sail-world.com
 
 
News Home Cruising Photo Gallery Video Gallery

 

Sail-World.com : Captain Nemo’s 'unique in the world' for Zodiac

Captain Nemo’s 'unique in the world' for Zodiac

'Capt Nemo’s Helensvale, ideally positioned for the Gold Coast water-way of life.'    Jeni Bone    Click Here to view large photo

Captain Nemo’s at Helensvale Homeworld Centre, just minutes from Sanctuary Cove on Queensland’s Gold Coast, is one of three Pool, Marine and Spa concept stores owned by Roger Braun, specialising in Zodiac products and unique in the world. That’s no exaggeration, as the description comes direct from the brand’s French headquarters.

Roger Braun has amassed 25 years in the pool industry in Queensland, the right climate to take advantage of its residents’ love of an aquatic lifestyle.

'Going in to boats just seemed natural,' he says. Four years ago, he opened a Zodiac store in Mackay, north Queensland, and two years ago another two stores – one near Brisbane and another on the Gold Coast.

The massive Gold Coast warehouse is a haven of all things Zodiac – pools, filters, cleaners, products, accessories, spas and boats – every variety of RIB and inflatable in the range.

'Zodiac has always had a phenomenal reputation in inflatables and as they expanded their presence in the pool and spa segment, we felt it was a good fit. Pools and boats and all the accessories are very compatible, particularly on the Gold Coast where people like to maintain an image and have everything under the same brand. It works well for us.'

Owner of Captain Nemo’s, Roger Braun, is comfortable and confident with the Zodiac brand. -  Jeni Bone   Click Here to view large photo


Zodiac has positioned itself as 'living for the outdoors', with products that promote fun, active and healthy lifestyles. As well as inflatable boats – rigid inflatables, tenders and professional boats – Zodiac also makes some of Australia's best known pool equipment brands such as Baracuda, Polaris, Clearwater and Driclad.

Zodiac is the choice of Swim Australia, Surf Life Saving Australia, Coast Guard, the armed forces and other professional groups in the Asia Pacific region.

Roger says the aim of the well-lit, beautifully laid out store, with soaring ceilings and attractive merchandising that evokes all the fun and freedom of the Zodiac brand, is to 'move away from the grubby, smell pool shop and create a real lifestyle vibe', according to Roger.

It’s working. Predominantly from word of mouth, the store has a solid base of loyal clientele, and despite the downturn, Roger says business is ticking along.

'We have had to cut back on some things, like casual staff and in other areas, and it has been tough. But we have been heartened by good results at the recent Sanctuary Cove International Boat Show.'

The weather was no deterrent to buyers. Roger reports sales that were 35% up on last year. 'For us, the show was very successful and encouraging. It shows us we have the right product for the market right now. People understand that Zodiac stands for quality.'

Inside, Captain Nemo’s is a celebration of the outdoor lifestyle - boats, pools and spas. -  Jeni Bone   Click Here to view large photo


From a period of competitively priced Chinese and other brands entering the market, consumers are coming back to Zodiac. 'They have realised that the cheaper boats are not necessarily a good buy. They’ve tried them and the boats have failed. Zodiac has an unparalleled reputation in the inflatable and RIB category. It’s a case of ‘you get what you pay for’.'

Zodiac boats are unique, not only for their more than 70-year history as the pioneers in inflatables, but also for their lightness, durability, patented thermobonding technique, 5-year worldwide manufacturer’s warranty and use of high-tech neoprene and other materials, devised by the Zodiac aerospace division.

The Gold Coast is the ideal market for the Zodiac range of products. 'People live on canals, on the beach and waterways, or they get out on the water – that’s why they moved here, for the climate and the lifestyle.'

In August, Roger is off to Toulouse, France to visit the Zodiac factory. 'It’s an opportunity to visit the factory and see what’s happening. There’s always something new, some improvement or new development. That is key to the Zodiac brand.'

Captain Nemo’s is a Platinum Dealer for Zodiac, and highly regarded by the French headquarters for its innovation and sales results. Says Roger: 'Zodiac Australia offers excellent dealer support, second to none. And that support comes right from the top, everybody has so much confidence in the brand.'

And as for the name of the stores, for the younger generation, Captain Nemo’s is named after the protagonist in Jules Verne’s 'Twenty Thousand Leagues Under the Sea', not the Disney animated film starring a clown fish!

