sail-world.com
 
 
News Home Cruising Photo Gallery Video Gallery
Sail-World.com : BIA NSW innovating in 2013
BIA NSW innovating in 2013

'MyBoatingLife'    BIA NSW    Click Here to view large photo

Placing its faith and its fortunes in the hands of the weather, helped along by investment innovative marketing, events and initiatives, the BIA of NSW is looking forward to a 'reasonable summer' to drive boating.

'By all reports, it’s going to be a warm summer, ' says Domenic Genua, BIA marketing and events manager, 'So that’s great. We had a poor summer last year and it was telling. The industry needs blue skies that will inspire people to get out and get boating.'

Registrations in NSW fell around 6 or 7 %, according to Genua, down approximately 11,000 year on year. 'There is a decrease in consumption and we have to be realistic and understand that things probably won’t ever go back to 2003-2005 levels. But recreational boating is resilient and its full of smart, well-blooded professionals who will ride it through.'

Domenic Genua, Marketing and Events Manager for the Boating Industry Association of NSW. -  Sarah Ruggiero   Click Here to view large photo

Genua says the trades in the industry, such as shipwrights, and mechanics, are all busy. 'There seems to be a lot of work out there at that level.'

Summer, he adds, is not actually the busiest boating season in Australia. 'No, our research shows people do more boating in winter, autumn and spring, maybe because there are so many commitments at this time of year?'

After a short break over Christmas, the BIA will return with renewed focus on promoting the boating lifestyle. 'We will be working very hard in 2013 with refined budgets, making sure we’re very savvy how we spend our dollars, to continue the communication momentum about lifestyle.'

He refers to the partnership with Seven’s 'Sydney Weekender' program, especially in the lead up to summer. 'We will continue to bring viewers the various ways of getting in to boating – not selling them horsepower or boat brands, but the amazing array of activities and leisure options that are out there, whatever your budget or your preference.'

Crucial to sowing the seeds and disseminating information is the MyBoatingLife website, which will move in to its second phase in 2013. The concept was launched at the Sydney International Boat Show in August, rolling out nationally and supported by each state with consumer campaigns to get the message out and drive people online.

'We have had four to five months of feedback from the public which tells us we are hitting the nail on the head, but they have also made some comments and we are taking those onboard to adjust the site.'

Changes include tweaking the dashboard on the home page, listing fuel locations and adding mobile integration for some of the functions.

'We are also focusing on Twitter, Facebook and an e-newsletter which are all about building a community and creating a buzz around the boating lifestyle,' says Genua.

Also on the calendar for 2013 are the Rosehill Gardens Boat Show mid-March and the Sydney International Boat Show 1 to 5 August.

More at www.bia.org.au


by Jeni Bone

  

Click on the FB Like link to post this story to your FB wall

http://www.sail-world.com/index.cfm?nid=104226

5:58 AM Thu 29 Nov 2012GMT


Click here for printer friendly version
Click here to send us feedback or comments about this story.







News - USA and the World















The first annual WetaFresh is a big success by Tim Wieringa, Muskegon, MI


















Techno 293 Worlds - France and Italy claim titles by International Windsurfing Association,














420 World Championship - Singapore and Spain out front by 420 International Class Association,




















2014 ISAF Sailing World Cup final qualification system published
Chicago Yacht Club Race to Mackinac - Karma Sailing Group wins
Red Bull 49erFX: Easing into the Olympic scene at Rio
Kempe thrilled to invite himself to Gold Cup party
2014 420 World Championships - Singapore wins Day 2 race
Lightning strikes cut short CFJ Nationals
Etchells Invitational Cup - Girls on top in Cowes
National Sailing Hall of Fame reveals inductees
J/111 North American Championship - Wind Czar victorious
Sevenstar Round Britain and Ireland Race sets off August 10th
PWA Fuerteventura Grand Slam - Antoine Albeau victorious on day 5
Snipe Western Hemisphere and Orient Championship headed for San Diego
WPA Championships - Kids race divisions offered
New Clever Pig launched by US Sailing
America's Cup: Group agrees to co-operate in London Meeting
Copa del Rey Mapfre - Build-up reveals some remarkable enthusiasm
Marblehead NOOD Regatta - Images by Leighton O'Connor
America's Cup: Two AC72 skippers discuss Foiling Moths and the Cup
RS Feva World Championship - Brilliant sailing on day 2
America's Cup: Alameda makes overtures on Venue hosting for San Fran *Feature
Cape Panwa Hotel Phuket Race Week 2014 - Relishing a challenge   
Edgartown Race Weekend - BBBR and Round-the-Island Race winners named   
Etchells Invitational Cup - Aussies take early lead in Cowes   
PWA Fuerteventura Grand Slam - Antoine Albeau strikes back on day 4   
Aquece Rio – International Sailing Regatta - All set for test event   
ISAF World Sailing Rankings for 28 July 2014   
29er World Championship - All set in Kingston   
ORC World Championship - Third Course area opens for huge fleet   
Day one of the Allen RS Feva World Championships   
Anna Tunnicliffe: Final two days of the 2014 Reebok CrossFit Games   
Joachim Aschenbrenner takes gold at ISAF Youth Match Race Worlds 2014   
Maxi Soh scores double wins in CMRC Summer Doubleheader   
29er World Championship opening ceremonies in Confederation Park   
PWA Fuerteventura Grand Slam - Action resumes on day 3   
Vic-Maui Yacht Race - Polishing the silverware   
Land Rover Sydney Gold Coast Yacht Race Start 2014 VIDEO   
Laser Radial Men’s World Championship 2014- Final day   
2014 Pacific Cup - Scarlet Runner wins   
Gladwell's Line: America's Cup - Joint Statement is a curious note *Feature   
ISAF Youth Match Racing World Champ - Top four battle it out for final   


For this week's complete news stories select    Last 7 Days
   Search All News
For last month's complete news stories select    Last 30 Days
   Archive News







Sail-World.com  


















Switch Default Region to:

Social Media

Asia

Australia

Canada

Europe

New Zealand

United Kingdom


http://www.sail-world.com/event_images/image/Twitter_logo_small.png http://www.sail-world.com/event_images/image/FaceBook-icon.png  http://www.sail-world.com/event_images/image/RSS-Icon.png

United States

Cruising Northern

Cruising Southern

MarineBusiness World

PowerBoat World

FishingBoating World

 

Contact

Commercial

News

Search

Contact Us

Advertisers Information

Submit news/events

Search Stories/Text

Feedback

Advertisers Directory

Newsletter Archive

Photo Gallery

 

Banner Advertising Details

Newsletter Subscribe

Video Gallery

Policies

 

 

 

Privacy Policy

 

 


Cookie Policy

 

 



This site and its contents are © Copyright TetraMedia and/or the original author, photographer etc. All Rights Reserved.  Photographs are copyright by law.  If you wish to use or buy a photograph contact the photographer directly.
XLXL NEW US
LocalAds   DE  ES  FR  IT