sail-world.com
 
 
News Home Video Gallery Photo Gallery

 

Sail-World.com : Italian megayacht brand, CRN branded by Unbranded

Italian megayacht brand, CRN branded by Unbranded

'CRN are known for their Italian hallmarks of superb styling and craftsmanship.'    Ferretti S.p.A    Click Here to view large photo

A new press campaign has begun for CRN, shipyard and brand of the Ferretti Group, specializing in the construction of completely customized steel and aluminium displacement mega yachts from 44 to 85 metres.

The Milan-based communication agency Unbranded, managed by Lorenzo Cascino, has followed CRN since 2007 and it has designed and realized the fourth new institutional subject, planned to appear on the main national and international publications over the course of one year.

Italian design and its good reputation worldwide are the cornerstones of the campaign. In fact, CRN goes beyond an established and reliable shipyard and a luxurious and exclusive mega yacht. It is the key concept of 'living': the craftsmanship that represents the phrase and concept: 'Made in Italy', a characteristic of the CRN yachts, is a universe of style, comfort and technology created for those who love the sea and who would like live it as a unique and exclusive experience that renews itself day after day. The campaign is branded 'Born in Italy. Lived worldwide.'

The campaign was devided by copywriter, Jordi Apollonia, and art directors, Manuela Valtolina and Silvia Volpe, under the creative management of Lorenzo Cascino.

CRN leisure boats have always represented prestige and exclusivity. Professionalism, advanced technology, versatility and flexibility, and sophisticated and prestigious design, have allowed CRN to put yachts to sea worldwide.

At the moment the CRN shipyard of Ancona has 16 yachts under construction simultaneously, from 33 metres to 80 metres, 7 of which are leisure boats branded CRN (six made of steel: CRN 125 58mt, CRN 129 80mt, CRN 130 60mt, CRN 131 74mt, CRN 132 73mt and CRN 133 60mt, and a fibreglass Navetta 43#08 43mt and 9 boats branded Custom Line (three Navetta 33 Crescendo, two Custom Line 112 and four Custom Line 124 made of fibreglass), reflecting the continuous growth of the ever evolving CRN shipyard.

CRN and the Ferretti Group
CRN is a brand of Ferretti Group, one of the world leaders in the design, construction and sale of motor yachts with a unique portfolio of some of the most exclusive, prestigious brands in the nautical world: Ferretti Yachts, Pershing, Itama, Bertram, Riva, Mochi Craft, CRN and Ferretti Custom Line.

More at www.crn-yacht.com




by Roberta Sabatini

  

Click on the FB Like link to post this story to your FB wall

http://www.sail-world.com/index.cfm?nid=89217

11:58 AM Mon 3 Oct 2011 GMT






Click here for printer friendly version
Click here to send us feedback or comments about this story.


News - USA and the World

HUD Vision: An interview with Afterguard Marine’s Alex Moret *Feature by David Schmidt, Sail-World USA Editor, Seattle




















America's Cup: Expected de Ridder penalty should be reduced *Feature by Richard Gladwell/Sail-World.com/nz, Auckland, NZ
















Congressional Cup - Victory for Taylor Canfield and crew by Rich Roberts (As Amended by ISAF),




2014 Halifax – Saint-Pierre Ocean Race by Patricia Nelder, Nova Scotia














Image Gallery: Stratis SL33 flies on the Waitemata by Richard Gladwell,Sail-world.com/nz,


Audi Melges 20- Sperry Topsider Charleston Race Week - Light final day by International Audi Melges 20 Class Association,










International Optimist Regatta Clinic and Team Race - Register now!
Congressional Cup: World top rankers finish that way in Long Beach
Sperry Top-Sider Charleston Race Week Day 3 finale
America's Cup: Gino Morrelli outlines the new AC62 design
Doyle Sails New Zealand signs Andrew Brown as One Design Manager
America's Cup: Dean Barker's Blog - A sail with the Duke and Duchess *Feature
29er World Youth Sailing Week Easter regatta - Day 1 and 2 overall
C Thomas Clagett Jr Memorial Clinic/Regatta - Entries start to roll in
50th Congressional Cup: See the delayed coverage and media conferences
Clipper Race 10 Day 27: Closing stages - Qingdao to San Francisco
Canfield, Williams, Bruni, Swinton in Congressional Cup final four
Sperry Top-Sider Charleston Race Week - Day 2
Audi Melges 20 Charleston Race Week - Perfect conditions in Charleston
Oyster Regatta Antigua - Full on ocean conditions for day 3
PWA World Tour - A taste of things to come at La Torche + Video
Women's International Match Racing Series kicks off in June
Melges 32 Audi Tron Sailing Series - Action shots by Max Ranchi
Clipper Round the World Yacht Race - Frustrating conditions
Man rescued after falling overboard in Pacific taken to hospital
Sperry Top-Sider Charleston Race Week 2014 - Youth leading Melges 20
Congressional Cup - Canfield leads toward Congressional Cup sailoffs   
Sperry Top-Sider Charleston Race Week 2014 - Perfection for Day 1   
America's Cup: Coutts claims ISAF Jury on a crusade, backs Kiwi report *Feature   
Clipper Round the World Yacht Race - Will light winds hamper progress?   
Les Voiles de St. Barth - Preparing to rock Saint Barthélemy waters   
Clipper Round the World Race - OneDLL and Qingdao now in San Francisco   
America's Cup: Emirates Team NZ up against funding hurdle for year *Feature   
Melges 32 Sailing Series Napoli - Day 1 images by Stefano Gattini   
50th Congressional Cup: View the Live racing here   
Melges 32 Sailing Series - Napoli action shots by Max Ranchi   
Volvo Ocean Race - Team Alvimedica launch new boat   
Emirates Team NZ: Royals duke it out on the Waitemata   
2014 Charleston Race Week - Thousands of sailors descend on Charleston   
The Congressional Cup 2014 - Williams hangs on with a classy crowd   
50th Congressional Cup: View the Live racing here   
RORC Transatlantic Race - Notice of Race now available   
Oyster Regatta Antigua - Sunshine and smiles on day 2   
Rolex China Sea Race on the horizon   
What can a boat name tell you about the person behind the helm?   
Clipper Round the World Yacht Race - Race 10 rumbles on   


For this week's complete news stories select    Last 7 Days
   Search All News
For last month's complete news stories select    Last 30 Days
   Archive News







Sail-World.com  


















Switch Default Region to:

Social Media

Asia

Australia

Canada

Europe

New Zealand

United Kingdom


http://www.sail-world.com/event_images/image/Twitter_logo_small.png http://www.sail-world.com/event_images/image/FaceBook-icon.png  http://www.sail-world.com/event_images/image/RSS-Icon.png

United States

Cruising Northern

Cruising Southern

MarineBusiness World

PowerBoat World

FishingBoating World

 

Contact

Commercial

News

Search

Contact Us

Advertisers Information

Submit news/events

Search Stories/Text

Feedback

Advertisers Directory

Newsletter Archive

Photo Gallery

 

Banner Advertising Details

Newsletter Subscribe

Video Gallery

Policies

 

 

 

Privacy Policy

 

 


Cookie Policy

 

 



This site and its contents are © Copyright TetraMedia and/or the original author, photographer etc. All Rights Reserved.  Photographs are copyright by law.  If you wish to use or buy a photograph contact the photographer directly.
XL NEW US