sail-world.com
 
 
News Home Cruising Photo Gallery Video Gallery

 

Sail-World.com : Cork Clipper Partnership reveals strong economic impact

Cork Clipper Partnership reveals strong economic impact

'Clipper Race Yacht Club'    Anna Wardley

Cork Clipper Partnership has today revealed the strong economic impact of their participation in the Clipper 09-10 Round the World Yacht Race.

More than 105,000 people visited Cork and Kinsale during the Clipper 09-10 stopover in Ireland in July 2010, boosting the local economy by spending €5.6 million while they were there. In addition, according to independent evaluation, Cork took a healthy slice of the media value associated with the race which reached a global cumulative audience of more than half a billion people.

Cork, the first Irish entry in the history of the Clipper Race and funded by a three-way partnership including tourism body Fáilte Ireland, Cork City Council and Cork County Council, reached a cumulative global audience of 104 million people, with coverage valued at €26.5 million.

A key partner in the project was Tourism Ireland who promoted Cork through their network of overseas offices to consumers, trade and the media in key markets visited by Clipper 09-10 including the UK, France, South Africa and New York.

William Ward, Chief Executive of race organiser, Clipper Ventures Plc, said, 'We are delighted to see that Cork, Ireland’s participation in the Clipper Race has provided such strong economic impact at the stopover in Cork and Kinsale last year, with global media exposure adding to the significant value returned on the investment of the three partners.'

Mr Ward continued, 'We are seeing time and again that destinations that think outside the box and look for creative ways to market themselves are the ones that prosper – particularly during these very tough economic times.

'The low activation costs of the Clipper Race compared to other sports and our ability to make introductions to businesses and governments around the world are key to the success we are very happy to share with our sponsors.'

Commenting on today’s announcement Fiona Buckley, Director Fáilte Ireland said, 'From a tourism perspective the media coverage that Kinsale, Cork and the region received through the Clipper project will ensure that Cork is top of mind as a tourism destination in the coming years.'

A survey carried out in Kinsale and Cork during the stopover revealed 98 per cent of those who visited would return to Cork as a result of the Clipper festival, while 97 per cent would recommend Cork as a tourist destination.

But returning visitors are not the only legacy. The Cork City Marina at the Port of Cork was built in conjunction with Cork City Council specifically to welcome the ten 68-foot ocean racing yachts representing cities, states and countries from around the globe. The marina is a lasting legacy to the marine tourism infrastructure in the region and its pontoons have been playing host to many visitors to the heart of the city long after the departure of the Clipper Race fleet.

Race Chairman, Sir Robin Knox-Johnston, said, 'Cork and Kinsale were fantastic hosts, providing marvellous entertainment during the race festivals in both locations and I am pleased to see that they reaped the rewards. The welcome visitors received will ensure a lasting tourism legacy for years to come. '

Cork features in the six-part documentary series about Clipper 09-10 which will be broadcast around the world. The first hour-long episode will premiere in the UK on Wednesday 2 March at 2100 GMT on QUEST, Discovery Network’s free-to-air channel. The series is due to be shown in the Republic of Ireland later in the year.

Event website here




by Zoe Williamson

  

Click on the FB Like link to post this story to your FB wall

http://www.sail-world.com/index.cfm?nid=80076

8:30 PM Mon 7 Feb 2011 GMT






Click here for printer friendly version
Click here to send us feedback or comments about this story.


