sail-world.com
 
 
News Home Cruising Photo Gallery Video Gallery
Sail-World.com : Australian Sailing team to turn Gold into grass roots participation
Australian Sailing team to turn Gold into grass roots participation

'Tom Slingsby victorious - August 6, 2012 - Weymouth, England'    Richard Gladwell    Click Here to view large photo

Just back in the country from a triumphant performance at Weymouth during the 2012 London Olympic Games, some of the Australian Sailing team is already on the promotional trail.

Tom Slingsby, Mathew Belcher, Malcolm Page and Iain Jensen are making waves at Audi Hamilton Island Race week, celebrating, showing their medals and practicing the 'Key Messages' that will be crucial to converting gold to grassroots take up of the sport.

SAILING - Uwe Hagen (Managing Director of Audi Australia) sailing on SB3 with the Australian Sailing Team 2011 - Hamilton Island (AUS) - 19/08/2011 -  Andrea Francolini  


'They did exceptionally well,' concurs Yachting Australia CEO, Phil Jones, referring to Australia’s most successful sailing team ever, bringing home three Gold medals and one Silver. 'Now we have our eyes on Rio and taking it to the next level.'

Before Rio in 2016, Yachting Australia has a strategy to drive interest and participation in sailing, at every level.

'We have programs in place for people who just want to try it at entry level, right up to racing around the world. Now, it’s up to us, and most importantly, at Club level, to show people sailing is fun, accessible and easy to get into.'
According to Jones, Clubs’ involvement in their communities will be the way to 'promote membership and bring people in to the sport'.

'After all, there’s only so much organisations like ours can do. Strategies and initiatives like ‘Discover Sailing’ and our Tackers program have to be implemented at the grass roots level,' says Jones referring to the YA initiatives which seek to demystify sailing and give people of all ages and skill levels hands-on experiences.

SAILING - Uwe Hagen (Managing Director of Audi Australia) sailing on SB3 with the Australian Sailing Team 2011 - Hamilton Island (AUS) - 18/08/2011 -  Andrea Francolini  


'We will be using our athletes to promote these initiatives, as well as the key messages,' asserts Jones.
Those messages include: sailing is a sport for anybody, young or old; it’s in our blood – sailing is part of our past and a vibrant part of our culture; it’s accessible and easy to get involved in.

'It’s great for kids. But people of all ages can sail. What other sport can you take up at 35 or 40 years old and rise to Olympic level after a few years?' asks Jones, referring of course to some of our celebrated sailors nudging 40 and over.

There are also plenty of seasoned salts racing competitively in regattas around the world, the America’s Cup, Volvo Ocean Race and Rolex Sydney to Hobart.

Creative Director at March One, Ben Coverdale believes it’s a 'no-brainer' that sailing will enjoy invigorated participation – people returning to the sport and young kids expressing interest in joining local Clubs.

'Australians follow sporting success,' he observes. 'In the same way that some kids choose to bowl spin like Shane Warne, this year, there will be a spike in kids wanting to sail like Malcolm Page, Mathew Belcher, Olivia Price, Nina Curtis and Lucinda Whitty.

'I also think the types of boats sailed were perfect for growing the sport. They were small boats. Boats which look affordable, safe and fun. Boats that parents might imagine buying for kids.'
As for the appeal of our Olympians, Jones is adamant they have what it takes to capture the imaginations of the media and public.

'Tom Slingsby’s gold attracted some of the sports journalists who may not normally attend sailing. They came down to Weymouth and ended up loving everything about the competition, the atmosphere, the boats, and Tom. Tom winning in a Laser showed people another side of sailing, compared to just seeing the Sydney to Hobart yachts and thinking that’s competitive sailing.'

As well as talent, personality is on tap in this Olympic team, says Jones. 'We are blessed with this batch of athletes that they are smart, charismatic and capable of taking our messages to the public.'

Australia’s sailing medallists at Middle Harbour Yacht Club on Wednesday - Photo Michelle Kearney -  .. ©  

State organisations, Clubs, sponsors, events, websites and social media will harnessed to get the images and messages of Australian sailors to the public. Interestingly, key to the approach to competition at Weymouth was a focus on 'keeping the noise down'.

The sailing team had a self-imposed ban on Facebook and Twitter, says Jones. Reading and being swept up in the hype can have a negative effect on psychology and hence, affect performance.

Now they’re back and determined to make some noise.

