sail-world.com
 
 
News Home Cruising Photo Gallery Video Gallery

 

Sail-World.com : Shock & Oar sets sights on international markets

Shock & Oar sets sights on international markets

'With the classic, nautical styling and quality fabrics, Shock & Oar will appeal to US and European markets.'    . ©    Click Here to view large photo

After two years in the Australian marketplace, nautical leisurewear brand ‘Shock & Oar’ is returning to its roots with plans to market the brand to the US and European yachting market.

According to Managing Director Brendon Westerhout the move is a natural progression for a brand that is all about casual sophistication around the water.

'With Shock & Oar we have created a uniquely Australian clothing brand with the look and feel of the nautical lifestyle we enjoy,' said Brendon.

Shock & Oar retails via its flagship store in Fremantle Western Australia, as well as online www.shockandoar.com and through select Australian retailers. The brand’s move into the international yachting market will involve a multipronged strategy of online, wholesale and direct marketing and sales to yachting stakeholders.

This is familiar territory for company owner Brendon Westerhout, whose 30 year career in the marine industry has included more than 20 years on motor yachts. In 2000 Brendon was head-hunted to be the Build Captain for golfer Greg Norman’s motor yacht Aussie Rules (69.5m) – the largest Aluminium yacht built at that time.

Ironically, it was through this project that the seed for ‘Shock & Oar’ was sown. Brendon and build engineer Shane Dingle acquired a reputation for being tenacious in their dealings with the shipyard, gaining them the nickname ‘Shock and Awe’. This was later changed to ‘Shock & Oar’ and the brand concept was born!

In late 2008 Brendon and wife Deirdre started the company in Western Australia, a State with one of the highest rates of boat ownership per capita in the world*.

They began online with a range of high quality polo shirts, t-shirts, cargo shorts and jeans. Confident in their brand and passionate about their products, the pair was soon supplying Shock & Oar merchandise to local boutiques before opening their own store in the port city of Fremantle in mid 2009.

'We were very encouraged by the public response to Shock & Oar and decided to take the business to the next level with our own retail store,' said Brendon. 'A perfect synergy, the store captures the nautical style and culture of the nearby port and picturesque sailing waters, still renowned for the successful 1983 America’s Cup challenging team ‘Australia II’ and 1987 Cup defense. With its timber flooring, rattan ceiling fans and traditional fascia, the store helps us convey a more complete look and feel of the brand which has been likened to Polo Ralph Lauren.'

Shock & Oar for women and men. -  .. ©   Click Here to view large photo


But while everything was falling nicely into place with the business, the world’s financial state was rapidly declining with the Global Financial Crisis unfolding. Could the fledgling business be sustained?

'There is no doubt the GFC had a significant negative impact on local retail, and we were no exception. However I believe we were small and streamlined enough to adjust stock and staffing costs as the marketplace required. We implemented sales strategies to boost turnover and undertook targeted marketing and promotions which delivered good return on investment.'

'The results are encouraging. While most clothing retail has experienced negligible growth in the past year, we have managed to achieve positive sales growth over the past four quarters and a 15% sales increases year over year in December,' said Brendon.

'In the past year we have also achieved momentum in our design, production and distribution channels, allowing more regular drop dates in store and online. New fabric suppliers and manufacturers are key to our fresh, distinctive range. And we are very excited about our 2011 autumn/winter range now in production.'

With a sound business model in place, Shock & Oar is gearing up to take the brand global. Utilising their experience and contacts in yachting, Brendon and Deirdre Westerhout plan to take the brand to yachting meccas such as Florida and The Mediterranean.

'We are a lifestyle brand with a true nautical heritage,' said Brendon. 'Our product and brand are world class with a broad-ranging demographic appeal, attractive price point and efficient and effective customer service delivery.

'We have designed Shock & Oar as an international brand, and accordingly have created a business model that can be taken almost anywhere in the world through franchise and licensing arrangement. We have had customers from every continent in the world keen to take home a piece of Shock & Oar, and are confident it will be an attractive and saleable brand in the yachting industry,' he said.

For more information about Shock & Oar Australia including wholesaling, licensing or franchise enquiries
please contact Brendon Westerhout on +61 414 685 640 or email Brendon@shockandoar.com

More at www.shockandoar.com




by Brendon Westerhout

  

Click on the FB Like link to post this story to your FB wall

http://www.sail-world.com/index.cfm?nid=81372

4:27 AM Tue 15 Mar 2011 GMT






Click here for printer friendly version
Click here to send us feedback or comments about this story.


