sail-world.com
 
 
News Home Cruising Photo Gallery Video Gallery

 

Sail-World.com : Events Clothing celebrates 20 successful years and a bright future

Events Clothing celebrates 20 successful years and a bright future

'Events Clothing supplies the crew gear for yachts such as the J-Class Ranger - Events Clothing’s 20-year celebration'    Kate Gordon

Auckland-based superyacht, marine and business clothing specialist Events Clothing has just secured a contract to supply the crew uniforms for one of the biggest motor yachts ever built in Europe.

The 60-strong crew from Italian-built MY Serene, 134 metres in length and six levels high, will soon wear an extensive uniform designed by the Events Clothing team.

As Events Clothing celebrates its 20th year in business, the Serene uniform contract illustrates the company’s well-respected reputation as a trusted and valued supplier to the mega rich owners of luxury yachts from Russia, France, Italy, the UK, the US and beyond.

But back when the company was formed 20 years ago Events Clothing director Owen Rutter had a very different focus – the fledging company’s prospective clients were hardcore yacht racing crews and the relatively untapped local corporate apparel market.

Events Clothing director Owen Rutter -    
In 1991, Rutter’s experience as a professional sailor and a six-year stint with a New Zealand marine company saw him consider setting up his own marine clothing agency. A discussion with Ross Munro, who held the local distribution rights for top-class sailing brand Musto, saw the pair establish Events Clothing as a non-retail Musto outlet.

'Our goals were pretty straightforward,' says Rutter. 'I knew a lot of sailing crews and Ross was manufacturing Musto under licence, one of the best brands of technical marine clothing, in New Zealand.'

With the business successfully established, further opportunities in the primarily domestic corporate apparel and technical sailing gear came about a few years later when Munro acquired Line 7, the well-respected New Zealand marine clothing line.

'This was a little before the 1995 America’s Cup challenge headed by Sir Peter Blake where Ross and I came on board as the official clothing suppliers working with the Team New Zealand sponsors ENZA, Lotto, Toyota, Steinlager and TVNZ.'

After the historic America’s Cup win in San Diego, Rutter says the profile of Line 7 escalated.

'Our business was still 80 per cent domestic with corporate uniforms, promotional gear, golf shirts and the like forming most of product lines we sold. In the late ‘90s the rest of our business came from outfitting race crews for events like the Volvo Round the World Race and numerous one-design race teams such as the One Tonne Cup, Farr 40s and TP52s.'

The exciting defence of the America’s Cup in New Zealand also saw a significant increase in the number of superyachts visiting our shores.

'We saw an important international opportunity in this sector and the decision to develop new product lines for the superyacht sector set the company on a new course with a strong export focus,' says Rutter.

Over the following decade, specialising in customised uniforms for superyacht crews has clearly paid off for Rutter. Deals like the MY Serene uniform contract are the result of considerable hard work. Along the way, Rutter linked up with Line 7’s new owners Charles Parsons which sees Events Clothing hold the exclusive rights to Line 7 marine and yachting apparel sales in all markets outside New Zealand and Australia.

The company now operates from its own building in St Lukes, Auckland where a showroom of its extensive range of garments means that the team receive regular visits from numerous superyacht captains and owners as they visit New Zealand.

Rutter says while the company continued to grow during this time, its sales took a hit during the 2009 global economic crisis.

'Twenty-five per cent of our revenue was wiped out with international sales dipping harder, faster than the domestic market. Clients only replaced basic uniform needs, they didn’t paint their boats, they didn’t sail to any new destinations.

'Now, in contrast, the international business has bounced back faster than New Zealand seems to have. In the 2011 financial year, we’ll be back up to where we were, in terms of gross revenue and even a bit ahead of budget.'

Having supplied uniforms to 280 superyachts and counting, Rutter says the company’s current top 20 customers comprise 18 superyachts and two corporates.

'Of the superyachts currently plying world’s oceans, 80 per cent are motor yachts and 20 per cent are sailing yachts. If you look back to 2000 when we decided to focus on the international superyacht market, most our business was with sailing yachts – that’s the business we knew and that’s the business New Zealand boat builders like Alloy Yachts, YD and Fitzroy Yachts have been most well-known for.

