sail-world.com
 
 
News Home Video Gallery Photo Gallery

 

Sail-World.com : Fairline targets Asia for boating boom

Fairline targets Asia for boating boom

'President Fairline Asia Byroan Jones'    Jeni Bone    Click Here to view large photo
As far as Bryan Jones, President Fairline Boats Asia, is concerned, he’s in the right place at the right time, representing the right brand to ride the wave of affluence rising in China and a surge in boating the region.

On his recent visit to Australia for the Sanctuary Cove International Boat Show, Jones said the marque’s home market of Europe is 'steady, cyclical', while North America is 'very tough'.

'They are very reactive to hikes in fuel prices, elections, winter, negative news in the press. But Brazil is strong and the Asian market, especially China, is thriving.'

As Jones explains, 'it’s a huge market, and we will see it boom in our lifetime, but it will take time. Like India. We have just had our first retail sale there and as infrastructure develops and the industry gets behind yachting, it will happen.'

But China is the real crucible of potential growth and where a lot of Fairline’s Asian emphasis will be.
'There are 970,000 millionaires, 40,000 ten-millionaires and 1,400 billionaires. Those figures are incredible. There are many, many opportunities in China, for example in marinas. They are building marinas by the dozen, and they are 70% empty, but there are opportunities for service operations, facilities, management, Captains and of course, to grow the boating mentality.'

For Fairline, catering to the China market has begun to involve grand-scale evolution in manufacturing to accommodate the levels of customisation this new breed of yacht owner demands.

With such a new, powerful market, brands have to be nimble to adapt to cultural quirks and particular preferences.
'We recently sold a Squadron 78 which the new owner wanted as a ‘floating palace’, to conduct business and entertain her contacts and VIPs. She wanted a boardroom above decks, no galley, which was moved in to one of the smaller bedrooms downstairs, and the master suite was converted in to a bar, mah-jong and karaoke room!'

Australia on the other hand, is considered a mature market.

'We have been in the market there for decades, very capably led by Mark Chapman at CRS Yachts. We are reinforcing the importance of this market by having a strong presence at Sanctuary Cove and then in Sydney in July with four boats.'

85% of the Fairline boats are exported. Australia, he continues, 'is a vital market'. 'We sell around 20 boats in to Australia each year, which is a lot.'

Fairline, imported from the UK, is enjoying the strong Aussie dollar and has reported a 600% increase in sales over the past two years in the Asia-Pacific region.

The brand is a regular exhibitor at the key international shows, including Miami, Fort Lauderdale, Korea, Sydney, Cannes and PSP Southampton, and then at selected boat shows in local markets via its dealer network - 63 throughout the world.

Manufactured in Oundle, the range of boats includes Squadron and Targa lines, and are all positioned to attract 'the confident connoisseur', says Jones.

'They are traditional and embody all the classic styling and superb finish of a British prestige motor yacht, but at the same time, particularly in the Targa 58, there have been real step-changes to embody modern and contemporary characteristics.'

Every boat has an individual quality certification procedure, which Jones says is 'a rigorous process that can involve over 2,000 separate checks'.

'Our production people from designers to specialist craftspeople, actually go out and live on the boats for a couple of nights, like a customer would. They test the boats in all kinds of conditions, including the North Sea in September, which is very rough and comparable to any offshore conditions in the world.'

The Fairline Targa 58 Gran Turismo won 'Motor Boat of the Year' Award for 2011 in the 'Sportsccruiser Above 45ft' category - the third year in a row that it has won a Motor Boat of the Year Award.

'We are all about innovation and quality. Fairline was the first British boat manufacturer ever to receive a BS5750/ISO9001 quality accreditation,' adds Jones.

For his part, Jones has been with Fairline for 10 years, and in the two and a half years he’s been in Asia, he has seen the number of dealers double, from six to 12.

'We have a presence in the Philippines, Thailand, where there is a potential new marina, Singapore and of course, more and more in China.'

Jones recently attended the second annual Hainan RendezVous in Sanya – known as the 'Riviera' of China, which he observes is growing every year. 'They are moving it to a new marina the demand is so high. For anybody in the luxury sector, this is the show to attend. There were corporate and chartered jets flying in with business people and potential clients.'

