sail-world.com
 
 
News Home Cruising Photo Gallery Video Gallery

 

Sail-World.com : OptiWorldsNZ connects NZ to the rest of the World

OptiWorldsNZ connects NZ to the rest of the World

'Opening ceremony - 2011 Optimist Worlds, Napier. The World Championship has attracted significant world wide attention and following'    Matías Capizzano/Optiworlds    Click Here to view large photo

Organisers of the OptiWorlds Championship in New Zealand are thrilled to be reaching the rest of the world, just by using the right mix of media and technology.

'In today's world you can make the most of all the technology and different media and therefore connect New Zealand to the rest of the world' says Nigel Rippey, Event Director

'We were fortunate to have Catalyst build an interactive website for us and they have been active in their support throughout the regatta. Before the event, on avergae we had 300 visits per day. Numbers started to rise in early December to 800 before the Harken Invitational Regatta, but during the Harken Regatta we were impressed to reach 2,500 unique visitors per day' Mr Rippey says.

The team worked hard to increase the number even more. On January 3rd, 8,192 people viewed www.optiworldsnz.org.nz!

Most visits come from New Zealand, but there is a large number of followers in Great Britain, Germany and the United States of America. The most popular pages are the homepage, with the latest news, YouTube videos and links to the blog and Facebook. 'Results' is a popular pages too as one would expect.

Apart from the website, the Facebook page has increased its popularity quite quickly in less than 2 months. In November there were 425 'likes', now there are 1,400.

'Each country has its own Facebook Page as well as being connecting to the 'motherpage' of the OptiWorldsNZ' according to Brain Haybittle who has set up all the individual country pages. 'In the beginning we used competitions to get people to like the Facebook Page. Sponsors like Harken and EuroCity provided prizes and that attracted more 'likes' but the number has really grown since the event has started' Mr Haybittle says.



'The great thing about Facebook and the website is that is actually connects people to the event' says Nathalie van Dort, Media Relations. 'A parent that can't be at the Worlds, left a comment saying it felt as if she was here in New Zealand, because she was reading the blog on the website, following the race on the tracking site, looking at all the images, and watching the YouTube videos. I think that is great. We want to connect people' Ms Van Dort says.

The daily YouTube videos provide a snap shot of the days' races and are produced by Greek company Icarus and have proven to be a hit with competitors and viewers from all over the world. This racing footage has also been linked with 160 yachting websites globally with many millions have access to the OptiWorlds racing on a daily bases.

'We embrace the role new media plays but we don't neglect the traditional media either' Ray Steele of the Organising Committee says. 'Thanks to the radio advertising' Mr Steele continues, 'most New Zealanders were aware of the Championships, and the local newspaper gives a daily update with a wide range of background stories. And every morning, we produce a printed newsletter for the competitors, and we suspect that is what most teams reps come into the office for, first thing'.


To see the updated weather data from the Optimist Race course, coaches log on to PredictWind.com who have located a weather buoy in the middle of the race area to give sailors insights into the weather patterns of Hawke Bay. Wind plays a crucial part in this competition; light winds favour the lighter sailors, while strong winds will see the older sailors rise to the challenge.

Today is Lay Day. The individual racing continues with race 7 this Saturday. The wind is predicted to be light on Saturday, but will increase to strong (25+ knots) for Sunday. The OptiWorldsNZ have their last sailing day on Monday, so anything can still happen to the leader board.

The provisional leader board (for the individual racing) shows: 1 Ryan Lo (SIN) 14 points, 2 Bart Lambriex (NED) 23 points, 3 Javier Arribas (PER) 25 points, 4 Wade Waddell (USA) 32 points, 5 Leonard Takahashi-Fry (NZL) 33 points, 6 Peter Lin Janezic (SLO) 40 points, 7 Philip Meijer (NED) 41 points, 8 Ahmad Syukri Abdul Aziz (MAS) 41, 9 William Marshall (USA) 44 points, 10 Miel Verstraete (BEL) 44 points.

www.optiworldsnz.org.nz

Opti Worlds Vital Stats:
30 December 2011 - 10 January 2012

The boat: a safe and simple dinghy that is one of the world's most popular designs
The racing: 9 days of Championship racing
The competitors: 210 sailors aged between 11 and 15 years
The countries: teams from 48 nations including reigning Champs Thailand
The host club: Napier Sailing Club, Napier, New Zealand
Famous sailors that have started out in Optis include: Ben Ainslie
The big sponsors: Vodafone, New Zealand Major Events, Hawke's Bay Tourism, SPARC, City of Napier, Air New Zealand, the Radio Network, EuroCity Napier, Victoria Cruising Club, Lion Foundation
The technology: GPS tracking and live video coverage online - real time
The website: www.optiworldsnz.org.nz, over 8,000 unique visitors per day
The Facebook page: 1,399 likes http://www.facebook.com/optiworldsnz2011




by Nathalie van Dort

  

Click on the FB Like link to post this story to your FB wall

http://www.sail-world.com/index.cfm?nid=92619

10:41 AM Fri 6 Jan 2012 GMT






Click here for printer friendly version
Click here to send us feedback or comments about this story.


