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Sail-World.com : TetraMedia’s report card: Video and Feature stories increasing

TetraMedia’s report card: Video and Feature stories increasing

'Artemis Racing capsize - America´s Cup World Series Plymouth 2011'    Sander van der Borch / Artemis Racing ©    Click Here to view large photo

While conditions continue to toughen for traditional print media, the world’s largest online marine news group reports ongoing growth.

Publisher Rob Kothe said today ‘Overall across the TetraMedia sites - Sail-World.com, Sail-World Cruising, Powerboat-World.com, FishingBoating-World.com and MarineBusiness-World.com, both audiences and the visitor time on site has continued to rise across the last 12 months.

'A concentration on our own exclusive feature articles and an ever expanding range of exciting video content are the major factors in driving time on site upwards.' he said.


‘Independent comparative 'time on site' figures show that results consistently 3-4 times that of others in the same market place.

‘The benefits of having been online for 14 years with a world-wide network that has its own editors 24x7 has really shown in the last year with market consolidation. An ever growing audience are voting with their mouses and joining our subscription lists.

‘Across the Asia-Pacific the TetraMedia sites now have more than 95% of the entire online marine news traffic.

'Fortunately for TetraMedia, which is bumping on the market share ceiling, mobile devices are bringing much larger audiences; 115,000 readers monthly in the Asia-Pacific and 220,000 readers monthly world-wide.’

During the last year Sail-world.com the TetraMedia flagship, has continue to expand its detailed event coverage. Its event presence is unequalled at major regattas within Australia and beyond. Its combined Asia-Pacific racing newsletter audience is now 45,000 strong.

Over the next year it will send over 12 million Olympic Class, Volvo Round the World Race, Rolex Sydney to Hobart and America’s Cup dedicated newsletters. These are single click unsubscribe newsletters, with the best and largest sailing audience in the world: 125,000+ readers world-wide.

Sail-World Cruising and Sail-World Cruising International, with world cruising circumnavigator Nancy Knudsen at the helm, are constantly increasing in breadth and depth, reaching 33,000 subscribers each week.

Overall our Sail-World and Sail-World Cruising page views, that is the number of pages opened by readers, have increased by 32% over the last 12 months and the number of ad banners viewed has increased by 43%. Monthly Sail-World banner impression data is now available for all our advertisers.

PowerBoat-world.com launched in 2007 with industry icon Bob Wonders steering, has expanded significantly in recent times; it is easily the largest online boating publication in the Asia-Pacific and with very well credentialed Mark Rothfield now behind the wheel, continues to be a great read. Across the Asia-Pacific its weekly newsletter goes to 35,500 readers.

The newest publication in the group FishingBoating-World.com is now well bedded down online and is preparing for its newsletter launch.

MarineBusiness-World.com, the largest online marine trade publication outside North America, increased its profile in 2011 sponsoring the main pavilion at the Sanctuary Cove Boat Show and will do so again in 2012. Founding Editor Jeni Bone continues to provide the most detailed daily and weekly marine trade news resource in our market place to 18,000 trade readers and that audience is now extending into North America.

Report Card - the Highlights

Blanket coverage across the Asia Pacific for Marine sports and industry

115,000 readers monthly in Asia Pacific

220,000 readers world-wide

Time on site 3-4 times long that other sites

Big increases in visitor numbers and ad banner impressions

12 Million major event newsletters provide extra advertising opportunities

Best new feature:

From an advertiser’s viewpoint, the ability to run five different ads on daily rotation with the one ad space has proven immensely popular.


Companies wishing to further expose the Sail-World.com, Sail-World Cruising, Powerboat-World.com, FishingBoating-World.com and MarineBusiness-World.com Sail-World.com Volvo Ocean Race and Olympic coverage audience to their promotional and commercial news please contact our media sales representatives who will be happy to quote on a range of very cost effective media packages.

