sail-world.com
 
 
News Home Cruising Photo Gallery Video Gallery

 

Sail-World.com : Sail-World set for huge coverage of the 2011-2012 Volvo Ocean Race

Sail-World set for huge coverage of the 2011-2012 Volvo Ocean Race

'Abu Dhabi Ocean Racing entry in the Volvo Ocean Race 2011-12'    Ian Roman/Volvo Ocean Race©    Click Here to view large photo

The 2011-2012 Volvo Ocean Race starts on 5th November in Alicante Spain. The Sail-World team is planning detailed coverage, running hundreds of stories over the race duration and distributing over four million newsletters to our world-wide audience.

This week we spoke to Sail-World Editor at Large Richard Gladwell who will be heading up our Sail-World coverage of this very important event.

‘At this stage we are going to produce a newsletter a month ahead of the start of the event and then we will produce another newsletter a week out and then one just after the start of the event on the 5th November. Then there will be weekly newsletters while there is racing on and another probably in the middle of each stopover, taking in the port race or a similar major event. Then we will publish again a day or so after the start so and will have the start and first day of racing coverage. We expect to run at least 30 newsletters between now and July 2012 when the race ends.

‘Across a nine month period, we will have a huge amount of content coming from the boats, and we know from previous Volvo Ocean Races run by this group that the quality of it is so high, that we feel really bad about leaving it out of our Sail-World newsletters.

‘Running the dedicated Sail-World Volvo Ocean Race newsletter series allows us to publish the best of all that and so readers are seeing really high quality content.

‘For this event we will be running our own routing and weather stories. We started doing this in the last race using Expedition software with Predictwind providing the weather feed and it gave us some significant insights.

‘Using the combination of PredictWind and Expedition we were able to see a very similar screen to what onboard navigators were seeing. Predictwind has enhanced the routing aspect of their system since the last Volvo Ocean Race.

In the last Volvo Ocean Race, there was an instance on the first leg when we followed Green Dragon, and watched her make a move for the west. There is an old saying in the Whitbread/Volvo for this part of the ocean that 'west is the best' and that is exactly what they did. Green Dragon started off behind and got about 80 miles separation to the west from the rest of the fleet, so they were sailing at a knot faster than the other boats. With the Routing system we could see what was happening. I think Green Dragon lost a couple of hundred miles doing the move initially, but as the wind filled in she really gained. Then we were able to predict the timing to the turning point off Brazil within 30 minutes of it actually happening – from three days out.


Navigator works on chart table at media station. -  Volvo Ocean Race©?nid=88963  

‘PredictWind now has a new integrated routing and weather system which we tested on the Auckland to Fiji and the Fastnet race and we are planning to use that to be ahead of the news curve.

‘There is a natural delay on that, getting the information off the boat. The positions come first, then report texts and audios five or six hours later, then maybe 24 hours later you might see the video.

‘As technology moves forward, so does the reporting. The advantage that we have with Sail-World is that because we are a worldwide network operating 24x7, there is always someone on deck monitoring breaking news. So our world-wide audience knows that we are consistently first with the latest news.'

Publisher Rob Kothe commented 'Internet coverage of sailing events is becoming very significant in audience size.

'We are running similarly large Olympic newsletters as well as the Volvo Ocean Race newsletter series and by the mid 2012 we will be delivering feature articles, video both interviews and action, images and news to 250,000 readers each month via 25 different versions of our websites (mobile and geolocated).

'Currently Sail-World.com has 45,000 North American online newsletter subscribers across its racing and cruising sites in the USA and Canada, another 45,000 in the Asia Pacific and 20,000 in UK, Europe and Africa. The UK and Europe are our fastest growing market, as the London Olympics approaches and the Volvo Ocean Race will further grow our sites.

'With that significant audience we have the ability for industry advertisers to chose regional markets, decide their own advertising schedules and change their own advertising content, running multiple ads in each ad space on daily rotation hyperlinked to different web addresses.

'Companies wishing to further expose the Sail-World.com Volvo Ocean Race and Olympic coverage audience to its promotional and commercial news need to contact our media sales representatives, who will be happy to quote on a range of very cost effective media packages,' Kothe added.

For Asian industry groups call Guy Nowell +852 9680 7063 or email asiaeditor(at)sail-world.com for more details

For Australian companies call Phil Arane 0407 076 585 or email Phil(at)trademediaservices.com.au

For New Zealand companies call Colin Preston +6421 267 4842 or email nzsales(at)sail-world.com

For North American companies call Greg Nicoll 877-620-9373 or email gnicoll(at)kerrwil.com

UK and European companies contact Jeraldine Kennedy +44 20 3286 3390 or email jeraldine.kennedy(at)sail-world.com


www.sail-world.com




by Brendan Maxwell

  

Click on the FB Like link to post this story to your FB wall

http://www.sail-world.com/index.cfm?nid=88963

5:58 AM Tue 27 Sep 2011 GMT






Click here for printer friendly version
Click here to send us feedback or comments about this story.


