sail-world.com
 
 
News Home Cruising Photo Gallery Video Gallery

 

Sail-World.com : Captain Nemo’s 'unique in the world' for Zodiac

Captain Nemo’s 'unique in the world' for Zodiac

'Capt Nemo’s Helensvale, ideally positioned for the Gold Coast water-way of life.'    Jeni Bone    Click Here to view large photo

Captain Nemo’s at Helensvale Homeworld Centre, just minutes from Sanctuary Cove on Queensland’s Gold Coast, is one of three Pool, Marine and Spa concept stores owned by Roger Braun, specialising in Zodiac products and unique in the world. That’s no exaggeration, as the description comes direct from the brand’s French headquarters.

Roger Braun has amassed 25 years in the pool industry in Queensland, the right climate to take advantage of its residents’ love of an aquatic lifestyle.

'Going in to boats just seemed natural,' he says. Four years ago, he opened a Zodiac store in Mackay, north Queensland, and two years ago another two stores – one near Brisbane and another on the Gold Coast.

The massive Gold Coast warehouse is a haven of all things Zodiac – pools, filters, cleaners, products, accessories, spas and boats – every variety of RIB and inflatable in the range.

'Zodiac has always had a phenomenal reputation in inflatables and as they expanded their presence in the pool and spa segment, we felt it was a good fit. Pools and boats and all the accessories are very compatible, particularly on the Gold Coast where people like to maintain an image and have everything under the same brand. It works well for us.'

Owner of Captain Nemo’s, Roger Braun, is comfortable and confident with the Zodiac brand. -  Jeni Bone   Click Here to view large photo


Zodiac has positioned itself as 'living for the outdoors', with products that promote fun, active and healthy lifestyles. As well as inflatable boats – rigid inflatables, tenders and professional boats – Zodiac also makes some of Australia's best known pool equipment brands such as Baracuda, Polaris, Clearwater and Driclad.

Zodiac is the choice of Swim Australia, Surf Life Saving Australia, Coast Guard, the armed forces and other professional groups in the Asia Pacific region.

Roger says the aim of the well-lit, beautifully laid out store, with soaring ceilings and attractive merchandising that evokes all the fun and freedom of the Zodiac brand, is to 'move away from the grubby, smell pool shop and create a real lifestyle vibe', according to Roger.

It’s working. Predominantly from word of mouth, the store has a solid base of loyal clientele, and despite the downturn, Roger says business is ticking along.

'We have had to cut back on some things, like casual staff and in other areas, and it has been tough. But we have been heartened by good results at the recent Sanctuary Cove International Boat Show.'

The weather was no deterrent to buyers. Roger reports sales that were 35% up on last year. 'For us, the show was very successful and encouraging. It shows us we have the right product for the market right now. People understand that Zodiac stands for quality.'

Inside, Captain Nemo’s is a celebration of the outdoor lifestyle - boats, pools and spas. -  Jeni Bone   Click Here to view large photo


From a period of competitively priced Chinese and other brands entering the market, consumers are coming back to Zodiac. 'They have realised that the cheaper boats are not necessarily a good buy. They’ve tried them and the boats have failed. Zodiac has an unparalleled reputation in the inflatable and RIB category. It’s a case of ‘you get what you pay for’.'

Zodiac boats are unique, not only for their more than 70-year history as the pioneers in inflatables, but also for their lightness, durability, patented thermobonding technique, 5-year worldwide manufacturer’s warranty and use of high-tech neoprene and other materials, devised by the Zodiac aerospace division.

The Gold Coast is the ideal market for the Zodiac range of products. 'People live on canals, on the beach and waterways, or they get out on the water – that’s why they moved here, for the climate and the lifestyle.'

In August, Roger is off to Toulouse, France to visit the Zodiac factory. 'It’s an opportunity to visit the factory and see what’s happening. There’s always something new, some improvement or new development. That is key to the Zodiac brand.'

Captain Nemo’s is a Platinum Dealer for Zodiac, and highly regarded by the French headquarters for its innovation and sales results. Says Roger: 'Zodiac Australia offers excellent dealer support, second to none. And that support comes right from the top, everybody has so much confidence in the brand.'

And as for the name of the stores, for the younger generation, Captain Nemo’s is named after the protagonist in Jules Verne’s 'Twenty Thousand Leagues Under the Sea', not the Disney animated film starring a clown fish!