For Asian industry groups call Guy Nowell +852 9680 7063 or email asiaeditor (at) sail-world.com for more details

For Australian companies call Phil Arane 0407 076 585 or email Phil (at) trademediaservices.com.au

For New Zealand companies call Colin Preston +6421 267 4842 or email nzsales (at) sail-world.com

For North American companies call Greg Nicoll 877-620-9373 or email gnicoll (at) kerrwil.com

UK and European companies contact Jeraldine Kennedy +44 20 3286 3390 or email jeraldine.kennedy (at) sail-world.com




by Brendan Maxwell

  

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http://www.sail-world.com/index.cfm?nid=89728

4:29 AM Tue 18 Oct 2011 GMT






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News - USA and the World

Volvo Ocean Race 2014-15, Day 14 onboard Team Alvimedica. Our boat smells a bit better this morning and I’m not sure if it’s because the gnarly concoction of freeze-dried brew in the bow has been sacrificed to the sea along with some of Mark, Charlie, and Alberto’s head hair, or if it’s because those three have had a complete bathing following said sacrifice to King Neptune. ... [more]  

A remarkable list of contributors to sailing in the U.S. were presented with US Sailing’s highest honors during Friday night’s Awards Dinner, presented by Rolex, at the Hilton Milwaukee City Center. ... [more]  

Join the crew of the ORMA60 TeamVodafoneSailing as they slash 20 minutes off their previous record for the PIC Coastal Classic on Friday. The Coastal Classic is a 119nm course from Auckland to Russell in the Bay of Islands. Originally conceived as a drag race between multihulls and monohulls ... [more]  

Argo Group Gold Cup - Light air drama in Bermuda by Alpari World Match Racing Tour
A frontal system edging its way towards Bermuda resulted in light winds, a grey sky and racing eventually being canned early, but not before the remaining Quarter Final flights had been completed at the Argo Group Gold Cup, the sixth stage of the Alpari World Match Racing Tour. ... [more]  

Searching for breeze and pressure on the race course was a game of snakes and ladders for young competitors at the Renaissance Re Junior Gold Cup today. While grappling with the need for patience and consistency – two requirements for sailing well in light air – many sailors were tested during the third day of racing on Bermuda’s Great Sound. ... [more]  

The penultimate day of the La Torche PWA Grand Slam saw stunning sunshine as the mercury hit almost twenty degrees. In the afternoon seven of the world’s best sailors took to the water for a radical tow-in contest, which kept the crowds entertained with the massive aerial antics on display. ... [more]  

The 35th Rolex Middle Sea Race was one to remember. Not only for international fleet that, for the third year in a row, set a record number of entries, but for the array of conditions that the yachts faced. From no wind to too much; from flat calm to turbulent seas; from going nowhere to flying fast and furious: the 606-nm mythical racecourse offered everything. ... [more]  

Volvo Ocean Race 2014-15, Day 14 onboard Team SCA. I’m discovering there are two types of days offshore: the days where not much happens, and the days where so much happens it’s hard to believe that’s just one day! Yesterday was one of those days and I’m unsure where to begin! ... [more]  

Day four at the 2014 RS:X Youth Worlds in Clearwater, Florida, and the sound of the day was that of racers whooping and hollering past the race committee boats (two imposing 44-ft power catamarans provided by event sponsor MarineMax) in a breeze that high-wind specialists had been waiting for all week. ... [more]  

The prize giving ceremony for the Rolex Middle Sea Race was held at the Mediterranean Conference Centre, one of Valletta's most historic venues. Honoured guests included: The Minister of Tourism; The Hon Dr. Edward Zammit Lewis. ... [more]  

Dongfeng Race Team is putting in a dominant performance at the China Cup International Regatta, with scores of 1,1,1,2 so far in IRC Division B, with last year’s winner Whiskey Jack in second. The Jeanneau Sunfast 3600 is skippered by the boat’s designer, Frenchman Daniel Andrieu. ... [more]  

Volvo Ocean Race: Heading for the speedway to Cape Town *Feature by Richard Gladwell, Sail-World.com/nz
The Volvo Ocean race fleet are now all around the turning mark of Fernando de Noronha, and have continued down the Brazilian coast. Currently the first three yachts, Abu Dhabi Ocean Racing, Team Brunel and Team Vestas Wind are all travelling at 17kts, as they travel around the St Helena High. ... [more]  

2014 Optimist World Championship - The first stage of the OptiWorlds Argentina 2014 schedule has finished today. The fleet was divided in three equal parts: the first third is gold, the second one is silver and the last fleet is bronze. This individual regatta continues next Tuesday. ... [more]  