News - USA and the World

























Aldo Alessio Regatta - Three days of tight racing by Erik Simonson, Pressure-Drop.US,










Sailing Champions League - which is Europe's best sailing club? by Dan Ibsen & the Sail-World team, Copenhagen


Weta fun at the Wine & Roses Regatta by Bruce Fleming, Santa Barbara
















J/111 World Championships - The Winner is Shmokin Joe! by Stuart Johnstone, Cowes, Isle of Wight












2014 Detroit Cup - Morvan wins by Dobbs Davis, Detroit


Newport Bucket Regatta 2014 -Images by George Bekris
IFDS Worlds 2014 - Final report: USA qualifies for Rio 2016
Extreme Sailing Series: Absent With-Out Leave – Ben Ainslie Racing
2014 IFDS World Championship - New champions claim medals
2014 IFDS World Championships - Sunday’s race images by Tim Wilkes
Shark World Championships underway in Toronto
Anna Tunnicliffe: Alinghi second o'all - Extreme Sailing Series, Day 3
Formula Kite World Championships - Nocher and Bridge crowned Champions
Emirates Team NZ: Frustrating Day 3 in Extreme Sailing Series, Cardiff
Extreme Sailing Series: Light winds help The Wave Muscat - Day 3
Extreme Sailing Series 2014 Act five - Absent without leave – the wind
IFDS Worlds 2014 - Images: Race day five
Herreshoff Classic Regatta 2014 - Images by Ingrid Abery
Youth Olympics - Gold to Argentinean and Chinese Techno 293 racers
Youth Olympics Games Nanjing - Double Youth Olympic Gold for Singapore
Sevenstar Round Britain and Ireland Race 2014 - Two Handers celebrate
Audi Melges 20 U.S. National Championship 2014 - Brazilian dance party
IFDS Disabled Sailing Worlds Day 5 - USA fighting for Rio 2016 Berths
J/111 World Championship 2014 - Day 4: Shmokin Joe consolidates lead
Anna Tunnicliffe: Alinghi on top - Extreme Sailing Series, Day 2
2014 IFDS World Championships - Breezy frustrations   
2014 Detroit Cup - Down to the final four   
Sevenstar Round Britain and Ireland Race - Every finisher's a winner   
2014 49er, 49er FX, Nacra 17 U.S. National Championship - Day 2   
J/24 US National Championship - Will Welles leaps into lead   
J/111 World Championships - Day 3   
Extreme Sailing Series Act 5 – Day 2   
Light wind and a freak storm at Youth Olympic Sailing Competition   
31st Audi Hamilton Island Race Week - Declared 'best ever'   
2014 IFDS World Championships - Aussies on fire   
2014 IFDS World Championships - Saturday’s racing images by Tim Wilkes   
2014 IFDS World Championships - Day 5 images by Jude Robertson   
2014 Audi Melges 20 U.S. National Champ - Day 3 images by Joy Dunigan   
Holt’s 25-year dream comes true with 505 Worlds Victor   
Emirates Team NZ: Collision puts an end to bid for a better day at ESS   
Extreme Sailing Series: Ben Ainslie Racing - mixed results on Day 2   
America's Cup: New brand and image partnership announced with SME   
Extreme Sailing: Tough and testing day on Cardiff Bay - Day 2 + Video   
2014 49er, 49er FX, Nacra 17 U.S. National Championship - Day 1   
2014 J/111 World Championship - Bigger breeze arrives on day 2!   


For this week's complete news stories select    Last 7 Days
   Search All News
For last month's complete news stories select    Last 30 Days
   Archive News







Sail-World.com  


















Switch Default Region to:

Social Media

Asia

Australia

Canada

Europe

New Zealand

United Kingdom


http://www.sail-world.com/event_images/image/Twitter_logo_small.png http://www.sail-world.com/event_images/image/FaceBook-icon.png  http://www.sail-world.com/event_images/image/RSS-Icon.png

United States

Cruising Northern

Cruising Southern

MarineBusiness World

PowerBoat World

FishingBoating World

 

Contact

Commercial

News

Search

Contact Us

Advertisers Information

Submit news/events

Search Stories/Text

Feedback

Advertisers Directory

Newsletter Archive

Photo Gallery

 

Banner Advertising Details

Newsletter Subscribe

Video Gallery

Policies

 

 

 

Privacy Policy

 

 


Cookie Policy

 

 



This site and its contents are © Copyright TetraMedia and/or the original author, photographer etc. All Rights Reserved.  Photographs are copyright by law.  If you wish to use or buy a photograph contact the photographer directly.
XLXL WAS US
LocalAds   DE  ES  FR  IT