News Home Video Gallery Newsletters Photo Gallery Cruising Int
Sail-World.com : World's largest yacht builder skirts downturn by going global
World's largest yacht builder skirts downturn by going global

'Beneteau First 40 cruiser racer strutting its stuff - photo by Damian Devine'    Damian Devine    Click Here to view large photo

Where is the best place to buy a yacht? As the world's leading boat builder, Groupe Beneteau is the group to watch if you want to know future trends in the boat building business. They have just announced, during a financial information meeting, that their international sales are expected to grow by a whopping 65% in the coming year.

Among their observations were the significance of the growth in emerging markets, an upturn on the North American market and less marked downturn for the European market. International sales were expected to grow by more than 65%

During its financial information meeting, the Bénéteau Group presented its objectives for FY 2012-13. More specifically, they reflect the strategy adopted for boats, with the commercial deployment of the Group's brands, while setting up industrial operations in new markets, combined with the extension of its product range.

Visibility coming to global boat market:
The 2013 season is expected to bring a certain visibility back to the global boat market, although to a lesser extent in Europe. After contracting by 25% in 2012, the European market looks set for a more limited downturn in 2013, falling by around 10% to 15%. Hit by the austerity context, the French and German markets are expected to trend down, while growth is forecast for certain markets, including Russia, Scandinavian countries and the UK.

Thanks to its global development policy, particularly in growing regions, the Group expects to generate more than 40% of its sales outside of Europe (compared with 32% in 2012). It is expected to benefit from its rapid penetration of the motorboat market, combined with the promising signs on the American market and the growth seen in markets in the take-up phase, namely Asia and South America. In this way, the Group's sales in its areas for development are expected to represent nearly EUR150 million, climbing 50% for the second year running.

For FY 2012-13, the Group is forecasting EUR618 million in Boat sales, up 1.3%. In this way, the strong growth expected in its developing areas will for the first time balance out the expected downturn on the traditional scope.

Outlook: increasingly global positioning:
In an improving boat market, with potential for growth by 2020, the Group's profile will be increasingly global, with the majority of business to be generated outside of Europe (around 55%). This new profile will be driven by its development on motorboats (60% of the Boat business by 2020, versus 40% in 2012). The 2014 season will follow on from this trend.

The 2011-12 annual report will be available soon on the www.beneteau-group.com site.

About the BENETEAU Group (boating):
As the world's number one yacht builder - both mono and multi-hull - the Beneteau Group has continued to make progress on the motorboat market, and is now one of the world's leading players.

On both sail and motorboats, the BENETEAU, JEANNEAU, LAGOON and PRESTIGE brands are able to offer more than 100 models ranging from 20 to 60 feet. The Group has one of the most prestigious names for the custom construction of luxury yachts: CNB. It is expanding its range in the segment for motorboats over 15 meters with Prestige Yachts and Monte Carlo Yachts.

The Group is also a leading player on the European leisure home market. Yachts currently comprise 41% of their business, housing 27% and motorboats 32%.

Did you like this article? Did you know that you can have all your non-competitive sailing news in one easy-read news magazine delivered direct to your inbox each week, simply by subscribing FREE to Sail-World Cruising? Stay up-to-date with what's happening on the water: everything from sailing adventures to new products, from rally news to new ideas and old tricks. Simply click here now!


by Investegate/Sail-World Cruising

  

Click on the FB Like link to post this story to your FB wall

http://www.sail-world.com/index.cfm?nid=106203

12:01 AM Sat 2 Feb 2013GMT


Click here for printer friendly version
Click here to send us feedback or comments about this story.







Cruising USA















4.8 million Legos all at sea by Adam Clark Estes,




Dredging activity near corals can increase frequency of diseases by ARC Centre of Excellence Coral Reef Studies,




Understanding the Ocean's role in Greenland Glacier melt by Woods Hole Oceanographic Institution (WHOI),




Three Defensive Docking Strategies for Sailors by Captain John Jamieson, Florida


Revealing report on Search for American yacht Nina released *Feature by Rob Kothe and the Sail-World team,














Baby Nemos finding their way home by ARC Centre of Excellence Coral Reef Studies,










The real ‘Supermoon’ story by Sail-world.com,




Sailor rescued after Facebook call for rescue by RNLI/Sail-World Cruising,










The Galley Guys' favourite shrimp recipe
Vestas Sailrocket 3 - Over the Horizon
BoatUS speaks out about 'Ethanol-at-all-cost Agenda'
Tidal current installations will increase boating hazards
Eco-Sailboat of the future - Catherine Chabaud at work
Calling yachts in the South Pacific - rally to New Zealand
The final touch - which wax should I use on my boat?
ARC Baltic sets sail to discover Europe's 'east sea'
Another boom death. Australian sailor dies, hit by swinging boom
Galley Guru vital to the life of the cruising sailor
'Boat Handling in Marinas' by Rob Gibson - and how to get it reliably
Heart-stopping moment as whale capsizes Zodiac
If we stop killing parrotfish we can bring back Caribbean coral reefs
Climate change could stop fish finding their friends
Vanuatu ups their welcome to cruising sailors with new approach
Criminal charges mooted for owners of sunk HMS Bounty
Red faces after authorities inadvertently aid boat thief to get away
Mobiles drive traffic - 72% increase in Sail-World.com page view *Feature
Sail Estonia: a VERY new idea
Tie This 'Lifesaving' Bowline in Seconds - the easy way!
A Beer Bummel on the Thames River   
Online weather routing - possible? Predict Wind says yes   
Why Boats Sink: Ten best tips on prevention   
The North West Passage calls: Who will answer this year?   
Polish adventure sailor in second try at North West Passage   
Whale research - new techniques expand for non-lethal methods   
Jessica Watson, solo sailing star, four years on...   
Americas solo non-stop circumnavigator crosses Pacific for research   
What is an El Niño and how will it affect my sailing? (Part 1)   
The Dinghy Nav Light Solution- a brilliantly dumb idea   
Spike in water temperatures evidence of ‘irreversible’ El Nino *Feature   
Sailing crew's battle to save yacht lost in the Indian Ocean   
Five Top Tips for selecting the best boatyard   
Tips for selecting the best boatyard   
Predictwind unlocks more features on free accounts   
Composite Rigging launches new campaign for ECsix   
When is a Captain not a Captain?   
Free app for managing your yacht   
Amazing MOB survival - 13 hours floating, rescued by fishermen   
Boater hit by lightning survives: 'It was the worst pain ever'   


For this week's complete news stories select    Last 7 Days
   Search All News
For last month's complete news stories select    Last 30 Days
   Archive News







Sail-World.com  


















Switch Default Region to:

Social Media

Asia

Australia

Canada

Europe

New Zealand

United Kingdom


http://www.sail-world.com/event_images/image/Twitter_logo_small.png http://www.sail-world.com/event_images/image/FaceBook-icon.png  

United States

Cruising Northern

Cruising Southern

MarineBusiness World

PowerBoat World

FishingBoating World

 

Contact

Commercial

News

Search

Contact Us

Advertisers Information

Submit news/events

Search Stories/Text

Feedback

Advertisers Directory

Newsletter Archive

Photo Gallery

 

Banner Advertising Details

Newsletter Subscribe

Video Gallery

Policies

 

 

 

Privacy Policy

 

 


Cookie Policy

 

 



This site and its contents are © Copyright TetraMedia and/or the original author, photographer etc. All Rights Reserved.  Photographs are copyright by law.  If you wish to use or buy a photograph contact the photographer directly.
XLXL NEW Cru USA
LocalAds   DE  ES  FR  IT