sail-world.com
 
 
News Home Cruising Photo Gallery Video Gallery

 

Sail-World.com : Powercat Looking for a New Gear

Powercat Looking for a New Gear

'Steve Shaw, Retiring Boatie.'    . ©    Click Here to view large photo

His name is synonymous with building the best boats in Australia, winning national awards every year for the past decade but Steve Shaw is gearing up for a new title – Grey Nomad.

For 25 years, Steve’s Powercat Marine near Caboolture has had a client list of who’s who of the corporate world and seasoned boaties – among them Keith Williams but now he has decided to enjoy retirement while he is still young enough to enjoy it.

While the economy is still bouncing back from the GFC and spending on luxury items is not what it used to be Steve is quick to point out his decision was lifestyle based.

'My older brother retired then died a year later. I have worked hard all my life and now want to enjoy it with my wife Lynda as much as we have enjoyed working together for all these years,' he said.

'I have a number of overseas buyers from India and Dubai who are interested in the business, I would hope to keep it in Australia, but I am ready to leave the industry in a positive way.

'The last few years have been tougher that’s for sure and I have been able to hold on because I bought my own real estate over the years, so it makes it easier when you own the buildings and the factory.

'I really believe the Government needs to do more to keep the marine industry viable in Australia – starting with legislation against grey imports – boats that can be imported and sold here even when they do not meet the Australian standard – everything made has to reach an Australian standard and be certified – stuff from the US doesn’t have to.

'Many different bureaucratic government policies and changes have at times made things quite hard. The marine industry, with the GFC, has been reduced by more than 50%. You never find a boat on a wrecking yard; they are not replaced - the more we build the more that are out there. The overheads in the industry are massive. The strings are getting pulled tighter.

'There is still plenty of life in the marine industry I just don’t want to have to reboot the business at 60 – I always planned my life in 3-5 year progression and I want to start travelling in small trips to start off with.

'I guess my last project will be building my own boat. I stand by my product so I would actually be happy buying one of my own second hand boats.

Steve’s most recent awards include 2010 Trade-A-Boat Group Top 20, Best Ever Power Boat, 2009 Modern Boating Family Boat of the Year (7m-9m Australian) and 2008 Modern Boating Best of the Best Award.

'I bought Power Cat Marine back in 1996, but the company started in the early ’80s. We are currently the oldest existing manufacturing catamaran company in Australia,' he said.

'It has been part of our philosophy to put a lot of time and money into research and development –I think that is why we have stayed in business as long as we have by reinvested in the business and not overcapitalising.

'We have always been very hands on. We have also got our business structured so that we do everything in-house - design, manufacture market and retails sales, all from our factory - so our percentages are much greater than any opposition.

'The boys are still buying toys, we sold 28 new boats last year, it was a good year but buyers are pulling back from the $700,000 boats to the $200,000-$300,000 range.

'Every new model we have released has won an award – so there is certainly plenty of life left in the business.'

With testimonials like, 'I am an ex-naval officer who has owned more than a dozen yachts and power boats, ... none have given me more satisfaction and extreme pleasure as this stunning boat,' from Rhys Hanly-Jones (ret R.N) in Sydney Harbour to Colin Venter in Vanuatu who wrote how ‘jaw dropped’ dealers in Vanuatu were with Steve’s commitment to service – in his words everyone was 'stunned' : Steve will be missed by the industry.

'I will always love boats but right now I am planning to take the van to the Atherton Tableland onto Darwin and the West Australian coast,' Steve said.

'I have worked hard all my life and don’t feel guilty about retiring early – not one little bit.'

More at www.powercatmarine.com.au




by Tracey McGown

  

Click on the FB Like link to post this story to your FB wall

http://www.sail-world.com/index.cfm?nid=89485

2:26 AM Tue 11 Oct 2011 GMT






Click here for printer friendly version
Click here to send us feedback or comments about this story.


