sail-world.com
 
 
News Home Cruising Photo Gallery Video Gallery

 

Sail-World.com : Yachting Australia conducting national sailing research project

Yachting Australia conducting national sailing research project

Yachting Australia is asking for members of the sailing community to take part in an online survey designed to assess how Australians perceive the sport of sailing. The results will assist in the development of future programs to increase participation in the sport at clubs around the country.

Yachting Australia, with the support of the Australian Sports Commission, has commissioned the sports and entertainment consultants gemba to conduct key research which will provide an improved understanding of consumer attitudes to sailing and boating in Australia.

'This is an exciting project and is a key priority for our sport', explained Ross Kilborn, Yachting Australia's recently appointed Sport Development Director. 'Many of the clubs are telling us that the most important challenge they face is how to increase participation and membership. This research will look at the behaviours and preferences of those already involved and look at the barriers to entry.

'It will also target those already involved and those that are not yet participating regularly,' he said.

The research will assess what opportunities there are to attract more people to the sport and includes reviewing existing entry level programs and assessing the opportunities for additional programs and initiatives.

Based on research findings, gemba will assist in the development of an entry level program strategy and related brand positioning, as well as advising on how relevant stakeholders might become engaged with strategy.

The survey takes between 15 and 20 minutes to complete and can be accessed here.

Any queries on the survey should be directed to Craig Blatch on 02 8020 6550.

For more information visit the Yachting Australia website and to access the survey through the Yachting Australia website click here.




by Craig Heydon

  

Click on the FB Like link to post this story to your FB wall

http://www.sail-world.com/index.cfm?nid=88404

8:12 AM Tue 13 Sep 2011 GMT






Click here for printer friendly version
Click here to send us feedback or comments about this story.


News - USA and the World



















The first annual WetaFresh is a big success by Tim Wieringa, Muskegon, MI


















Techno 293 Worlds - France and Italy claim titles by International Windsurfing Association,














420 World Championship - Singapore and Spain out front by 420 International Class Association,
















Round Britain and Ireland Race 2014 - Tactics, endurance, achievement
Alpari World Match Racing Tour moves on to Poland + Video
2014 ISAF Sailing World Cup final qualification system published
Chicago Yacht Club Race to Mackinac - Karma Sailing Group wins
Red Bull 49erFX: Easing into the Olympic scene at Rio
Kempe thrilled to invite himself to Gold Cup party
2014 420 World Championships - Singapore wins Day 2 race
Lightning strikes cut short CFJ Nationals
Etchells Invitational Cup - Girls on top in Cowes
National Sailing Hall of Fame reveals inductees
J/111 North American Championship - Wind Czar victorious
Sevenstar Round Britain and Ireland Race sets off August 10th
PWA Fuerteventura Grand Slam - Antoine Albeau victorious on day 5
Snipe Western Hemisphere and Orient Championship headed for San Diego
WPA Championships - Kids race divisions offered
New Clever Pig launched by US Sailing
America's Cup: Group agrees to co-operate in London Meeting
Copa del Rey Mapfre - Build-up reveals some remarkable enthusiasm
Marblehead NOOD Regatta - Images by Leighton O'Connor
America's Cup: Two AC72 skippers discuss Foiling Moths and the Cup
RS Feva World Championship - Brilliant sailing on day 2   
America's Cup: Alameda makes overtures on Venue hosting for San Fran *Feature   
Cape Panwa Hotel Phuket Race Week 2014 - Relishing a challenge   
Edgartown Race Weekend - BBBR and Round-the-Island Race winners named   
Etchells Invitational Cup - Aussies take early lead in Cowes   
PWA Fuerteventura Grand Slam - Antoine Albeau strikes back on day 4   
Aquece Rio – International Sailing Regatta - All set for test event   
ISAF World Sailing Rankings for 28 July 2014   
29er World Championship - All set in Kingston   
ORC World Championship - Third Course area opens for huge fleet   
Day one of the Allen RS Feva World Championships   
Anna Tunnicliffe: Final two days of the 2014 Reebok CrossFit Games   
Joachim Aschenbrenner takes gold at ISAF Youth Match Race Worlds 2014   
Maxi Soh scores double wins in CMRC Summer Doubleheader   
29er World Championship opening ceremonies in Confederation Park   
PWA Fuerteventura Grand Slam - Action resumes on day 3   
Vic-Maui Yacht Race - Polishing the silverware   
Land Rover Sydney Gold Coast Yacht Race Start 2014 VIDEO   
Laser Radial Men’s World Championship 2014- Final day   
2014 Pacific Cup - Scarlet Runner wins   


For this week's complete news stories select    Last 7 Days
   Search All News
For last month's complete news stories select    Last 30 Days
   Archive News







Sail-World.com  


















Switch Default Region to:

Social Media

Asia

Australia

Canada

Europe

New Zealand

United Kingdom


http://www.sail-world.com/event_images/image/Twitter_logo_small.png http://www.sail-world.com/event_images/image/FaceBook-icon.png  http://www.sail-world.com/event_images/image/RSS-Icon.png

United States

Cruising Northern

Cruising Southern

MarineBusiness World

PowerBoat World

FishingBoating World

 

Contact

Commercial

News

Search

Contact Us

Advertisers Information

Submit news/events

Search Stories/Text

Feedback

Advertisers Directory

Newsletter Archive

Photo Gallery

 

Banner Advertising Details

Newsletter Subscribe

Video Gallery

Policies

 

 

 

Privacy Policy

 

 


Cookie Policy

 

 



This site and its contents are © Copyright TetraMedia and/or the original author, photographer etc. All Rights Reserved.  Photographs are copyright by law.  If you wish to use or buy a photograph contact the photographer directly.
XLXL WAS US
LocalAds   DE  ES  FR  IT