sail-world.com
 
 
News Home Cruising Photo Gallery Video Gallery

 

Sail-World.com : Sail Racing Magazine asks sailors to pay for online content

Sail Racing Magazine asks sailors to pay for online content

'Sail Racing Magazine'    Sail Racing Magazine
Sail Racing Magazine, a new monthly publication targeted specifically at the worldwide sail racing community, has been launched by British sailing journalist Justin Chisholm. However, you won’t find this title on your local news stands as Sail Racing Magazine is a digital-only publication combining the very latest digital publishing technology with the global reach of the iTunes App Store as its distribution channel.

The first free full issue of Sail Racing Magazine on the iTunes App Store and downloads from iPad, iPhone and iPod Touch users are already topping six hundred per week. A browser-based version is also available for those readers wishing to read it on PC’s, Laptops and Macs.

With a successful launch and the free January issue under his belt, Chisholm is now focused on the release of the February edition that will cost readers £3.99 to download or view online.

Chisholm has been planning his new venture for the past two years: 'I wanted to create something that would deliver content that is based around expert commentary and analysis of the sailboat racing world. People are used to getting instant sailing news from a plethora of sailing websites these days, but there are fewer and fewer places for racing sailors to read longer, more in-depth articles that really get to the heart of the topic in question. With traditional print magazines struggling to survive, it was the arrival of hardware like the iPhone and then the iPad that made Sail Racing Magazine a viable proposition.

When I saw major mainstream publications like The Times Newspaper, Wired Magazine and other big names investing in their own Apps, I knew the time was right to launch.'

Impressive line-up of contributors
Chisholm has recruited an impressive line-up of big-name sailing writers to his team of regular columnists. These include such luminaries as America’s Cup expert Bob Fisher, Olympic sailing correspondent Andy Rice, Olympic Coaches Morgan Reeser and Mark Rushall and professional sailor and media expert Mark Covell. Chisholm has also signed up Sailing Anarchy’s controversial Alan Block as Sail Racing Magazine’s US correspondent. 'It is a real privilege to have such a highly regarded team onboard so early. We also have several other major sailing journalists and professional sailors lined up to share their views and expertise in forthcoming issues,' comments Chisholm.

Beyond the quality of the writing, the new magazine’s interactive features are equally impressive, with embedded video and audio files as well as slick image slideshows. However, according to Chisholm, the main priority remains the quality of the content. 'The multimedia technology is cool for sure, but ultimately we will live or die based on how interesting our readers find Sail Racing Magazine’s writers and how excited they are by the image slideshows and videos.'

Enthusiastic response from advertisers
Chisholm says that the enthusiastic response from the advertiser community has been the biggest surprise. 'Our business plan didn’t feature any paying advertisers for the January issue but, after a few days of pitching the concept at METS in Amsterdam at the end of 2010, we were delighted to find that several companies liked the idea so much that they signed up on the spot.

According to Chisholm, what excites people so much is that Sail Racing Magazine genuinely offers advertisers something different to traditional print magazines. 'Firstly we can give them exposure to our fanatical sailboat racing readership community from across the world. Secondly, in Sail Racing Magazine their ads can trigger a variety of interactions with the reader, such as playing a product video or audio file, launching a product slideshow, initiating an instant email product enquiry or even taking the reader directly to a custom landing page on the advertiser’s own website.'

'The feedback we have received from readers who downloaded the January issue is that they appreciate the quality and exclusive nature of the content we are providing and are happy to pay a small fee to carry on receiving it. Our ultimate goal with Sail Racing Magazine is to see it recognised as the very best sailboat racing publication on the market.'

Time will tell.




by Marine Business-World.ccom

  

Click on the FB Like link to post this story to your FB wall

http://www.sail-world.com/index.cfm?nid=79111

9:29 PM Wed 12 Jan 2011 GMT






Click here for printer friendly version
Click here to send us feedback or comments about this story.