Events Clothing - Blackmatch -    

'However an important consideration is that the motor yachts typically have much larger crews than sailing yachts and they also have a more extensive uniform. It’s a both a challenge and a natural progression that our client mix will continue to emphasise more motor yachts.'

One of Rutter’s strategic goals for the future growth of Events Clothing was to establish at least one physical site in Europe in which to display the company’s extensive clothing range.

'We wanted a closer connection with Europe by 2011, so it was very pleasing to form a partnership with Evolution Yacht Agents at the end of last year. This agency has offices in Barcelona and Palma and now a showroom stocked with our own Events uniform range and examples of our customised crew uniform options. In the UK we have made a connection with Southampton-based Rule 26, which has a very strong corporate and marine customer base. It’s very pleasing to see how well these new links are going already.'

Rutter says that, having been in operation for exactly 20 years on 18 March 2011, the company is now in a position to double its sales turnover within the next five years.

'That’s a pretty strong position to be in as we mark our 20th year and it’s thanks to the hard work of our fantastic team,' says Rutter. 'Of our 17 staff members, many have been with us for more than ten years and quite a few have been here more than 15 years.

'There have been many, many highlights over this time and it has been and continues to be a real pleasure to have the opportunity to work in such an interesting and dynamic industry and with many great people. I have been fortunate to mix and work with many influential people in this business. Many people have contributed to Events Clothing’s success and I thank them for being as passionate about this business as I am.

'If there’s one thing I’ve learned in this business, it’s stick to your knitting. It’s very easy to be distracted by other opportunities, so we’ll keep doing what we do best – top quality, customised uniforms and technical clothing for the superyacht, marine and business sectors.'

The 20-year anniversary was celebrated on 18 March with a special function for the Events Clothing team, clients, suppliers, friends and family at the company’s St Lukes premises.




by Kate Gordon

  

Click on the FB Like link to post this story to your FB wall

http://www.sail-world.com/index.cfm?nid=81527

8:34 PM Sun 20 Mar 2011 GMT






Click here for printer friendly version
Click here to send us feedback or comments about this story.


News - USA and the World

Volvo Ocean Race: Big spread in fleet as Abu Dhabi leads *Feature by Richard Gladwell, Sail-World.com/nz
Abu Dhabi (Ian Walker) continues to lead the Volvo Ocean Race. She is the most westerly of the fleet as they approach the coast of Madagascar. In a video, Abu Dhabi skipper Ian Walker explains the weather hazards of the second leg of the Volvo Ocean Race. ... [more]  

ISAF Sailing World Cup Final 2014: With a packed crowd of local dignitaries, VIPS and competitors, the ISAF President welcomed the world’s finest Olympic sailors and kiteboarders who will be battling it out on Abu Dhabi's waters. 'It’s a great honour for me to be here today because we have a very important regatta which will be the future of our sport,' explained Croce. ... [more]  

Sir Keith Mills GBE announced that America’s Cup Racing is to return to British waters when the America’s Cup World Series (ACWS) takes place in Portsmouth 23-26 July 2015 and 21–24 July 2016. The second European location is expected to be Cagliari in Italy, where Luna Rossa Challenge have their base. ... [more]  

Chairman and founder of the Clipper Race, Sir Robin Knox Johnston said: 'The Clipper Race is very pleased to welcome Hyde Sails back on board as Official Sails Supplier for our fourth consecutive race partnership. Hyde Sails evolved with us when we introduced the new Clipper 70 fleet in the last race and we were very pleased with how well the new sail wardrobes stood up to almost a year' ... [more]  

Volvo Ocean Race: Welcome to Brian's Gime *Feature by Brian Carlin, Team Vestas Wind, At sea
The irrepressible Brian Carlin, the On Board Reporter for Team Vestas Wind is on fitness program on board, under the watchful eye of race veteran Tony Rae. Today as my personal trainer, friend and fellow shipmate we accomplished a goal, 70 press-ups. I’m sure to some it maybe easy but I ask anyone of you right now sitting at your desk, hit the floor and give me 70 on the spot. ... [more]  

