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Sail-World.com : TetraMedia’s report card: Video and Feature stories increasing

TetraMedia’s report card: Video and Feature stories increasing

'Artemis Racing capsize - America´s Cup World Series Plymouth 2011'    Sander van der Borch / Artemis Racing ©    Click Here to view large photo

While conditions continue to toughen for traditional print media, the world’s largest online marine news group reports ongoing growth.

Publisher Rob Kothe said today ‘Overall across the TetraMedia sites - Sail-World.com, Sail-World Cruising, Powerboat-World.com, FishingBoating-World.com and MarineBusiness-World.com, both audiences and the visitor time on site has continued to rise across the last 12 months.

'A concentration on our own exclusive feature articles and an ever expanding range of exciting video content are the major factors in driving time on site upwards.' he said.


‘Independent comparative 'time on site' figures show that results consistently 3-4 times that of others in the same market place.

‘The benefits of having been online for 14 years with a world-wide network that has its own editors 24x7 has really shown in the last year with market consolidation. An ever growing audience are voting with their mouses and joining our subscription lists.

‘Across the Asia-Pacific the TetraMedia sites now have more than 95% of the entire online marine news traffic.

'Fortunately for TetraMedia, which is bumping on the market share ceiling, mobile devices are bringing much larger audiences; 115,000 readers monthly in the Asia-Pacific and 220,000 readers monthly world-wide.’

During the last year Sail-world.com the TetraMedia flagship, has continue to expand its detailed event coverage. Its event presence is unequalled at major regattas within Australia and beyond. Its combined Asia-Pacific racing newsletter audience is now 45,000 strong.

Over the next year it will send over 12 million Olympic Class, Volvo Round the World Race, Rolex Sydney to Hobart and America’s Cup dedicated newsletters. These are single click unsubscribe newsletters, with the best and largest sailing audience in the world: 125,000+ readers world-wide.

Sail-World Cruising and Sail-World Cruising International, with world cruising circumnavigator Nancy Knudsen at the helm, are constantly increasing in breadth and depth, reaching 33,000 subscribers each week.

Overall our Sail-World and Sail-World Cruising page views, that is the number of pages opened by readers, have increased by 32% over the last 12 months and the number of ad banners viewed has increased by 43%. Monthly Sail-World banner impression data is now available for all our advertisers.

PowerBoat-world.com launched in 2007 with industry icon Bob Wonders steering, has expanded significantly in recent times; it is easily the largest online boating publication in the Asia-Pacific and with very well credentialed Mark Rothfield now behind the wheel, continues to be a great read. Across the Asia-Pacific its weekly newsletter goes to 35,500 readers.

The newest publication in the group FishingBoating-World.com is now well bedded down online and is preparing for its newsletter launch.

MarineBusiness-World.com, the largest online marine trade publication outside North America, increased its profile in 2011 sponsoring the main pavilion at the Sanctuary Cove Boat Show and will do so again in 2012. Founding Editor Jeni Bone continues to provide the most detailed daily and weekly marine trade news resource in our market place to 18,000 trade readers and that audience is now extending into North America.

Report Card - the Highlights

Blanket coverage across the Asia Pacific for Marine sports and industry

115,000 readers monthly in Asia Pacific

220,000 readers world-wide

Time on site 3-4 times long that other sites

Big increases in visitor numbers and ad banner impressions

12 Million major event newsletters provide extra advertising opportunities

Best new feature:

From an advertiser’s viewpoint, the ability to run five different ads on daily rotation with the one ad space has proven immensely popular.


Companies wishing to further expose the Sail-World.com, Sail-World Cruising, Powerboat-World.com, FishingBoating-World.com and MarineBusiness-World.com Sail-World.com Volvo Ocean Race and Olympic coverage audience to their promotional and commercial news please contact our media sales representatives who will be happy to quote on a range of very cost effective media packages.

