sail-world.com
 
 
News Home Cruising Photo Gallery Video Gallery
Sail-World.com : Where go Beneteau, so goes the entire boating market: New report
Where go Beneteau, so goes the entire boating market: New report


'Beneteaus, every one...'    .

France's Beneteau Group, the world's best known manufacturer of production boats, has long been a benchmark for how the boating industry is going. They are reporting, for the 2012/13 full year, that the business is developing 'in line with forecasts', but it is, as often is the case, the devil in the detail which is the most interesting.

Their sales outside of Europe have increased by a whopping 28%, and they note that this is because of the 'global deployment of the range and the acceleration on power yachts.'

You don't have to be too clever to work out that most of that increase is in Asia, not the Americas.

They continue, 'thanks to 28% growth outside of Europe, the Group is more than offsetting the effects of a difficult economic environment in Europe.

'Full-year revenues for the Boat branch came to €624.1 million in 2012-13, including €184 million for the fourth quarter, up 2.3% on the previous year.

'The acceleration of the Group's development in markets outside of Europe and on large power yachts, in line with the strategy launched in 2010, is making it possible as of 2013 to offset the European boat market’s difficulties linked to the general economic climate. In this way, for the second year running, the Group's sales outside of Europe show a significant increase, climbing 28% compared with the previous year to reach €232 million for FY 2012-13.'

As far as North America is concerned, the world's largest market, they say 'the Group has continued to make progress on the motorboat market, while further strengthening its leading position on sailboats. Over the year, its business increased by 47% compared with 2011-12.' But of course, that was from a very low base.

Confirming the rise of power boating market they report, 'On the new markets in Asia and South America, which are confirming their status as structurally growing regions for pleasure cruising, business is up 26%.'

Finally they report clearly that Europe has been doing very poorly, saying, 'Faced with a significant contraction and major regional differences, the Group has successfully consolidated its market shares, limiting the downturn in its business.'

No surprises there, but it continues to confirm that where goes Beneteau, so goes the entire boating market.


by Des Ryan

  

Click on the FB Like link to post this story to your FB wall

http://www.sail-world.com/index.cfm?nid=114916

12:44 AM Tue 24 Sep 2013GMT


Click here for printer friendly version
Click here to send us feedback or comments about this story.







News - USA and the World









2014 Detroit Cup - Sam Gilmour leads by Dobbs Davis, Detroit, Michigan




Audi Melges 20 U.S. Nationals - Oleander takes early lead by International Audi Melges 20 Class Association,










Audi Hamilton Island Race Week: Riding the AC45 - VIDEO by Crosbie Lorimer, Hamilton Island










America's Cup: Five Challengers sign-on for 35th Match by Richard Gladwell/Sail-World.com/nz,


Volvo Ocean Race CEO Knut Frostad talks Time and Money (Part II) *Feature by Rob Kothe and the Sail-World team,


















AWT Quatro Desert Showdown at Punta San Carlos by American Windsurfing Tour,














MS Cup - Three days until the start
America's Cup: Rod Davis - Time for a change after ten years with team *Feature
ISAF seeking hosting bids for Nations Cup
Laser 4.7 Youth Worlds - Luvisetto and Alexadr Boite victorious +Video
IFDS World Championships - Action shots by Tim Wilkes
Maxi yacht rendezvous this September in Sardinia
World Yacht Racing Forum 2014: 'Growing the business of Yacht Racing'
Clipper Race: 2015-16 edition of world's longest ocean race 70% full
Sevenstar Round Britain and Ireland - Swish smash 5th World Record
Leaderboards take shape at the Nanjing Youth Olympic Games 2014
IFDS Worlds - Hot competition on first day of racing
Challenging Conditions - CORK OCR
IFDS World Championship - Day 1 for the US Sailing Team
2014 Melges 20 World Championship - Countdown begins
2014 Nanjing Youth Olympic Games - Day 3
America's Cup: Team NZ wish Davis well with new team *Feature
Fisher's View: Sailing perfection at Hamilton Island- Day 3
Roble and Wilson still number one match racers in the U.S.
2014 Formula Kite World Championship Day 1
IFDS World Championship - Day 1 images by Jude Robertson
Volvo Ocean Race: Forget the f-word - Team SCA profiled   
52 Super Series - Fleet grows, 2015 dates revealed   
420 and 470 Junior Europeans - Teams from 9 nations on the podium   
IFDS Worlds - Former president presented with ISAF awards medal   
Nanjing Youth Olympic Games - Improvements aplenty in Byte CII fleets   
America's Cup: New Zealand loses top coach to Artemis Racing   
Volvo Ocean Race 2014-15 CEO Knut Frostad talks (Part I) *Feature   
Sevenstar Round Britain and Ireland Race Day 9 - Swish on record pace   
2014 CORK Olympic Classes Regatta - Day 3   
2014 Nanjing Youth Olympic Games - Day 2   
2014 IFDS World Championship: Opening Ceremony images   
Opera House Cup - Images by Ingrid Abery   
Teams descend upon Cowes for inaugural J/111 World Championships   
Hamilton Island Race Week: Everywhere there's smiley people   
IFDS World Championships - US Paralympic hopefuls ready for racing   
Sopot Match Race - Poland's Tour debut deemed a triumph   
Vineyard Race celebrates 80th running of the East Coast classic   
Nanjing Youth Olympic Games: Young sailors begin racing on Lake Jinniu   
AWT Quatro Desert Showdown - Victory for Morgan Noireaux   
Sevenstar Round Britain and Ireland Race - Day 8: Test of endurance   


For this week's complete news stories select    Last 7 Days
   Search All News
For last month's complete news stories select    Last 30 Days
   Archive News







Sail-World.com  


















Switch Default Region to:

Social Media

Asia

Australia

Canada

Europe

New Zealand

United Kingdom


http://www.sail-world.com/event_images/image/Twitter_logo_small.png http://www.sail-world.com/event_images/image/FaceBook-icon.png  http://www.sail-world.com/event_images/image/RSS-Icon.png

United States

Cruising Northern

Cruising Southern

MarineBusiness World

PowerBoat World

FishingBoating World

 

Contact

Commercial

News

Search

Contact Us

Advertisers Information

Submit news/events

Search Stories/Text

Feedback

Advertisers Directory

Newsletter Archive

Photo Gallery

 

Banner Advertising Details

Newsletter Subscribe

Video Gallery

Policies

 

 

 

Privacy Policy

 

 


Cookie Policy

 

 



This site and its contents are © Copyright TetraMedia and/or the original author, photographer etc. All Rights Reserved.  Photographs are copyright by law.  If you wish to use or buy a photograph contact the photographer directly.
XLXL WAS US
LocalAds   DE  ES  FR  IT