sail-world.com
 
 
News Home Cruising Photo Gallery Video Gallery
Sail-World.com : For Sail-World.com, the largest sailing news network, growth continues
For Sail-World.com, the largest sailing news network, growth continues

'Its not just iPads, low cost Tablets have dramatically expanded Internet access - they are read on the train, on the bus, in the smallest rooms, while watching TV'    MarineBusiness-World.com

Sail-World.com is the largest sailing news network in the world, delivering content online via 17 sites world-wide.

In 2011 Sail-world.com had a total of 2,190,891 unique viewers, 5,403,861 sessions, 34,187,918 page views, 559,696,525 hits and served 7852.02 GB of data.

This represents a 20% increase in traffic over the previous year but an astounding 45% increase in page views and 47% in gigabytes served and a 25% increase in time on site. (the watching of sailing video is a major fact in that large uptick)

The Sail-World audience is commonly spending three to four times longer on Sail-World than the audiences on any other marine site world-wide.

It is interesting to see the audience shifts. Back in 2006 Apple devices, in those days just Macs, were 3% of the Sail-World audience, now iPhones, iPads and Macs are used by more than 30% of the Sail-World January 2012 audience.

Sail-World has always had a very strong emphasis on local news in every market since its launch in 1997 and that appears to have been a major key to its successes.

The parent company is TetraMedia and Publisher Rob Kothe says 'We knew from day one that a single website could never justify the technical and news resources needed to satisfy the marine news reader, who wanted a blend of local news and key international stories. To do that requires an international network of regional sites and that’s what we have built.

'We have spent a lot of time and energy ensuring we have very detailed feedback systems so we know just what our audience wants. We know exactly what our subscribers are reading and we've worked hard over many years to deliver what they enjoy most. While we starting with racing sailing, our cruising audience world-wide is now huge.

'TetraMedia operates the largest online marine news network in the world with regional sites Sail-World UK, Sail-World Europe, Sail-World Asia, Sail-World New Zealand, Sail-World USA, Sail-World Canada, Sail-World Australia Racing, Sail-World Cruising International, Sail-World Australia/NZ Cruising, Powerboat-World, FishingBoating-World.com and MarineBusiness-World.

Each week more than 260,000 newsletters are sent to Sail-World, Powerboat-World and MarineBusiness-World subscribers.

TetraMedia publishes around 1400 stories each month across the group and now delivers local and international news to 145,000 newsletter readers with around half a million visitor sessions each month. Around the world, there is not another marine news source that delivers such a combination.

TetraMedia has invested heavily in innovative online solutions. It uses geo-location technology that allows advertisers to advertise in just one region or around the world, with multiple ads being delivered that can change on a daily basis for each advertiser.

Kothe said today ‘With Geo-location we are expecting to be add at least another dozen sites to our group over the next year.’

Email us or call for details of our popular advertising packages.

Head Office - TetraMedia Brendan Maxwell
advertising(at)marinebusiness-world.com
Tel: +612 (0) 4977 2116

Australia - Phil Arane
phil(at)trademediaservices.com.au
Tel: Mobile 0407 076 585

North America – Greg Nicoll
Gnicoll(at)kerrwil.com
Toll Free: 877 620 9373

New Zealand - Colin Preston
nzsales(at)sail-world.com
Tel: 021 2674842

Asia - Guy Nowell
asiamedia(at)sail-world.com
Tel: + (852) 2792 6234

UK-Europe – Jeraldine Kennedy (speaks English, French and Spanish)
Jeraldine.kennedy(at)Sail-World.com
Tel: +44 20 3286 3390


by Sail-World.com

  

Click on the FB Like link to post this story to your FB wall

http://www.sail-world.com/index.cfm?nid=93983

6:25 AM Fri 17 Feb 2012GMT


Click here for printer friendly version
Click here to send us feedback or comments about this story.







