sail-world.com
 
 
News Home Cruising Photo Gallery Video Gallery
Sail-World.com : Sailing ready to capitalise on 2012 London success
Sailing ready to capitalise on 2012 London success

'Olympic Games Sailing at Weymouth, Dorset August 2012. Australia’s Nathan Outteridge (helmsman in baseball cap) and Ian Jensen celebrate winning gold in the 49er class at the London Olympics.'    © Ingrid Abery

Australia’s recent triple Gold medal success at the London 2012 Olympic Games thrust sailing into the limelight across the country. For the first time our Olympic sailors were on the front page of every newspaper and leading every television and radio news broadcast.

The success of the team isn’t measured in medals alone but how the sport can capitalise on London 2012 and increase participation across the country.

While our sailors were preparing to take on the world’s best on the water, Yachting Australia has been developing a new participation program to assist clubs to increase their membership base and get more people than ever before on the water.

Yachting Australia CEO Phil Jones said that Australia’s sailors did a great job of raising the profile of the sport and now it was up to sailing clubs to react and reap the benefits.

'Australia’s sailors were undoubtedly the success story of the London 2012 Olympic Games,' said Jones. 'The team performed incredibly well, not only topping the sailing medal tally but becoming Australia’s most successful sport in London.

'This has created a great opportunity for sailing in Australia to reach more people than ever before and introduce these people to our great sport,' he said. 'For some time now Yachting Australia has been working on a program to increase participation across the country and is now ready to introduce the Discover Sailing Program to Australian clubs.'

Discover Sailing launched to clubs

In June this year, Yachting Australia’s Sport Development Director Ross Kilborn launched the Discover Sailing Program to club officials through the State and Territory Associations. The State and Territory Associations are tasked with assisting clubs to understand, consider, and adopt the Discover Sailing Program.

'Discover Sailing has been put together following a detailed market research program conducted in 2011, with extensive collaboration from State Associations and Clubs,' said Kilborn. 'Improving the image, information and communication of Clubs was one of the imperatives identified and the Discover Sailing Program and brand aims to do just that.'

'For this coming season the emphasis is on helping clubs implement, and promote, the program,' he said. 'The two immediate targets are engaging members to ‘Invite a friend or family’ to the club, as well as people living in their local area, who have always been interested in sailing but have not tried it. This will be done through local club based marketing'.

The Discover Sailing Program is not a one off, it will be a long term Program to build brand recognition of sailing as a fun, friendly, accessible and affordable sport.

Details of the Discover Program

Yachting Australia launched a new website for those who have not been involved in sailing before, www.discoversailing.org.au. The site incorporates non-technical explanations and several videos about how to get into sailing and what clubs offer.

The Discover Sailing Program is managed by Yachting Australia’s Participation Manager, Dr. Daisy Brooke.

'Discover Sailing is more than a brand, it’s an entire Program that incorporates both changes at clubs and a number of core products and services to be delivered by clubs across Australia,' she said.

These include:

Discover Sailing Days and a National Discover Sailing Day, building on the success of current try, and go, sailing days in various states. Some States are conducting these this year, and all are aiming for a national day in 2013. Clubs can run them as often as they like.

Discover Sailing Experiences – a new product currently being developed to provide a three hour sailing and club experience to newcomers.

Learn to Sail Courses – in dinghies and keelboats. Yachting Australia has undertaken a major facelift for its two introductory learn to sail programs in dinghies and keelboats and rebranded the old Yachting Australia Training Centres as Discover Sailing Centres.

A Crew 'Matching' service – matching aspiring crew via the website with boat owners.

A range of promotional material for use by clubs.

Tackers - a fun based junior program, for 7-12 year olds. It’s been developed to give sailing the 'cool' factor that kids are looking for and to compete with other sports. It’s now being rolled out in all States.

Sailability- providing similar pathways for sailors of all abilities to be included in all club activities.

Sailing Pathways – the backbone of progressing and retaining people in sailing.

Besides the Discover Sailing website, www.discoversailing.org.au, for non-sailors, Yachting Australia has updated its own website, www.yachting.org.au. The Education and Training sections, along with a new Participation area, provide details of the Discover Sailing Program to club officials and people currently involved in sailing.

