Skiff Regatta underway on San Francisco Bay
Maxi Yacht Rolex Cup 2014 - Quality fleet for Maxi Classic
Sailing Champions League - which is Europe's best sailing club?
Weta fun at the Wine & Roses Regatta
Extreme Sailing Series: The Wave, Muscat claims victory on Cardiff Bay   
International 14 World Championships 2015: Not just for boys   
Rio de Janeiro achieves 50% treatment of sewage outflow *Feature   
2014 AWT Quatro Desert Showdown - Event memorable videos   
2014 18' Skiff Int Regatta: Day 1 at San Francisco - Reversal on beach   
Emirates Team NZ: Last race boost cannot save team from table bottom   
PWA Alacati World Cup - Furious slalom is upon us   
J/111 World Championships - The Winner is Shmokin Joe!   
J/24 US National Championship - Victory for Will Welles’ Cougar   
Extreme Sailing Series: View the Final Day's action - Replay   
NYYC Grandmasters Team Race - Reign continues for Noroton Yacht Club   
WSSR announces new World Record Around Britain and Ireland   
IFDS Worlds 2014 - Final day photos by Tim Wilkes   
2014 Detroit Cup - Morvan wins   
Newport Bucket Regatta 2014 -Images by George Bekris   
IFDS Worlds 2014 - Final report: USA qualifies for Rio 2016   
Extreme Sailing Series: Absent With-Out Leave – Ben Ainslie Racing   
2014 IFDS World Championship - New champions claim medals   
2014 IFDS World Championships - Sunday’s race images by Tim Wilkes   
Shark World Championships underway in Toronto   


For this week's complete news stories select    Last 7 Days
   Search All News
For last month's complete news stories select    Last 30 Days
   Archive News







Sail-World.com  


















Switch Default Region to:

Social Media

Asia

Australia

Canada

Europe

New Zealand

United Kingdom


http://www.sail-world.com/event_images/image/Twitter_logo_small.png http://www.sail-world.com/event_images/image/FaceBook-icon.png  http://www.sail-world.com/event_images/image/RSS-Icon.png

United States

Cruising Northern

Cruising Southern

MarineBusiness World

PowerBoat World

FishingBoating World

 

Contact

Commercial

News

Search

Contact Us

Advertisers Information

Submit news/events

Search Stories/Text

Feedback

Advertisers Directory

Newsletter Archive

Photo Gallery

 

Banner Advertising Details

Newsletter Subscribe

Video Gallery

Policies

 

 

 

Privacy Policy

 

 


Cookie Policy

 

 



This site and its contents are © Copyright TetraMedia and/or the original author, photographer etc. All Rights Reserved.  Photographs are copyright by law.  If you wish to use or buy a photograph contact the photographer directly.
XLXL WAS US
LocalAds   DE  ES  FR  IT