sail-world.com
 
 
News Home Cruising Photo Gallery Video Gallery
Sail-World.com : Reality bites as readers move online
Reality bites as readers move online


'Its not just iPads, low cost Tablets have dramatically expanded Internet access - they are read on the train, on the bus, in the smallest rooms, while watching TV'    MarineBusiness-World.com

Another blow to traditional print media, with the news that indicates readers are migrating from print to the Internet and as the 'rivers of gold' dry up, the only way is digital: Rupert Murdoch’s News Corp will write down the value of its Australian and US print publishing assets by up to $US1.4 billion.

As the rival Fairfax Group, itself foundering under the same burdens, reports: 'News Corp is preparing to hive off its publishing assets as newspapers around the world face unprecedented challenges because of plunging advertising revenue and readers who increasingly prefer to read news on smartphones and tablets.

'Last quarter, News Corp reported a 35 per cent drop in (2013) operating income for its publishing division because of lower advertising sales at its Australian newspaper arm.'

Of course the move of audiences from print to online has been much more pronounced in the leisure magazine space and reality bites as print audiences shrink, as audiences move online so does the print media advertising revenue.

It was interesting to note that at one of this country’s most significant marine events, the 25th Sanctuary Cove International Boat Show, with 327 exhibitors, that the best known Sydney based marine magazine media group did not have its usual posse of journalists or photographers. They did have a couple of media sales reps there.

In contrast the TetraMedia Marine Group, with its larger global audiences, all online, across MarineBusiness-World.com, Sail-World.com, Powerboat-world.com and FishingBoating-world.com, was very visible reporting daily from the show.

We are currently planning to have our largest ever media contingent at the Sydney International Boat Show in the first week of August – some 16 staff, covering all aspects of the show, in the lead up to and during the event.

To get onboard, get in touch now to arrange your spot, or discuss campaign options. Email: editor@marinebusiness-world.com


by MarineBusiness-World team

  

Click on the FB Like link to post this story to your FB wall

http://www.sail-world.com/index.cfm?nid=109931

2:05 AM Tue 28 May 2013GMT


Click here for printer friendly version
Click here to send us feedback or comments about this story.







News - USA and the World

































Starboard Hatteras Wave Jam day 5 by American Windsurfing Tour,


















470 Men and Women Worlds - Champions decided in Santander by International 470 Class Association,
















ISAF Sailing Worlds, Santander: 470 awards images by Sail-World.com
ISAF Sailing Worlds, Santander - 470 medal race images by Jesus Renedo
Annapolis-to-Newport Race - 'What to Expect' Seminar to take place
Royal Cup Marina Ibiza - No racing on penultimate day
Belcher takes record fifth 470 World Championship
ISAF Sailing World Championships - Santander - Day 8 video highlights
2014 Great Lakes Team Racing Championship about to set off
2014 Etchells North American Championship - Day 1
2014 U.S. Multihull Championship - Day 1
2014 Chicago Match Cup - Repechage top four determined in final flight
J/24 World Championship - 35th anniversary preview
470 Men and Women Worlds - Santander medal race line-up confirmed
ISAF Sailing Worlds, Santander - Day 8 images by Sail-World.com
Royal Cup Marina Ibiza - Quantum Racing stumbles in coastal race
ISAF Sailing Worlds, Santander - Americans ready for 470 medal races
ISAF Sailing Worlds, Santander: Action ramps up with end zone in sight
Big Boat Series - It's not the size, it's the length
ISAF Sailing World Championships Santander - Double French RS:X gold
ISAF Sailing Worlds, Santander - Day 8 images by Sailing Energy
ISAF Sailing Worlds - Finn leaders emerge from shifty Santander breeze
ISAF Sailing Worlds, Santander - RS:X winner images by Barbara Sanchez   
ISAF Sailing Worlds, Santander - Rio 2016 470 spots awarded   
52 Super Series 2015 - Outlook looks hot for the 52 Super Series   
Starboard Hatteras Wave Jam - Another early start on day 4   
ISAF Sailing World - First entry leaves sailor's reputation in tatters   
2014 Chicago Match Cup - Four go through to quarter finals   
470 Men and Women Worlds - Champs take over leaderboard   
ISAF Sailing World Champ - Buckingham finishes with career-best result   
America's Cup: Oracle's Larry Ellison to step down as CEO   
Classic Yacht Regatta - Sonny takes top classic prize   
ISAF Sailing Worlds, Santander - Buckingham finishes with career best   
ISAF Sailing Worlds, Santander - Rio 2016 RS:X spots claimed   
ISAF Sailing Worlds - Leaderboards shaping up in Santander + Video   
ISAF Sailing Worlds, Santander - Giles Scott continues to extend lead   
ISAF Sailing Worlds, Santander - Day 7 images by Sailing Energy   
ISAF Sailing Worlds - Laser and Radial winner images by Jesus Renedo   
ISAF Sailing Worlds, Santander - Medal Race images by Sail-World.com   
ISAF Sailing Worlds - Dutch dominate Laser and Radial in Santander   
Royal Cup Marina Ibiza - Quantum Racing more than doubles overall lead   
J/24 World Championship - Excitement builds for Newport racing   


For this week's complete news stories select    Last 7 Days
   Search All News
For last month's complete news stories select    Last 30 Days
   Archive News







Sail-World.com  


















Switch Default Region to:

Social Media

Asia

Australia

Canada

Europe

New Zealand

United Kingdom


http://www.sail-world.com/event_images/image/Twitter_logo_small.png http://www.sail-world.com/event_images/image/FaceBook-icon.png  http://www.sail-world.com/event_images/image/RSS-Icon.png

United States

Cruising Northern

Cruising Southern

MarineBusiness World

PowerBoat World

FishingBoating World

 

Contact

Commercial

News

Search

Contact Us

Advertisers Information

Submit news/events

Search Stories/Text

Feedback

Advertisers Directory

Newsletter Archive

Photo Gallery

 

Banner Advertising Details

Newsletter Subscribe

Video Gallery

Policies

 

 

 

Privacy Policy

 

 


Cookie Policy

 

 



This site and its contents are © Copyright TetraMedia and/or the original author, photographer etc. All Rights Reserved.  Photographs are copyright by law.  If you wish to use or buy a photograph contact the photographer directly.
XLXL NEW US
LocalAds   DE  ES  FR  IT