For Asian industry groups call Guy Nowell +852 9680 7063 or email asiaeditor (at) sail-world.com for more details

For Australian companies call Phil Arane 0407 076 585 or email Phil (at) trademediaservices.com.au

For New Zealand companies call Colin Preston +6421 267 4842 or email nzsales (at) sail-world.com

For North American companies call Greg Nicoll 877-620-9373 or email gnicoll (at) kerrwil.com

UK and European companies contact Jeraldine Kennedy +44 20 3286 3390 or email jeraldine.kennedy (at) sail-world.com




by Brendan Maxwell

  

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4:29 AM Tue 18 Oct 2011 GMT






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News - USA and the World

Volvo Ocean Race: Team Vestas Wind recovered from reef by Sail-World.com/nz and Volvo OR Media
The Volvo65, Team Vestas Wind has been recovered from a reef off St Brandon, on the Cargados Carajos Shoals, 200nm from Mauritius. the yacht has been hoisted aboard a Maersk shipping line vessel, after being dragged over the reef and into the lagoon on the Cargados Carajos Shoals, 200nm from Mauritius. ... [more]  

Andrea Francolini was on the water with the US supermaxi, RIO 100 during offshore training session before the Boxing Day Rolex Sydney to Hobart race, and provided this gallery of images. ... [more]  

Moth Worlds – Looping the loop *Feature by John Curnow
It is one of the other lines from the theme song of our little time with Terry Thomas and the gang. However, the real thing is that not only are the Moths quick, over the time since they began to get up on foils, the fleet has compacted up. Another crucial element to add, is that all craft also get a result, even if they do not complete all the laps. The latter is a lot better than a DNF. ... [more]  

The 'super-bacteria' are usually found in hospital waste and produce an enzyme, KPC, resistant to antibiotics. Researchers found the bacteria in samples taken from Flamengo beach. Nearly 70% of sewage in Rio - a city of some 10 million people - is spilled raw into the waters of Guanabara Bay. The bacteria were found in samples taken from several locations along the Carioca river. ... [more]  

‘We don’t expect children to ride adult bikes when they can’t touch the ground, so why do we expect them to sail adult boats when they can’t control as they should. We didn’t want this for our children so set about trying to develop a boat that addresses this problem. ... [more]  

The eventful sailing summer will carry on into 2015. In addition to the established annual regatta events, we will see 2015 the J/80 World Championships a week after Kieler Woche, to be followed by the F18 Worlds. Die Notices of Race for YES, Kieler Woche, the J/80 Worlds and F18 Worlds are now accessible online. ... [more]  

RORC Transatlantic 2014 Race Lanzarote-Grenada: An international fleet of yachts took part, with crew from at least 12 different countries racing magnificent Maxis, crewed by top professional sailors, as well as production yachts crewed by friends and family. For all the yachts, the adventure started long before the start line. ... [more]  

Team Vestas Wind has been recovered from a reef off the Cargados Carajos Shoals, 200nm from Mauritius. Shane Smart was sent to cover the recovery operation and filed these images ... [more]  

Jeremy Pilkington's Baltic 78, Lupa of London was announced as the first winner of the RORC Transatlantic Race Trophy with the best elapsed time under IRC. Class winners received an engraved crystal decanter and all competitors present received a special edition bottle of Westerhall Plantation Rum, with the insignia of the RORC Transatlantic Race. ... [more]  

Qingdao, venue of the Beijing 2008 Olympic Sailing Competition, will host some of the world’s finest sailors for the third consecutive year from 14-20 September 2015 with the 2016 dates to be confirmed. Spots for the 2015 ISAF Sailing World Cup Final, which will be held in Abu Dhabi, United Arab Emirates from 27 October to 1 November 2015, will be at stake as well as World Cup bragging rights. ... [more]  

2014 Rolex Sydney Hobart Yacht Race - A bashing, crashing and punishing first night at sea could well decide the outcome in the race for line honours in this year’s Rolex Sydney Hobart race. ... [more]  

2014 Rolex Sydney Hobart Yacht Race - The 117 yachts in the Rolex Sydney Hobart will face an early test this year, with the Bureau of Meteorology (BOM) forecasting a sharp 20 to 25 knot southerly change on Boxing Day afternoon not long after the start. ... [more]  

