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Sail-World.com : Italian megayacht brand, CRN branded by Unbranded
Italian megayacht brand, CRN branded by Unbranded
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A new press campaign has begun for CRN, shipyard and brand of the Ferretti Group, specializing in the construction of completely customized steel and aluminium displacement mega yachts from 44 to 85 metres.
The Milan-based communication agency Unbranded, managed by Lorenzo Cascino, has followed CRN since 2007 and it has designed and realized the fourth new institutional subject, planned to appear on the main national and international publications over the course of one year.
Italian design and its good reputation worldwide are the cornerstones of the campaign. In fact, CRN goes beyond an established and reliable shipyard and a luxurious and exclusive mega yacht. It is the key concept of 'living': the craftsmanship that represents the phrase and concept: 'Made in Italy', a characteristic of the CRN yachts, is a universe of style, comfort and technology created for those who love the sea and who would like live it as a unique and exclusive experience that renews itself day after day. The campaign is branded 'Born in Italy. Lived worldwide.'
The campaign was devided by copywriter, Jordi Apollonia, and art directors, Manuela Valtolina and Silvia Volpe, under the creative management of Lorenzo Cascino.
CRN leisure boats have always represented prestige and exclusivity. Professionalism, advanced technology, versatility and flexibility, and sophisticated and prestigious design, have allowed CRN to put yachts to sea worldwide.
At the moment the CRN shipyard of Ancona has 16 yachts under construction simultaneously, from 33 metres to 80 metres, 7 of which are leisure boats branded CRN (six made of steel: CRN 125 58mt, CRN 129 80mt, CRN 130 60mt, CRN 131 74mt, CRN 132 73mt and CRN 133 60mt, and a fibreglass Navetta 4308 43mt and 9 boats branded Custom Line (three Navetta 33 Crescendo, two Custom Line 112 and four Custom Line 124 made of fibreglass), reflecting the continuous growth of the ever evolving CRN shipyard.
CRN and the Ferretti Group
CRN is a brand of Ferretti Group, one of the world leaders in the design, construction and sale of motor yachts with a unique portfolio of some of the most exclusive, prestigious brands in the nautical world: Ferretti Yachts, Pershing, Itama, Bertram, Riva, Mochi Craft, CRN and Ferretti Custom Line.
More at www.crn-yacht.com
by Roberta Sabatini
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http://www.sail-world.com/index.cfm?nid=89217
11:58 AM Mon 3 Oct 2011 GMT
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