sail-world.com
 
 
News Home Cruising Photo Gallery Video Gallery
Sail-World.com : For Sail-World.com, the largest sailing news network, growth continues
For Sail-World.com, the largest sailing news network, growth continues

'Its not just iPads, low cost Tablets have dramatically expanded Internet access - they are read on the train, on the bus, in the smallest rooms, while watching TV'    MarineBusiness-World.com

Sail-World.com is the largest sailing news network in the world, delivering content online via 17 sites world-wide.

In 2011 Sail-world.com had a total of 2,190,891 unique viewers, 5,403,861 sessions, 34,187,918 page views, 559,696,525 hits and served 7852.02 GB of data.

This represents a 20% increase in traffic over the previous year but an astounding 45% increase in page views and 47% in gigabytes served and a 25% increase in time on site. (the watching of sailing video is a major fact in that large uptick)

The Sail-World audience is commonly spending three to four times longer on Sail-World than the audiences on any other marine site world-wide.

It is interesting to see the audience shifts. Back in 2006 Apple devices, in those days just Macs, were 3% of the Sail-World audience, now iPhones, iPads and Macs are used by more than 30% of the Sail-World January 2012 audience.

Sail-World has always had a very strong emphasis on local news in every market since its launch in 1997 and that appears to have been a major key to its successes.

The parent company is TetraMedia and Publisher Rob Kothe says 'We knew from day one that a single website could never justify the technical and news resources needed to satisfy the marine news reader, who wanted a blend of local news and key international stories. To do that requires an international network of regional sites and that’s what we have built.

'We have spent a lot of time and energy ensuring we have very detailed feedback systems so we know just what our audience wants. We know exactly what our subscribers are reading and we've worked hard over many years to deliver what they enjoy most. While we starting with racing sailing, our cruising audience world-wide is now huge.

'TetraMedia operates the largest online marine news network in the world with regional sites Sail-World UK, Sail-World Europe, Sail-World Asia, Sail-World New Zealand, Sail-World USA, Sail-World Canada, Sail-World Australia Racing, Sail-World Cruising International, Sail-World Australia/NZ Cruising, Powerboat-World, FishingBoating-World.com and MarineBusiness-World.

Each week more than 260,000 newsletters are sent to Sail-World, Powerboat-World and MarineBusiness-World subscribers.

TetraMedia publishes around 1400 stories each month across the group and now delivers local and international news to 145,000 newsletter readers with around half a million visitor sessions each month. Around the world, there is not another marine news source that delivers such a combination.

TetraMedia has invested heavily in innovative online solutions. It uses geo-location technology that allows advertisers to advertise in just one region or around the world, with multiple ads being delivered that can change on a daily basis for each advertiser.

Kothe said today ‘With Geo-location we are expecting to be add at least another dozen sites to our group over the next year.’

Email us or call for details of our popular advertising packages.

Head Office - TetraMedia Brendan Maxwell
advertising(at)marinebusiness-world.com
Tel: +612 (0) 4977 2116

Australia - Phil Arane
phil(at)trademediaservices.com.au
Tel: Mobile 0407 076 585

North America – Greg Nicoll
Gnicoll(at)kerrwil.com
Toll Free: 877 620 9373

New Zealand - Colin Preston
nzsales(at)sail-world.com
Tel: 021 2674842

Asia - Guy Nowell
asiamedia(at)sail-world.com
Tel: + (852) 2792 6234

UK-Europe – Jeraldine Kennedy (speaks English, French and Spanish)
Jeraldine.kennedy(at)Sail-World.com
Tel: +44 20 3286 3390


by Sail-World.com

  

Click on the FB Like link to post this story to your FB wall

http://www.sail-world.com/index.cfm?nid=93983

6:25 AM Fri 17 Feb 2012GMT


Click here for printer friendly version
Click here to send us feedback or comments about this story.







