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Sail-World.com : TetraMedia’s report card: Video and Feature stories increasing

TetraMedia’s report card: Video and Feature stories increasing

'Artemis Racing capsize - America´s Cup World Series Plymouth 2011'    Sander van der Borch / Artemis Racing ©    Click Here to view large photo

While conditions continue to toughen for traditional print media, the world’s largest online marine news group reports ongoing growth.

Publisher Rob Kothe said today ‘Overall across the TetraMedia sites - Sail-World.com, Sail-World Cruising, Powerboat-World.com, FishingBoating-World.com and MarineBusiness-World.com, both audiences and the visitor time on site has continued to rise across the last 12 months.

'A concentration on our own exclusive feature articles and an ever expanding range of exciting video content are the major factors in driving time on site upwards.' he said.


‘Independent comparative 'time on site' figures show that results consistently 3-4 times that of others in the same market place.

‘The benefits of having been online for 14 years with a world-wide network that has its own editors 24x7 has really shown in the last year with market consolidation. An ever growing audience are voting with their mouses and joining our subscription lists.

‘Across the Asia-Pacific the TetraMedia sites now have more than 95% of the entire online marine news traffic.

'Fortunately for TetraMedia, which is bumping on the market share ceiling, mobile devices are bringing much larger audiences; 115,000 readers monthly in the Asia-Pacific and 220,000 readers monthly world-wide.’

During the last year Sail-world.com the TetraMedia flagship, has continue to expand its detailed event coverage. Its event presence is unequalled at major regattas within Australia and beyond. Its combined Asia-Pacific racing newsletter audience is now 45,000 strong.

Over the next year it will send over 12 million Olympic Class, Volvo Round the World Race, Rolex Sydney to Hobart and America’s Cup dedicated newsletters. These are single click unsubscribe newsletters, with the best and largest sailing audience in the world: 125,000+ readers world-wide.

Sail-World Cruising and Sail-World Cruising International, with world cruising circumnavigator Nancy Knudsen at the helm, are constantly increasing in breadth and depth, reaching 33,000 subscribers each week.

Overall our Sail-World and Sail-World Cruising page views, that is the number of pages opened by readers, have increased by 32% over the last 12 months and the number of ad banners viewed has increased by 43%. Monthly Sail-World banner impression data is now available for all our advertisers.

PowerBoat-world.com launched in 2007 with industry icon Bob Wonders steering, has expanded significantly in recent times; it is easily the largest online boating publication in the Asia-Pacific and with very well credentialed Mark Rothfield now behind the wheel, continues to be a great read. Across the Asia-Pacific its weekly newsletter goes to 35,500 readers.

The newest publication in the group FishingBoating-World.com is now well bedded down online and is preparing for its newsletter launch.

MarineBusiness-World.com, the largest online marine trade publication outside North America, increased its profile in 2011 sponsoring the main pavilion at the Sanctuary Cove Boat Show and will do so again in 2012. Founding Editor Jeni Bone continues to provide the most detailed daily and weekly marine trade news resource in our market place to 18,000 trade readers and that audience is now extending into North America.

Report Card - the Highlights

Blanket coverage across the Asia Pacific for Marine sports and industry

115,000 readers monthly in Asia Pacific

220,000 readers world-wide

Time on site 3-4 times long that other sites

Big increases in visitor numbers and ad banner impressions

12 Million major event newsletters provide extra advertising opportunities

Best new feature:

From an advertiser’s viewpoint, the ability to run five different ads on daily rotation with the one ad space has proven immensely popular.


Companies wishing to further expose the Sail-World.com, Sail-World Cruising, Powerboat-World.com, FishingBoating-World.com and MarineBusiness-World.com Sail-World.com Volvo Ocean Race and Olympic coverage audience to their promotional and commercial news please contact our media sales representatives who will be happy to quote on a range of very cost effective media packages.

