sail-world.com
 
 
News Home Cruising Photo Gallery Video Gallery

 

Sail-World.com : 34th America’s Cup - Puma partners with Oracle Racing

34th America’s Cup - Puma partners with Oracle Racing

'04/08/2011 - Cascais (POR) - ORACLE Racing - Sailing Team - Americas’s Cup World Series'    Guilain Grenier Oracle Team USA ©    Click Here to view large photo

America’s Cup World Series regatta in Cascais, Portugal starts on Saturday, August 6 and runs through to Sunday, August 14.

Extreme race performance demands exceptional technical clothing for Oracle Racing’s athletes. When they’re finished sailing the fastest boats in the world, the sailors want great chill-out gear ashore.

Global sportlifestyle brand Puma won the selection process to partner with Oracle Racing, defender of the 34th America’s Cup, as the U.S. team’s Official Sportswear and Technical Supplier. Puma will provide technical performance wear as well as training apparel and footwear for Oracle Racing’s world-class team. Additionally, Puma will produce Oracle Racing Team fan wear available for purchase during in-port activities and online.

'There was only one company for us. It was Puma. It’s a hot brand with seriously cool gear,' said Oracle Racing Skipper James Spithill during a press briefing today at the inaugural America’s Cup World Series regatta in Cascais, Portugal. The partnership will be built around a full design and development program to meet the exceptional demands athletes face while racing new high-speed America’s Cup wingsailed multihulls.

Puma continues to expand its sailing performance line, including gear tailored to the needs of the Oracle Racing team. Puma’s Sailing performance footwear, apparel and accessories have been created and tested by the world’s best sailors, under the most extreme conditions. The gear is appropriate for all weather conditions, featuring various types of layering made from highly durable fabrics.

Puma Sailing apparel is designed for comfort, with lightweight material and ergonomic shapes that ensure total freedom of movement. Puma’s Oracle Racing Team fan wear for men, women and children – including tees, polos and hooded jackets – will be made with sustainable materials and 'Cotton made in Africa.'

'For Puma, this is a great opportunity to align with a team on the cutting-edge of innovation,' said Antonio Bertone, Chief Marketing Officer for Puma. 'Oracle Racing is not only defending the Cup, but they are taking sailing to the next level – the boats are fast, the crews are dynamic and the racing is exciting to watch. This is the next step in developing the performance aspects of the sailing gear, along with connecting to a larger audience to spread the passion and joy of the sport.'

04/08/2011 - Cascais (POR) - ORACLE Racing - Russell Coutts - Antonio Bertone (PUMA) - James Spithill - Americas’s Cup World Series -  Guilain Grenier Oracle Team USA ©?nid=86820   Click Here to view large photo

Oracle Racing’s CEO and four time America’s Cup winner, Russell Coutts, welcomed Puma aboard: 'It’s fantastic to have the most recognizable brand in sport sharing the vision for a faster and more exciting America’s Cup and to have Puma alongside us for the next three years in our bid to stay the champion team.'

'This will be one the toughest briefs ever given to a clothing company,' said Spithill. 'The guys onboard will have phenomenal aerobic work rate, with high body temperatures, whilst needing protection from drenching spray. Not only will boatspeeds exceed 30 knots (35mph/40kph) creating wind chill, but the clothing must be aerodynamically efficient for low drag.'

Oracle Racing’s James Spithill and Russell Coutts lead two crews contesting the inaugural America’s Cup World Series regatta in Cascais, Portugal. This is the first of the many competitions in which the defending champion will meet the challengers for the 34th America’s Cup.

Puma first entered the sailing category in 2008 when it developed a line of performance and lifestyle footwear, apparel and accessories for the Puma Ocean Racing entry which finished second in the 2008-09 round the world race. These early successes helped establish Puma as a credible sailing brand and paved the way for the Oracle Racing partnership. Puma is also the Official Sportswear Partner for the 34th America's Cup.

04/08/2011 - Cascais (POR) - ORACLE Racing - Puma Annoucement - Sailing Team - Americas’s Cup World Series -  Guilain Grenier Oracle Team USA ©?nid=86820   Click Here to view large photo

04/08/2011 - Cascais (POR) - ORACLE Racing - Russell Coutts - Antonio Bertone (PUMA) - James Spithill - Americas’s Cup World Series -  Guilain Grenier Oracle Team USA ©?nid=86820   Click Here to view large photo

04/08/2011 - Cascais (POR) - ORACLE Racing - Russell Coutts Americas’s Cup World Series -  Guilain Grenier Oracle Team USA ©?nid=86820   Click Here to view large photo

04/08/2011 - Cascais (POR) - ORACLE Racing - Antonio Bertone (PUMA) - Americas’s Cup World Series -  Guilain Grenier Oracle Team USA ©?nid=86820   Click Here to view large photo

04/08/2011 - Cascais (POR) - ORACLE Racing - James Spithill- Americas’s Cup World Series -  Guilain Grenier Oracle Team USA ©?nid=86820   Click Here to view large photo

Oracle Racing website




by Lisa Ramsperger

  

Click on the FB Like link to post this story to your FB wall

http://www.sail-world.com/index.cfm?nid=86820

12:59 PM Thu 4 Aug 2011 GMT






Click here for printer friendly version
Click here to send us feedback or comments about this story.