Two of the crew from Overall race leader, Abu Dhabi Ocean Racing look at leg 2 and the race overall. Here are the latest blogs (unedited) from On Board Reporter Matt Knighton, along with an onboard video with Simon Fisher (navigator) musing on what is required to win the race, and skipper Ian Walker on how Leg 2 has panned out for them so far. ... [more]  

Rolex Sydney Hobart Yacht Race 2014 - A new deal for corinthians by Bruce Montgomery – Rolex Sydney Hobart media
Rolex Sydney Hobart Yacht Race 2014: Since 1945 starters in the Sydney-Hobart have raced the equivalent of two circumnavigations of the world, almost 45,000 nautical miles. They have been drawn from the seven seas; they come from all corners of the world; they board boats that range from 100-feet supermaxis to boats littler larger than the Owl and the Pussycat’s. ... [more]  

2016 Hansa Class Combined World and International Championships - The International Hansa Class Association has announced that the 2016 Hansa Class Combined World and International Championships will be held in the Netherlands. ... [more]  

Most of the nearly 300 sailors on 216 boats in 21 classes in Alamitos Bay Yacht Club's 67th Turkey Day Regatta came to enjoy sunny sailing in mild conditions, which the weekend delivered beautifully. By tradition, the winners received turkeys, not trophies, but for a few others it was another important stopover en route to Rio de Janeiro and the 2016 Olympics. They hope. ... [more]  

Everyone was expecting a battle between Besson and Cammas. In the end, Morgan Lagravière took the Champion’s title of the seventh edition of the St-Barth Cata Cup with a near-perfect journey. The Marché U day ended with a friendly race to Public. ... [more]  

Robert Scheidt talks to us just a few days before the Nassau start of the Star Sailors League Final. How do you feel inside? I feel very calm. Myself and Bruno have tons of experience with the Star. We’ve been competing together for 10 years now. ... [more]  

The US Optimist Dinghy Association (USODA) has selected Pensacola Yacht Club (PYC) to host their 2015 National Championships. This championship will be a week-long sailing spectacular on Pensacola Bay sailed by International Optimist Dinghy sailors from eight to 15 years old. ... [more]  

More than forty five years since his historical circumnavigation, legendary Clipper Race founder Sir Robin Knox-Johnston, 75, continues to prove inspirational to adventurers around the globe. Sir Robin, the oldest entrant in the 3,542 mile Route du Rhum, finished third in his Rhum class into La Pointe À Pitre, Guadeloupe. ... [more]  

With Olympic heroes and World Champions in their numbers at the ISAF Sailing World Cup Final in Abu Dhabi, UAE, local children are being inspired to take up the sport. By utilising the star names on show at the ISAF Sailing World Cup Final, the Abu Dhabi Sailing and Yacht Club, hosts of the regatta, are using the event to promote the sport in the Emirati capital. ... [more]  

The last day of the Airwaves Noumea PWA Dream Cup saw a grandstand finale to the 2014 PWA World Tour as the morning showers finally cleared to allow the wind to fill in and the respective titles to be decided. With the racing beginning later than scheduled the title race came down to one final race, which would ultimately decide the title. ... [more]  

Sometime during last night’s moonless gloom in the Volvo Ocean Race, the masthead lights of Dongfeng and Mapfre appeared to the west, maybe right where they would have been if we had jibed with the fleet the previous day. To say that was a relief is an understatement-that we are back in touch, back in the fray near the front, it keeps everyone motivated and pushing a little bit harder. ... [more]  

Olympic medal-winning skipper Ian Walker, from Abu Dhabi Ocean Racing (ADOR) – the emirate’s Volvo Ocean Race contesting squad – recently took time out of his hectic schedule while he was in Cape Town, as the team prepared for Leg 2 of the race to catch-up with students at The British School Al Khubairat via a video call. ... [more]  

Volvo Ocean Race 2014-15 – Corinna Halloran reports on day five of leg 2 for Team SCA. Team SCA has a super fan. She’s seven and, at home, she has posters of Team SCA on her wall. As a member of the team, and as a woman in 2014, this is extremely cool. ... [more]  

The Sailing Instructions for the 2014 ISAF Sailing World Cup Final that will be held in Abu Dhabi, United Arab Emirates from 26-30 November have been published. All ten Olympic events and an Open Kiteboarding event will be contested in the Emirati capital off of the stunning Corniche. ... [more]  