For Asian industry groups call Guy Nowell +852 9680 7063 or email asiaeditor (at) sail-world.com for more details

For Australian companies call Phil Arane 0407 076 585 or email Phil (at) trademediaservices.com.au

For New Zealand companies call Colin Preston +6421 267 4842 or email nzsales (at) sail-world.com

For North American companies call Greg Nicoll 877-620-9373 or email gnicoll (at) kerrwil.com

UK and European companies contact Jeraldine Kennedy +44 20 3286 3390 or email jeraldine.kennedy (at) sail-world.com




by Brendan Maxwell

  

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4:29 AM Tue 18 Oct 2011 GMT






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News - USA and the World

Volvo Ocean Race: Big gains for two boats in Doldrums *Feature by Richard Gladwell/Sail-World.com/nz
Two boats have made big gains in the Doldrums, with the western-most competitors apparently not stopping and sailing though the convergence zone between northern and southern hemispheres, without dropping below 8kts. Team Brunel and Abh Dhabi Ocean Racing have both made big gains on the rest of the fleet - and the two easternmost boats - Team Vestas Wind and Mapfre, in particular. ... [more]  

Groupe Beneteau today announced its sponsorship of the US Sailing Team Sperry Top-Sider and ISAF Sailing World Cup Miami. Groupe Beneteau is the world's leading yacht builder, and will now become a significant presence in high-performance sailing with its support of both the US national sailing team and North America's premier Olympic and Paralympic classes regatta. ... [more]  

The 2014 RS:X Youth Worlds kicked off on October 20th in Clearwater, USA, and it was hard work from the start: in 5-6 kt of breeze, offshore to start the day and side-on to close it, pumping was in order for the 54 boys and 28 girls gathered here for the 2014 RS:X Youth World Windsurfing Championships. ... [more]  

In spite of Hurricane Gonzalo's thrashing of the Onion Patch last week, the Royal Bermuda Yacht Club and the people of Bermuda are ready to host the 2014 Argo Group Gold Cup, Stage 6 of the Alpari World Match Racing Tour (AWMRT). All 20 teams have arrived safely from their corners of the world and will practice for a day and race on Wednesday. ... [more]  

While the Renaissance Re Junior Gold Cup always offers opportunities for young people to have new experiences, coping with Hurricane Gonzalo offered the 14 competitors traveling from overseas to Bermuda a hurdle that strengthened their respect for this island nation. Many of the 14 competitors spent layover time in either hotels or airports and some are now guests in homes without electricity. ... [more]  

Dynamic Stability Systems welcomes last week’s decision by IMOCA to place no further restrictions on its class rule. This permits both the six new IMOCA 60s currently under construction, as well as the existing fleet, to be fitted with the lateral lifting foils which DSS has spent the last decade pioneering. ... [more]  

Volvo Ocean Race 2014-15. It’s the place where the northern and southern winds meet, where a sailing race can be won or lost in an instant. And with its complex and confusing conditions, lack of breeze, and stifling heat – it’s also a place that most sailors can’t wait to see the back of. But there is one good thing about the Doldrums. ... [more]  

The Atlantic has proved to be a test for the VO65s in the Volvo Ocean Race and their teams as a battle of gybing down the west coast of Africa broke out, keeping all boats in a relatively tight-knit pack for much longer than expected. Having passed Morocco and the Canaries, we were drawn to the tricky-to-handle magnet of Cape Verde. ... [more]  

It’s the dawn of a complicated day in the Volvo Ocean Race. Let’s face it: we’re not having a very good time on Dongfeng. We lost distance last night, and our leading position. The day got dull afterwards. Sailing straight ahead, with the spinnaker up, in light winds. ... [more]  

Volvo Ocean Race 2014-15, Day 10 onboard Team SCA. Two days, eight hours, thirty-four minutes, and ten seconds, nine seconds, eight, seven, six, five… over the last few days the clock has gotten louder and louder as it counts down to October 23rd at noon—the time when we cross the equator and the time when myself and six other sailors join the rest of our crew in King Neptune’s court. ... [more]  

For Pablo Arrarte Elorza, the Volvo Ocean Race is a tough challenge. Not as far as physical effort is concerned because this likeable Spaniard is a very strong guy. For Pablo, the race is mostly a culinary war of attrition because the food that the team has bought with it on the race does little to please his gourmet palate. ... [more]  

The team at The St. Maarten Heineken Regatta are very happy to announce that entries are now open for the 2015 Regatta, taking place March 5 - 8. The team hopes to see lots of return entries as well as new ones this year, all coming to celebrate the event's 35th year. In order to celebrate this milestone year, there will be some new features this coming season. ... [more]  

After three complete days at sea only three boats competing in the 2014 Rolex Middle Sea Race have passed the northwest tip of Sicily, roughly the halfway point of the race. The prevailing wind remains weak, but is expected to strengthen this afternoon coinciding with the arrival of bulk of the fleet t the Egadi Islands. ... [more]  