News - USA and the World

































Big Boat Series - It's not the size, it's the length by Erik Simonson, Pressure-Drop.US,




















470 Men and Women Worlds - Champs take over leaderboard by 470 International Association Class,














ISAF Sailing Worlds, Santander - Giles Scott continues to extend lead
ISAF Sailing Worlds, Santander - Day 7 images by Sailing Energy
ISAF Sailing Worlds - Laser and Radial winner images by Jesus Renedo
ISAF Sailing Worlds, Santander - Medal Race images by Sail-World.com
ISAF Sailing Worlds - Dutch dominate Laser and Radial in Santander
Royal Cup Marina Ibiza - Quantum Racing more than doubles overall lead
J/24 World Championship - Excitement builds for Newport racing
Volvo Ocean Race - Seb Marsset joins Team Alvimedica
Fall Seamanship training opportunities at New York Yacht Club
Rolex Big Boat Series: More images from San Francisco - Final Day
AWT Hatteras Wave Jam action commences on day 3
Rolex Big Boat Series: Images from San Francisco - Final Day
ISAF Sailing World Championships - Watch medal races live here
Hobie 16 Open North American Championships and Pan Am Games qualifier
ISAF Sailing World Championship - Videos from Santander
ISAF Sailing Worlds: Buckingham into Medal Race, 470's stay consistent
470 Men and Women Worlds - Vadlau and Ogar into pole position
2014 Chicago Match Cup - Defending champion on top
ISAF Sailing Worlds, Santander - Strong competition for RS:X fleets
ISAF Sailing Worlds, Santander - Big breeze on day 6 + Video
ISAF Sailing Worlds, Santander - Buckingham into Laser Medal Race   
U.S. Multihull Championship - Hobie Alter Trophy to be decided   
ISAF Sailing Worlds - The kind of form most sailors only dream about   
Royal Cup Marina Ibiza - Quantum Racing ahead of target   
ISAF Worlds Santander - 19 Rio 2016 Laser Radial spots awarded   
Santander 2014 ISAF Worlds - 21 broadcasters to take live coverage   
Rolex Swan Cup - Looking forward to the next 30 years   
America’s Cup: The Future is foiling – AC45s to be modified   
Volvo Ocean Race: Win a stopover trip by designing an ECsix T-Shirt   
Red Bull 49erFX: On the eve of the Worlds in Santander   
America's Cup: Ben Ainslie Racing launches partnership with Yamaha   
2014 Chicago Match Cup - Starts tomorrow   
Rio 2016 Daylight the issue for Olympic sailing regatta   
ISAF Sailing World Championships - USA 470's and Lasers battle at top   
ISAF Sailing World Championships - Santander - Day 5 video highlights   
ISAF Sailing World Championships - Santander images by Jesús Renedo   
PWA Cold Hawaii World Cup - No action on day 2   
470 Men and Women Worlds - Game on for Olympic Qualification   
ISAF Sailing World Championships: Finns off to slow start in Santander   
ISAF Sailing World Championships - Seesaw Day 5 in Santander + Video   


For this week's complete news stories select    Last 7 Days
   Search All News
For last month's complete news stories select    Last 30 Days
   Archive News







Sail-World.com  


















Switch Default Region to:

Social Media

Asia

Australia

Canada

Europe

New Zealand

United Kingdom


http://www.sail-world.com/event_images/image/Twitter_logo_small.png http://www.sail-world.com/event_images/image/FaceBook-icon.png  http://www.sail-world.com/event_images/image/RSS-Icon.png

United States

Cruising Northern

Cruising Southern

MarineBusiness World

PowerBoat World

FishingBoating World

 

Contact

Commercial

News

Search

Contact Us

Advertisers Information

Submit news/events

Search Stories/Text

Feedback

Advertisers Directory

Newsletter Archive

Photo Gallery

 

Banner Advertising Details

Newsletter Subscribe

Video Gallery

Policies

 

 

 

Privacy Policy

 

 


Cookie Policy

 

 



This site and its contents are © Copyright TetraMedia and/or the original author, photographer etc. All Rights Reserved.  Photographs are copyright by law.  If you wish to use or buy a photograph contact the photographer directly.
XLXL NEW US
LocalAds   DE  ES  FR  IT