News - USA and the World









International Moth Worlds: Rashley ahead as Aussies close in by Mark Jardine / YachtsandYachting.com,


















International Moth Worlds - Mothballed on day 4 + Video by Mark Jardine / YachtsandYachting.com,




Gladwell's Line: A change of direction needed in the America's Cup *Feature by Richard Gladwell/Sail-World.com/nz,
























Anna Tunnicliffe set to compete at the CrossFit Games by Anna Tunnicliffe, Pittsburgh, PA












U.S. Junior Women’s Singlehanded Championship - Sophia Reineke wins
BIC Techno 293 Worlds 2014 - Day 0 Opening
Fuerteventura World Cup - Slalom action highlights day 2
2014 Governor's Cup - Sam Gilmour of RFBYC victorious again
Farr 40 West Coast Champ - Skipper Alberto Rossi leads Enfant Terrible
Flying Dutchman World Championships - Magyars are the Masters
Final day shakes up standings at Cape Panwa Hotel Phuket Raceweek
2014 -15 Volvo Ocean Race: Team Alvimedica pushing towards Southampton
NYYC Race Week - Saving the best for last
VX One North American Championship - Chris Alexander commands
2014 Cape Panwa Hotel Phuket Raceweek - Waiting game on Day 3
International Moth Worlds: Thunderstorms delay racing on Day 1
Fuerteventura World Cup - Impressive tricks on day 1
2014 Governor's Cup - Two former winners in the finals
America's Cup: Iain Murray explains reasons for Australian withdrawal *Feature
Wilson and Roble remain number one match racers in U.S.
2014 ISAF Youth Match Racing World Championship - Set to start
PWA Pozo World Cup - Moreno twins dominate home spot
ISAF Youth Worlds - Record breaking regatta in Tavira + Video
Melges 32 European Championship - Robertissima remains out front
Farr 40 West Coast Championship - Italians take one-point lead   
Melges 32 European Championship - Day 3 images by Carlo Borlenghi   
New York Yacht Club Race Week - Marstrom 32 fleet off to anxious start   
Melges 32 European Championship - Day 3 images by Max Ranchi   
CYC Race to Mackinac - Cruising fleet sets sail in 106th edition   
Team Alvimedica getting a touchup   
PWA Pozo World Cup - Plenty of drama on day 5   
ISAF Youth Sailing World Championship - Day 5 Videos   
NYYC Race Week - High performance classes put on shoreside show   
2014 Pacific Cup - 'Invisible Hand' the first boat to finish   
Clipper Round the World Yacht Race - B.C.'s Eric Holden skippers wins   
America's Cup: Updates on Team Australia withdraw   
J/70 North American titles - Brian Keane moves to top of leaderboard   
2016-2017 America's Cup - Team Australia withdraws   
VX One North American Championship - Chris Alexander takes charge   
America's Cup: Team NZ disappointed, but on track after Australians go   
America's Cup: Hamilton Island decides not to proceed with Challenge.   
America's Cup: Challenger of Record withdraws from Regatta   
WWA Wakeboard National Championships head to Waco   
Farr 40 West Coast Championship - Day 2   


For this week's complete news stories select    Last 7 Days
   Search All News
For last month's complete news stories select    Last 30 Days
   Archive News







Sail-World.com  


















Switch Default Region to:

Social Media

Asia

Australia

Canada

Europe

New Zealand

United Kingdom


http://www.sail-world.com/event_images/image/Twitter_logo_small.png http://www.sail-world.com/event_images/image/FaceBook-icon.png  http://www.sail-world.com/event_images/image/RSS-Icon.png

United States

Cruising Northern

Cruising Southern

MarineBusiness World

PowerBoat World

FishingBoating World

 

Contact

Commercial

News

Search

Contact Us

Advertisers Information

Submit news/events

Search Stories/Text

Feedback

Advertisers Directory

Newsletter Archive

Photo Gallery

 

Banner Advertising Details

Newsletter Subscribe

Video Gallery

Policies

 

 

 

Privacy Policy

 

 


Cookie Policy

 

 



This site and its contents are © Copyright TetraMedia and/or the original author, photographer etc. All Rights Reserved.  Photographs are copyright by law.  If you wish to use or buy a photograph contact the photographer directly.
XLXL NEW US
LocalAds   DE  ES  FR  IT