News - USA and the World

















































International Moth Worlds: Rashley ahead as Aussies close in by Mark Jardine / YachtsandYachting.com,


















ISAF Youth Match Racing World Championship - Action commences July 23
International Moth Worlds - Mothballed on day 4 + Video
Spirits high as Team Alvimedica completes Transatlantic crossing
Gladwell's Line: A change of direction needed in the America's Cup *Feature
29er North American Championship - Day 1 in Kingston
Red Bull 49erFX: First look at the Olympic sailing venue at Rio
Fuerteventura Kiteboarding Grand Slam - Classic conditions on day 3
NYYC Race Week Part II images by Rolex/Daniel Forster
Drowning or electric shock? What you need to know to help save a life
BIC Techno 293 Worlds 2014 - Day 1
Six Metre European Championship - Blazing sunshine on opening day
National Sailing Hall of Fame to present Lifetime Achievement Award
International Moth Worlds: Greenhalgh and Rashley tied at the top
PWA Pozo World Cup - Fantastic finale determines winners
Six Metre Class British Open Championship - Llanoria and Valhalla win
Anna Tunnicliffe set to compete at the CrossFit Games
America's Cup: Oracle Team USA holds foiling camp at Wangi SC
Volvo Ocean Race: Abu Dhabi OR completes double Atlantic crossing
Volvo Ocean Race: Team SCA has a 'pull through day' off the Canaries
No tiller sailing - how to steer using just the sails + Video
International Moth Worlds: Three bullets in a row for Greenhalgh   
U.S. Junior Women’s Singlehanded Championship - Sophia Reineke wins   
BIC Techno 293 Worlds 2014 - Day 0 Opening   
Fuerteventura World Cup - Slalom action highlights day 2   
2014 Governor's Cup - Sam Gilmour of RFBYC victorious again   
Farr 40 West Coast Champ - Skipper Alberto Rossi leads Enfant Terrible   
Flying Dutchman World Championships - Magyars are the Masters   
Final day shakes up standings at Cape Panwa Hotel Phuket Raceweek   
2014 -15 Volvo Ocean Race: Team Alvimedica pushing towards Southampton   
NYYC Race Week - Saving the best for last   
VX One North American Championship - Chris Alexander commands   
2014 Cape Panwa Hotel Phuket Raceweek - Waiting game on Day 3   
International Moth Worlds: Thunderstorms delay racing on Day 1   
Fuerteventura World Cup - Impressive tricks on day 1   
2014 Governor's Cup - Two former winners in the finals   
America's Cup: Iain Murray explains reasons for Australian withdrawal *Feature   
Wilson and Roble remain number one match racers in U.S.   
2014 ISAF Youth Match Racing World Championship - Set to start   
PWA Pozo World Cup - Moreno twins dominate home spot   
ISAF Youth Worlds - Record breaking regatta in Tavira + Video   


For this week's complete news stories select    Last 7 Days
   Search All News
For last month's complete news stories select    Last 30 Days
   Archive News







Sail-World.com  


















Switch Default Region to:

Social Media

Asia

Australia

Canada

Europe

New Zealand

United Kingdom


http://www.sail-world.com/event_images/image/Twitter_logo_small.png http://www.sail-world.com/event_images/image/FaceBook-icon.png  http://www.sail-world.com/event_images/image/RSS-Icon.png

United States

Cruising Northern

Cruising Southern

MarineBusiness World

PowerBoat World

FishingBoating World

 

Contact

Commercial

News

Search

Contact Us

Advertisers Information

Submit news/events

Search Stories/Text

Feedback

Advertisers Directory

Newsletter Archive

Photo Gallery

 

Banner Advertising Details

Newsletter Subscribe

Video Gallery

Policies

 

 

 

Privacy Policy

 

 


Cookie Policy

 

 



This site and its contents are © Copyright TetraMedia and/or the original author, photographer etc. All Rights Reserved.  Photographs are copyright by law.  If you wish to use or buy a photograph contact the photographer directly.
XLXL NEW US
LocalAds   DE  ES  FR  IT