Last week the Volvo Ocean Race was all about VMG downwind sailing, with Dongfeng being the star performer. After DFRT took the lead, they shortly lost it again 36 hours later after hitting something in the water and losing their rudder. Two hours later they were up and running again with the spare in. Impressive stuff. ... [more]  

Volvo Ocean Race: Blogs from the Boats - Leg 1, Day 9 plus Videos *Feature by Richard Gladwell/Sail-World.nz/com
Several of the On Board Reporters aboard, provide their unique views of Leg 1, Day 9 of the Volvo Ocean Race - in text, images and video. ... [more]  

Rolex Middle Sea Race 2014 - Fight to the finish by Media Royal Malta Yacht Club
Igor Simicic's maxi, Esimit Europa 2 is expected to finish the Rolex Middle Sea Race in the early hours of tomorrow morning. However the 100ft carbon fibre canting keel Maxi is under serious pressure to secure their fourth Line Honours victory in the race. ... [more]  

Italy won two races (windward-leeward race (ninth race) and coastal race (11th race), Switzerland won the second race of the day (10th race) and Ireland the last one (12th race). A lot of tactics was required to make best use of the little wind. The first race (windward-leeward race, 0,8nm) started at four knots. A second start under black flag happened. ... [more]  

PredictWind have made significant improvements to the swell forecasting models and added new locations. Integrating the new 50km global wind forecast with ocean current data has created the most advanced swell modelling available online. By combining PredictWind forecast data with ocean current data, the effect of the wind on swells can be accounted for ... [more]  

The battle continues for the lead in the Volvo Ocean Race, with the front running being taken up by different competitors on a regular basis. With the first boats about to enter the Doldrums, anything can happen - with the outcome being decided by navigational skill and experience, rather than being resolved on a computer. ... [more]  

The Renaissance Re Junior Gold Cup, now in its 12th year, is known around the world as an international championship of junior champions. It runs parallel to the penultimate event on the World Match Racing Tour, the Argo Group Gold Cup. ... [more]  

Volvo Ocean Race: Fleet charges the door of the Doldrums Casino *Feature by Richard Gladwell/Sail-World.com/nz
The Volvo Ocean Race has lifted intensity again on Day 9 with the fleet spread across 100nm of ocean and charging in a line for the turning point of Fernando de Noronha, 220nm off the Brazilian coast. ... [more]  

As expected the third day of the 2014 La Torche PWA Grand Slam proved to be a quiet affair with very light winds throughout the day. After a chilly and overcast start, the sun eventually broke through to produce another beautiful afternoon in La Torche. ... [more]  

The first eight days of the 2014-15 Volvo Ocean Race have been filled with more excitement and tighter racing than anyone could have anticipated. Up until Saturday morning, Leg One has left the fleet with few tactical options and therefore has kept everyone tightly packed as one unit of seven boats. ... [more]  

Volvo Ocean Race 2014-15. The sun’s out. It’s warm – not too hot, but warm enough for just a tee shirt. Ian Walker is stood at the helm of his Emirati boat, generous Atlantic trade winds whistling past his ears. 'We’re going straight through,' he claims, confidently. 'What Doldrums? - they’re going to say. Azzam isn’t even going to slow down.' ... [more]  

At 1700 CET in the Rolex Middle Sea Race, 113 yachts had rounded Stromboli, the active volcano that marks the most northerly point of the course. Race leader on the water, Esimit Europa 2, was less than 20 miles from Favignana and preparing to turn south with 289 miles to go and is expected to finish the race in the early hours of Wednesday 22 October, which would be well outside the course record ... [more]  

It is with great pleasure that the Star Sailors League announces that two more top Brazilian sailors will be joining the fleet of 20 super-champions taking part in the Star Sailors League Finals 2014 being held for the second consecutive year at Nassau Yacht Club in the Bahamas between December 1st and 7th. ... [more]  

Volvo Ocean Race 2014-15, Day Nine onboard Team Alvimedica. It’s hard to explain the complexity of the weather in this part of the world. No computer model or forecaster can accurately predict the winds because the air here is dry and warm, 23c now, and the typical barometric pressure gradients that generate them become very weak. ... [more]  

Volvo Ocean Race 2014-15, Day Nine onboard Team SCA. We’re a boat on a mission: catch the fleet. And they’re getting closer by the mile. The first time I sailed past Cape Verde islands was in 2010 when I was helping deliver a catamaran from Gibraltar to Antigua, W.I. ... [more]  