2014 Rolex Sydney Hobart Yacht Race - Just a few days out from Boxing Day and the buzz around the docks of the Cruising Yacht Club of Australia is that Ray Roberts is looking like a very good bet to win this year’s Rolex Sydney Hobart. ... [more]  

2014 Rolex Sydney Hobart Yacht Race - There’s no doubt the returned soldiers aboard Spirit of Mateship and Southern Excellence II are the kind of blokes you want around if things went horribly wrong – and for that matter, you want them for the good stuff too – because they are top blokes. ... [more]  

Mount Gay Round Barbados Race Series: This event, which kick starts the Caribbean race season, is proving to be a huge attraction for overseas entries with over 20 already signed and more than 50 boats expected overall. One of the biggest draws is the Mount Gay Round Barbados Race (21 January), a 60 nautical mile ocean race round the island. There are currently 14 established records in this race. ... [more]  

Barcelona World Race: The challenges of racing as a duo, not just seeking to perform at the highest level over a period of 90 to 100 days but actually co-habiting in a small, confined space whilst also experiencing extremes of discomfort – wet, damp, tired, hot, cold, emotional and physical. Here Ken Way gives an insight into how he helps the relationship between the two skippers work. ... [more]  

Comanche’s owner, Jim Clark concedes that a Rolex Sydney Hobart isn’t the ideal first race for such a big, complex machine, but: 'I am married to an Australian, and I’ve seen the start of the Rolex Sydney Hobart a number of times. ... [more]  

St. Thomas, US Virgin Islands. Organizers of the St. Thomas International Regatta are proud to announce that Cruzan Rum and Presidente beer, distributed by Glazer’s Premier Distributors, LLC, will provide major sponsorship in support for the 2015 regatta. ... [more]  

2014 Rolex Sydney Hobart Yacht Race - Warwick Sherman never really wanted to do the Rolex Sydney Hobart, he’d done plenty of ocean racing, but bashing his way across Bass Strait to get to Tasmania just didn't grab him. Perversely, all that changed when he was diagnosed with cancer. ... [more]  

The second stage of the Soto 40 South American Tour is coming up next and will be held in Algarrobo, Chile from 24 - 31 January. More than eight yachts are expected to take part in the Chille Sailing Week, a competition noted for its level of competition and close racing, where success is characterized by consistency, precision and teamwork. ... [more]  

The Flying Dutchman, regarded as one of the finest and fastest one-design dinghy classes ever designed, will return to Sydney Harbour en masse when the Royal Sydney Yacht Squadron conducts the Australian and World championships, starting next week. ... [more]  

The International Moth Class isn't exactly a new sailing class, yet the learning curve would have to be one of the steepest out there. Moths have been on foils for almost 10 years, yet besides talking to fellow moth sailors, there isn't a lot of information out there to help you master the skills and techniques needed to fly ... [more]  

America's Cup: Full CAS report finds both ISAF and de Ridder at fault *Feature by Richard Gladwell, Sail-World.com/nz
The Decision of the Court for Arbitration of Sport over the suspension of Dutch sailor Dirk de Ridder has been circulated. The report, which was earlier reported in summary form as to the decision, confirms a 18month suspension on de Ridder, one of the Netherlands' top sailors ... [more]  

2014 Rolex Sydney Hobart Yacht Race - Australia’s premier ocean race has always had an international flavour; Captain Illingworth, who started the whole Sydney Hobart thing was, after all, an Englishman. ... [more]  

An initiative by the SuperYacht Racing Association (SYRA) led to collaboration with the Offshore Racing Congress (ORC) and ultimately the creation of a new superyacht handicapping rule - the ORC SuperYacht Rule (ORCsy). ... [more]  

2014 Rolex Sydney Hobart Yacht Race - Ocean sailors are daft; why else would you think it a good idea to take a modern ocean racing yacht around the world on her own bottom to compete in lots and lots of races, some thousands of miles long? ... [more]  

2014 Rolex Sydney Hobart Yacht Race - The island is off the NSW south coast, 155 nautical miles south of Sydney’s South Head and about 6 nm south-east of Narooma. Its lighthouse, built of granite quarried on the island, began operating in 1881. The island is a protected nature reserve. ... [more]  