More at www.captainnemos.com.au




by Jeni Bone

  

Click on the FB Like link to post this story to your FB wall

http://www.sail-world.com/index.cfm?nid=84377

11:35 AM Mon 6 Jun 2011 GMT






Click here for printer friendly version
Click here to send us feedback or comments about this story.


News - USA and the World





















Express 27 National Championship overall + Video by Erik Simonson, Pressure-Drop.US,














America's Cup: Louis Vuitton Cup's Yves Carcelle dies at 66 *Feature by Richard Gladwell/Sail-World.com/nz,












Audi Melges 20 World Championship - ‘Samba Pa Ti’ crowned champion by International Audi Melges 20 Class Association,










Audi Melges 20 World Championship - Final race to decide champion by International Audi Melges 20 Class Association,










Fort Lauderdale International Boat Show - 13 things to See and do
Ronstan Bridge to Bridge 2014 - Images by Erik Simonson
Volvo Ocean Race: Update from Team Vestas Wind in images
ISAF Sailing World Cup Melbourne - Australian Sailing Team signs up
2014 18' Skiff International Regatta - Day 3
America's Cup: Oracle Team USA sailors place on world regatta circuits
Audi Melges 20 World Championship - Classic Garda conditions on day 2
PWA Alacati World Cup - Intense competition on day 3
America's Cup: 'The Doc' appointed as Commercial Commissioner
Wake Park Triple Crown - Registration open for final stop
Audi Melges 20 World Championship - Day 2 images by Stefano Gattini
Volvo Ocean Race - Two more join Dongfeng Race Team
OHPRI Teen Summer Camps make a splash
East to West: A profile of Volvo Ocean Race crew Team Dongfeng
Extreme Sailing Series - First-ever Turkish team to race in Istanbul
Audi Melges 20 World Championship - Race 4 images by Max Ranchi
New Around Britain and Ireland Monohull 40ft and less world record
Detroit Cup - Fifth place finish a difficult result for Neptune Racing
Audi Melges 20 World Championship - Alessandro Rombelli's 'STIG' leads
Volvo Ocean Race: Call of Duty comes first for Team Alvimedica
Audi Melges 20 World Championship - Day 1 images by Stefano Gattini   
Helping boaters understand weather basics   
PWA Alacati World Cup - Exciting finish on day 2   
Match 40s find the surface again + Video   
Audi Melges 20 World Championship - Day 1 images by Max Ranchi   
Clagett Regatta names first Executive Director   
Transatlantic Race - Fleet expanded for 2015 edition   
IFDS World Championship overall   
Anna Tunnicliffe: Alinghi finishes second - Extreme Sailing Series   
2014 18' Skiff International Regatta - Day 2   
2014 Audi Melges 20 World Championship - It's go time in Garda   
2nd Annual Keith Dinsmoor Regatta September 13-14   
Aldo Alessio Regatta - Three days of tight racing   
PWA Alacati World Cup - First blood to Van Der Steen and Offringa   
Oakcliff Sailing hosts the Nacra 17, 49er and 49erFX Nationals + Video   
International 18ft Skiff Regatta underway on San Francisco Bay   
Maxi Yacht Rolex Cup 2014 - Quality fleet for Maxi Classic   
Sailing Champions League - which is Europe's best sailing club?   
Weta fun at the Wine & Roses Regatta   
Extreme Sailing Series: The Wave, Muscat claims victory on Cardiff Bay   


For this week's complete news stories select    Last 7 Days
   Search All News
For last month's complete news stories select    Last 30 Days
   Archive News







Sail-World.com  


















Switch Default Region to:

Social Media

Asia

Australia

Canada

Europe

New Zealand

United Kingdom


http://www.sail-world.com/event_images/image/Twitter_logo_small.png http://www.sail-world.com/event_images/image/FaceBook-icon.png  http://www.sail-world.com/event_images/image/RSS-Icon.png

United States

Cruising Northern

Cruising Southern

MarineBusiness World

PowerBoat World

FishingBoating World

 

Contact

Commercial

News

Search

Contact Us

Advertisers Information

Submit news/events

Search Stories/Text

Feedback

Advertisers Directory

Newsletter Archive

Photo Gallery

 

Banner Advertising Details

Newsletter Subscribe

Video Gallery

Policies

 

 

 

Privacy Policy

 

 


Cookie Policy

 

 



This site and its contents are © Copyright TetraMedia and/or the original author, photographer etc. All Rights Reserved.  Photographs are copyright by law.  If you wish to use or buy a photograph contact the photographer directly.
XLXL VIR US
LocalAds   DE  ES  FR  IT