sail-world.com
 
 
News Home Cruising Photo Gallery Video Gallery
Sail-World.com : Why annoy Media, if you want their help? Don't use PDF for e-PR
Why annoy Media, if you want their help? Don't use PDF for e-PR


Why annoy the Media, if you want their help? Do NOT use PDF's for Electronic Press Releases.

When events, clubs and organisations send out media releases, it’s presumably because they want media publications to use their content.

A couple of years ago, a group of four mainstream and sailing journalists with over 120 years of media experience between them, were chatting during a few idle moments in the Media Centre at the Rolex Sydney Hobart Race.

The subject of media release formats came up and all agreed that their absolute pet hate was the Adobe PDF.

PDF documents are perfect for printing, so they are the best thing to use for Notice of Race, Sailing Instructions etc. and they have a place if a Press Release is just going to be printed, but for media who want to use quotes or tables in their own stories, they are media unfriendly.

Plain text, in an email is the simplest and best format, with Jpg images attached, Microsoft Word is a poor second, including images with the copy can be a disaster and the file sizes are often very large but a very distant last is the PDF.

Media Groups wanting to use the content from PDF´s have to use Adobe Acrobat Professional, they have to extract the content they want, pull out tables, like results, deal with a bunch of formatting issues and sort out the mess of images. Only a few minutes work, you might think, it can often be ten. So why would you impose this chore on media groups whose good-will and help you need?

PDF's are also often tricky to format and they often extract very badly

How would you react if you got this? Its an extract from a PDF today, Would you even bother reading it?

an
analysis
of
a
speci?c
type
of
maritime
crime
that
poses
a
risk
to
shipping
in
the
Gulf
of
Guinea, W
est Africa.


There is another major problem, PDF´s are very good vehicles in which to embed rather nasty viruses. Many large organisations for security reason auto-delete PDF´s arriving in their mail servers that don´t come from known sources.

So the journalist whose help you need, may not even know that you sent your carefully crafted PDF.

Text and Jpg might not have the Wow factor, but if you want to make it easier for your content to be used, then that is the preferred delivery method.

Of course, if you disagree with what we´ve said and can make a case for PDF e-news releases, then we´d love to hear from you...

And in the mean time, think about how you would react if you were sent an 80 meg zipped Press Kit, with 14 meg images, without requesting it. Kinda messes with your mail box, for starters..


by Rob Kothe and the Sail-World Team

  

Click on the FB Like link to post this story to your FB wall

http://www.sail-world.com/index.cfm?nid=107179

1:36 PM Tue 5 Mar 2013GMT


Click here for printer friendly version
Click here to send us feedback or comments about this story.







News - USA and the World









2014 Detroit Cup - Sam Gilmour leads by Dobbs Davis, Detroit, Michigan




Audi Melges 20 U.S. Nationals - Oleander takes early lead by International Audi Melges 20 Class Association,










Audi Hamilton Island Race Week: Riding the AC45 - VIDEO by Crosbie Lorimer, Hamilton Island










America's Cup: Five Challengers sign-on for 35th Match by Richard Gladwell/Sail-World.com/nz,


Volvo Ocean Race CEO Knut Frostad talks Time and Money (Part II) *Feature by Rob Kothe and the Sail-World team,


















AWT Quatro Desert Showdown at Punta San Carlos by American Windsurfing Tour,














MS Cup - Three days until the start
America's Cup: Rod Davis - Time for a change after ten years with team *Feature
ISAF seeking hosting bids for Nations Cup
Laser 4.7 Youth Worlds - Luvisetto and Alexadr Boite victorious +Video
IFDS World Championships - Action shots by Tim Wilkes
Maxi yacht rendezvous this September in Sardinia
World Yacht Racing Forum 2014: 'Growing the business of Yacht Racing'
Clipper Race: 2015-16 edition of world's longest ocean race 70% full
Sevenstar Round Britain and Ireland - Swish smash 5th World Record
Leaderboards take shape at the Nanjing Youth Olympic Games 2014
IFDS Worlds - Hot competition on first day of racing
Challenging Conditions - CORK OCR
IFDS World Championship - Day 1 for the US Sailing Team
2014 Melges 20 World Championship - Countdown begins
2014 Nanjing Youth Olympic Games - Day 3
America's Cup: Team NZ wish Davis well with new team *Feature
Fisher's View: Sailing perfection at Hamilton Island- Day 3
Roble and Wilson still number one match racers in the U.S.
2014 Formula Kite World Championship Day 1
IFDS World Championship - Day 1 images by Jude Robertson
Volvo Ocean Race: Forget the f-word - Team SCA profiled   
52 Super Series - Fleet grows, 2015 dates revealed   
420 and 470 Junior Europeans - Teams from 9 nations on the podium   
IFDS Worlds - Former president presented with ISAF awards medal   
Nanjing Youth Olympic Games - Improvements aplenty in Byte CII fleets   
America's Cup: New Zealand loses top coach to Artemis Racing   
Volvo Ocean Race 2014-15 CEO Knut Frostad talks (Part I) *Feature   
Sevenstar Round Britain and Ireland Race Day 9 - Swish on record pace   
2014 CORK Olympic Classes Regatta - Day 3   
2014 Nanjing Youth Olympic Games - Day 2   
2014 IFDS World Championship: Opening Ceremony images   
Opera House Cup - Images by Ingrid Abery   
Teams descend upon Cowes for inaugural J/111 World Championships   
Hamilton Island Race Week: Everywhere there's smiley people   
IFDS World Championships - US Paralympic hopefuls ready for racing   
Sopot Match Race - Poland's Tour debut deemed a triumph   
Vineyard Race celebrates 80th running of the East Coast classic   
Nanjing Youth Olympic Games: Young sailors begin racing on Lake Jinniu   
AWT Quatro Desert Showdown - Victory for Morgan Noireaux   
Sevenstar Round Britain and Ireland Race - Day 8: Test of endurance   


For this week's complete news stories select    Last 7 Days
   Search All News
For last month's complete news stories select    Last 30 Days
   Archive News







Sail-World.com  


















Switch Default Region to:

Social Media

Asia

Australia

Canada

Europe

New Zealand

United Kingdom


http://www.sail-world.com/event_images/image/Twitter_logo_small.png http://www.sail-world.com/event_images/image/FaceBook-icon.png  http://www.sail-world.com/event_images/image/RSS-Icon.png

United States

Cruising Northern

Cruising Southern

MarineBusiness World

PowerBoat World

FishingBoating World

 

Contact

Commercial

News

Search

Contact Us

Advertisers Information

Submit news/events

Search Stories/Text

Feedback

Advertisers Directory

Newsletter Archive

Photo Gallery

 

Banner Advertising Details

Newsletter Subscribe

Video Gallery

Policies

 

 

 

Privacy Policy

 

 


Cookie Policy

 

 



This site and its contents are © Copyright TetraMedia and/or the original author, photographer etc. All Rights Reserved.  Photographs are copyright by law.  If you wish to use or buy a photograph contact the photographer directly.
XLXL NEW US
LocalAds   DE  ES  FR  IT