More at www.captainnemos.com.au




by Jeni Bone

  

Click on the FB Like link to post this story to your FB wall

http://www.sail-world.com/index.cfm?nid=84377

11:35 AM Mon 6 Jun 2011 GMT






Click here for printer friendly version
Click here to send us feedback or comments about this story.


News - USA and the World







Soling North American Championship concludes on Lake Erie by Canadian International Soling Association,






































Starboard Hatteras Wave Jam day 5 by American Windsurfing Tour,


















470 Men and Women Worlds - Champions decided in Santander by International 470 Class Association,




ISAF Sailing Worlds - Caleb Paine through to Finn medal race + video
ISAF Worlds - 49er, 49erFX, Finn and Nacra 17 Rio 2016 spots taken
ISAF Sailing Worlds - 470 Women's medal race images by Thom Touw
ISAF Sailing Worlds, Santander: Scott all set to lift Finn world title
ISAF Sailing Worlds - 470 Men's medal race images by Thom Touw
ISAF Sailing Worlds, Santander - Aussies and Austrians claim 470 gold
ISAF Sailing Worlds, Santander: 470 awards images by Sail-World.com
ISAF Sailing Worlds, Santander - 470 medal race images by Jesus Renedo
Annapolis-to-Newport Race - 'What to Expect' Seminar to take place
Royal Cup Marina Ibiza - No racing on penultimate day
Belcher takes record fifth 470 World Championship
ISAF Sailing World Championships - Santander - Day 8 video highlights
2014 Great Lakes Team Racing Championship about to set off
2014 Etchells North American Championship - Day 1
2014 U.S. Multihull Championship - Day 1
2014 Chicago Match Cup - Repechage top four determined in final flight
J/24 World Championship - 35th anniversary preview
470 Men and Women Worlds - Santander medal race line-up confirmed
ISAF Sailing Worlds, Santander - Day 8 images by Sail-World.com
Royal Cup Marina Ibiza - Quantum Racing stumbles in coastal race
ISAF Sailing Worlds, Santander - Americans ready for 470 medal races   
ISAF Sailing Worlds, Santander: Action ramps up with end zone in sight   
Big Boat Series - It's not the size, it's the length   
ISAF Sailing World Championships Santander - Double French RS:X gold   
ISAF Sailing Worlds, Santander - Day 8 images by Sailing Energy   
ISAF Sailing Worlds - Finn leaders emerge from shifty Santander breeze   
ISAF Sailing Worlds, Santander - RS:X winner images by Barbara Sanchez   
ISAF Sailing Worlds, Santander - Rio 2016 470 spots awarded   
52 Super Series 2015 - Outlook looks hot for the 52 Super Series   
Starboard Hatteras Wave Jam - Another early start on day 4   
ISAF Sailing World - First entry leaves sailor's reputation in tatters   
2014 Chicago Match Cup - Four go through to quarter finals   
470 Men and Women Worlds - Champs take over leaderboard   
ISAF Sailing World Champ - Buckingham finishes with career-best result   
America's Cup: Oracle's Larry Ellison to step down as CEO   
Classic Yacht Regatta - Sonny takes top classic prize   
ISAF Sailing Worlds, Santander - Buckingham finishes with career best   
ISAF Sailing Worlds, Santander - Rio 2016 RS:X spots claimed   
ISAF Sailing Worlds - Leaderboards shaping up in Santander + Video   
ISAF Sailing Worlds, Santander - Giles Scott continues to extend lead   


For this week's complete news stories select    Last 7 Days
   Search All News
For last month's complete news stories select    Last 30 Days
   Archive News







Sail-World.com  


















Switch Default Region to:

Social Media

Asia

Australia

Canada

Europe

New Zealand

United Kingdom


http://www.sail-world.com/event_images/image/Twitter_logo_small.png http://www.sail-world.com/event_images/image/FaceBook-icon.png  http://www.sail-world.com/event_images/image/RSS-Icon.png

United States

Cruising Northern

Cruising Southern

MarineBusiness World

PowerBoat World

FishingBoating World

 

Contact

Commercial

News

Search

Contact Us

Advertisers Information

Submit news/events

Search Stories/Text

Feedback

Advertisers Directory

Newsletter Archive

Photo Gallery

 

Banner Advertising Details

Newsletter Subscribe

Video Gallery

Policies

 

 

 

Privacy Policy

 

 


Cookie Policy

 

 



This site and its contents are © Copyright TetraMedia and/or the original author, photographer etc. All Rights Reserved.  Photographs are copyright by law.  If you wish to use or buy a photograph contact the photographer directly.
XLXL NEW US
LocalAds   DE  ES  FR  IT