sail-world.com
 
 
News Home Cruising Photo Gallery Video Gallery
Sail-World.com : World's largest yacht builder skirts downturn by going global
World's largest yacht builder skirts downturn by going global

'Beneteau First 40 cruiser racer strutting its stuff - photo by Damian Devine'    Damian Devine    Click Here to view large photo

Where is the best place to buy a yacht? As the world's leading boat builder, Groupe Beneteau is the group to watch if you want to know future trends in the boat building business. They have just announced, during a financial information meeting, that their international sales are expected to grow by a whopping 65% in the coming year.

Among their observations were the significance of the growth in emerging markets, an upturn on the North American market and less marked downturn for the European market. International sales were expected to grow by more than 65%

During its financial information meeting, the Bénéteau Group presented its objectives for FY 2012-13. More specifically, they reflect the strategy adopted for boats, with the commercial deployment of the Group's brands, while setting up industrial operations in new markets, combined with the extension of its product range.

Visibility coming to global boat market:
The 2013 season is expected to bring a certain visibility back to the global boat market, although to a lesser extent in Europe. After contracting by 25% in 2012, the European market looks set for a more limited downturn in 2013, falling by around 10% to 15%. Hit by the austerity context, the French and German markets are expected to trend down, while growth is forecast for certain markets, including Russia, Scandinavian countries and the UK.

Thanks to its global development policy, particularly in growing regions, the Group expects to generate more than 40% of its sales outside of Europe (compared with 32% in 2012). It is expected to benefit from its rapid penetration of the motorboat market, combined with the promising signs on the American market and the growth seen in markets in the take-up phase, namely Asia and South America. In this way, the Group's sales in its areas for development are expected to represent nearly EUR150 million, climbing 50% for the second year running.

For FY 2012-13, the Group is forecasting EUR618 million in Boat sales, up 1.3%. In this way, the strong growth expected in its developing areas will for the first time balance out the expected downturn on the traditional scope.

Outlook: increasingly global positioning:
In an improving boat market, with potential for growth by 2020, the Group's profile will be increasingly global, with the majority of business to be generated outside of Europe (around 55%). This new profile will be driven by its development on motorboats (60% of the Boat business by 2020, versus 40% in 2012). The 2014 season will follow on from this trend.

The 2011-12 annual report will be available soon on the www.beneteau-group.com site.

About the BENETEAU Group (boating):
As the world's number one yacht builder - both mono and multi-hull - the Beneteau Group has continued to make progress on the motorboat market, and is now one of the world's leading players.

On both sail and motorboats, the BENETEAU, JEANNEAU, LAGOON and PRESTIGE brands are able to offer more than 100 models ranging from 20 to 60 feet. The Group has one of the most prestigious names for the custom construction of luxury yachts: CNB. It is expanding its range in the segment for motorboats over 15 meters with Prestige Yachts and Monte Carlo Yachts.

The Group is also a leading player on the European leisure home market. Yachts currently comprise 41% of their business, housing 27% and motorboats 32%.

Did you like this article? Did you know that you can have all your non-competitive sailing news in one easy-read news magazine delivered direct to your inbox each week, simply by subscribing FREE to Sail-World Cruising? Stay up-to-date with what's happening on the water: everything from sailing adventures to new products, from rally news to new ideas and old tricks. Simply click here now!


by Investegate/Sail-World Cruising

  

Click on the FB Like link to post this story to your FB wall

http://www.sail-world.com/index.cfm?nid=106203

12:01 AM Sat 2 Feb 2013GMT


Click here for printer friendly version
Click here to send us feedback or comments about this story.







