sail-world.com
 
 
News Home Video Gallery Photo Gallery

 

Sail-World.com : AAM Cowes Week - Detailed evaluation conducted

AAM Cowes Week - Detailed evaluation conducted

Aberdeen Asset Management Cowes Week is one of the longest running events in UK sporting history having first taken place in 1826. A detailed evaluation has been conducted by Cowes Week Limited (CWL) of the feedback received from competitors and visitors to the regatta. This is a critical process in the development of the event, enabling the world’s best-known regatta to identify and prioritise enhancements to its extensive infrastructure.

This year, CWL gathered a considerable amount of data through its work with online research specialists and event partner, eDigitalResearch, including:

- Daily SMS course surveys conducted throughout the event with competitors;
- A post-event online questionnaire for competitors and visitors, used to evaluate both on-water and onshore activity;
- A net chat for competitors with regatta CEO, Stuart Quarrie, a great opportunity to consider feedback and suggestions in a live environment; and
- A wash-up meeting between CWL and the Class Associations.

A summary of the common themes identified by these surveys together with CWL’s action plan for the 2012 event is now available online.

Commenting on the importance of feedback to Aberdeen Asset Management Cowes Week, Michelle Warner, Sales and Marketing Director for CWL said: 'Feedback from competitors and visitors is vital in determining the ways in which we shape the regatta. The evaluations we conduct are a key component of the strategy planning for the event each year, and we are delighted to be working with eDigitalResearch, as market leaders in this field, who are able to provide us with outstanding support'.

Dates for Aberdeen Asset Management Cowes Week 2012 are 11 to 18 August.

Aberdeen Asset Management Cowes Week website




by Grant Rowley

  

Click on the FB Like link to post this story to your FB wall

http://www.sail-world.com/index.cfm?nid=91492

5:06 PM Mon 5 Dec 2011 GMT






Click here for printer friendly version
Click here to send us feedback or comments about this story.


News - USA and the World















Team GBR on the Road to Rio (Part One) by Rob Kothe and the Sail-World team,




















































ISAF Sailing World Cup Hyères - Fluttering flags whet sailors appetite
Antigua Classic Yacht Regatta - Race 4 images by Jude Robertson
ISAF Sailing World Cup Hyeres - US Sailing Team Sperry Top-Sider Day 1
ISAF Sailing World Cup Hyeres - Day 1 Nacra 17 images by Thom Touw
ISAF Sailing World Cup Hyeres - Day 1 Laser images by Thom Touw
ISAF Sailing World Cup Hyeres: Ioannis Mitakis leads Finns after day 1
RC44 Cascais Cup - Fresh faces join the line-up
ISAF Sailing World Cup Hyeres - Excellent racing on opening day
ISAF Sailing World Cup Hyeres - Images by Yvan Zedda and Franck Socha
ISAF Sailing World Cup Hyeres - Day 1 images by Franck Socha
Hyeres World Cup: Kiwis lead but Outteridge Jensen back in 49er fray
Belcher and Ryan lead from the start in Hyeres
ISAF Sailing World Cup Hyères - Race day 1 ready for lift off
Clipper Round the World Race 11 - Tense match downwind racing on Day 2
Antigua Classic Yacht Regatta - Day 3 an absolute gem
Quantum Key West 2015 dates confirmed
Flying Tigers 'Psych' - on Lake Lanier they pronounce it Zhik
ISAF Sailing World Cup Hyeres: Anticipation intensifies as start nears
Clipper Round the World Race - Race 11 start images by Chuck Lantz
27th Antigua Classic Yacht Regatta 2014 - Big breeze on the butterfly
Rolex China Sea Race 2014 - Pryde and Joy for Hi Fi   
Clipper Round The World Race - A flying start on Day 1 of Race 11   
Cammas on Caudrelier – different styles, same objective   
Clipper Race - Californian crew member continues fundraising journey   
Antigua Classic Yacht Regatta - Race 2 images by Jude Robertson   
Les Voiles de St Barth - Images by Christophe Jouany   
Clipper Round the World Yacht Race - Fleet sets sail in race 11   
Congressional Cup - Canfield and Team US One best star-studded field   
Clipper Round the World Yacht Race - Race 11 to get underway to Panama   
Antigua Classic Yacht Regatta - Race 1 images by Jude Robertson   
Rolex China Sea Race - Hi Fi collects the coveted IRC Overall title   
Rolex China Sea Race - First arrivals in Subic Bay   
Rolex China Sea Race 2014 - a sniff of a hat-trick for Neil Pryde   
America's Cup Book Review: Winging It - Oracle Team USA's comeback *Feature   
Clipper Round the World Yacht Race: Switzerland drops trou for charity   
Rolex China Sea Race 2014 - nip and tuck for IRC honours   
Antigua Classic Yacht Regatta - 27th edition underway   
Rolex China Sea Race - Ragamuffin 90 claims line honours victory   
Saturday June 21st will feature the 39th One More time Regatta   
Rolex China Sea Race - Ragamuffin 90 extends unassailable lead   


For this week's complete news stories select    Last 7 Days
   Search All News
For last month's complete news stories select    Last 30 Days
   Archive News







Sail-World.com  


















Switch Default Region to:

Social Media

Asia

Australia

Canada

Europe

New Zealand

United Kingdom


http://www.sail-world.com/event_images/image/Twitter_logo_small.png http://www.sail-world.com/event_images/image/FaceBook-icon.png  http://www.sail-world.com/event_images/image/RSS-Icon.png

United States

Cruising Northern

Cruising Southern

MarineBusiness World

PowerBoat World

FishingBoating World

 

Contact

Commercial

News

Search

Contact Us

Advertisers Information

Submit news/events

Search Stories/Text

Feedback

Advertisers Directory

Newsletter Archive

Photo Gallery

 

Banner Advertising Details

Newsletter Subscribe

Video Gallery

Policies

 

 

 

Privacy Policy

 

 


Cookie Policy

 

 



This site and its contents are © Copyright TetraMedia and/or the original author, photographer etc. All Rights Reserved.  Photographs are copyright by law.  If you wish to use or buy a photograph contact the photographer directly.
X6XL WAS US