sail-world.com
 
 
News Home Cruising Photo Gallery Video Gallery
Sail-World.com : Where go Beneteau, so goes the entire boating market: New report
Where go Beneteau, so goes the entire boating market: New report


'Beneteaus, every one...'    .

France's Beneteau Group, the world's best known manufacturer of production boats, has long been a benchmark for how the boating industry is going. They are reporting, for the 2012/13 full year, that the business is developing 'in line with forecasts', but it is, as often is the case, the devil in the detail which is the most interesting.

Their sales outside of Europe have increased by a whopping 28%, and they note that this is because of the 'global deployment of the range and the acceleration on power yachts.'

You don't have to be too clever to work out that most of that increase is in Asia, not the Americas.

They continue, 'thanks to 28% growth outside of Europe, the Group is more than offsetting the effects of a difficult economic environment in Europe.

'Full-year revenues for the Boat branch came to €624.1 million in 2012-13, including €184 million for the fourth quarter, up 2.3% on the previous year.

'The acceleration of the Group's development in markets outside of Europe and on large power yachts, in line with the strategy launched in 2010, is making it possible as of 2013 to offset the European boat market’s difficulties linked to the general economic climate. In this way, for the second year running, the Group's sales outside of Europe show a significant increase, climbing 28% compared with the previous year to reach €232 million for FY 2012-13.'

As far as North America is concerned, the world's largest market, they say 'the Group has continued to make progress on the motorboat market, while further strengthening its leading position on sailboats. Over the year, its business increased by 47% compared with 2011-12.' But of course, that was from a very low base.

Confirming the rise of power boating market they report, 'On the new markets in Asia and South America, which are confirming their status as structurally growing regions for pleasure cruising, business is up 26%.'

Finally they report clearly that Europe has been doing very poorly, saying, 'Faced with a significant contraction and major regional differences, the Group has successfully consolidated its market shares, limiting the downturn in its business.'

No surprises there, but it continues to confirm that where goes Beneteau, so goes the entire boating market.


by Des Ryan

  

Click on the FB Like link to post this story to your FB wall

http://www.sail-world.com/index.cfm?nid=114916

12:44 AM Tue 24 Sep 2013GMT


Click here for printer friendly version
Click here to send us feedback or comments about this story.







News - USA and the World

















2014 Pacific Cup - Scarlet Runner wins by Vanessa Yates, Hawaii


















































PWA Fuerteventura Grand Slam on the horizon
Rolex Big Boat Series - Golden Jubilee to take place this September
DH Pacific Cup - Running with the pack + Video
Women's Match Race Golfe du Morbihan - Testing day in Vannes
Brewin Dolphin Commodores' Cup - Ireland establishes solid lead
International Moth Worlds: Outteridge charges into the lead + Video
Marina Rubicón Round Canary Islands Race - First blood to Team Brunel
ISAF Youth Match Racing Worlds - Competition heats up on day 2
Laser Radial World Championships - Competition aplenty on day 3 +Video
Extreme Sailing Series - Penultimate Act to take place in Nice
Leukemia Cup - Images by Leighton O'Connor
Maxi Yacht Rolex Cup - Meeting of the grand designs
29er North American Championship - Final series kicks off
29er World Championship 2014 set to start in Kingston, Ontario
Barcelona and Parnu chosen for 2015 ORC championship events
2014 Race for Rady Yacht Race - Benefiting Rady Children’s hospital
CMRC Summer Invitational Series - Doubleheader events start tomorrow
BIC Techno 293 Worlds 2014 - Day 3
Sailing through STEM Night at California YC
Six Metre European Championship - High temps and little wind on day 3
Women’s Match Race Golfe du Morbihan - Light wind opener in Vannes   
International Moth Worlds: Rashley ahead as Aussies close in   
Brewin Dolphin Commodores' Cup - Unsatisfactory conditions on day 4   
ISAF Youth Match Racing Worlds - American unbeatable on day 1   
RS Feva World Championships - All set at Yacht Club de Carnac   
ISAF Rolex World Sailor of the Year Awards - Nominations now open   
BIC Techno 293 Worlds - Steady winds on day 2 + Video   
29er North American Open Championship - Qualifying series wraps up   
Opening ceremony O'pen Bic World Cup, Travemunde Week, Germany   
Six Metre Europeans - Wind fails to make an appearance on day 2   
Edgartown Race Weekend - Let the sailing (and good times) begin   
ISAF Youth Match Racing World Championship - Action commences July 23   
International Moth Worlds - Mothballed on day 4 + Video   
Brewin Dolphin Commodores' Cup - Ireland remains out front   
Spirits high as Team Alvimedica completes Transatlantic crossing   
Gladwell's Line: A change of direction needed in the America's Cup *Feature   
29er North American Championship - Day 1 in Kingston   
Red Bull 49erFX: First look at the Olympic sailing venue at Rio   
Fuerteventura Kiteboarding Grand Slam - Classic conditions on day 3   
NYYC Race Week Part II images by Rolex/Daniel Forster   


For this week's complete news stories select    Last 7 Days
   Search All News
For last month's complete news stories select    Last 30 Days
   Archive News







Sail-World.com  


















Switch Default Region to:

Social Media

Asia

Australia

Canada

Europe

New Zealand

United Kingdom


http://www.sail-world.com/event_images/image/Twitter_logo_small.png http://www.sail-world.com/event_images/image/FaceBook-icon.png  http://www.sail-world.com/event_images/image/RSS-Icon.png

United States

Cruising Northern

Cruising Southern

MarineBusiness World

PowerBoat World

FishingBoating World

 

Contact

Commercial

News

Search

Contact Us

Advertisers Information

Submit news/events

Search Stories/Text

Feedback

Advertisers Directory

Newsletter Archive

Photo Gallery

 

Banner Advertising Details

Newsletter Subscribe

Video Gallery

Policies

 

 

 

Privacy Policy

 

 


Cookie Policy

 

 



This site and its contents are © Copyright TetraMedia and/or the original author, photographer etc. All Rights Reserved.  Photographs are copyright by law.  If you wish to use or buy a photograph contact the photographer directly.
XLXL WAS US
LocalAds   DE  ES  FR  IT