2014 Rolex Sydney Hobart Yacht Race - Hundreds of Australian sailors spend their lives trying to win the Tattersall’s Cup; year after year they declare in Hobart that this was their last Rolex Sydney Hobart - definitely - for sure. But 12 months later you spot them again at the Cruising Yacht Club of Australia, tinkering with their pride and joy and nervously eying off Boxing Day ... [more]  

America's Cup: Lawsuit against Oracle Racing lodged in San Francisco *Feature by Richard Gladwell/Sail-World.com/nz
In further legal fallout from the 34th America's Cup one of the New Zealand sailors named in an action bought by the International Sailing Federation has in turn lodged a lawsuit in a California Court against his former racing team, Oracle Racing Inc over boat fixing in America's Cup World Series ... [more]  

Antigua Sailing Week 2015 by Antigua Sailing Week
If you haven't been to Antigua Sailing Week for some years Antigua Sailing Week have a quick overview for you of what has changed and what makes it worth the journey along with information on bareboat and race charters, multihulls and challenges for 2015. ... [more]  

RORC Transatlantic Race: The three-man team on Sérénade was the final yacht to complete the inaugural race. Having spent over 18 days at sea, the crew were understandably tired but Denis Villotte, Alain Houchard and Pit Porta were smiling from ear to ear in Camper & Nicholsons Port Louis Marina. A large welcoming party had gathered to greet them. ... [more]  

2017 J/80 World Championships: The Royal Southern Yacht Club (RSrnYC) has an active J/80 fleet and attracts many more of the class to its summer series of regattas run annually from May through to September, in addition to match racing J/80s in the annual Grade 2 Match Cup. ... [more]  

Spectacular fire on Sydney Harbour captured on video *Feature by Richard Gladwell, Sail-World.com/nz
Sydney sailing sports photographer, Beth Morley was on Sydney Harbour, capturing images of the Friday night racing, when a luxury launch caught fire nearby. I was out photographing the Ransa Sailing yacht race this evening when I saw smoke coming from the back of a large cruise boat around the back of Sow and Pigs (reef) area towards Middle Head. ... [more]  

Clipper Race skipper to receive prestigious US award
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Sydney Hobart Race - Crew prepares for a game of 'Snakes and Ladders'
WPA Race Season - Hanohano Huki Ocean Challenge preview
Comanche in the Solas Big Boat Challenge - Images by Andrea Francolini
Sunbrella Fabrics supports US Olympic and Paralympic Sailors
Volvo Ocean Race: Images from Mauritius as Vestas Wind salvage begins
Volvo Ocean Race: Martinez leaves Mapfre for Leg 3 to China
Volvo Ocean Race: Nicholson back on the atoll to retrieve Vestas Wind
America's Cup: Iain Murray appointed as Regatta Director again
Rolex Sydney Hobart Race - Clipper Race to enter 12-strong fleet
Adventures of a Sailor Girl: News and interviews from December 16 show
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Volvo Ocean Race: Chris Nicholson Interview - Part 3 - On the Atoll *Feature
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Int'l 14 World Championships - Defending champion expects tight racing
WWA Wake Park World Series - Daniel Grant and Aaron Gunn make history
US Sailing’s Rolex Yachtsman and Yachtswoman of the Year Awards
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Optim'X (FRA) completes RORC Transatlantic Race 2014   
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ISAF SWC Melbourne – Girls’ Day Out *Feature   
Website for the 2015 Finn Gold Cup in Takapuna is launched   
Great signed Limited Edition sailing books by Bob Fisher for Christmas   
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IFDS Worlds 2014 New Video Memories - Halifax is just a click away!   
McDougall + McConaghy Moth Worlds 2015 - Must see, seriously fun event   
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Successful St. Maarten Regatta Beach Clean-Up at Kim Sha Beach   
US Sailing releases Rio 2016 Olympic Trials System   
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2014 OK Dinghy Worlds Preview one - Last but not least   
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Volvo Ocean Race: Chris Nicholson on the Team Vestas Wind disaster - 1 *Feature   


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