News - USA and the World











































International Moth Worlds: Rashley ahead as Aussies close in by Mark Jardine / YachtsandYachting.com,




















International Moth Worlds - Mothballed on day 4 + Video by Mark Jardine / YachtsandYachting.com,




Gladwell's Line: A change of direction needed in the America's Cup *Feature
29er North American Championship - Day 1 in Kingston
Red Bull 49erFX: First look at the Olympic sailing venue at Rio
Fuerteventura Kiteboarding Grand Slam - Classic conditions on day 3
NYYC Race Week Part II images by Rolex/Daniel Forster
Drowning or electric shock? What you need to know to help save a life
BIC Techno 293 Worlds 2014 - Day 1
Six Metre European Championship - Blazing sunshine on opening day
National Sailing Hall of Fame to present Lifetime Achievement Award
International Moth Worlds: Greenhalgh and Rashley tied at the top
PWA Pozo World Cup - Fantastic finale determines winners
Six Metre Class British Open Championship - Llanoria and Valhalla win
Anna Tunnicliffe set to compete at the CrossFit Games
America's Cup: Oracle Team USA holds foiling camp at Wangi SC
Volvo Ocean Race: Abu Dhabi OR completes double Atlantic crossing
Volvo Ocean Race: Team SCA has a 'pull through day' off the Canaries
No tiller sailing - how to steer using just the sails + Video
International Moth Worlds: Three bullets in a row for Greenhalgh
U.S. Junior Women’s Singlehanded Championship - Sophia Reineke wins
BIC Techno 293 Worlds 2014 - Day 0 Opening
Fuerteventura World Cup - Slalom action highlights day 2   
2014 Governor's Cup - Sam Gilmour of RFBYC victorious again   
Farr 40 West Coast Champ - Skipper Alberto Rossi leads Enfant Terrible   
Flying Dutchman World Championships - Magyars are the Masters   
Final day shakes up standings at Cape Panwa Hotel Phuket Raceweek   
2014 -15 Volvo Ocean Race: Team Alvimedica pushing towards Southampton   
NYYC Race Week - Saving the best for last   
VX One North American Championship - Chris Alexander commands   
2014 Cape Panwa Hotel Phuket Raceweek - Waiting game on Day 3   
International Moth Worlds: Thunderstorms delay racing on Day 1   
Fuerteventura World Cup - Impressive tricks on day 1   
2014 Governor's Cup - Two former winners in the finals   
America's Cup: Iain Murray explains reasons for Australian withdrawal *Feature   
Wilson and Roble remain number one match racers in U.S.   
2014 ISAF Youth Match Racing World Championship - Set to start   
PWA Pozo World Cup - Moreno twins dominate home spot   
ISAF Youth Worlds - Record breaking regatta in Tavira + Video   
Melges 32 European Championship - Robertissima remains out front   
Farr 40 West Coast Championship - Italians take one-point lead   
Melges 32 European Championship - Day 3 images by Carlo Borlenghi   


For this week's complete news stories select    Last 7 Days
   Search All News
For last month's complete news stories select    Last 30 Days
   Archive News







Sail-World.com  


















Switch Default Region to:

Social Media

Asia

Australia

Canada

Europe

New Zealand

United Kingdom


http://www.sail-world.com/event_images/image/Twitter_logo_small.png http://www.sail-world.com/event_images/image/FaceBook-icon.png  http://www.sail-world.com/event_images/image/RSS-Icon.png

United States

Cruising Northern

Cruising Southern

MarineBusiness World

PowerBoat World

FishingBoating World

 

Contact

Commercial

News

Search

Contact Us

Advertisers Information

Submit news/events

Search Stories/Text

Feedback

Advertisers Directory

Newsletter Archive

Photo Gallery

 

Banner Advertising Details

Newsletter Subscribe

Video Gallery

Policies

 

 

 

Privacy Policy

 

 


Cookie Policy

 

 



This site and its contents are © Copyright TetraMedia and/or the original author, photographer etc. All Rights Reserved.  Photographs are copyright by law.  If you wish to use or buy a photograph contact the photographer directly.
XLXL NEW US
LocalAds   DE  ES  FR  IT