The website also features an extensive explanation of the Sailing Pathway, which underpins the Discover Sailing Program. Yachting Australia believes that the pathway is as important to success in participation, as the development and high performance pathway has been for gold medals.


by Craig Heydon

  

Click on the FB Like link to post this story to your FB wall

http://www.sail-world.com/index.cfm?nid=102090

4:48 AM Mon 17 Sep 2012GMT


Click here for printer friendly version
Click here to send us feedback or comments about this story.







News - USA and the World















The first annual WetaFresh is a big success by Tim Wieringa, Muskegon, MI


















Techno 293 Worlds - France and Italy claim titles by International Windsurfing Association,














420 World Championship - Singapore and Spain out front by 420 International Class Association,




















2014 ISAF Sailing World Cup final qualification system published
Chicago Yacht Club Race to Mackinac - Karma Sailing Group wins
Red Bull 49erFX: Easing into the Olympic scene at Rio
Kempe thrilled to invite himself to Gold Cup party
2014 420 World Championships - Singapore wins Day 2 race
Lightning strikes cut short CFJ Nationals
Etchells Invitational Cup - Girls on top in Cowes
National Sailing Hall of Fame reveals inductees
J/111 North American Championship - Wind Czar victorious
Sevenstar Round Britain and Ireland Race sets off August 10th
PWA Fuerteventura Grand Slam - Antoine Albeau victorious on day 5
Snipe Western Hemisphere and Orient Championship headed for San Diego
WPA Championships - Kids race divisions offered
New Clever Pig launched by US Sailing
America's Cup: Group agrees to co-operate in London Meeting
Copa del Rey Mapfre - Build-up reveals some remarkable enthusiasm
Marblehead NOOD Regatta - Images by Leighton O'Connor
America's Cup: Two AC72 skippers discuss Foiling Moths and the Cup
RS Feva World Championship - Brilliant sailing on day 2
America's Cup: Alameda makes overtures on Venue hosting for San Fran *Feature
Cape Panwa Hotel Phuket Race Week 2014 - Relishing a challenge   
Edgartown Race Weekend - BBBR and Round-the-Island Race winners named   
Etchells Invitational Cup - Aussies take early lead in Cowes   
PWA Fuerteventura Grand Slam - Antoine Albeau strikes back on day 4   
Aquece Rio – International Sailing Regatta - All set for test event   
ISAF World Sailing Rankings for 28 July 2014   
29er World Championship - All set in Kingston   
ORC World Championship - Third Course area opens for huge fleet   
Day one of the Allen RS Feva World Championships   
Anna Tunnicliffe: Final two days of the 2014 Reebok CrossFit Games   
Joachim Aschenbrenner takes gold at ISAF Youth Match Race Worlds 2014   
Maxi Soh scores double wins in CMRC Summer Doubleheader   
29er World Championship opening ceremonies in Confederation Park   
PWA Fuerteventura Grand Slam - Action resumes on day 3   
Vic-Maui Yacht Race - Polishing the silverware   
Land Rover Sydney Gold Coast Yacht Race Start 2014 VIDEO   
Laser Radial Men’s World Championship 2014- Final day   
2014 Pacific Cup - Scarlet Runner wins   
Gladwell's Line: America's Cup - Joint Statement is a curious note *Feature   
ISAF Youth Match Racing World Champ - Top four battle it out for final   


For this week's complete news stories select    Last 7 Days
   Search All News
For last month's complete news stories select    Last 30 Days
   Archive News







Sail-World.com  


















Switch Default Region to:

Social Media

Asia

Australia

Canada

Europe

New Zealand

United Kingdom


http://www.sail-world.com/event_images/image/Twitter_logo_small.png http://www.sail-world.com/event_images/image/FaceBook-icon.png  http://www.sail-world.com/event_images/image/RSS-Icon.png

United States

Cruising Northern

Cruising Southern

MarineBusiness World

PowerBoat World

FishingBoating World

 

Contact

Commercial

News

Search

Contact Us

Advertisers Information

Submit news/events

Search Stories/Text

Feedback

Advertisers Directory

Newsletter Archive

Photo Gallery

 

Banner Advertising Details

Newsletter Subscribe

Video Gallery

Policies

 

 

 

Privacy Policy

 

 


Cookie Policy

 

 



This site and its contents are © Copyright TetraMedia and/or the original author, photographer etc. All Rights Reserved.  Photographs are copyright by law.  If you wish to use or buy a photograph contact the photographer directly.
XLXL WAS US
LocalAds   DE  ES  FR  IT