sail-world.com
 
 
News Home Cruising Photo Gallery Video Gallery
Sail-World.com : BIA NSW innovating in 2013
BIA NSW innovating in 2013

'MyBoatingLife'    BIA NSW    Click Here to view large photo

Placing its faith and its fortunes in the hands of the weather, helped along by investment innovative marketing, events and initiatives, the BIA of NSW is looking forward to a 'reasonable summer' to drive boating.

'By all reports, it’s going to be a warm summer, ' says Domenic Genua, BIA marketing and events manager, 'So that’s great. We had a poor summer last year and it was telling. The industry needs blue skies that will inspire people to get out and get boating.'

Registrations in NSW fell around 6 or 7 %, according to Genua, down approximately 11,000 year on year. 'There is a decrease in consumption and we have to be realistic and understand that things probably won’t ever go back to 2003-2005 levels. But recreational boating is resilient and its full of smart, well-blooded professionals who will ride it through.'

Domenic Genua, Marketing and Events Manager for the Boating Industry Association of NSW. -  Sarah Ruggiero   Click Here to view large photo

Genua says the trades in the industry, such as shipwrights, and mechanics, are all busy. 'There seems to be a lot of work out there at that level.'

Summer, he adds, is not actually the busiest boating season in Australia. 'No, our research shows people do more boating in winter, autumn and spring, maybe because there are so many commitments at this time of year?'

After a short break over Christmas, the BIA will return with renewed focus on promoting the boating lifestyle. 'We will be working very hard in 2013 with refined budgets, making sure we’re very savvy how we spend our dollars, to continue the communication momentum about lifestyle.'

He refers to the partnership with Seven’s 'Sydney Weekender' program, especially in the lead up to summer. 'We will continue to bring viewers the various ways of getting in to boating – not selling them horsepower or boat brands, but the amazing array of activities and leisure options that are out there, whatever your budget or your preference.'

Crucial to sowing the seeds and disseminating information is the MyBoatingLife website, which will move in to its second phase in 2013. The concept was launched at the Sydney International Boat Show in August, rolling out nationally and supported by each state with consumer campaigns to get the message out and drive people online.

'We have had four to five months of feedback from the public which tells us we are hitting the nail on the head, but they have also made some comments and we are taking those onboard to adjust the site.'

Changes include tweaking the dashboard on the home page, listing fuel locations and adding mobile integration for some of the functions.

'We are also focusing on Twitter, Facebook and an e-newsletter which are all about building a community and creating a buzz around the boating lifestyle,' says Genua.

Also on the calendar for 2013 are the Rosehill Gardens Boat Show mid-March and the Sydney International Boat Show 1 to 5 August.

More at www.bia.org.au


by Jeni Bone

  

Click on the FB Like link to post this story to your FB wall

http://www.sail-world.com/index.cfm?nid=104226

5:58 AM Thu 29 Nov 2012GMT


Click here for printer friendly version
Click here to send us feedback or comments about this story.







News - USA and the World





Soling North American Championship concludes on Lake Erie by Canadian International Soling Association,






































Starboard Hatteras Wave Jam day 5 by American Windsurfing Tour,


















470 Men and Women Worlds - Champions decided in Santander by International 470 Class Association,






ISAF Worlds - 49er, 49erFX, Finn and Nacra 17 Rio 2016 spots taken
ISAF Sailing Worlds - 470 Women's medal race images by Thom Touw
ISAF Sailing Worlds, Santander: Scott all set to lift Finn world title
ISAF Sailing Worlds - 470 Men's medal race images by Thom Touw
ISAF Sailing Worlds, Santander - Aussies and Austrians claim 470 gold
ISAF Sailing Worlds, Santander: 470 awards images by Sail-World.com
ISAF Sailing Worlds, Santander - 470 medal race images by Jesus Renedo
Annapolis-to-Newport Race - 'What to Expect' Seminar to take place
Royal Cup Marina Ibiza - No racing on penultimate day
Belcher takes record fifth 470 World Championship
ISAF Sailing World Championships - Santander - Day 8 video highlights
2014 Great Lakes Team Racing Championship about to set off
2014 Etchells North American Championship - Day 1
2014 U.S. Multihull Championship - Day 1
2014 Chicago Match Cup - Repechage top four determined in final flight
J/24 World Championship - 35th anniversary preview
470 Men and Women Worlds - Santander medal race line-up confirmed
ISAF Sailing Worlds, Santander - Day 8 images by Sail-World.com
Royal Cup Marina Ibiza - Quantum Racing stumbles in coastal race
ISAF Sailing Worlds, Santander - Americans ready for 470 medal races
ISAF Sailing Worlds, Santander: Action ramps up with end zone in sight   
Big Boat Series - It's not the size, it's the length   
ISAF Sailing World Championships Santander - Double French RS:X gold   
ISAF Sailing Worlds, Santander - Day 8 images by Sailing Energy   
ISAF Sailing Worlds - Finn leaders emerge from shifty Santander breeze   
ISAF Sailing Worlds, Santander - RS:X winner images by Barbara Sanchez   
ISAF Sailing Worlds, Santander - Rio 2016 470 spots awarded   
52 Super Series 2015 - Outlook looks hot for the 52 Super Series   
Starboard Hatteras Wave Jam - Another early start on day 4   
ISAF Sailing World - First entry leaves sailor's reputation in tatters   
2014 Chicago Match Cup - Four go through to quarter finals   
470 Men and Women Worlds - Champs take over leaderboard   
ISAF Sailing World Champ - Buckingham finishes with career-best result   
America's Cup: Oracle's Larry Ellison to step down as CEO   
Classic Yacht Regatta - Sonny takes top classic prize   
ISAF Sailing Worlds, Santander - Buckingham finishes with career best   
ISAF Sailing Worlds, Santander - Rio 2016 RS:X spots claimed   
ISAF Sailing Worlds - Leaderboards shaping up in Santander + Video   
ISAF Sailing Worlds, Santander - Giles Scott continues to extend lead   
ISAF Sailing Worlds, Santander - Day 7 images by Sailing Energy   


For this week's complete news stories select    Last 7 Days
   Search All News
For last month's complete news stories select    Last 30 Days
   Archive News







Sail-World.com  


















Switch Default Region to:

Social Media

Asia

Australia

Canada

Europe

New Zealand

United Kingdom


http://www.sail-world.com/event_images/image/Twitter_logo_small.png http://www.sail-world.com/event_images/image/FaceBook-icon.png  http://www.sail-world.com/event_images/image/RSS-Icon.png

United States

Cruising Northern

Cruising Southern

MarineBusiness World

PowerBoat World

FishingBoating World

 

Contact

Commercial

News

Search

Contact Us

Advertisers Information

Submit news/events

Search Stories/Text

Feedback

Advertisers Directory

Newsletter Archive

Photo Gallery

 

Banner Advertising Details

Newsletter Subscribe

Video Gallery

Policies

 

 

 

Privacy Policy

 

 


Cookie Policy

 

 



This site and its contents are © Copyright TetraMedia and/or the original author, photographer etc. All Rights Reserved.  Photographs are copyright by law.  If you wish to use or buy a photograph contact the photographer directly.
XLXL NEW US
LocalAds   DE  ES  FR  IT