sail-world.com
 
 
News Home Cruising Photo Gallery Video Gallery
Sail-World.com : Why annoy Media, if you want their help? Don't use PDF for e-PR
Why annoy Media, if you want their help? Don't use PDF for e-PR


Why annoy the Media, if you want their help? Do NOT use PDF's for Electronic Press Releases.

When events, clubs and organisations send out media releases, it’s presumably because they want media publications to use their content.

A couple of years ago, a group of four mainstream and sailing journalists with over 120 years of media experience between them, were chatting during a few idle moments in the Media Centre at the Rolex Sydney Hobart Race.

The subject of media release formats came up and all agreed that their absolute pet hate was the Adobe PDF.

PDF documents are perfect for printing, so they are the best thing to use for Notice of Race, Sailing Instructions etc. and they have a place if a Press Release is just going to be printed, but for media who want to use quotes or tables in their own stories, they are media unfriendly.

Plain text, in an email is the simplest and best format, with Jpg images attached, Microsoft Word is a poor second, including images with the copy can be a disaster and the file sizes are often very large but a very distant last is the PDF.

Media Groups wanting to use the content from PDF´s have to use Adobe Acrobat Professional, they have to extract the content they want, pull out tables, like results, deal with a bunch of formatting issues and sort out the mess of images. Only a few minutes work, you might think, it can often be ten. So why would you impose this chore on media groups whose good-will and help you need?

PDF's are also often tricky to format and they often extract very badly

How would you react if you got this? Its an extract from a PDF today, Would you even bother reading it?

an
analysis
of
a
speci?c
type
of
maritime
crime
that
poses
a
risk
to
shipping
in
the
Gulf
of
Guinea, W
est Africa.


There is another major problem, PDF´s are very good vehicles in which to embed rather nasty viruses. Many large organisations for security reason auto-delete PDF´s arriving in their mail servers that don´t come from known sources.

So the journalist whose help you need, may not even know that you sent your carefully crafted PDF.

Text and Jpg might not have the Wow factor, but if you want to make it easier for your content to be used, then that is the preferred delivery method.

Of course, if you disagree with what we´ve said and can make a case for PDF e-news releases, then we´d love to hear from you...

And in the mean time, think about how you would react if you were sent an 80 meg zipped Press Kit, with 14 meg images, without requesting it. Kinda messes with your mail box, for starters..


by Rob Kothe and the Sail-World Team

  

Click on the FB Like link to post this story to your FB wall

http://www.sail-world.com/index.cfm?nid=107179

1:36 PM Tue 5 Mar 2013GMT


Click here for printer friendly version
Click here to send us feedback or comments about this story.







News - USA and the World

The first annual WetaFresh is a big success by Tim Wieringa, Muskegon, MI














Techno 293 Worlds - France and Italy claim titles by International Windsurfing Association,














420 World Championship - Singapore and Spain out front by 420 International Class Association,






























Lightning strikes cut short CFJ Nationals by Andy Kopetzky, Santa Monica Bay








Sevenstar Round Britain and Ireland Race sets off August 10th
PWA Fuerteventura Grand Slam - Antoine Albeau victorious on day 5
Snipe Western Hemisphere and Orient Championship headed for San Diego
WPA Championships - Kids race divisions offered
New Clever Pig launched by US Sailing
America's Cup: Group agrees to co-operate in London Meeting
Copa del Rey Mapfre - Build-up reveals some remarkable enthusiasm
Marblehead NOOD Regatta - Images by Leighton O'Connor
America's Cup: Two AC72 skippers discuss Foiling Moths and the Cup
RS Feva World Championship - Brilliant sailing on day 2
America's Cup: Alameda makes overtures on Venue hosting for San Fran *Feature
Cape Panwa Hotel Phuket Race Week 2014 - Relishing a challenge
Edgartown Race Weekend - BBBR and Round-the-Island Race winners named
Etchells Invitational Cup - Aussies take early lead in Cowes
PWA Fuerteventura Grand Slam - Antoine Albeau strikes back on day 4
Aquece Rio – International Sailing Regatta - All set for test event
ISAF World Sailing Rankings for 28 July 2014
29er World Championship - All set in Kingston
ORC World Championship - Third Course area opens for huge fleet
Day one of the Allen RS Feva World Championships
Anna Tunnicliffe: Final two days of the 2014 Reebok CrossFit Games   
Joachim Aschenbrenner takes gold at ISAF Youth Match Race Worlds 2014   
Maxi Soh scores double wins in CMRC Summer Doubleheader   
29er World Championship opening ceremonies in Confederation Park   
PWA Fuerteventura Grand Slam - Action resumes on day 3   
Land Rover Sydney Gold Coast Yacht Race Start 2014 VIDEO   
Laser Radial Men’s World Championship 2014- Final day   
2014 Pacific Cup - Scarlet Runner wins   
Gladwell's Line: America's Cup - Joint Statement is a curious note *Feature   
ISAF Youth Match Racing World Champ - Top four battle it out for final   
BIC Techno 293 Worlds 2014 - Day 6   
PWA Fuerteventura Grand Slam - Wind teases competitors on day 2   
Women’s Match Race Golfe du Morbihan - Action-packed day of racing   
Herreshoff Marine Museum announces successful fundraising campaign   
Brewin Dolphin Commodores' Cup - The most comprehensive victory yet   
Anna Tunnicliffe fourth at mid-point of 2014 Reebok CrossFit Games   
2014 29er North American Open Championship - Australians win   
INSA Sabot II Invitational Regatta - Erik Hou claims victory   
CMRC Summer Invitational Series - Maxi Soh wins Doubleheader A event   
International Moth World Championships - Nathan Outteridge wins   


For this week's complete news stories select    Last 7 Days
   Search All News
For last month's complete news stories select    Last 30 Days
   Archive News







Sail-World.com  


















Switch Default Region to:

Social Media

Asia

Australia

Canada

Europe

New Zealand

United Kingdom


http://www.sail-world.com/event_images/image/Twitter_logo_small.png http://www.sail-world.com/event_images/image/FaceBook-icon.png  http://www.sail-world.com/event_images/image/RSS-Icon.png

United States

Cruising Northern

Cruising Southern

MarineBusiness World

PowerBoat World

FishingBoating World

 

Contact

Commercial

News

Search

Contact Us

Advertisers Information

Submit news/events

Search Stories/Text

Feedback

Advertisers Directory

Newsletter Archive

Photo Gallery

 

Banner Advertising Details

Newsletter Subscribe

Video Gallery

Policies

 

 

 

Privacy Policy

 

 


Cookie Policy

 

 



This site and its contents are © Copyright TetraMedia and/or the original author, photographer etc. All Rights Reserved.  Photographs are copyright by law.  If you wish to use or buy a photograph contact the photographer directly.
XLXL WAS US
LocalAds   DE  ES  FR  IT