sail-world.com
 
 
News Home Cruising Photo Gallery Video Gallery

 

Sail-World.com : Sail Racing Magazine asks sailors to pay for online content

Sail Racing Magazine asks sailors to pay for online content

'Sail Racing Magazine'    Sail Racing Magazine
Sail Racing Magazine, a new monthly publication targeted specifically at the worldwide sail racing community, has been launched by British sailing journalist Justin Chisholm. However, you won’t find this title on your local news stands as Sail Racing Magazine is a digital-only publication combining the very latest digital publishing technology with the global reach of the iTunes App Store as its distribution channel.

The first free full issue of Sail Racing Magazine on the iTunes App Store and downloads from iPad, iPhone and iPod Touch users are already topping six hundred per week. A browser-based version is also available for those readers wishing to read it on PC’s, Laptops and Macs.

With a successful launch and the free January issue under his belt, Chisholm is now focused on the release of the February edition that will cost readers £3.99 to download or view online.

Chisholm has been planning his new venture for the past two years: 'I wanted to create something that would deliver content that is based around expert commentary and analysis of the sailboat racing world. People are used to getting instant sailing news from a plethora of sailing websites these days, but there are fewer and fewer places for racing sailors to read longer, more in-depth articles that really get to the heart of the topic in question. With traditional print magazines struggling to survive, it was the arrival of hardware like the iPhone and then the iPad that made Sail Racing Magazine a viable proposition.

When I saw major mainstream publications like The Times Newspaper, Wired Magazine and other big names investing in their own Apps, I knew the time was right to launch.'

Impressive line-up of contributors
Chisholm has recruited an impressive line-up of big-name sailing writers to his team of regular columnists. These include such luminaries as America’s Cup expert Bob Fisher, Olympic sailing correspondent Andy Rice, Olympic Coaches Morgan Reeser and Mark Rushall and professional sailor and media expert Mark Covell. Chisholm has also signed up Sailing Anarchy’s controversial Alan Block as Sail Racing Magazine’s US correspondent. 'It is a real privilege to have such a highly regarded team onboard so early. We also have several other major sailing journalists and professional sailors lined up to share their views and expertise in forthcoming issues,' comments Chisholm.

Beyond the quality of the writing, the new magazine’s interactive features are equally impressive, with embedded video and audio files as well as slick image slideshows. However, according to Chisholm, the main priority remains the quality of the content. 'The multimedia technology is cool for sure, but ultimately we will live or die based on how interesting our readers find Sail Racing Magazine’s writers and how excited they are by the image slideshows and videos.'

Enthusiastic response from advertisers
Chisholm says that the enthusiastic response from the advertiser community has been the biggest surprise. 'Our business plan didn’t feature any paying advertisers for the January issue but, after a few days of pitching the concept at METS in Amsterdam at the end of 2010, we were delighted to find that several companies liked the idea so much that they signed up on the spot.

According to Chisholm, what excites people so much is that Sail Racing Magazine genuinely offers advertisers something different to traditional print magazines. 'Firstly we can give them exposure to our fanatical sailboat racing readership community from across the world. Secondly, in Sail Racing Magazine their ads can trigger a variety of interactions with the reader, such as playing a product video or audio file, launching a product slideshow, initiating an instant email product enquiry or even taking the reader directly to a custom landing page on the advertiser’s own website.'

'The feedback we have received from readers who downloaded the January issue is that they appreciate the quality and exclusive nature of the content we are providing and are happy to pay a small fee to carry on receiving it. Our ultimate goal with Sail Racing Magazine is to see it recognised as the very best sailboat racing publication on the market.'

Time will tell.




by Marine Business-World.ccom

  

Click on the FB Like link to post this story to your FB wall

http://www.sail-world.com/index.cfm?nid=79111

9:29 PM Wed 12 Jan 2011 GMT






Click here for printer friendly version
Click here to send us feedback or comments about this story.