News - USA and the World



















Anna Tunnicliffe set to compete at the CrossFit Games by Anna Tunnicliffe, Pittsburgh, PA
























Final day shakes up standings at Cape Panwa Hotel Phuket Raceweek by Cape Panwa Hotel Phuket Race Week 2014,














2014 Governor's Cup - Two former winners in the finals by Nancy Mellon, Corona del Mar, CA


America's Cup: Iain Murray explains reasons for Australian withdrawal *Feature by Richard Gladwell/Sail-World.com/nz, Auckland, New Zealand








ISAF Youth Worlds - Record breaking regatta in Tavira + Video
Melges 32 European Championship - Robertissima remains out front
Farr 40 West Coast Championship - Italians take one-point lead
Melges 32 European Championship - Day 3 images by Carlo Borlenghi
New York Yacht Club Race Week - Marstrom 32 fleet off to anxious start
Melges 32 European Championship - Day 3 images by Max Ranchi
CYC Race to Mackinac - Cruising fleet sets sail in 106th edition
Team Alvimedica getting a touchup
PWA Pozo World Cup - Plenty of drama on day 5
ISAF Youth Sailing World Championship - Day 5 Videos
NYYC Race Week - High performance classes put on shoreside show
2014 Pacific Cup - 'Invisible Hand' the first boat to finish
Clipper Round the World Yacht Race - B.C.'s Eric Holden skippers wins
America's Cup: Updates on Team Australia withdraw
J/70 North American titles - Brian Keane moves to top of leaderboard
2016-2017 America's Cup - Team Australia withdraws
VX One North American Championship - Chris Alexander takes charge
America's Cup: Team NZ disappointed, but on track after Australians go
America's Cup: Hamilton Island decides not to proceed with Challenge.
America's Cup: Challenger of Record withdraws from Regatta
WWA Wakeboard National Championships head to Waco   
Farr 40 West Coast Championship - Day 2   
RP52 Scarlet Runner sails in San Francisco   
2014 Governor's Cup - Nevin Snow and team on form   
ISAF Youth Worlds - Americans claim silver medals in Tavira   
2014 Cape Panwa Hotel Phuket Raceweek - Day 1   
Melges 32 European Championship - Day 2 images by Carlo Borlenghi   
Windsurfing and Kiteboarding World Cup to take place on Fuerteventura   
ISAF Youth Worlds - Medals decided in thrilling Tavira conclusion   
7th Annual Swim for Cystic Fibrosis to take place July 21st   
Melges 32 European Championship - Day 2 images by Max Ranchi   
Cape Panwa Hotel Phuket Raceweek, Day 2 - It just keeps getting better   
ISAF Youth Sailing World Championship final day preview   
AWT Pacasmayo Classic 2014 - Catching up with Levi Siver   
Top Kiwi Laser sailor just avoids being on downed airliner   
Volvo Ocean Race 2014-15 - Trans-Atlantic: Team Alvimedica - 500 Miles   
Pacific Cup 2014 – Photos of ‘Invisible Hand’   
International 14 World Championships - No excuse for not being there   
VX One North American Champ - Four races on opening day lead to tie   
J/70 North American Championship opens with Healy-Keane tight battle   


For this week's complete news stories select    Last 7 Days
   Search All News
For last month's complete news stories select    Last 30 Days
   Archive News







Sail-World.com  


















Switch Default Region to:

Social Media

Asia

Australia

Canada

Europe

New Zealand

United Kingdom


http://www.sail-world.com/event_images/image/Twitter_logo_small.png http://www.sail-world.com/event_images/image/FaceBook-icon.png  http://www.sail-world.com/event_images/image/RSS-Icon.png

United States

Cruising Northern

Cruising Southern

MarineBusiness World

PowerBoat World

FishingBoating World

 

Contact

Commercial

News

Search

Contact Us

Advertisers Information

Submit news/events

Search Stories/Text

Feedback

Advertisers Directory

Newsletter Archive

Photo Gallery

 

Banner Advertising Details

Newsletter Subscribe

Video Gallery

Policies

 

 

 

Privacy Policy

 

 


Cookie Policy

 

 



This site and its contents are © Copyright TetraMedia and/or the original author, photographer etc. All Rights Reserved.  Photographs are copyright by law.  If you wish to use or buy a photograph contact the photographer directly.
XLXL WAS US
LocalAds   DE  ES  FR  IT