News - USA and the World































Big Boat Series - It's not the size, it's the length by Erik Simonson, Pressure-Drop.US,




















470 Men and Women Worlds - Champs take over leaderboard by 470 International Association Class,
















ISAF Sailing Worlds, Santander - Day 7 images by Sailing Energy
ISAF Sailing Worlds - Laser and Radial winner images by Jesus Renedo
ISAF Sailing Worlds, Santander - Medal Race images by Sail-World.com
ISAF Sailing Worlds - Dutch dominate Laser and Radial in Santander
Royal Cup Marina Ibiza - Quantum Racing more than doubles overall lead
J/24 World Championship - Excitement builds for Newport racing
Volvo Ocean Race - Seb Marsset joins Team Alvimedica
Fall Seamanship training opportunities at New York Yacht Club
Rolex Big Boat Series: More images from San Francisco - Final Day
AWT Hatteras Wave Jam action commences on day 3
Rolex Big Boat Series: Images from San Francisco - Final Day
ISAF Sailing World Championships - Watch medal races live here
Hobie 16 Open North American Championships and Pan Am Games qualifier
ISAF Sailing World Championship - Videos from Santander
ISAF Sailing Worlds: Buckingham into Medal Race, 470's stay consistent
470 Men and Women Worlds - Vadlau and Ogar into pole position
2014 Chicago Match Cup - Defending champion on top
ISAF Sailing Worlds, Santander - Strong competition for RS:X fleets
ISAF Sailing Worlds, Santander - Big breeze on day 6 + Video
ISAF Sailing Worlds, Santander - Buckingham into Laser Medal Race
U.S. Multihull Championship - Hobie Alter Trophy to be decided   
ISAF Sailing Worlds - The kind of form most sailors only dream about   
Royal Cup Marina Ibiza - Quantum Racing ahead of target   
ISAF Worlds Santander - 19 Rio 2016 Laser Radial spots awarded   
Santander 2014 ISAF Worlds - 21 broadcasters to take live coverage   
Rolex Swan Cup - Looking forward to the next 30 years   
America’s Cup: The Future is foiling – AC45s to be modified   
Volvo Ocean Race: Win a stopover trip by designing an ECsix T-Shirt   
Red Bull 49erFX: On the eve of the Worlds in Santander   
America's Cup: Ben Ainslie Racing launches partnership with Yamaha   
2014 Chicago Match Cup - Starts tomorrow   
Rio 2016 Daylight the issue for Olympic sailing regatta   
ISAF Sailing World Championships - USA 470's and Lasers battle at top   
ISAF Sailing World Championships - Santander - Day 5 video highlights   
ISAF Sailing World Championships - Santander images by Jesús Renedo   
PWA Cold Hawaii World Cup - No action on day 2   
470 Men and Women Worlds - Game on for Olympic Qualification   
ISAF Sailing World Championships: Finns off to slow start in Santander   
ISAF Sailing World Championships - Seesaw Day 5 in Santander + Video   
ISAF Sailing World Championships - 470 sailors shine in Santander   


For this week's complete news stories select    Last 7 Days
   Search All News
For last month's complete news stories select    Last 30 Days
   Archive News







Sail-World.com  


















Switch Default Region to:

Social Media

Asia

Australia

Canada

Europe

New Zealand

United Kingdom


http://www.sail-world.com/event_images/image/Twitter_logo_small.png http://www.sail-world.com/event_images/image/FaceBook-icon.png  http://www.sail-world.com/event_images/image/RSS-Icon.png

United States

Cruising Northern

Cruising Southern

MarineBusiness World

PowerBoat World

FishingBoating World

 

Contact

Commercial

News

Search

Contact Us

Advertisers Information

Submit news/events

Search Stories/Text

Feedback

Advertisers Directory

Newsletter Archive

Photo Gallery

 

Banner Advertising Details

Newsletter Subscribe

Video Gallery

Policies

 

 

 

Privacy Policy

 

 


Cookie Policy

 

 



This site and its contents are © Copyright TetraMedia and/or the original author, photographer etc. All Rights Reserved.  Photographs are copyright by law.  If you wish to use or buy a photograph contact the photographer directly.
XLXL NEW US
LocalAds   DE  ES  FR  IT