More at www.yachting.org.au


by Jeni Bone

  

Click on the FB Like link to post this story to your FB wall

http://www.sail-world.com/index.cfm?nid=101144

3:27 AM Mon 20 Aug 2012GMT


Click here for printer friendly version
Click here to send us feedback or comments about this story.







News - USA and the World



















2014 Rolex Big Boat Series - Farr 40 Day 4 by William Wagner, San Francisco
















































America's Cup: Luna Rossa sailing with two foiling AC45's + Video
Extreme Sailing: Emirates Team NZ retain second overall
ISAF Sailing Worlds, Santander - Rio Olympic Laser spots snapped up
Rolex Swan Cup - All set for final showdown
Upper Midwest sailors need help to take it to the next level
ISAF Sailing World Championships - RS:X action begins in Santander
ISAF Sailing Worlds, Santander - Americans rise in Laser and Radial
Extreme Sailing Series - A remarkable penultimate day’s racing + Video
Marseille One Design - GC32 GDF Suez unstoppable in the light
Rolex Swan Cup - Day 3 images by Carlo Borlenghi
ISAF Sailing World Championships - Images of the leaders in Santander
Rolex Big Boat Series - Good day for Double Trouble
Rolex Big Boat Series - Day 2 images by Erik Simonson
Royal Cup Marina Ibiza - TP52 fleet ready for tricky race tracks
Rolex Big Boat Series - Plenty maintains lead
2014 Asia Pacific Student Cup - Count down begins
Extreme Sailing Series: Live coverage of Day 3 - view here
Volvo Ocean Race 2014-15 - Going away
Volvo Ocean Race 2014-15 - Practice makes perfect
2014 J/70 World Championship - Contrasting conditions on Day 4
Rolex Big Boat Series - 50 years of big boat racing: a retrospective   
2014 Rolex Big Boat Series - Day 2   
Snipe Western Hemisphere and Orient Champ: Rios takes the Championship   
Volvo Ocean Race: Leg Zero signals start of the significant racing   
Extreme Sailing Series: Physically demanding racing for BAR on Day 2   
Emirates Team NZ: Holding second overall after Day 2 in Istanbul   
Extreme Sailing Series: A force to be reckoned with in Istanbul +Video   
ISAF Sailing Worlds - Day 1 images by Jesus Renedo and Pedro Martinez   
Marseille One Design: GC32's Armin Strom storms ahead on day 2 + Video   
ISAF Sailing World Championships - Racing underway in Santander +Video   
ISAF Sailing Worlds, Santander - Erika Reineke claims Radial race win   
Santander Worlds 2014 Mat Belcher (Part II) *Feature   
Rolex Swan Cup - Mistral keeps fleet shoreside   
PWA Cold Hawaii World Cup rescued by wave of local support   
ISAF Sailing World Championship, Santander - Opening ceremony images   
Volvo Ocean Race 2014-15 - Team Alvimedica geared up for Leg Zero   
J/70 World Championship 2014 - Healy surfs into lead   
2014 Rolex Big Boat Series - Day 1   
2014 Rolex Big Boat Series - Gripping first day on the Bay   
2014 Rolex Big Boat Series - Day 1 images by Erik Simonson   


For this week's complete news stories select    Last 7 Days
   Search All News
For last month's complete news stories select    Last 30 Days
   Archive News







Sail-World.com  


















Switch Default Region to:

Social Media

Asia

Australia

Canada

Europe

New Zealand

United Kingdom


http://www.sail-world.com/event_images/image/Twitter_logo_small.png http://www.sail-world.com/event_images/image/FaceBook-icon.png  http://www.sail-world.com/event_images/image/RSS-Icon.png

United States

Cruising Northern

Cruising Southern

MarineBusiness World

PowerBoat World

FishingBoating World

 

Contact

Commercial

News

Search

Contact Us

Advertisers Information

Submit news/events

Search Stories/Text

Feedback

Advertisers Directory

Newsletter Archive

Photo Gallery

 

Banner Advertising Details

Newsletter Subscribe

Video Gallery

Policies

 

 

 

Privacy Policy

 

 


Cookie Policy

 

 



This site and its contents are © Copyright TetraMedia and/or the original author, photographer etc. All Rights Reserved.  Photographs are copyright by law.  If you wish to use or buy a photograph contact the photographer directly.
XLXL NEW US
LocalAds   DE  ES  FR  IT