Italy's Giulia Conti and Francesca Clapcich have been one of the leading teams in the Women's Skiff, the 49erFX, and head to Abu Dhabi, United Arab Emirates ready for the ISAF Sailing World Cup Final. ... [more]  

St Barth Cata Cup day 3 by Dominique Ladouceur
Day three’s race was a lot more difficult than yesterday’s at the St-Barth Cata Cup due to b winds. After pushing back the morning race to 2p.m. due to 30 knots winds at the tip of Colombier, the race committee decided to stick to only one race in the afternoon. ... [more]  

Team Alivimedica skipper Charlie Enright and navigator Will Oxley sat with Andy Rice to assess Leg 2 before the start in Cape Town. Here is the second part of the Leg Two analysis. ... [more]  

Position report for the Volvo Ocean Race boats as of 24th November 0700 UTC. It's been a fairly quiet night out there - and the biggest change is that the boats are beginning to close up, and become more compact. ADOR, who gybed north first, around six hours before the rest of the fleet on Saturday night, have moved south a little, whereas the rest of the boats have remained in the same line. ... [more]  

The 10 competing teams at the RC44 Oman Cup enjoyed a great sailing day on the Gulf of Oman for the penultimate day of the 2014 Championship Tour. Terry Hutchinson continued to guide Vladimir Prosihkin’s Team Nika the right way around the course, extending their lead in the overall standings, adding another race win to their scoreline, Team Aqua stay second with Charisma hanging onto third. ... [more]  

Position report for the Volvo Ocean Race fleet as of 23 November, 1900 UTC. Four days into the Leg 2, and the fleet is finally making progress towards Abu Dhabi. The seven boats are now south of Madagascar, and they’ve been heading north since last night. ... [more]  

Position report for the Volvo Ocean Race boats as of 0748 UTC, November 23rd. So what happened overnight? Abu Dhabi Ocean Racing were the first to head north and then progressively the other boats in the fleet decided to follow their lead. The fleet is really close together. ... [more]  

Gladwell's Line: The America's Cup is now Bermuda's Cup? *Feature by Richard Gladwell/Sail-World.com/nz
The America's Cup roared into life on Friday with the publication of a story out of San Diego, saying that the Californian venue had missed getting the nod as the venue for the next America's Cup. And that being the case, then the British Overseas Territory of Bermuda seems to have got the nod. ... [more]  

VX ONE Winter Series 2014: It was a family affair at the top of the leaderboard for the opening weekend of the VX One Winter Series. Michael, Christina, Robert and Phillip Norris bested 21 other teams at Sarasota Sailing Squadron to take the advantage in the three-weekend series, which continues through March 2015. ... [more]  

With no team able to discard the last event of the season, the podium positions were by no means secure as last day of racing got underway at the RC44 Oman Cup, in a sedate seven-knot breeze. Going into the final day Vladimir Prosikhin’s Team Nika, with tactician Terry Hutchinson calling the shots, sat at the top of the leader board having shown an unmatched level of consistency in Muscat. ... [more]  

Usual skipper Seve Jarvin and for’ard hand Sam Newton were joined in the team by James Wierzbowski for today’s race and led from shortly after the to defeat defending champion Thurlow Fisher Lawyers (Michael Coxon, Dave O’Connor, Dave Ewings) by 38s. Coopers 62-Rag and Famish Hotel (Jack Macartney, Mark Kennedy, Peter Harris) was a further 21s back in third place. ... [more]  

Overall race leader, Abu Dhabi Ocean Racing (Ian Walker) has had an eventful few days since the start in Cape Town on Wednesday. Their goal is to be first home in their home port of Abu Dhabi - six other boats willing. ... [more]  

2014 Argo Group Gold Cup - Take time to remember. It was mid-October, one week before the brilliant Sunday Finals of the Argo Group Gold Cup and Bermuda was slammed by the second major storm in a week. Tropical Storm Fay - or was it Hurricane Fay by then— had hit Bermuda with a sneaky left jab only five days earlier. ... [more]  

2014 Turkey Day Regatta - The largest of Alamitos Bay Yacht Club's popular holiday sailing competitions the 67th Turkey Day Regatta has nearly 300 sailors on 216 boats in 21 classes, several of them world champions taking the weekend seriously. ... [more]  