News - USA and the World





Big Boat Series - It's not the size, it's the length by Erik Simonson, Pressure-Drop.US,




























470 Men and Women Worlds - Champs take over leaderboard by 470 International Association Class,


































AWT Hatteras Wave Jam action commences on day 3
Rolex Big Boat Series: Images from San Francisco - Final Day
ISAF Sailing World Championships - Watch medal races live here
Hobie 16 Open North American Championships and Pan Am Games qualifier
ISAF Sailing World Championship - Videos from Santander
ISAF Sailing Worlds: Buckingham into Medal Race, 470's stay consistent
470 Men and Women Worlds - Vadlau and Ogar into pole position
2014 Chicago Match Cup - Defending champion on top
ISAF Sailing Worlds, Santander - Strong competition for RS:X fleets
ISAF Sailing Worlds, Santander - Big breeze on day 6 + Video
ISAF Sailing Worlds, Santander - Buckingham into Laser Medal Race
U.S. Multihull Championship - Hobie Alter Trophy to be decided
ISAF Sailing Worlds - The kind of form most sailors only dream about
Royal Cup Marina Ibiza - Quantum Racing ahead of target
ISAF Worlds Santander - 19 Rio 2016 Laser Radial spots awarded
Santander 2014 ISAF Worlds - 21 broadcasters to take live coverage
Rolex Swan Cup - Looking forward to the next 30 years
America’s Cup: The Future is foiling – AC45s to be modified
Volvo Ocean Race: Win a stopover trip by designing an ECsix T-Shirt
Red Bull 49erFX: On the eve of the Worlds in Santander
America's Cup: Ben Ainslie Racing launches partnership with Yamaha   
2014 Chicago Match Cup - Starts tomorrow   
Rio 2016 Daylight the issue for Olympic sailing regatta   
ISAF Sailing World Championships - USA 470's and Lasers battle at top   
ISAF Sailing World Championships - Santander - Day 5 video highlights   
ISAF Sailing World Championships - Santander images by Jesús Renedo   
PWA Cold Hawaii World Cup - No action on day 2   
470 Men and Women Worlds - Game on for Olympic Qualification   
ISAF Sailing World Championships: Finns off to slow start in Santander   
ISAF Sailing World Championships - Seesaw Day 5 in Santander + Video   
ISAF Sailing World Championships - 470 sailors shine in Santander   
Royal Cup Marina Ibiza - Kiwi Ray Davies returns to TP52 fleet   
Starboard Hatteras Wave Jam - No windsurfing action on day 1   
A complete recap of the most successful Melges 20 World Championship   
Rolex Big Boat Series - Prizegiving images by Chuck Lantz   
ISAF Santander - Upwards path for Austrian women's 470 crew + video   
18ft skiffs: Carnage compilation from the glory days of the Grand Prix   
ISAF Worlds: Video from the British Sailing Team   
Bart's Bash expected to set new records this weekend   
PWA Cold Hawaii World Cup - Marcilio Browne wins Super Session   


For this week's complete news stories select    Last 7 Days
   Search All News
For last month's complete news stories select    Last 30 Days
   Archive News







Sail-World.com  


















Switch Default Region to:

Social Media

Asia

Australia

Canada

Europe

New Zealand

United Kingdom


http://www.sail-world.com/event_images/image/Twitter_logo_small.png http://www.sail-world.com/event_images/image/FaceBook-icon.png  http://www.sail-world.com/event_images/image/RSS-Icon.png

United States

Cruising Northern

Cruising Southern

MarineBusiness World

PowerBoat World

FishingBoating World

 

Contact

Commercial

News

Search

Contact Us

Advertisers Information

Submit news/events

Search Stories/Text

Feedback

Advertisers Directory

Newsletter Archive

Photo Gallery

 

Banner Advertising Details

Newsletter Subscribe

Video Gallery

Policies

 

 

 

Privacy Policy

 

 


Cookie Policy

 

 



This site and its contents are © Copyright TetraMedia and/or the original author, photographer etc. All Rights Reserved.  Photographs are copyright by law.  If you wish to use or buy a photograph contact the photographer directly.
XLXL NEW US
LocalAds   DE  ES  FR  IT