Sailing Industry Advertising and Promotion    
Peter Bentley


Sailors in the Southern Hemisphere are voting with their mouses!!

More Australian sailors receive their news from Sail-world.com than all other sources combined.

Once prepared to wait for sailing news to appear in their monthly or bi-monthly sailing magazines, in large numbers sailors are clicking onto a sailing news web site, Sail-World.com for the latest sailing news. Today’s sailing news today. Sailors in the Southern Hemisphere are voting with their mouses!!

More Australian sailors receive their news from Sail-world.com than all other sources combined Once prepared to wait for sailing news to appear in their monthly or bi-monthly sailing magazines, in large numbers sailors are clicking onto a sailing news web site, Sail-World.com for the latest sailing news. Today’s sailing news today.

Sail-world.com is the largest sailing website in the southern hemisphere and one of the largest in the world. Over the last three years, the number of visitors to Sail-World has continued to climb rapidly.

Sail-World.com receives many more visitors each month than the combined circulations of the top four yachting sailing and cruising magazines in Australia. The attraction…. it’s detailed, immediate, sailing news!!!

Sail-World.com provides the most detailed coverage for the major events in the South Pacific’s sailing calendar: Sydney to Mooloolaba, Brisbane to Gladstone, Brisbane to Noumea, Auckland to Mooloolaba, Sydney to Southport, Mooloolaba to Airlie Beach, Hogs Breath Regatta, Hamilton Island Race Week, Sydney to Lord Howe, Gosford to Lord Howe, JPMorgan regatta, British Trophy series, Sydney to Hobart, Melbourne to Hobart, Pittwater to Coffs Harbour.

In inshore racing it’s the same, Graded regattas, Olympic test events, World Championships, Nationals. All now!! news

When Bundock and Forbes won their 2002 Tornado World’s in Martha’s Vineyard USA, Sail-World circulated interviews and images, two hours after they finished the last race.

When Victorian sailor Sarah Blanck won the Europe World’s, Sail-World posted photos of her celebrating less than an hour after she came ashore.

In 2002 Sail-World covered the Etchell World’s. Sail-World was updating its news after mark roundings. It published details from the water of OCS’s, course directions and results before they hit the organising club’s noticeboard.

In 2003 we were on the water for Sail Melbourne, providing tack by tack & gybe by gybe news in the 2003 America’s Cup. Mooloolaba, Gladstone.

We provided the satellite tracking for the Melbourne to Osaka fleet and the sailors with disabilities crew aboard Kaz, we don’t just report the news…we help make the news

In an average day more sailors visit Sail-World than read the top selling Australian yachting magazine in a month.

Sail-World is now the vital news source for active racing sailors in Australia, including boat owners, navigator, boat managers and crew.

It now has the largest database of racing yachts, with owners themselves updating information online and Sail-World has become a major force in publicising events to sailors.

Sail-World’s news stories are not just posted locally. Its event coverage is being picked up by magazines, news wire services and international sailing web sites. Sail-World’s major southern hemisphere breaking stories, syndicated around the world reach 60,000 sailors in America, Asia, Europe and the Pacific, by direct email, on the day of the story.

Hundreds of thousands of sailors read Sail-World’s southern hemisphere news stories on their own local websites. Week after week Sail-World’s stories are published on the ISAF site and many National Yachting Federation sites, on Scuttlebutt USA and Europe, on Yacht-racing.com on Yachtsandyachting.com, on Yachting-world.com

Little wonder that Sail-World’s thri-weekly sailing newsletter subscriptions lists are growing at more than 5% per month. (Not per year, per month.).

Sail-World will be three years old in July and every day we are amazed by the ongoing enthusiasm and support we’ve enjoyed from the sailing community.

In the Northern Hemisphere, Sailing websites have either already gone subscription only, are forecasting it or have gone broke.

Unlike the Northern hemisphere sites, Sail-World has gone down a different track…It is are free to air and that means sailing visitors see lots of on-line ads. However unlike sailing magazine ads which provided limited information, sailors who are interested in a product or service can discover much more, immediately.

They visit the advertisers websites a lot…and that makes sense…they are all strong supporters of Sailing sport. Sail-World is working hard and successfully to promote sailing, putting lots of time and energy back into the sport.

Sail-World can deliver your message to the Sailing community NOW!!

For more information contact Rob Kothe 02 9799 9496 media@sail-world.com



Related News Stories:
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22 Feb 2006  First Sydney 36CR for Japan
22 Mar 2005  Advertisers - We need your news!!
05 Jul 2003  Sail-World can deliver your message to the Sailing community NOW!!


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