Airwaves Noumea PWA Dream Cup - Delphine Cousin officially world champ
Volvo Ocean Race: A man's got to do what a man's got to do
RC44 Championship Tour - A great sailing day on the Gulf of Oman
Sail-World Team holds first Continental Conference at METS
ISAF Sailing World Cup Final - Open Formula Kiteboarding event preview
Volvo Ocean Race: Fleet heads into the Southern Ocean + Videos *Feature
ISAF Sailing World Cup Final - Set to be an 'experience of a lifetime'
America's Cup: Source named in Bermuda venue leak *Feature
2014 RC44 Oman Cup - Challenging day + Videos
Volvo Ocean Race: A bumpy, hard driving ride in the Southern Ocean
EPA punts on renewable fuel standard
Yates Cup: US supermaxi Rio100 wins first offshore race + Video *Feature
Airwaves Noumea PWA Dream Cup - Men’s title race takes a twist
RC44 Oman Cup - Consistency hard to come by
Volvo Ocean Race - Discomfort takes over for Team Alvimedica
Volvo Ocean Race - Rapid change for Team SCA
Viper 640 event at Lake Garda - 22-26th June 2015
British Cycling grows by over 500%, can sailing do the same?
GC32 Racing Tour 2015 - Dates and venues
Class 40-footers to be featured in 2015 Annapolis-to-Newport Race
Spectacular performance by Bakewell-White maxi early in first race *Feature   
Airwaves Noumea PWA Dream Cup - Big strides for Cousin and Moussilmani   
America's Cup: Team New Zealand responds to Venue rumours *Feature   
ORC reveals rule improvements for 2015   
Volvo Ocean Race - Hammer down for Team Alvimedica   
Volvo Ocean Race - Team SCA heads for unknown territory   
ISAF Sailing World Cup Final set to be 'an experience of a lifetime'   
RC44 Oman Cup - Team Nika gets a taste for the podium + Video   
St Barth Cata Cup 2014 - Game on!   
Rolex Sydney Hobart Yacht Race 2014 - Wild Oats XI reveals new livery   
Rolex Sydney Hobart 2014 - Wild Oats XI and Audi ready: photos   
Volvo Ocean Race: Meek's tips pay dividend in Leg 2 squalls and calms *Feature   
Volvo Ocean Race - Abu Dhabi Ocean Racing in search of hometown glory   
Airwaves Noumea PWA Dream Cup - Waiting game continues on day 2   
Barcelona World Race skippers named as scientific agents   
Volvo Ocean Race: Stop-start battle to the Cape of Good Hope   
Volvo Ocean Race: Leg 2 starts at high speed in 35kt winds   
Volvo Ocean Race - Team SCA off to gutsy leg 2 start   
ISAF Sailing World Cup Final - Heroes and champions in Nacra 17 fleet   
ISAF Sailing World Cup Final - Talented Finn pack all set   


For this week's complete news stories select    Last 7 Days
   Search All News
For last month's complete news stories select    Last 30 Days
   Archive News







Sail-World.com  


















Switch Default Region to:

Social Media

Asia

Australia

Canada

Europe

New Zealand

United Kingdom


http://www.sail-world.com/event_images/image/Twitter_logo_small.png http://www.sail-world.com/event_images/image/FaceBook-icon.png  http://www.sail-world.com/event_images/image/RSS-Icon.png

United States

Cruising Northern

Cruising Southern

MarineBusiness World

PowerBoat World

FishingBoating World

 

Contact

Commercial

News

Search

Contact Us

Advertisers Information

Submit news/events

Search Stories/Text

Feedback

Advertisers Directory

Newsletter Archive

Photo Gallery

 

Banner Advertising Details

Newsletter Subscribe

Video Gallery

Policies

 

 

 

Privacy Policy

 

 


Cookie Policy

 

 



This site and its contents are © Copyright TetraMedia and/or the original author, photographer etc. All Rights Reserved.  Photographs are copyright by law.  If you wish to use or buy a photograph contact the photographer directly.
XLXL NEW US
LocalAds   DE  ES  FR  IT