2014 - 15 Volvo Ocean Race - Abu Dhabi Ocean Racing won the race to the Equator late on Thursday and were in good shape to make the turning mark of Fernando de Noronha at the head of the Volvo Ocean Race fleet as their six rivals were still playing catch-up despite finally escaping the Doldrums. ... [more]  

After more than 17 years with the International Sailing Federation (ISAF) Jerome has decided to pursue other professional challenges. ... [more]  

2014 Renaissance Re Junior Gold Cup - Stamina and determination were key factors for the competitors racing in day two of the Renaissance Re Junior Gold Cup today. The 14 international guests and 26 young Bermudians finished five races on Bermuda’s Great Sound. This is a test of endurance for any sailor especially young ones. ... [more]  

With less than a day left to reach the turning mark at Fernando de Nonoha, 220nm off the coast of Brazil, Abu Dhabi Ocean Racing has retained the lead she built in the Doldrums. She is unlikely to be headed, although the second boat on the water, Team Brunel is projected to be less than an hour behind at Fernando ... [more]  

2014 International Masters Regatta - Anyone heading out to San Diego Bay this weekend is likely to witness some of sailing’s most legendary skippers show exactly why they’ve earned the reputation as the best in the business. Established in 1975 by Don Trask, the International Masters Regatta features the best master sailors from around the world and is being hosted by the San Diego Yacht Club ... [more]  

One flight of the Quarter Finals was sailed Friday afternoon following the completion of the Qualifying Rounds and the selection of opponents and draw for boats. The Quarter Finals set Ian Williams against Marek Stanczyk, Taylor Canfield against Steffan Lindberg, Eric Monnin against Pierre Morvan, and an all Swedish pairing of Bjorn Hansen against Johnie Berntsson. ... [more]  

What could be better than racing for three days with over 2000 of the world's best sailors? How about racing for four days! The St.Maarten Heineken Regatta is proud to announce that their pre-event, the Gill Commodore's Cup, is accepting entries in all boat categories (excluding Lottery Class). ... [more]  

The seventh day of the La Torche PWA Grand Slam saw the light winds continue, despite a promising forecast for today. In the late afternoon a few of the sailors took part in a tow-in training session as there is scope to run a tow-in contest tomorrow, with the forecast looking glassy. ... [more]  

Picture postcard perfect conditions returned to Bermuda for the third and final day of Qualifying at the Argo Group Gold Cup, the sixth stage of the 2014 Alpari World Match Racing Tour. After yesterday’s torrential rain, Hamilton Harbour was bathed in glorious sunshine and breeze that by lunchtime was gusting up to the mid-teens. ... [more]  

Volvo Ocean Race: Leaders pass Fernando and head for Cape Town *Feature by Richard Gladwell/Sail-World.com/nz
Volvo Ocean Race Control reports that the lead boats in the 40,000nm race have rounded, or rather passed, the turning point off Fernando de Noronha. They are now proceeding down the Brazilian coast, to round the back of the South Atlantic high pressure zone , and have what is expected to be a fast ride to the Leg 1 finish in Cape Town. ... [more]  

Melges 32 Gold Cup on the horizon by International Melges 32 Class Association
With a fleet and sailors as diverse as the nightlife on Ocean Avenue, the Melges 32 Gold Cup, hosted by the Coconut Grove Sailing Club kicks off in just two weeks, featuring eighteen ultra-high performance Melges 32 teams from nine different countries. ... [more]  

Rolex Middle Sea Race - Keeping a good watch by Media Royal Malta Yacht Club
Peter Dimech, Principal Race Officer and Race Chair spoke about the storm that raged through the Rolex Middle Sea Race fleet. “The remaining yachts racing in the Rolex Middle Sea Race are expected to arrive at the Royal Malta Yacht Club by today and tomorrow. Whilst the wind speed has decreased, the sea state is still significant and we are keeping a close watch on the yachts still at sea. ... [more]  

Volvo Ocean Race 2014-15, Onboard Team Alvimedica. I’d hate to come across as being impossible to please but after days of wanting out of the doldrums, days of struggling with routines, with sleep, with a lack of regularity and consistency to our schedules, and of course--predictability to the weather—we’re 'out' and still trying to find it ... [more]  

Volvo Ocean Race 2014-15, Day 13 onboard Team SCA. I’m unsure if I should be nervous, excited, stressed, or thrilled today. As today I get to have fish guts smeared over me only to then become officially apart of King Neptune’s kingdom. ... [more]  