Thailand bids for 2016 IODA ‘Optimist’ World Championships by Jordan Rumsby, Royal Varuna Yacht Club
Pattaya's Royal Varuna Yacht Club has submitted a bid to host the 2016 International Optimist Dinghy Association World Championships, offering the world's most talented junior sailing teams a chance to experience the steady wind, sunshine, smiles, great food, and family-friendly attractions of Thailand's top dinghy sailing destination ... [more]  

Photographer Ellen Hoke was on the water at the Farr 40 Worlds sailed from the St Francis Yacht Club, San Francisco, and provided this second gallery of images from the Final Day - Day 4 Prizegiving ... [more]  

Bill Green - builder and sailor passes on by Malcolm McKeag, Scuttlebutt Europe, Lymington, England:
Bill Green, San Francisco-born sailor, Navy jet jockey (not a lot of people know that); US Coastguard; shrimp-boat hand (not a lot of people know that either); One Ton Cup winner and most latterly proprietor of Green Marine slipped quietly away from this life ... [more]  

Tom Burton (AUS) retained World #1 in the Laser after a tremendous fight back at ISAF Sailing World Cup Qingdao where he picked up bronze. The Australia had a tough opening day, finishing down the pack in both races but as the week progressed he worked his way up and sealed bronze on the final day to keep hold of World #1. ... [more]  

Photographer Ellen Hoke was on the water at the Farr 40 Worlds sailed from the St Francis Yacht Club, San Francisco, and provided this gallery of images from the Final Day - Day 4 ... [more]  

Farr 40 Worlds: Images from Day 2 in San Francisco *Feature
Rolex Middle Sea Race 2014 - A hard day's night
34th Student Yachting World Cup 2014 - Second race day
Volvo Ocean Race: Dongfeng loses lead, anyone's race ahead of Doldrums *Feature
Flying Dreams 'An Ocean Story': The Movie
New super maxis gear up for Rolex Sydney Hobart
Volvo Ocean Race: Blogs from the Boats - Leg 1, Day 8 plus Videos *Feature
Linda Elias Memorial Women’s One Design Challenge - Youngerman wins
2014 Off Valparaíso Race - Santander team victorious
La Torche PWA Grand Slam - Waves continue to pound on day 2
Volvo Ocean Race: Dongfeng consolidates lead on Day 8 *Feature
RS:X Youth World Championships - All set for Clearwater action
Rolex Middle Sea Race 2014 - Slow road north
Volvo Ocean Race 2014-15 – Dongfeng Race Team - A risky call
Rolex Middle Sea Race 2014 - Escaping the shroud of Mount Etna
Farr 40 Worlds: Day 4 Image and Video gallery *Feature
Australian 18 Footers League’s Major A. Frizelle Trophy
Volvo Ocean Race 2014-15 - Leader gambles on Island windshadow
2014 Sailing World Cup Qingdao - Final day video highlights
2014 Rolex Farr 40 World Championship - Plenty of time
Coast Guard rescues two near Wachapreague   
2014 Off Valparaíso Race - Day 2   
La Torche PWA Grand Slam - Massive swell on day 1   
Volvo Ocean Race: Welcome to Al's Ocean Cafe   
Argo Group Gold Cup survives Hurricane Gonzalo   
Volvo Ocean Race: Dongfeng regains lead after incident packed Day 7 *Feature   
Volvo Ocean Race: Dramatic video of Dongfeng rudder replacement   
Volvo Ocean Race - Team Alvimedica bounces back   
Volvo Ocean Race - Team SCA expecting the expected + Video   
Rolex Middle Sea Race - New record for Mediterranean classic   
ISAF Sailing World Cup Qingdao - Medallists decided across six fleets   
Volvo Ocean Race - Impressive turnaround for Dongfeng Race Team +Video   
Volvo Ocean Race: Race closer than leaderboard suggests - Leg 1, Day 6   
Volvo Ocean Race: Dongfeng Race Team break rudder after collision   
2014 Rolex Farr 40 World Championship - Famous breeze frustrates   
2014 Off Valparaíso Race - Day 1   
Sunfish World Championship - Victory for Argentina's Francisco Renna   
Volvo Ocean Race - Feeling the pressure six days in   
Volvo Ocean Race - Alvimedica cautiously cruising down coast of Africa   
Volvo Ocean Race - Team Brunel still within striking distance   


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