News - USA and the World





































470 Men and Women Worlds - Game on for Olympic Qualification by 470 International Association Class,












A complete recap of the most successful Melges 20 World Championship by International Audi Melges 20 Class Association,




ISAF Santander - Upwards path for Austrian women's 470 crew + video by Luissa Smith, International 470 Class Association,














ISAF Sailing Worlds, Santander: Emerging Nations Program sailors shine
ISAF Sailing Worlds, Santander - Teasing winds play havoc on day 4
ISAF Sailing World Championships: Hot conditions in Santander on day 4
Santander ISAF Sailing World Championships joins Bart’s Bash
PWA Cold Hawaii World Cup - Grounded fishing boat creates problems
Marseille One Design - GC32 Armin Strom Sailing Team emerge victorious
Rolex Big Boat Series 2014 - Ready for another 50 years
2014 Rolex Big Boat Series - Farr 40 Day 4
2014 Rolex Swan Cup - Eleventh-hour victories
Extreme Sailing Series - Kiwis clinch Act win in Istanbul + Video
2014 Rolex Big Boat Series - Two long races today for the J70 fleet
2014 Rolex Big Boat Series - Impressive to sail out of the Golden Gate
Extreme Sailing Series - Istanbul delivers four days of great racing
ISAF Sailing Worlds Santander - Day 3 images by Sail-World.com
Extreme Sailing Series: Emirates Team NZ bounces back for series win
Santander 2014 ISAF Worlds - Light winds and current test six classes
ISAF Sailing World Championships - Solid Day 3 for US Sailing Team
ISAF Sailing World Championships - Day 3 images by Jesus Renedo
Marseille One Design 2014 - GC32 Armin Strom blitzes final day
Volvo Ocean Race 2014-15 - Una Etapa 0 complicada para todos
Santander 49ers: Olympic Gold Medallist says two into 90 does not go!! *Feature   
GBR aiming for first ever Nacra 17 Games berth at Santander Worlds   
Volvo Ocean Race: Man and sail overboard as Leg 0 serves up drama   
ISAF Sailing World Championships Santander 2014 – Images by Dan Ibsen   
Santander Worlds – already a spectator success   
ISAF Sailing World Championships Santander 2014 - Day 3 morning report   
Volvo Ocean Race 2014-15 - Tales from the extreme   
Volvo Ocean Race: Latest starter wins opening race   
2014 J/70 World Championship - Healy, Abdullah, Becker and Borges win   
2014 Rolex Big Boat Series - Full-blown, once again   
ISAF Worlds - Americans jump up Laser and Laser Radial leaderboard   
2014 Rolex Big Boat Series - Farr 40 Day 3   
ISAF Sailing World Championships - Day 2 images from Sail-World.com   
America's Cup: Luna Rossa sailing with two foiling AC45's + Video   
Extreme Sailing: Emirates Team NZ retain second overall   
ISAF Sailing Worlds, Santander - Rio Olympic Laser spots snapped up   
Rolex Swan Cup - All set for final showdown   
Upper Midwest sailors need help to take it to the next level   
ISAF Sailing World Championships - RS:X action begins in Santander   
ISAF Sailing Worlds, Santander - Americans rise in Laser and Radial   


For this week's complete news stories select    Last 7 Days
   Search All News
For last month's complete news stories select    Last 30 Days
   Archive News







Sail-World.com  


















Switch Default Region to:

Social Media

Asia

Australia

Canada

Europe

New Zealand

United Kingdom


http://www.sail-world.com/event_images/image/Twitter_logo_small.png http://www.sail-world.com/event_images/image/FaceBook-icon.png  http://www.sail-world.com/event_images/image/RSS-Icon.png

United States

Cruising Northern

Cruising Southern

MarineBusiness World

PowerBoat World

FishingBoating World

 

Contact

Commercial

News

Search

Contact Us

Advertisers Information

Submit news/events

Search Stories/Text

Feedback

Advertisers Directory

Newsletter Archive

Photo Gallery

 

Banner Advertising Details

Newsletter Subscribe

Video Gallery

Policies

 

 

 

Privacy Policy

 

 


Cookie Policy

 

 



This site and its contents are © Copyright TetraMedia and/or the original author, photographer etc. All Rights Reserved.  Photographs are copyright by law.  If you wish to use or buy a photograph contact the photographer directly.
XLXL NEW US
LocalAds   DE  ES  FR  IT