sail-world.com
 
 
News Home Video Gallery Photo Gallery
Sail-World.com : BIA NSW innovating in 2013
BIA NSW innovating in 2013

'MyBoatingLife'    BIA NSW    Click Here to view large photo

Placing its faith and its fortunes in the hands of the weather, helped along by investment innovative marketing, events and initiatives, the BIA of NSW is looking forward to a 'reasonable summer' to drive boating.

'By all reports, it’s going to be a warm summer, ' says Domenic Genua, BIA marketing and events manager, 'So that’s great. We had a poor summer last year and it was telling. The industry needs blue skies that will inspire people to get out and get boating.'

Registrations in NSW fell around 6 or 7 %, according to Genua, down approximately 11,000 year on year. 'There is a decrease in consumption and we have to be realistic and understand that things probably won’t ever go back to 2003-2005 levels. But recreational boating is resilient and its full of smart, well-blooded professionals who will ride it through.'

Domenic Genua, Marketing and Events Manager for the Boating Industry Association of NSW. -  Sarah Ruggiero   Click Here to view large photo

Genua says the trades in the industry, such as shipwrights, and mechanics, are all busy. 'There seems to be a lot of work out there at that level.'

Summer, he adds, is not actually the busiest boating season in Australia. 'No, our research shows people do more boating in winter, autumn and spring, maybe because there are so many commitments at this time of year?'

After a short break over Christmas, the BIA will return with renewed focus on promoting the boating lifestyle. 'We will be working very hard in 2013 with refined budgets, making sure we’re very savvy how we spend our dollars, to continue the communication momentum about lifestyle.'

He refers to the partnership with Seven’s 'Sydney Weekender' program, especially in the lead up to summer. 'We will continue to bring viewers the various ways of getting in to boating – not selling them horsepower or boat brands, but the amazing array of activities and leisure options that are out there, whatever your budget or your preference.'

Crucial to sowing the seeds and disseminating information is the MyBoatingLife website, which will move in to its second phase in 2013. The concept was launched at the Sydney International Boat Show in August, rolling out nationally and supported by each state with consumer campaigns to get the message out and drive people online.

'We have had four to five months of feedback from the public which tells us we are hitting the nail on the head, but they have also made some comments and we are taking those onboard to adjust the site.'

Changes include tweaking the dashboard on the home page, listing fuel locations and adding mobile integration for some of the functions.

'We are also focusing on Twitter, Facebook and an e-newsletter which are all about building a community and creating a buzz around the boating lifestyle,' says Genua.

Also on the calendar for 2013 are the Rosehill Gardens Boat Show mid-March and the Sydney International Boat Show 1 to 5 August.

More at www.bia.org.au


by Jeni Bone

  

Click on the FB Like link to post this story to your FB wall

http://www.sail-world.com/index.cfm?nid=104226

5:58 AM Thu 29 Nov 2012GMT


Click here for printer friendly version
Click here to send us feedback or comments about this story.







News - USA and the World

























































Belcher and Ryan lead from the start in Hyeres by Rob Kothe and the Sail-World Team,










Flying Tigers 'Psych' - on Lake Lanier they pronounce it Zhik
ISAF Sailing World Cup Hyeres: Anticipation intensifies as start nears
Clipper Round the World Race - Race 11 start images by Chuck Lantz
27th Antigua Classic Yacht Regatta 2014 - Big breeze on the butterfly
Rolex China Sea Race 2014 - Pryde and Joy for Hi Fi
Clipper Round The World Race - A flying start on Day 1 of Race 11
Cammas on Caudrelier – different styles, same objective
Clipper Race - Californian crew member continues fundraising journey
Antigua Classic Yacht Regatta - Race 2 images by Jude Robertson
Les Voiles de St Barth - Images by Christophe Jouany
Clipper Round the World Yacht Race - Fleet sets sail in race 11
Congressional Cup - Canfield and Team US One best star-studded field
Clipper Round the World Yacht Race - Race 11 to get underway to Panama
Antigua Classic Yacht Regatta - Race 1 images by Jude Robertson
Rolex China Sea Race - Hi Fi collects the coveted IRC Overall title
Rolex China Sea Race - First arrivals in Subic Bay
Rolex China Sea Race 2014 - a sniff of a hat-trick for Neil Pryde
America's Cup Book Review: Winging It - Oracle Team USA's comeback *Feature
Clipper Round the World Yacht Race: Switzerland drops trou for charity
Rolex China Sea Race 2014 - nip and tuck for IRC honours
Antigua Classic Yacht Regatta - 27th edition underway   
Rolex China Sea Race - Ragamuffin 90 claims line honours victory   
Saturday June 21st will feature the 39th One More time Regatta   
Rolex China Sea Race - Ragamuffin 90 extends unassailable lead   
Rolex China Sea Race - Commanding lead for Ragamuffin   
Antigua Classic Yacht Regatta - An amazing fleet of traditional yachts   
Bell's Beer Bayview Mackinac Race - Freshwater adventure on tap   
Why the 49er class is pushing hard to get finals format changed +Video   
Alpari World Match Racing Tour: Can Williams surpass Gilmour's record?   
Coastal Cup sets sail from Alameda June 11   
PWA Cold Hawaii World Cup - Massive support from the local community   
Les Voiles de St. Barth - Weather factors in + Video   
HUD Vision: An interview with Afterguard Marine’s Alex Moret *Feature   
ISAF Sailing World Cup Hyeres - US Sailing Team ready for action   
Volvo Ocean Race - Dongfeng Race Team first official qualifier   
Springtime boat buyers need to take care of a few key things   
ISAF Match Race Rankings for 16 April 2014   
ISAF Sailing World Cup Hyeres – World’s best to race on French Riviera   
Rolex China Sea Race – Fleet off to a clean start   
America's Cup: Expected de Ridder penalty should be reduced *Feature   


For this week's complete news stories select    Last 7 Days
   Search All News
For last month's complete news stories select    Last 30 Days
   Archive News







Sail-World.com  


















Switch Default Region to:

Social Media

Asia

Australia

Canada

Europe

New Zealand

United Kingdom


http://www.sail-world.com/event_images/image/Twitter_logo_small.png http://www.sail-world.com/event_images/image/FaceBook-icon.png  http://www.sail-world.com/event_images/image/RSS-Icon.png

United States

Cruising Northern

Cruising Southern

MarineBusiness World

PowerBoat World

FishingBoating World

 

Contact

Commercial

News

Search

Contact Us

Advertisers Information

Submit news/events

Search Stories/Text

Feedback

Advertisers Directory

Newsletter Archive

Photo Gallery

 

Banner Advertising Details

Newsletter Subscribe

Video Gallery

Policies

 

 

 

Privacy Policy

 

 


Cookie Policy

 

 



This site and its contents are © Copyright TetraMedia and/or the original author, photographer etc. All Rights Reserved.  Photographs are copyright by law.  If you wish to use or buy a photograph contact the photographer directly.
X6XL NEW US