There was a shakeup at the top on day three of the 2014 RS:X Youth Worlds in Clearwater, Florida! Fully recharged thanks to the lay day yesterday, all competitors were eager to enter the final stretch of the competition in Clearwater, and the planing conditions in the forecast certainly contributed to the excitement on the beach. ... [more]  

The opening day of the 105-boat China Cup International Regatta saw old rivalries renewed in the Beneteau 40.7 class, as Vatti Sailing stole victory from Vanke Longcheer in the opening Simpson Marine Passage Race from Hong Kong to Shenzhen. ... [more]  

Team Alvimedica Navigational Strategist, Anderson Reggio, explains the issues ahead of the crews in the remaining half of leg 1 of the 2014-15 Volvo Ocean Race. After the Equator and Fernando, the weather looks to be shaping up to be pretty standard for the South Atlantic. The St Helena High which typically dominates this body of water is the main driver for breeze in the short term. ... [more]  

The next landmark, or ‘sea mark’ if you will, for Leg 1 is crossing the Equator, as Team Alvimedica continue to make their way south to round Fernando de Noronha off the coast of Brazil. Crossing this latitude is not like crossing any other on their way around the world, but has special significance for sailors who have never crossed the 0° parallel of latitude. ... [more]  

Volvo Ocean Race 2014-15 - Mapfre cruzará el Ecuador hacia las 13:00 aproximadamente. ... [more]  

Argo Group Gold Cup - A front slowly crossing Bermuda brought with it an overcast sky and rain squalls. Nonetheless, despite squelching their way ashore completely soaked, the Group 2 crews enjoyed the morning’s stronger breeze, the wind less shifty having veered into the southwest overnight, blowing down Hamilton Harbour rather than across it. ... [more]  

RenaissanceRe Junior Gold Cup Day 1 - Strong performances and jitters
PIC Coastal Classic: TeamVodafoneSailing smashes course record
Argo Group Gold Cup - Canfield and Williams first into Quarter Finals
La Torche PWA Grand Slam - Waiting game continues on day 6
Volvo Ocean Race - Anything can happen in the Doldrums
Volvo Ocean Race - Abu Dhabi Ocean Racing first to exit the Doldrums
Volvo Ocean Race - Day 12 for Team Alvimedica
Rolex Sydney Hobart - Luna Sea 100th entry for 628 nautical mile race
Student Yachting World Cup - England emerges victorious
RORC Transatlantic Race fast approaching
Star Sailors League Finals - Three American greats to compete
America's Cup: Airbus and Oracle Team USA forge technology partnership
Rolex Middle Sea Race - Another dramatic day
Rolex Middle Sea Race - Artie confirmed as overall winner
Argo Group Gold Cup - Near perfect start for GAC Pindar
Volvo Ocean Race - A nightmare for sailors
The 2014 Severne Starboard Aloha Classic is coming...
Rolex Middle Sea Race 2014 - Artie's heroic return
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Ben Ainslie Racing foiling on the Solent + Video *Feature
METS names DAME Award nominees   
La Torche PWA Grand Slam - A day of rest for wave sailors   
Rolex Middle Sea Race - A day of reckoning for the fleet   
Volvo Ocean Race - Playing the Doldrums lottery   
Volvo Ocean Race - Dongfeng Race Team takes on the Doldrums   
Volvo Ocean Race - Team Alvimedica, somewhere in the windless ITCZ   
Rolex Middle Sea Race - Artie gunning for glory   
Volvo Ocean Race - Another perspective from Team SCA   
Rolex Farr 40 World Championship - Success in San Francisco   
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Rolex Middle Sea Race - Big breeze and lumpy seas   
The first sail that changes lives   
Volvo Ocean Race: Blogs from the Boats - Leg 1, Day 10 plus Videos *Feature   
Volvo Ocean Race: Leg 1 turns inside out in Doldums *Feature   
34th Student Yachting World Cup La Rochelle 2014 - Fifth race day   
2014 Argo Group Gold Cup - Match racers defy Gonzalo   
Volvo Ocean Race: Big gains for two boats in Doldrums *Feature   
Argo Group Gold Cup - Qualifying Groups set   
Renaissance Re Junior Gold Cup - Kids breeze past Hurricane Gonzalo   
DSS to revolutionise IMOCA 60s, both new and old   


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