sail-world.com
 
 
News Home Cruising Photo Gallery Video Gallery
Sail-World.com : If Einstein created (and marketed) a yacht . . .
If Einstein created (and marketed) a yacht . . .


'Feadship Einstein 3D Model'    . ©    Click Here to view large photo

Named ‘Relativity’, the latest concept yacht from Dutch builder, Feadship is based on what concepts Albert Einstein might have looked for if he had commissioned a custom built yacht.

The first marketing campaign for the brand by Amsterdam Worldwide, a model of the 90 metre vessel was unveiled at the Monaco Yacht Show in 2012, backed by experiential and digital activity.

Its launched was supported by a raft of experiential and digital activity. Relativity is the first chapter in Amsterdam Worldwide’s strategy that will deliver a content-driven story platform for this most demanding and exclusive luxury audience.

Einstein was selected as the first Future Concept 'client' because he was an interesting and passionate scientist with a great sense of humour, who incidentally was also a passionate sailor and owner of yachts during his lifetime. Relativity’s design speculates about how Einstein might have used a superyacht to spread a message of knowledge and innovation around the globe.

Brian Elliott, founder and CEO of Amsterdam Worldwide, said: 'Feadship prides itself on its discretion, which prevents us from sharing the intimacies of its clients’ custom creations.

'Past Future Concepts have focused on innovation and design, but together we saw an opportunity to tell the Feadship story based on an historical figure’s ultimate wishes; and in this way show something very close to the actual journey of a real Feadship client.

Relativity by Feadship -  .. ©   Click Here to view large photo


'Superyacht advertising is very traditional, and not known for its marketing innovation. We wanted to create a campaign that would enable Feadship to spark a story across multiple platforms that would get prospects, owners, captains and crew to talk about and engage with the brand. Our Relativity Future Concept does just that.'

Francis Vermeer, Head of Marketing at Feadship said: 'By harnessing the values and desires of Albert Einstein, we created a communications platform to bring to life the journey of the custom creation of a Feadship. Einstein was famous for having a sense of humour and it was great fun to speculate how he might have criss-crossed the oceans with his fellow scientists on a Feadship.

More at www.feadship.nl


by Jeni Bone

  

Click on the FB Like link to post this story to your FB wall

http://www.sail-world.com/index.cfm?nid=107821

2:08 AM Tue 9 Apr 2013GMT


Click here for printer friendly version
Click here to send us feedback or comments about this story.







News - USA and the World



















The first annual WetaFresh is a big success by Tim Wieringa, Muskegon, MI


















Techno 293 Worlds - France and Italy claim titles by International Windsurfing Association,














420 World Championship - Singapore and Spain out front by 420 International Class Association,
















Round Britain and Ireland Race 2014 - Tactics, endurance, achievement
Alpari World Match Racing Tour moves on to Poland + Video
2014 ISAF Sailing World Cup final qualification system published
Chicago Yacht Club Race to Mackinac - Karma Sailing Group wins
Red Bull 49erFX: Easing into the Olympic scene at Rio
Kempe thrilled to invite himself to Gold Cup party
2014 420 World Championships - Singapore wins Day 2 race
Lightning strikes cut short CFJ Nationals
Etchells Invitational Cup - Girls on top in Cowes
National Sailing Hall of Fame reveals inductees
J/111 North American Championship - Wind Czar victorious
Sevenstar Round Britain and Ireland Race sets off August 10th
PWA Fuerteventura Grand Slam - Antoine Albeau victorious on day 5
Snipe Western Hemisphere and Orient Championship headed for San Diego
WPA Championships - Kids race divisions offered
New Clever Pig launched by US Sailing
America's Cup: Group agrees to co-operate in London Meeting
Copa del Rey Mapfre - Build-up reveals some remarkable enthusiasm
Marblehead NOOD Regatta - Images by Leighton O'Connor
America's Cup: Two AC72 skippers discuss Foiling Moths and the Cup
RS Feva World Championship - Brilliant sailing on day 2   
America's Cup: Alameda makes overtures on Venue hosting for San Fran *Feature   
Cape Panwa Hotel Phuket Race Week 2014 - Relishing a challenge   
Edgartown Race Weekend - BBBR and Round-the-Island Race winners named   
Etchells Invitational Cup - Aussies take early lead in Cowes   
PWA Fuerteventura Grand Slam - Antoine Albeau strikes back on day 4   
Aquece Rio – International Sailing Regatta - All set for test event   
ISAF World Sailing Rankings for 28 July 2014   
29er World Championship - All set in Kingston   
ORC World Championship - Third Course area opens for huge fleet   
Day one of the Allen RS Feva World Championships   
Anna Tunnicliffe: Final two days of the 2014 Reebok CrossFit Games   
Joachim Aschenbrenner takes gold at ISAF Youth Match Race Worlds 2014   
Maxi Soh scores double wins in CMRC Summer Doubleheader   
29er World Championship opening ceremonies in Confederation Park   
PWA Fuerteventura Grand Slam - Action resumes on day 3   
Vic-Maui Yacht Race - Polishing the silverware   
Land Rover Sydney Gold Coast Yacht Race Start 2014 VIDEO   
Laser Radial Men’s World Championship 2014- Final day   
2014 Pacific Cup - Scarlet Runner wins   


For this week's complete news stories select    Last 7 Days
   Search All News
For last month's complete news stories select    Last 30 Days
   Archive News







Sail-World.com  


















Switch Default Region to:

Social Media

Asia

Australia

Canada

Europe

New Zealand

United Kingdom


http://www.sail-world.com/event_images/image/Twitter_logo_small.png http://www.sail-world.com/event_images/image/FaceBook-icon.png  http://www.sail-world.com/event_images/image/RSS-Icon.png

United States

Cruising Northern

Cruising Southern

MarineBusiness World

PowerBoat World

FishingBoating World

 

Contact

Commercial

News

Search

Contact Us

Advertisers Information

Submit news/events

Search Stories/Text

Feedback

Advertisers Directory

Newsletter Archive

Photo Gallery

 

Banner Advertising Details

Newsletter Subscribe

Video Gallery

Policies

 

 

 

Privacy Policy

 

 


Cookie Policy

 

 



This site and its contents are © Copyright TetraMedia and/or the original author, photographer etc. All Rights Reserved.  Photographs are copyright by law.  If you wish to use or buy a photograph contact the photographer directly.
XLXL WAS US
LocalAds   DE  ES  FR  IT