News - USA and the World





Techno 293 Worlds - France and Italy claim titles by International Windsurfing Association,














420 World Championship - Singapore and Spain out front by 420 International Class Association,






























Lightning strikes cut short CFJ Nationals by Andy Kopetzky, Santa Monica Bay


















America's Cup: Group agrees to co-operate in London Meeting
Copa del Rey Mapfre - Build-up reveals some remarkable enthusiasm
Marblehead NOOD Regatta - Images by Leighton O'Connor
America's Cup: Two AC72 skippers discuss Foiling Moths and the Cup
RS Feva World Championship - Brilliant sailing on day 2
America's Cup: Alameda makes overtures on Venue hosting for San Fran *Feature
Cape Panwa Hotel Phuket Race Week 2014 - Relishing a challenge
Edgartown Race Weekend - BBBR and Round-the-Island Race winners named
Etchells Invitational Cup - Aussies take early lead in Cowes
PWA Fuerteventura Grand Slam - Antoine Albeau strikes back on day 4
Aquece Rio – International Sailing Regatta - All set for test event
ISAF World Sailing Rankings for 28 July 2014
29er World Championship - All set in Kingston
ORC World Championship - Third Course area opens for huge fleet
Day one of the Allen RS Feva World Championships
Anna Tunnicliffe: Final two days of the 2014 Reebok CrossFit Games
Joachim Aschenbrenner takes gold at ISAF Youth Match Race Worlds 2014
Maxi Soh scores double wins in CMRC Summer Doubleheader
29er World Championship opening ceremonies in Confederation Park
PWA Fuerteventura Grand Slam - Action resumes on day 3
Land Rover Sydney Gold Coast Yacht Race Start 2014 VIDEO   
Laser Radial Men’s World Championship 2014- Final day   
2014 Pacific Cup - Scarlet Runner wins   
Gladwell's Line: America's Cup - Joint Statement is a curious note *Feature   
ISAF Youth Match Racing World Champ - Top four battle it out for final   
BIC Techno 293 Worlds 2014 - Day 6   
PWA Fuerteventura Grand Slam - Wind teases competitors on day 2   
Women’s Match Race Golfe du Morbihan - Action-packed day of racing   
Herreshoff Marine Museum announces successful fundraising campaign   
Brewin Dolphin Commodores' Cup - The most comprehensive victory yet   
Anna Tunnicliffe fourth at mid-point of 2014 Reebok CrossFit Games   
2014 29er North American Open Championship - Australians win   
INSA Sabot II Invitational Regatta - Erik Hou claims victory   
CMRC Summer Invitational Series - Maxi Soh wins Doubleheader A event   
International Moth World Championships - Nathan Outteridge wins   
International Moth Worlds - Victory for Nathan Outteridge + Video   
PWA Fuerteventura Grand Slam - First blood to Toselli and Angulo   
Melges 24 Nationals - Record entries for 2014 and 2015 venue revealed   
Women’s Match Race Golfe du Morbihan - Anna Kjellberg claims the lead   
Jessica Uniack Memorial Beach to Bay Race at Long Beach YC   


For this week's complete news stories select    Last 7 Days
   Search All News
For last month's complete news stories select    Last 30 Days
   Archive News







Sail-World.com  


















Switch Default Region to:

Social Media

Asia

Australia

Canada

Europe

New Zealand

United Kingdom


http://www.sail-world.com/event_images/image/Twitter_logo_small.png http://www.sail-world.com/event_images/image/FaceBook-icon.png  http://www.sail-world.com/event_images/image/RSS-Icon.png

United States

Cruising Northern

Cruising Southern

MarineBusiness World

PowerBoat World

FishingBoating World

 

Contact

Commercial

News

Search

Contact Us

Advertisers Information

Submit news/events

Search Stories/Text

Feedback

Advertisers Directory

Newsletter Archive

Photo Gallery

 

Banner Advertising Details

Newsletter Subscribe

Video Gallery

Policies

 

 

 

Privacy Policy

 

 


Cookie Policy

 

 



This site and its contents are © Copyright TetraMedia and/or the original author, photographer etc. All Rights Reserved.  Photographs are copyright by law.  If you wish to use or buy a photograph contact the photographer directly.
XLXL NEW US
LocalAds   DE  ES  FR  IT