News - USA and the World

















AWT Quatro Desert Showdown at Punta San Carlos by American Windsurfing Tour,
















America's Cup: Rod Davis - Time for a change after ten years with team *Feature by Richard Gladwell/Sail-World.com/nz,








Maxi yacht rendezvous this September in Sardinia by International Maxi Association,




















America's Cup: Team NZ wish Davis well with new team *Feature by Richard Gladwell, Sail-world.com/nz,


Fisher's View: Sailing perfection at Hamilton Island- Day 3 by Bob Fisher, Hamilton Island, Queensland




2014 Formula Kite World Championship Day 1
IFDS World Championship - Day 1 images by Jude Robertson
Volvo Ocean Race: Forget the f-word - Team SCA profiled
52 Super Series - Fleet grows, 2015 dates revealed
420 and 470 Junior Europeans - Teams from 9 nations on the podium
IFDS Worlds - Former president presented with ISAF awards medal
Nanjing Youth Olympic Games - Improvements aplenty in Byte CII fleets
America's Cup: New Zealand loses top coach to Artemis Racing
Volvo Ocean Race 2014-15 CEO Knut Frostad talks (Part I) *Feature
Sevenstar Round Britain and Ireland Race Day 9 - Swish on record pace
2014 CORK Olympic Classes Regatta - Day 3
2014 Nanjing Youth Olympic Games - Day 2
2014 IFDS World Championship: Opening Ceremony images
Opera House Cup - Images by Ingrid Abery
Teams descend upon Cowes for inaugural J/111 World Championships
Hamilton Island Race Week: Everywhere there's smiley people
IFDS World Championships - US Paralympic hopefuls ready for racing
Sopot Match Race - Poland's Tour debut deemed a triumph
Vineyard Race celebrates 80th running of the East Coast classic
Nanjing Youth Olympic Games: Young sailors begin racing on Lake Jinniu
AWT Quatro Desert Showdown - Victory for Morgan Noireaux   
Sevenstar Round Britain and Ireland Race - Day 8: Test of endurance   
Bart's Bash: Over 2300 entered from 588 yacht clubs - Join here   
Halifax ready to welcome the world at 2014 IFDS World Championships   
RC44 World Championship title to Bronenosec + Video   
Audi Hamilton Island Race Week: Day 2 Images by Crosbie Lorimer   
IFDS Worlds - Gary Jobson to attend opening ceremonies   
Melges 32 U.S. National Championship - Dalton DeVos crowned champion   
2014 Nanjing Youth Olympic Games trailer   
2014 Chicago Grand Slam - Canfield wins   
Round Britain and Ireland Race - Varuna takes overall lead   
Audi Hamilton Island Race Week; Crosbie Lorimer Day 1 Images   
Fisher's View: Hamilton Island Race Week - Day 1 - Stayin' Alive   
CORK Olympic Classes Regatta 2014 - Day one   
Youth Olympics: practice over, athletes welcomed, time for YOG sailing   
Round Britain and Ireland Race - Record for Artemis-Team Endeavour   
2014 Melges 32 U.S. National Championship - Day 2   
Sevenstar Round Britain and Ireland: Artemis sets fourth course record   
2014 Chicago Grand Slam - Top seeds survive as semi-finalists   
420 and 470 Junior Europeans - Breezy day 4 in Gdynia   


For this week's complete news stories select    Last 7 Days
   Search All News
For last month's complete news stories select    Last 30 Days
   Archive News







Sail-World.com  


















Switch Default Region to:

Social Media

Asia

Australia

Canada

Europe

New Zealand

United Kingdom


http://www.sail-world.com/event_images/image/Twitter_logo_small.png http://www.sail-world.com/event_images/image/FaceBook-icon.png  http://www.sail-world.com/event_images/image/RSS-Icon.png

United States

Cruising Northern

Cruising Southern

MarineBusiness World

PowerBoat World

FishingBoating World

 

Contact

Commercial

News

Search

Contact Us

Advertisers Information

Submit news/events

Search Stories/Text

Feedback

Advertisers Directory

Newsletter Archive

Photo Gallery

 

Banner Advertising Details

Newsletter Subscribe

Video Gallery

Policies

 

 

 

Privacy Policy

 

 


Cookie Policy

 

 



This site and its contents are © Copyright TetraMedia and/or the original author, photographer etc. All Rights Reserved.  Photographs are copyright by law.  If you wish to use or buy a photograph contact the photographer directly.
XLXL NEW US
LocalAds   DE  ES  FR  IT