More at www.fairline.com




by Jeni Bone

  

Click on the FB Like link to post this story to your FB wall

http://www.sail-world.com/index.cfm?nid=84175

11:56 AM Tue 31 May 2011 GMT






Click here for printer friendly version
Click here to send us feedback or comments about this story.


News - USA and the World





































America's Cup Book Review: Winging It - Oracle Team USA's comeback *Feature by Richard Gladwell Sail-World.com/nz,




Rolex China Sea Race 2014 - nip and tuck for IRC honours by RHKYC and Guy Nowell, Sail-World Asia, Hong Kong


























HUD Vision: An interview with Afterguard Marine’s Alex Moret *Feature
ISAF Sailing World Cup Hyeres - US Sailing Team ready for action
Volvo Ocean Race - Dongfeng Race Team first official qualifier
Springtime boat buyers need to take care of a few key things
ISAF Match Race Rankings for 16 April 2014
ISAF Sailing World Cup Hyeres – World’s best to race on French Riviera
Rolex China Sea Race – Fleet off to a clean start
America's Cup: Expected de Ridder penalty should be reduced *Feature
World Youth Sailing Week – Second edition officially presented + Video
Rolex China Sea Race - Sailing classic returns
Les Voiles de St Barth – Fired up for battle
CNN Mainsail Down Under for the 75th JJ Giltinan Trophy - 18ft skiffs
Volvo Ocean Race: North Sails on outfitting the Volvo 65
Image gallery: James Cook High's Royal encounter on Steinlager 2 *Feature
Volvo Ocean Race - Maersk Line named shipping partner
Congressional Cup - Victory for Taylor Canfield and crew
SSV Oliver Hazard Perry joins America's Tall Ship fleet + Video
2014 Halifax – Saint-Pierre Ocean Race
Oyster Regatta Antigua - Glorious conditions prevail on final day
WWA Pro Card Qualifier - Pro Cards earned at Freedom Wake Park
Christmas Caribbean Rally - Top class sailors to compete   
Earth Day boater tips   
Anna Tunnicliffe - from CrossFit to Extreme 40's   
Charleston Race Week - Photos by Chris Howell   
Image Gallery: Stratis SL33 flies on the Waitemata   
Audi Melges 20- Sperry Topsider Charleston Race Week - Light final day   
Clipper Round the World Yacht Race - PSP Logistics prepares for USA   
ISAF Sailing World Cup Hyères - Crème of the crop to compete   
Congressional Cup: Luna Rossa makes podium in first event   
Int 14 World Championships 2015 launch new event website   
International Optimist Regatta Clinic and Team Race - Register now!   
Congressional Cup: World top rankers finish that way in Long Beach   
Sperry Top-Sider Charleston Race Week Day 3 finale   
America's Cup: Gino Morrelli outlines the new AC62 design   
Doyle Sails New Zealand signs Andrew Brown as One Design Manager   
America's Cup: Dean Barker's Blog - A sail with the Duke and Duchess *Feature   
29er World Youth Sailing Week Easter regatta - Day 1 and 2 overall   
C Thomas Clagett Jr Memorial Clinic/Regatta - Entries start to roll in   
50th Congressional Cup: See the delayed coverage and media conferences   
Clipper Race 10 Day 27: Closing stages - Qingdao to San Francisco   


For this week's complete news stories select    Last 7 Days
   Search All News
For last month's complete news stories select    Last 30 Days
   Archive News







Sail-World.com  


















Switch Default Region to:

Social Media

Asia

Australia

Canada

Europe

New Zealand

United Kingdom


http://www.sail-world.com/event_images/image/Twitter_logo_small.png http://www.sail-world.com/event_images/image/FaceBook-icon.png  http://www.sail-world.com/event_images/image/RSS-Icon.png

United States

Cruising Northern

Cruising Southern

MarineBusiness World

PowerBoat World

FishingBoating World

 

Contact

Commercial

News

Search

Contact Us

Advertisers Information

Submit news/events

Search Stories/Text

Feedback

Advertisers Directory

Newsletter Archive

Photo Gallery

 

Banner Advertising Details

Newsletter Subscribe

Video Gallery

Policies

 

 

 

Privacy Policy

 

 


Cookie Policy

 

 



This site and its contents are © Copyright TetraMedia and/or the original author, photographer etc. All Rights Reserved.  Photographs are copyright by law.  If you wish to use or buy a photograph contact the photographer directly.
X6XL WAS US